SPONSORSHIP & EXHIBITION PROPOSAL

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1 New Zealand Aboricultural Association Annual Conference 2014 & NZ Arb/Husqvarna National Tree Climbing Championship 2014 SPONSORSHIP & EXHIBITION PROPOSAL October 2014 Novotel Hotel, Rotorua

2 OVERVIEW The NZ Arboricultural Association (NZ Arb) seeks to create mutually beneficial partnerships with dedicated companies, organisations, and individuals who are aligned with and support the association s values and mission. Each year, NZ Arb provides sponsors the opportunity to play a vital role in strengthening the global tree care community by supporting the growth, recognition and success of the arborist profession, through the Annual Conference. In 2014, NZ Arb brings the Annual Conference and National Tree Climbing Championship (NTCC) to Rotorua. The NZ Arb Annual Conference is the biggest gathering of researchers, educators, and practicing arborists and urban foresters from around New Zealand. In addition to drawing top international and local speakers to present on the latest research and techniques, the NZ Arb Conference provides a forum for the open exchange of ideas, emerging technology, and the latest products and services. The NTCC showcases the country s best climbers (and often the best in the world too!), while providing a laboratory for new climbing techniques, and a live display of the latest innovations in arborists gear. The annual event also serves as the impetus for positive promotional content for NZ Arb and its sponsors. The NTCC generates public interest articles exposing thousands of readers to news about the event, increasing public awareness for arboriculture and tree-related industries. For many local attendees who come to watch this spectacular event, it may form their first impression of the arboriculture profession in action. ROTORUA Experience a volcanic wonderland where the land steams, mud and water bubble and geysers erupt into the air. A place where the Earth s crust is thin and the history is dense, surrounded by sparking lakes and thousands of hectares of native forest. Welcome to Rotorua, a nature lover s playground where you can experience Maori culture, satisfy your inner adrenalin junkie, all while exploring a geothermal wonderland. Bathe in lake-edge thermal pools, while magnificent strands of native and exotic trees in the Whakarewarewa Forest create an awe-inspiring setting to experience world-class Mountain Bike trails. Found in the centre of the North Island, just over a 2.5 hour drive from Auckland, Rotorua is your gateway to the Bay of Plenty and Central North Island.

3 WHY SPONSOR Events act as an essential gear in the modern economy, creating micro marketplaces where executives can meet, gain information and do business. Nothing beats face-to-face meetings when it comes to meeting industry movers and shakers, developing new clients, and negotiating and maintaining relationships in the arb community. Your sponsorship is an easy and affordable way to promote your business or organisation to a targeted professional audience. A large majority of the NZ Arb Conference participants are decision-makers in their organisations, businesses or educational providers. Many are active in multiple sectors, simultaneously holding roles in educational, business, non-profit and community settings. The NZ Arb Annual Conference intentionally involves participants and presenters from multiple sectors who share a commitment to learning from and with one another. Sponsors provide general and targeted support for the overall NZ Arb Annual Conference, as well as specific events, that best align with their corporate objectives while helping advance the NZ Arb mission. Recognition for sponsors is associated specifically with the events and or programmes they support through: Enhanced exposure benefits and added value opportunities Increased recognition and market reach to further build your brand and business A deeper and stronger association with the NZ Arb brand Network and build relationships Promote your products and services Demonstrate your commitment to sustain ability Communicate directly with your target audience Further develop your organisation s positive image Keeping up to date with the who s who of the industry NZ Arb is confident that your organisation will not only gain important recognition and distinction for your involvement in the NZ Arb Annual Conference, but that you will be a part of an influential group that together will make the Arb world a more professional, knowledgeable, and safer place. The NZ Arb Annual Conference and NTCC give sponsors a prime opportunity to interact with their target audience, gaining positive exposure for their brands. Conference events including the trade displays allow sponsors, vendors, and attendees to meet directly with clients, key decisions-makers, influential leaders, industry experts, and potential business partners. Apart from the mainstream arboriculture, additional specialised programme includes: Utility arboriculture NZ Notable Trees Tools and techniques for managing business activities Workshops Display of cutting-edge industry products and techniques Networking opportunities with experienced industry professionals Let s talk soon about how we can make this work for all! We welcome the opportunity to discuss further opportunities with your organisation, so please view this as an initial proposal to enter into further negotiations regarding a mutually beneficial outcome for both organisations and ultimately our diverse sector of urban tree professionals.

