Advertising at Mobile World Congress Options to promote your products across our various media & advertising channels

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1 Advertising at Mobile World Congress Options to promote your products across our various media & advertising channels Advertise at the Mobile World Congress, and you will gain premium market exposure whilst gaining access to a large audience of key decision-makers from across the globe. Engage a captive audience wanting solutions Maximise stand and meeting room visitors Promote your products and services Generate new leads Increase sales Raise industry profile Grow your band equity This is an amazing thing to behold, you wouldn t believe it until you see it. Vice President, Global Marketing, Ritz-Carlton This is where the world comes to talk about mobile. Vice President Global e-commerce, Walmart One of the greatest mobile conferences in the world. Director, Product Management, Google

2 Mobile World Daily The official daily newspaper of Mobile World Congress Mobile World Daily is distributed daily throughout the exhibition and is the only high profile publication read widely at Mobile World Congress. The daily edition provides extensive daily news from the congress and exhibition through feature articles and interviews, a conference guide, and exhibition floor plan. The editorial team includes renowned industry journalists working with our own editorial team. For details on advertising in the Mobile World Daily, please contact us at or +44 (0) Standard Mobile World Daily Advertising Opportunities Full Page Advert Double-page Spread Showcase panel: Front Cover Showcase panel: News pages Six Available Horizontal Strip

3 Mobile World Daily is widely read by Congress attendees and can be tailored to convey your message exactly how you want it. Mobile World Daily Platinum Sponsorship Sponsorship includes Exclusive double-page feature interview Exclusive Mobile World Daily masthead positioning for logo and strap line First double-page spread advertisement Logo on event website, two distribution area and distributors jackets 60,000 Circulation Multiple Formats Print, Tablet, Mobile,

4 Full page, 1,000 word opinion feature, high-res colour photo. Sponsored Editorial Editorial Page Showcase Editorial Sponsorship includes The opportunity exists for senior company executives to publish a full-page, 1,000-word opinion feature that includes an appropriate high-resolution colour illustration or relevant photograph within the Mobile World Daily. A set of editorial guidelines has been established to maximize value to both the reader and your company. The Showcase Editorial includes a full-page display advert opposite your editorial.

5 Full-colour image, 100-word copy, and story headline. Exhibitor News One Day or All Four Days Available Content Opportunity Includes Guarantee your company s news coverage in the Mobile World Daily by taking advantage of our new Exhibitor News product placements. Each placement includes a full-colour product image, a 100-word copy of your choice, story headline, and exhibitor stand number with contact details. Volume and frequency discounts are available. If all 4 issues are not required a 10% premium will apply to bookings on Days One and Two.

6 Exclusive double page feature with your company CEO. CEO Interview Sponsorship includes Exclusive double page feature interview by the editor of the Mobile World Daily with your company CEO on a key industry topic, examples include: Mobile Health Mobile Money Mobile Apps Mobile Advertising Mobile for Developing Markets

7 Mobile Insight Daily Supplements 16-Page Sponsorship Feature 5-Page Sponsorship Feature Logo on top right of supplement front cover Full page sponsored editorial Full page display ad DPS interview with CEO conducted by Mobile World Daily editor 2,000 reprints Page 1: Front Page title for special feature with Brought to you by XYZ and logo listing Pages 2-3: Double page spread feature Page 4: Editorial feature commissioned by Mobile World Daily editorial team Page 5: Single page advert

8 Mobile World Daily Official Preview Exclusive opportunity to target 50,000 registered attendees prior to the event Early promotion allows you to build buzz, network with key customers, and generate leads 10,000 copies available at registration desks Includes market analysis, insights, and what to expect at Mobile World Congress Mobile World Daily Preview Available to over 50,000 attendees Official Show Preview Advertising Availability Exhibitor News Full Page Advert Full Page Advert (back cover) Showcase panel: Front Cover Sponsored Editorial Page Showcase Editorial

9 Reach over 40,000 attendees with this hall-by-hall map of all exhibitors Exhibitor Locator Sponsorship This hall-by-hall map show the location of all exhibitors, with a full alphabetical listing, and serves as a handy pocket-sized reference for all attendees. Distributed at registration and info points. Specs Sponsorship details Exclusive sponsor Stand location is highlighted in its respective hall Logo appears on front cover Full-page promotion on the back cover 80mm x 170mm 48 Panels Available Specs to give you idea of size but not meant for productions purposes. Full production specs provided upon confirmation of order.

