EV DAY 2015 PLUG N DRIVE PRESENTS SPONSORSHIP & EXHIBITOR OPPORTUNITIES TORONTO - MAY 24 / GUELPH - JUNE 21 / HAMILTON - JULY 27
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1 PLUG N DRIVE PRESENTS EV DAY 2015 SPONSORSHIP & EXHIBITOR OPPORTUNITIES TORONTO - MAY 24 / GUELPH - JUNE 21 / HAMILTON - JULY 27 VISIT:
2 ABOUT PLUG N DRIVE Plug n Drive is a non-profit organization committed to accelerating the adoption of electric vehicles to maximize their environmental and economic benefits. In just four years, Plug n Drive has established itself as a leader in the electric vehicle industry; a trusted source of unbiased information on electric cars, charging stations and the electricity sector. LEAD SPONSORS LEAD SUPPORTERS CHARGE MY CAR UTILITY PARTNERS: OUR BOARD OF DIRECTORS David Collie CEO, Electrical Safety Authority Dennis Edell Managing Director, EPODE Canada Len Griffiths Partner, Bennett Jones LLP Jim Keech CEO, Utilities Kingston Don MacKinnon President, Power Workers Union Adèle Malo President, Malo Energy Consulting Carmine Marcello President and CEO, Hydro One Networks Inc. Gerry Smallegange CEO, Burlington Hydro Gaëtan Thomas President and CEO, NB Power Lawrence Zimmering President & CEO, AutoCapital Canada Inc. EV DAY SPONSORSHIP/EXHIBITOR OPPORTUNITIES PAGE 2
3 ABOUT EV DAY EV Day is Plug n Drive s biggest outreach event of the year. Now in it s fourth year, EV Day has reached thousands of individuals and provided hundreds of free test drives in electric cars. This is your opportunity to showcase your electric cars, charging stations and ecoliving products and services, while demonstrating your organization s commitment to the environment and our sustainable future. Every electric car manufacturer is represented. Charging station manufacturers, electricity sector representatives and environmental organizations will also want to be a part of this one-of-a-kind electric car showcase and test drive. Plug n Drive is hosting four EV Day events in 2015: EV DAY KINGSTON Saturday, August 1 Princess Street Kingston, ON 10am to 4pm EV DAY OTTAWA Thursday, August 13 Sparks Street Ottawa, ON 10am to 5pm EV DAY TORONTO Thursday, September 24 Younge-Dundas Square Toronto, ON 10am to 7pm EV DAY BURLINGTON Friday, October 9 Burlington Hydro Head Office 1340 Brant Street Burlington, ON 10am to 4pm EV DAY SPONSORSHIP/EXHIBITOR OPPORTUNITIES PAGE 3
4 Bruce Power is proud to support Plug n Drive s Emission efforts from to transportation educate the sector public is about one the of the environmental largest contributors and economic to Ontario s benefits greenhouse as gas well emissions as their work this to is expand why accelerating available of EVs public the adoption charging and infrastructure. deployment of electric cars is crucial for long-term environmental sustainability. Drive s Dr. knowledge Bala Venkatesh, and credibility Academic in Plug n this Director, area makes Centre them for Urban excellent Energy, partner Ryerson as we University work together towards common goals in education and environmental protection. James Scongack, Vice President Corporate Affairs, Bruce Power Installing a charging station at our head According office, adding to the an Ministry electric vehicle of Energy, to our emissions fleet from and launching transportation CAA s are EV the website largest are contributor just some to of the Ontario s efforts greenhouse we have taken gas to help emissions educate at 31%. and support Plug n motorists. Drive helping Alternative to drive fuel vehicles help down reduce by the educating impact of consumers driving the on this number the environment. environmental CAA South and Central economic Ontario benefits is of pleased electric to vehicles be the presenting and providing sponsor test for drive Plug opportunities n Drive s EV Day at these as it is EV a Day great events. way to engage David the Collie, public CEO on these new technologies. Electrical Teresa Di Safety Felice, Authority Director, Government & Community Relations, CAA South Central Ontario. Transportation is Ontario s largest source of greenhouse gas (GHG) emissions. By powering Made in Ontario zero-emission electric vehicles (EVs) with the province s low-carbon, low-cost electricity our province Making can lower it easier GHG emissions, to move people, create goods thousands and of high services value across jobs and the Greater ensure our Toronto province s and energy Hamilton security. Area is critical to our region s econommic, social and environmental prosperity. Thanks to John Plug n Tory, Chair, Drive s Civic leadership Action and awareness raising activities, Ontarians are learning more about the importance of securing these significant environmental and economic benefits. Don MacKinnon, President Power Worker s Union EV DAY SPONSORSHIP/EXHIBITOR OPPORTUNITIES PAGE 4