4 PLATINUM $10,000 VALUED AT $18,000 As the Platinum Sponsor, your organisation will enjoy an excellent level of exposure. We view the Platinum Sponsor as our partner in the successful execution of the conference and will constantly work alongside you to provide opportunities to promote your company. As a Platinum Sponsor, your organisation will receive considerable exposure and recognition through the following benefits: Four full conference registrations Four conference dinner tickets Recognition as Platinum Sponsor (with organisation logo) on all pre-conference material, including e-newsletters Dedicated e-newsletter blast to all conference delegates 2 weeks prior to the conference Company name and logo to be featured prominently on the official conference website with a hot link to your organisation s website Verbal recognition by the Conference MC at the beginning of each day Company brochure (maximum A4 size flyer) to be inserted in all delegate satchels (sponsor to supply material) Company logo on all name tags Company logo on all conference lanyards NZARB Conference Sponsorship Prospectus 2014 (all costs are GST exclusive) Recognition on all introductory session PowerPoint slides at the conference Company name and logo on the front cover of the conference handbook Full page advertisement in the conference handbook (artwork to be supplied by sponsor) Full page advertisement or inserts for three issues within the NZ Arb Tree Matters magazine, pre and post conference (Black & White) ADDITIONAL ENTITLEMENTS + ONLINE REGISTRATION SPONSOR The online registration webpage will be visited by a majority of all conference delegates. Company banner advertisement on every page of the online registration from and redirection to your website after the form has been submitted + CONFERENCE AND NTCC EXHIBITION SPACE The trade exhibition offers organisations exposure to conference delegates and tree climbers, as well as the opportunity to showcase their products and services. One complimentary 6m x 1.2m exhibition space in the conference expo room (includes, booth wall and sides, company fascia sign and two 150W spotlights) Two exhibition staff registrations at the conference One complimentary trade stand at the National Tree Climbing Championship for two days (weather dependent) NZARB Conference Sponsorship Prospectus 2014 (all costs are GST exclusive)

5 GOLD $8000 (2 available) VALUED AT $11,000 As a Gold Sponsor, your organisation will enjoy a strong alignment with the conference through the many opportunities for branding and exposure, prior to, during and after the conference. Entitlements include: Two full conference registrations Two conference dinner tickets Recognition as Gold Sponsor (with organisation logo) on all pre-conference material, including e-newsletters Company name and logo to be featured on the official conference website with a hot link to your organisation s website Verbal recognition by the Conference MC at the beginning of each day Company brochure (maximum A4 size flyer) to be inserted in all delegate satchels (sponsor to supply material) Recognition on all introductory session PowerPoint slides at the conference Company name and logo inside the conference handbook Half page advertisement in the conference handbook (artwork to be supplied by sponsor) Half page advertisement or inserts for three issues within the NZ Arb Tree Matters magazine, pre and post conference (Black & White) ADDITIONAL ENTITLEMENTS + CONFERENCE AND NTCC EXHIBITION SPACE The trade exhibition offers organisations exposure to conference delegates and tree climbers, as well as the opportunity to showcase their products and services. One complimentary 3m x 1.2m exhibition space in the conference expo room (includes, booth wall and sides, company fascia sign and two 150W spotlights) One exhibition staff registration at the conference One complimentary trade stand at the National Tree Climbing Championship for two days (weather dependent) + LUNCH BREAK SPONSOR Demonstrate your company s hospitality by sponsoring your nominated lunch break. This provides the sponsor with the ability to own the entire exhibition floor for that sponsored lunch break and create innovative incentives to attract delegates to your trade stand. Company corporate or promotional literature may be displayed on the nominated break stations (sponsor to supply) The sponsor may provide up to two freestanding banners which will be positioned in a prominent location in the nominated break area (maximum size 2m high x 1m wide) Verbal acknowledgement by conference chairperson at the sessions directly before and after the nominated break