10 Exhibition Catalogue The official listing of all exhibitors at Mobile World Congress 30,000 Exhibition Catalogues are distributed to event attendees at registration, as well as through distribution at the main entrance and entrances to each hall. The catalogue is retained by many attendees well after the event as a regular source of reference and has a long shelf life post event. The Exhibition Catalogue contains all the information required by attendees: Congress agenda Exhibitor listings (alphabetical and by category) Village Map Advertising Opportunities Full page advertisement Half page advertisement Double page Spread Guaranteed position Premium position Colour logo Advertising Opportunities - App Planet Full page advertisement Half page advertisement Double page Spread Guaranteed position Premium position Colour logo

11 Sponsor the Exhibition Catalogue or the reverse side dedicated to App Planet. Exhibition Catalogue Sponsorship Sponsorship includes Sponsor logo on the front cover: Sponsored by [You] Full page, full colour advertisement on the Inside Front Cover Sponsor logo and profiles listed together within the Catalogue Full page, full colour advertisement on the page immediately following their company profile Additional 200-word sponsor profile opposite sponsor acknowledgement page Sponsorship Packages MWC App Planet Both Sections

12 Exhibition Catalogue Sponsorship Exhibition Catalogue Category Sponsorship Potential categories Application Development Embedded Mobile Femtocells M2M Floor Call-Outs Availability: Four per hall Help customers and potential customers find you by standing out on floor plans in the Show Daily and Exhibition Catalogue

13 Conference Guide The official publication containing the congress agenda The Conference Guide is the official publication containing the congress agenda, and is provided to every congress attendee at registration. This quick reference guide contains a full listing of the conference programme and other essential information for executives attending the speaker sessions and keynotes. Containing all four day s conference programme, it is the reference source for delegates as they travel to and from their chosen conference sessions. Advertising Opportunities Full page advertisement Half page advertisement Double page spread Guaranteed position Premium position

14 Can be tailored to convey your message exactly how you want it. Conference Guide Sponsorship 10,000 copies of the Conference Guide is distributed Sponsorship includes Logo on front cover Full page, full colour advertisement on inside front cover Logo on conference update notes distributed each day of the conference Colour double page advertisement 200-word sponsor profile opposite sponsor acknowledgement page 260 Speakers 42 Sessions Focused Track sessions

15 Maximise your company s exposure to help stand out above basic exhibitor listings, build your business, and extend your brand Enhanced Exhibitor Profile Expanded web and mobile platforms Online Exhibitor Profile lists all exhibiting companies at Mobile World Congress MyMWC the official social networking portal designed to enhance the MWC experience by helping attendees schedule and plan their meetings Official MWC Mobile App the perfect companion app during the show helps sync our My MWC schedule, read new on the Congress, look for exhibitors, and more Directional Signage located throughout the venue are interactive stations with exhibitor information An Enhanced Exhibitor Profile maximises your company s exposure to help stand out above basic exhibitor listings, build your business, and extend your brand.

16 Tweetwall Engage with 85,000 attendees Sponsorship Packages Platinum Sponsor Gold Sponsor Silver Sponsor 10 Tweets per hour daily Day Package Four-Day Package 100,000 MWL.com visitors see Tweets 40 Permanent TweetWall screens display Tweets 100 Tweets posted to Screens & TVs around venue Tactical awareness Drive traffic to stand Up to 10 Tweets per hour Max 140 characters per Tweet Include avatar logo Tweets colour coded for standout identity Attendee re-tweets manually monitored and filtered

17 Official MWC Mobile App Integrate your brand, promotions, and more within the Official MWC Mobile App The Official MWC Mobile App is used by over 53,000 attendees to supplement their experience and easily connect, search, and explore the show. The app provides a wealth of tools for exhibitors to connect to customers, promote your stand and products, and more. 57,726 GSMA Mobile App Downloads 1,767,540 GSMA Mobile App Screen Views Official MWC Mobile App Features Attendee registration, digital badge, and final confirmation Interactive exhibition map Networking with Enhanced Exhibitors Full exhibitor listing with key word search Session & speaker listing Connect with attendees Restaurant finder & ordering Transport map & real time waiting times Favourite & note taking facilities And more!

18 Upgrading to an Enhanced Exhibitor Profile on the Official MWC Mobile App allows you to: Company logo on exhibitor listing page Highlight products Expand your interaction with attendees Integrate your social media strategy Enhanced Exhibitor Profile MWC App As an exhibitor, you receive a listing within the Exhibition Catalogue, the official Congress website and in the Product and Services Directory within the Exhibition Catalogue and the website. To stand out among the over 1,800 exhibitors and to attract customers to your stand, consider upgrading your profile listing within the Official MWC Mobile App and online exhibitor listing. Explore on the following pages the opportunities to positioning your company above your competitors. App designs under revision and subject to change

19 Mobile World Live TV Reach a Potential Audience of 150,000+ Industry Experts During the four days of Mobile World Congress, the award winning Mobile World Live TV is broadcasted on up to ten large screens and over 50 Plasma TVs strategically located in high traffic flow areas. In addition, Mobile World Live TV is streamed on our event mobile apps, a dedicated TV Catalonian business channel, and reached an additional 20,000 delegate hotel rooms in over 100 attendee hotels in Barcelona in ,000 Users streaming MWLtv online during MWC MWLtv Streamed widely during MWC MWL.com Event mobile apps Catalonia TV