5 SPONSOR EV DAY 2015 IN KINGSTON, OTTAWA, TORONTO AND BURLINGTON PRESENTING SPONSOR... $20,000 EXCLUSIVE TO ONE PARTNER Recognition as the presenting sponsor of all four events: EV Day Kingston/Ottawa/Toronto/ Burlington presented by [Your Company Here] Logo representation on the home page of evday.ca Logo representation on the EV Day Kingston, Ottawa, Toronto and Burlington landing pages on evday.ca Logo representation on all marketing materials for all four events, including: banners, posters, Company mention in all media relations materials for all four events as well as the opportunity to issue a joint news release Company mention in social media marketing activities for all four events Double-page centre spread advertisement in the Electrify Your Ride pocket book to be distributed at all four events Speaking opportunity for a representative from your company for one ten minute time block at EV Day Toronto PLATINUM SPONSOR... $10,000 Recognition as a platinum sponsor of all four events Logo representation on all marketing materials for all four events, including: banners, posters, Logo representation on the EV Day Kingston, Ottawa,Toronto and Burlington landing pages on evday.ca Company mention in all media relations materials for all four events Company mention in social media marketing activities for all four events EV DAY SPONSORSHIP/EXHIBITOR OPPORTUNITIES PAGE 5
6 EV DAY KINGSTON SATURDAY, AUGUST 1 10AM TO 4PM PRINCESS STREET THE EVENT Plug n Drive is hosting EV Day Kingston as one of this year s Princess Street Promenade Festival s attractions. The Princess Street Promenade Festival brings together local vendors, community groups and entertainers for an unforgettable day of family-fun, activities and entertainment. EV DAY KINGSTON DEMOGRAPHICS Kingston is ranked one of the best places to live and work in Canada for young professionals The average annual income is $55,531 per individual Kingston residents are highly educated with 54% having completed post-secondary education Kingston is home to a number of public sector institutions and establishments, with Health Care, Business Services and Educational Services being the top three industries 73% of residents use a car, van or truck as their primary mode of transportation with 42% of households owning two vehicles or more PLATINUM SPONSORS PARTNERS An agency of the Government of Ontario. Un organisme du gouvernement de l Ontario. EXHIBITORS EV DAY SPONSORSHIP/EXHIBITOR OPPORTUNITIES PAGE 6
7 EV DAY KINGSTON SPONSORSHIP OPPORTUNITIES GOLD SPONSOR... $5,000 Recognition as a gold sponsor of EV Day Kingston Logo representation on all marketing materials for EV Day Kingston, including: banners, posters, Logo representation on the EV Day Kingston sponsors page on evday.ca Company mention in social media marketing activities for EV Day Kingston Company mention in all media relations materials for EV Day Kingston SILVER SPONSOR... $2,500 Recognition as a silver sponsor of EV Day Kingston Logo representation on all marketing materials for EV Day Kingston, including: banners, posters, Logo representation on the EV Day Kingston sponsors page on evday.ca Company mention in social media marketing activities for EV Day Kingston BRONZE SPONSOR... $1,500 Recognition as a bronze sponsor of EV Day Kingston Logo representation on all marketing materials for EV Day Kingston, including: banners, posters, PRODUCT DISPLAY OPPORTUNITIES Variable pricing options available. Please contact Ron Groves at EV DAY SPONSORSHIP/EXHIBITOR OPPORTUNITIES PAGE 7
8 EV DAY OTTAWA THURSDAY, AUGUST 13 10AM TO 5PM SPARKS STREET THE EVENT Plug n Drive has partnered with the Ottawa Centre Eco-District to bring you EV Day Ottawa, the capital s biggest electric car showcase and test drive. EV Day Ottawa is taking place on Sparks Street, in the heart of Ottawa s financial district just around the corner from the Parliament buildings. EV DAY OTTAWA DEMOGRAPHICS Ottawa s economy centres on high technology and politics, accounting for 37% of Ottawa s total GDP Ottawa is a prosperous city, with 21% of households earning $50,000-$80,000 per year and 24% earning $80,000-$125,000 60% of Ottawa residents use a car, truck or van as their primary mode of transportation Ottawa has a mature population density with 13% of residents being between the ages of and 16% being between the ages of PLATINUM SPONSORS EXHIBITORS EV DAY SPONSORSHIP/EXHIBITOR OPPORTUNITIES PAGE 8
9 EV DAY OTTAWA SPONSORSHIP OPPORTUNITIES GOLD SPONSOR... $5,000 Recognition as a gold sponsor of EV Day Ottawa Logo representation on the EV Day Ottawa sponsors page on evday.ca Logo representation on all marketing materials for EV Day Ottawa, including: banners, posters, Company mention in all media relations materials for EV Day Ottawa Company mention in social media marketing activities for EV Day Ottawa SILVER SPONSOR... $2,500 Recognition as a silver sponsor of EV Day Ottawa Logo representation on the EV Day Ottawa sponsors page on evday.ca Logo representation on all marketing materials for EV Day Ottawa, including: banners, posters, BRONZE SPONSOR... $1,500 Recognition as a bronze sponsor of EV Day Ottawa Logo representation on all marketing materials for EV Day Ottawa, including: banners, posters, PRODUCT DISPLAY OPPORTUNITIES Variable pricing options available. Please contact Ron Groves at EV DAY SPONSORSHIP/EXHIBITOR OPPORTUNITIES PAGE 9
