The NADA/ATD Convention & Expo is headed to Las Vegas. 25,000. Attendees. Exhibitors 700,000. s.f. Exhibit Hall. Exhibitor Information

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1 The NADA/ATD Convention & Expo is headed to Las Vegas. 25,000 Attendees 700 Exhibitors 700,000 s.f. Exhibit Hall Exhibitor Information

2 The American Truck Dealers is a division of the National Automobile Dealers Association and the co-location of these two important industry events will provide your company with real opportunities to... Get unparalleled access to thousands of qualified buyers from the truck and automotive worlds. Win new customers and collect high quality leads for your organization. Connect with many of your current clients to let them know that you appreciate their business. When your company exhibits at the NADA/ATD Expo, you ll be part of the largest industry marketplace of products, services, tools, and technologies. The NADA/ATD Expo is the perfect venue to achieve your marketing objectives such as building your brand image, or launching and promoting new products and services.

3 ATD Attendee Demographics Dealer Principals 48% General Managers 38% CFOs 12% Service & Parts Managers 5% New- & Used-truck Managers 3% Attendees by Title Attendees by Organization Type What are Attendees saying? 86% rated their overall experience as Good to Excellent 74% of 2015 attendees are planning to attend the 2016 NADA/ATD Convention & Expo What are Exhibitors saying? Over $100,000 12% $50,001 to $100,000 8% $25,001 to $50,000 9% $10,001 to $25,000 12% Less than $10,000 59% 947 The number of ATD franchises represented by attendees at the 2015 NADA/ATD show Projected Spending Amount 900 ATD attendance, 2015 in San Francisco 1% Publicly Owned 49% Chain 23,000 Total NADA/ATD attendance, % Individual 57% rated their projected ROI for this event Good to Excellent just one month after the event. 72% rated the NADA Expo Good to Excellent compared to other shows in which they participate. 72% of 2015 exhibit companies are planning to exhibit at the 2016 Expo in Las Vegas.

4 The NADA/ATD Expo is an outstanding investment for your company. More than half of exhibitors rate their ROI for this show as good to excellent. The $24 per sq. ft. booth rate includes the following benefits that add value for your marketing dollars. Here s what is included in your booth space cost: Company online ebooth listing from assignment until July 2016 Program Guide Listing (only guaranteed if product info is entered before press date) Mobile App listing including company name, product info, and booth location Exclusive pre-show and post-show attendee lists of ATD and NADA Dealers, Managers and Allied Industry Reps. Special hotel rates negotiated by NADA at official hotels Access to press conference opportunities Ongoing enews Updates with the latest news and information Shuttle transportation during the show Use of NADA/ATD show logo for marketing activities Five complimentary badges per 100 sq. ft. up to a maximum of 60 badges per company NADA s ongoing pre-event marketing promotions via web, , news wires, print materials and direct mail If you re looking to expand your marketing options and maximize your exhibit booth experience Exhibitors have exclusive access to the following add-on options to elevate your company s exposure and success before, during and after the event: Sponsorship and Advertising opportunities that target high-traffic venues and media platforms ebooth Enhancements on NADA s Convention Website that increases your online branding and exposure including show specials, press releases, and product videos Press Conferences to reach hundreds of journalists, trade press and industry professionals Social Media Community that keeps you connected to the NADA audience and expands your industry exposure

5 National Automobile Dealers Association 8400 Westpark Drive McLean, VA The NADA/ATD Convention & Expo helps you... Connect with your industry. Connect with your customers. Connect with your future success. More serious buyers shop the NADA/ATD Expo because they know that the latest and greatest automotive products and solutions will be showcased at this important automotive and commercial truck combined event. Take advantage of this opportunity to secure the best possible exhibit space and lock in prime exposure for your company! The online booth application process begins on May 11, 2015 at For more information contact the Expo Team at:

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