A comprehensive guide to English study in the United States.

Transcription

1 2015 MEDIA KIT A comprehensive guide to English study in the United States. Intensive English USA Intensive English USA Online FOR MORE INFORMATION, PLEASE CONTACT: Jeff Bunkin Naylor, LLC Phone: x3342 Fax: jbunkin@naylor.com

2 Intensive English USA IN PRINT AND ONLINE Connecting you with students and advisers throughout the year The Intensive English Advantage This indispensable reference offers more than 800 intensive English language programs and courses from accredited U.S. higher education institutions and language schools. The guide contains detailed descriptions of the programs. Intensive English USA is a standard IEP resource for education ministries, embassies, exchange agencies, universities, and other organizations that sponsor international students in the U.S. The directory is used by U.S. educational advising centers worldwide. Intensive English USA Online As a complement to the printed directory, serves as a database that international students and EducationUSA advising centers can access to find programs throughout the United States. Each listing includes detailed information on: Accreditation Program contact Costs Eligibility Class/faculty size Student services Student world area origins Term lengths/start dates University admission requirements Availability of language labs Availability of computer-assisted instruction.

3 Intensive English USA Net Advertising Rates Revisions and Proofs: $50.00 Position Guarantee: 15% Premium Full-Color Double Page Spread Inside Front or Inside Back Cover Full Page Rates $3, $2, $2, $1, $ /8 Page $ Black-and-White Full Page 1/8 Page Rates $1, $ $ $ Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on your final invoice if the Special Advertising Section: Regional Marketplace IIE is known globally for opening doors to international understanding. To forward that vision, we have designed this special section, separated by region, in Intensive English USA to allow you to highlight your intensive English program to international students. Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

4 Intensive English USA Intensive English USA Online Print Advertising Specifications Directory/Magazine Trim Size: 8.375" x " Double Page Spread Bleed Long Full-Page Bleed 1/6 Page Full-Page No Bleed 1/3 Page Square 1/6 Page 2/3 Page 1/3 Page 1/8 Page 1/3 Page 2/3 Page 17" x " 8.625" x " 7" x 9.5" 7" x 6.333" 4.583" x 9.5" 7" x 4.583" 3.333" x " x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 1/8 Page 4.583" x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 3.333" x 2.166" 2.166" x 3.333" Specs for Outsert/Inserts 1 Pg / 1 Surface 8.375" x " Postcards 6" x 4.25" 1 Pg / 2 Surface 8.375" x " Heavy Card Stock Insert 8.25" x 10.75" 2 Pg / 4 Surface 8.375" x " Postal flysheets 8.5" x 11" Artwork Requirements All digital color and greyscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either greyscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Ad Material Upload Go to the Naylor website at Proofs and Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on your final invoice if the Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. DPS Live Area: " x 9.5" Full-Page Live Area: 7" x 9.5" Online Directory For more information, visit: Page Peel 2 files required. Live area is only the top right diagonal corner. Small peel teaser: 75 x 75 pixels Large peel ad: 500 x 500 pixels Creative accepted: JPG only (no animation) Site Sponsor Banner 120 x 240 pixels JPG, GIF or Flash/SWF* accepted Banner 120 x 240 pixels JPG, GIF or Flash/SWF* accepted Max file size 100 KB Spotlight Tile 125 x 125 pixels JPG, GIF or Flash/SWF* accepted *Online Directory Flash Guidelines Publish or export.swf file for Flash Player 9 and ActionScript 3.0 Bitmaps should have smoothing enabled for best presentation All fonts, images, and support animations files should be embedded within the file Do not use flash stage color as background; Create a bottom layer and draw a solid filled box Animation time limit is approximately 25 seconds (including multiple loops); A stop action is needed at the end of the animation Create an invisible button using Action Script Open your.fla file. 2. Lock all your layers 3. Create a new layer on top and select the first frame. 4. Draw a large rectangle or shape that will cover the whole banner. 5. Then convert your shape to a `Symbol' and track it as a button. 6. In the PROPERTIES panel set the `Color Effect' as `Alpha' and set it to 0%. 7. Then change the instance name to 'naylornet_btn' 8. Create a new layer on top of the button and select the first frame. 9. Go to the ACTIONS panel, copy and paste this snippet below naylornet_btn.addeventlistener(mouseevent.click,function(event: MouseEvent) : void { flash.net.navigatetourl(new URLRequest(root.loaderInfo.parameters.url), "_blank"); } ); NOTE: Do not type your intended url in the code. Leave the word url as-is. The purpose of setting up your Flash creative like this is so that we can control the landing page. Please supply the desired URL to your Naylor account executive. 10. Publish or export.swf file for Flash Player 10 or higher and ActionScript 3.0 Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

5 Intensive English USA Online About Intensive English USA Online Intensive English USA Online is a user-friendly forum designed to bring suppliers and end users together. Available whenever you need it, Intensive English USA Online makes it easy to locate Intensive English programs across the U.S. A Reference at Your Fingertips: Cross-promoted in other IIE communication pieces Optimized to drive traffic from search engines and the IIE home page Efficient browsing with fewer clicks Users can set as their default browser Directs visitors to a landing page to learn more about your business Google integration returns richer results Consumers come to you when they are ready to buy Customized listing and enhanced content Home Page Banner $3,000 banner on the home page. (Maximum of four rotating per position.) Complimentary Premier Listing a $300 value! Regional Banner $1,200 banner on the region or country of your choice. (Maximum of four rotating per position.) Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on your final invoice if the Continued on next page...

6 Intensive English USA Online State Search Page Banner $500 (IEUSA only) Maximum of four rotating ads. English for Specific Purpose Banner $500 (IEUSA only) Maximum of four rotating ads per category. Site Sponsor Banner $4,800 Site sponsor banner appears on every page of the site. No matter what page visitors click on, your message will be prominently displayed in the same place, every time. Spotlight Tile $2,850 Run of site. Only two ad space available with two advertisers rotating in each position. Premier Listing Package Premier Listings are designed to offer heightened visibility within USA Intensive English Online. Premier Listings contain all basic information, including company name, address, phone and fax. First listing: $300 Each additional listing: $100 per campus Premier Listing with Apply Now Button Upgrade your basic listing to include detailed program, awards, eligibility and application information. Button links to your online application process. First listing: $350 Each additional listing: $115 per campus Premier Listing and MP4 Video Bring your Premier Listing to life! Add a video with sound that shows your product or company in real life. Videos can run up to 5 minutes. First listing: $500 Each additional listing: $300 per campus Premier Listing, Button and Video Bring your Premier Listing to life and your application to our visitors. Add a video and a button linking directly to your online application process. Videos can run up to 5 minutes. First listing: $500 Each additional listing: $350 per campus Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on your final invoice if the

7 Intensive English USA Online Premier Listing Package Premier Listings are designed to offer heightened visibility within Intensive English USA Online by appearing on top of all basic listings. Premier Listings include all basic contact information, extended company profile, product/service description with full-color image, additional contact information, Google Map It and Site Search and links to Facebook, Twitter and LinkedIn. Listings will be active for one year. Premier Listing, Apply Now Button and MP4 Video First listing: $550 Additional listings: $350 x (additional listings) Premier Listing and MP4 Video First listing: $500 Additional listings: $300 x (additional listings) Premier Listing with Apply Now Button First listing: $350 Additional listings: $115 x (additional listings) Premier Listing First listing: $300 Additional listings: $110 x (additional listings) Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rates to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of thes contract. (IIE-O0015) Please sign and return to: Jeff Bunkin Naylor, LLC Phone: x3342 Fax: jbunkin@naylor.com Intensive English USA