6 SILVER $4000 (4 available) VALUED AT $8,000 As a Silver Sponsor, your organisation will enjoy a strong alignment with the conference through the many opportunities for branding and exposure, prior to, during and after the conference. Entitlements Include: One full conference registration One conference dinner ticket Recognition as Silver Sponsor (with organisation logo) on all pre-conference material, including e-newsletters Company name and logo to be featured your organisation s website Verbal recognition by the Conference MC at the beginning of each day Company brochure (maximum A4 size flyer) to be inserted in all delegate satchels (sponsor to supply material) Recognition on all introductory session PowerPoint slides at the conference Company name and logo inside the conference handbook Quarter page advertisement in the conference handbook (artwork to be supplied by sponsor) Quarter page advertisement or inserts for three issues within the NZ Arb Tree Matters magazine, pre and post conference (Black & White) ADDITIONAL ENTITLEMENTS + CONFERENCE AND NTCC EXHIBITION SPACE The trade exhibition offers organisations exposure to conference delegates and tree climbers, as well as the opportunity to showcase their products and services. One complimentary 3m x 1.2m exhibition space in the conference expo room (includes, booth wall and sides, company fascia sign and two 150W spotlights) One complimentary trade stand at the National Tree Climbing Championship for two days (weather dependent) + REFRESHMENT BREAK SPONSOR Demonstrate your company s hospitality by sponsoring your nominated refreshment break. This provides the sponsor with the ability to own the break and create innovative incentives to attract delegates to your trade stand. Company corporate or promotional literature may be displayed on the nominated break stations (sponsor to supply) The sponsor may provide one freestanding banner which will be positioned in a prominent location in the nominated break area (maximum size 2m high x 1m wide)

7 BRONZE $2000 (5 available) VALUED AT $4,000 As a Bronze Sponsor, your organisation will enjoy a strong alignment with the conference through the many opportunities for branding and exposure, prior to, during and after the conference. Entitlements Include: One full conference registration One conference dinner ticket Recognition as Bronze Sponsor (with organisation logo) on all pre-conference material, including e-newsletters Company name and logo to be featured your organisation s website Verbal recognition by the Conference MC at the beginning of each day Company brochure (maximum A4 size flyer) to be inserted in all delegate satchels (sponsor to supply material) Recognition on all introductory session PowerPoint slides at the conference Company name and logo inside the conference handbook Quarter page advertisement in the conference handbook (artwork to be supplied by sponsor) Opportunity to display a freestanding banner in the exhibitors area or foyer ADDITIONAL ENTITLEMENTS + CONFERENCE AND NTCC EXHIBITION SPACE The trade exhibition offers organisations exposure to conference delegates and tree climbers, as well as the opportunity to showcase their products and services. One complimentary 3m x 1.2m exhibition space in the conference expo room (includes, booth wall and sides, company fascia sign and two 150W spotlights) One complimentary trade stand at the National Tree Climbing Championship for two days (weather dependent)