20 Broadcasted on 10 larges screens and over 50 Plasma TV s Streamed on and event mobile apps Reaching 50,000 users online Reaching 20,000 delegate hotel rooms Mobile World Live TV Reach a Potential Audience of 150,000+ Pick & Mix Advertising Opportunities Keynote sponsorship at MWC Three minute advertorials On-stand CEO Interview :30 second adverts :15 second adverts Broadcasted across a network of 50 Screens, TVs, and Tap-n-Go s 20,000 Delegated hotel rooms reached :10 second adverts :30 second adverts broadcast once per hour between 08:30-18:00 :10 & :15 second adverts broadcast twice per hour between 08:30-18:00 On-stand CEO interviews broadcast 3 times per day between 08:30-18:00 Three minute Advertorials broadcast 3 times per day between 08:30-18:00 All adverts & Advertorials broadcast more frequently between 19:00-08:30 Production services available on request

21 Mobile World Live TV Stand out be seen be heard! Mobile World Live TV Platinum Sponsor Package includes Platinum Sponsor branding around all large screens 3 minute advertorial broadcasted 3 times per day Two :30 second advertisements played once every hour :10 second MWLTV/sponsor bumper ads twice an hour Brand wrap on Jumbo Truck at South Entrance Sponsor plaques on TV s throughout the venue MWLTV Keynote sponsorship Managing Editor sponsor mentions Studio sponsor branding Sponsor logo on all MWLTV collateral 100,000 MPU banner impressions Co-branded MWLTV MPU banner

22 Position your company in front of the Congress audience with a mix of advertising across MWLtv channels Mobile World Live TV Gold Sponsor Package includes Gold Sponsor branding around all large screens Sponsor plaques on TV s throughout the venue :30 second advertisement played once every hour :10 second MWLTV/Sponsor bumper ads twice an hour Branding on one DigiVan in outdoor catering area Studio sponsor branding Sponsor logo on all MWLTV collateral 50,000 MPU banner impressions Co-branded MWLTV MPU banner All adverts & advertorials to be broadcast more frequently between 19:00-09:00 Production services available on request

23 Broadcasting all the latest news and developments from the exhibition floor Mobile World Live TV Silver Sponsor Package includes Silver Sponsor branding around all large screens Sponsor plaques on TV s throughout the venue :30 second advertisement played once every hour :10 second MWLTV/sponsor bumper ads twice an hour Studio sponsor branding Sponsor logo on all MWLTV collateral Co-branded MWLTV MPU banner Sponsor logo on all MWLTV collateral Co-branded MWLTV MPU banner All adverts & advertorials to be broadcast more frequently between 19:00-09:00 Production services available on request

24 Home to official content from Mobile World Congress 224,000 unique visitors in February 2014 MobileWorldLive.com MobileWorldLive.com Standard Advertising Options MPU Banner (300x250) Homepage Advertorial at MWC 224,000 Unique visitors in Feb 2014

25 Engage with MWC attendees over a 30- day period with MobileWorldLive.com 30-Day Package at MWC Gold Sponsor Package includes Permanent Gold Sponsor Logo on MobileWorldLive.com masthead 100,000 MPU banner impressions Advertorial on MobileWorldLive.com Homepage Five advertorial places in MWL Daily newsletter Advertorial each day in the official MWL e-show Daily newsletter Logo on MWL.com advert within MWC Exhibition Catalogue

26 A Year-round Targeted Marketing Opportunity Delivered daily to 73,000 strong opt-in community Average daily open rate 20% During MWC, MWL Daily become the e-show Daily newsletter that is sent out daily to 260,000 recipients Daily open rate 24%-28% All registered attendees of MWC Mobile World Live Daily Newsletter e-mobile World Daily Opportunities Banner (550x90) during MWC Advertorial during MWC 72,000 MWL Daily Optout community 260,000 Recipients of the digital MWD during MWC Mobile World Live Daily Standard Advertising Opportunities Advertorial, standard 10-day pack Advertorial, standard 25-day pack Banner, standard 10-day pack Banner, standard 25-day pack Advertorials & banners 30 days prior to MWC Advertorials & banners 10 days after MWC

27 Targeting the Booming Apps Market GSMA s weekly e-newsletter Features critical news, analysis, and features in a consolidated format Essential reading for app platform vendors, developers and operators MWL Apps reaches 8,000 opt-in readers globally Average daily open rates of 27% Mobile World Live Apps Newsletter Mobile Apps Briefing Standard Advertising Options Advertorial Newsletter Banners 8,000 Mobile World Live Apps Opt-in community

28 Drive traffic to your stand, generate product buzz, create high profile company branding and stand out from the crowd Venue Advertising at Fira Gran Via Venue Advertising opportunities Large hanging banners Floor tiles Large wall banners Flag poles Billboards Bespoke opportunities available View all venue opportunities here. For details on outdoor and venue advertising, please contact your account manager.

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