10 EV DAY TORONTO THURSDAY, SEPTEMBER 24 Y/D SQUARE 10AM TO 7PM THE EVENT Taking place at Toronto s premium outdoor event venue, Yonge-Dundas Square, the fourth annual EV Day Toronto is sure to be a hit. For three years running, EV Day Toronto has attracted thousands of visitors and provided hundreds of electric car test drives. EV DAY TORONTO DEMOGRAPHICS Yonge-Dundas Square is Canada s busiest intersection with 62,000 pedestrians and 55,000 vehicles passing by each day Yonge-Dundas Square is adjacent to the Eaton Centre, Toronto s busiest shopping centre Yonge-Dundas Square is connected to the PATH, the world s largest underground shopping complex that is used by business professionals in the downtown Toronto Area The majority of visitors are office professionals with a median household income of $57,500 PLATINUM SPONSORS EXHIBITORS BRONZE SPONSORS EV DAY SPONSORSHIP/EXHIBITOR OPPORTUNITIES PAGE 10
11 EV DAY TORONTO SPONSORSHIP OPPORTUNITIES GOLD SPONSOR... $10,000 Recognition as a gold sponsor of EV Day Toronto Logo representation on all marketing materials for EV Day Toronto, including: banners, posters, Logo representation on the EV Day Toronto sponsors page on evday.ca Company mention in social media marketing activities for EV Day Toronto Company mention in all media relations materials for EV Day Toronto 10 ft. x 10 ft. exhibit space at EV Day Toronto SILVER SPONSOR... $5,000 Recognition as a silver sponsor of EV Day Toronto Logo representation on all marketing materials for EV Day Toronto, including: banners, posters, Logo representation on the EV Day Toronto sponsors page on evday.ca Company mention in social media marketing activities for EV Day Toronto BRONZE SPONSOR... $2,500 Recognition as a bronze sponsor of EV Day Toronto Logo representation on all marketing materials for EV Day Toronto, including: banners, posters, EV DAY TORONTO EXHIBITOR OPPORTUNITIES EXHIBITOR... $10/SQ. FT. Outdoor exhibit space at EV Day Toronto. Minimum 10 ft. x 10 ft. Maximum 20 ft. x 20 ft. Logo representation on the EV Day Toronto exhibitors page on evday.ca Logo representation on the EV Day Toronto test drive page on evday.ca One car in the EV Day Toronto test drive. Each car after the first is an additional $1,000/car. EV DAY SPONSORSHIP/EXHIBITOR OPPORTUNITIES PAGE 11
12 EV DAY BURLINGTON FRIDAY, OCTOBER 9 10 AM TO 4 PM BURLINGTON HYDRO HEAD OFFICE 1340 BRANT STREET THE EVENT Plug n Drive is hosting EV Day Burlington as part of Burlington Hydro s public open house. We ll have a prominent, high traffic position at the front of the building facing Brant Street. It s a perfect opportunity to test drive some of the latest electric car models while touring Burlington Hydro s facility. Learn about micro-turbine cogeneration, conservation and smart meters, or experience the thrill of a utility truck bucket ride, plus much more. There s something for the whole family. EV DAY BURLINGTON DEMOGRAPHICS The median household income in Burlington is $110,113 The City of Burlington was voted est mid-sized city to live in by MoneySense magazine in Burlington s economy centres around the sales and business finance and administration industries 75% of Burlington residents use a car, truck or van as their primary mode of transportation PLATINUM SPONSORS EV DAY SPONSORSHIP/EXHIBITOR OPPORTUNITIES PAGE 12
13 EV DAY BURLINGTON SPONSORSHIP OPPORTUNITIES GOLD SPONSOR... $5,000 Recognition as a gold sponsor of EV Day Burlington Logo representation on the EV Day Burlington sponsors page on evday.ca Logo representation on all marketing materials for EV Day Burlington, including: banners, posters, Company mention in all media relations materials for EV Day Burlington Company mention in social media marketing activities for EV Day Burlington SILVER SPONSOR... $2,500 Recognition as a silver sponsor of EV Day Burlington Logo representation on the EV Day Burlington sponsors page on evday.ca Logo representation on all marketing materials for EV Day Burlington, including: banners, posters, BRONZE SPONSOR... $1,500 Recognition as a bronze sponsor of EV Day Burlington Logo representation on all marketing materials for EV Day Burlington, including: banners, posters, PRODUCT DISPLAY OPPORTUNITIES Variable pricing options available. Please contact Ron Groves at EV DAY SPONSORSHIP/EXHIBITOR OPPORTUNITIES PAGE 13
14 GET INVOLVED! For more information about EV Day 2015, please contact: Sponsorship Dav Cvitkovic Business Development Exhibiting Ron Groves Manager of Education and Outreach Mailing Address: 69 Yonge Street P.O. Box Toronto, ON - M5E 1Y2 Office Address: 147 Dalhousie Street Centre for Urban Energy, Ryerson University Toronto, ON - M5B 2M7 EV DAY 2014 METRICS (TORONTO/GUELPH/HAMILTON) 13,400 Event Visitors 567 Electric Car Test Drives 41 Exhibitors 7,775 Website Interactions 2,575 Social Media Interactions 23 Published Media Stories #EVDAY2015
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