8 TRADE EXHIBITION The trade exhibition offers organisations exposure to conference delegates and the opportunity to showcase their products and services. The exhibition area has been designed to provide the best possible promotional opportunities to participating organisations. With lunch, morning and afternoon refreshment breaks being served in this area it will create an unparalleled opportunity to promote your products and services to the diverse delegate base. This year we have included in the conference programme a dedicated exhibitors function. This will be held on the first night of the conference, especially for exhibitors to network and introduce your products and services to conference delegates. Benefits of Participating: Build new and strengthen existing relationships Meet the decision makers and do business face to face Raise your company profile and position your company as a leader within the field Showcase your products and services to approximately 150 delegates in your target market Organisations will receive a high level of visibility through the official website and conference marketing materials. Many other opportunities will be available leading up to the event All lunch, morning and afternoon refreshment breaks will be served in and around the exhibition area in order to maximise booth traffic including exhibit hours structured around the programme EXHIBITOR PREMIUM PACKAGE $ GST One single trade booth at the conference (3m x 1.2m) Company name and stand number identification sign and name badges Two (2) x 150W spotlights One (1) 4amp power point Company fascia signage Daily catering for two personnel Conference Satchel Two complimentary conference dinner tickets Single trade stand at the NTCC (weather dependent and no booth or power included) Listing on the NZ Arb conference website and conference handbook EXHIBITOR GENERAL PACKAGE $ GST Single trade booth at the conference (3m x 1.2m sides) Company name and stand number identification sign and name badges Daily catering for one personnel Listing on the NZ Arb conference website and conference handbook

9 WELCOME FUNCTION SPONSOR $3000 (1 available) The Welcome Reception, will be held on Thursday 16th October, in the Exhibitors area at the Novotel Hotel. The Welcome Reception is the perfect opportunity to create profile and start networking with conference delegates and offers: Co-Naming rights of the welcome function 5 minute address by a representative from your company at the commencement of the function Free standing banners in prominent location for the duration of the evening One full delegate conference registration Pre-Conference exposure on the conference website and any additional promotions Acknowledgment in the conference handbook as Welcome Reception Sponsor Quarter page advertisement in the conference handbook Audio visual acknowledgment at the Conference CONFERENCE DINNER SPONSOR $5000 (1 available) The Conference Dinner, will be held on Saturday 18th October. Involvement in this event will provide you the unique opportunity to meet and mingle with approximately 150 conference delegates and offers exclusive exposure of your products and services to a captive audience. This has been a much sought after opportunity in the past and offers: Co-Naming rights of the Conference Dinner 10 minute address by a representative from your company at the commencement of the dinner during this evening. Company logo on the dinner menu Opportunity to place a sample, brochure or goodie bag on each attendee seat (sponsor to supply) Free standing banners in prominent location for the duration of the evening Four complimentary tickets to the Dinner Pre-Conference exposure on the conference website and any additional promotions Acknowledgment in the conference handbook as Conference Dinner sponsor Half page advertisement in the conference handbook Audio visual acknowledgment at the conference

10 SPEAKER SPONSOR $1000 In kind sponsorship will be considered in exchange for providing an agreed speaker. A number of high quality industry related speakers will be involved in the conference. Your organisation has the opportunity to sponsor one of these leading edge speakers: Free standing banner at the front of the room or seat drop You will receive verbal acknowledgment as the Speaker sponsor by the session Chair Your company name and logo will feature on the conference website as a Speaker sponsor Your company name and logo will feature in the conference handbook as a Speaker sponsor Audio visual acknowledgment at the Conference SUPPORTING SPONSORSHIP The following opportunities are provided as profile opportunities for organisations and/or services. These are set at low cost methods of gaining significant industry exposure to conference delegates. SATCHEL INSERT $800 Satchel inserts of sponsor information is a direct method of ensuring YOUR organisational information reaches key decision makers within our industry. It s much cheaper and more effective than a cold call or untargeted mail out. Go direct to the decision-makers! Sponsors receive: Company brochure maximum A4 size flyer or four page brochure) to be inserted in all delegate satchels (sponsor to supply material) Acknowledgment in the conference handbook CONFERENCE HANDBOOK ADVERTISING All delegates will receive a conference handbook (A5 size) which will include information covering the conference and social programme. This publication will be a valuable reference tool used by delegates during the conference. There are three sizes available. Full page colour ad $650 Half page colour ad $440 Quarter page colour ad $280 To get involved: Simply complete the attached application form and return to: Lea Boodee, Conference Organiser oncue Conferences PO Box 1193, Nelson or

11 NZ Arb Contact: Conference Contact: David Kainer NZ Arb Business Development Manager Lea Boodee Conference Sponsorship Manager

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