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1 PRINT ADVERTISING MAXIMUM IMPACT MARKETING Converting Quarterly reaches a targeted readership of over 21,000 converting professionals engaged in web-processing and web-finishing technologies. Beyond the actual pages of the magazine, Converting Quarterly offers advertisers additional marketing opportunities to connect with customers and prospects, thereby achieving maximum impact for your advertising dollar. PRINT EDITION MARKETING OPPORTUNITIES Bonus Distribution. Maximize your presence at industry tradeshows and AIMCAL-related events through bonus distribution. See the editorial calendar for distribution information. Special Buyers Guide Edition. Display Advertisers and all AIMCAL member companies receive a free basic listing in the Buyers Guide (Quarter 4 print issue and the Online Buyers Guide on the CQ Website). Listing enhancements, Box Ads for specific product/service categories and additional advertising opportunities also are available. Advertisers Index. Advertisers are listed in a user-friendly index (in alphabetical order), including page number of ad(s) and Website address for easy customer access. DIGITAL EDITION Each printed issue of Converting Quarterly will feature a digital edition of the magazine that will read exactly as the printed version, only with more live interaction. The digital edition s flip-through format allows readers to navigate the magazine s pages with ease, and all Websites listed throughout the edition are direct links. What s more, all of the pages in the digital edition can be downloaded and printed with the simple click of a button. MARKETING OPPORTUNITIES Web Links. All display ads automatically appear in the digital edition of Converting Quarterly with free links to the advertisers Websites. Advertisers Index. All display advertisers are listed in the digital edition s index with free links to the advertisers Websites, providing two opportunities for visitors to gain direct access to your products and services. Added Readership. Your ad in Converting Quarterly s digital edition increases your company s visibility. Added readership translates to a broader reach for your products and services throughout the world. Official Publication of the Association of International Metallizers, Coaters and Laminators

2 PRINT ADVERTISING For Advertising Rates contact: Janet Dunnichay (AIMCAL members receive a 10% discount on published rates.) PRINT SPECIFICATIONS DIMENSIONS Web Offset, Perfect-Bound. Trim Size: 8.375" x " Size Dimensions Full Page (Bleed) 8.625" x " (Trim 8.375" x ") Full Page (Non-Bleed) 7.5" x 10.5" 1/2 Page (h.) 7.5" x 4.875" 1/2 Page (v.) 3.75" x 10.5" 1/3 Page (h.) 7.5" x 3.5" 1/3 Page (v.) 2.5" x 10.5" 1/3 Page (sq.) 4.875" x 4.875" 1/4 Page (h.) 7.5" x 2.5" 1/4 Page (v.) 3.75" x 4.875" ADVERTISING SPECIFICATIONS Required Formats: Please send ad as a PDF file saved at a minimum of 300 dpi. (All fonts should be embedded.) TIF files also are acceptable. Application files (Quark, PageMaker, Publisher, etc.) are NOT acceptable. Advertisements should be sent via CD or . Do not try to files over 8MB. Web photos are generally 72 dpi and, therefore, are NOT acceptable for print. For full-page bleed ads, keep live matter 3/8" inside bleed on all four sides to allow for trimming and variation in flooding or binding. Grayscale format files should be saved at dpi All files MUST be accompanied by a color laser or inkjet proof print. This is not for color matching purposes. Visit for more detailed instructions. GENERAL REGULATIONS As used in this section entitled Terms & Conditions, the term Publisher shall refer to Converting Quarterly. 1. Terms: Payment due upon receipt of invoice. 2. Rate Change: All rates are subject to change with 30-day notice. 3. Positioning of advertisements is at the sole discretion of the Publisher. A request for specific positioning will be taken into consideration and honored whenever possible, but cannot be guaranteed. 4. Conditions other than rates are subject to change by the Publisher without notice. 5. No cancellations will be accepted after the closing date without incurring a special production charge. 6. All contents of advertisements are subject to Publisher s approval. Publisher reserves the right to reject or cancel any advertisement or space reservation at any time without notice. 7. Responsibility for ad changes is entirely up to the advertiser. 8. Publisher shall have the right to hold advertiser and/or its advertising agency jointly liable for such monies as are due and payable to the Publisher for advertising which advertiser or its agents ordered and for which advertising was published. 9. Publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement. The Publisher s liability for any error will not exceed the cost of the space occupied by the error. 10. No conditions other than those set forth in this media/rate schedule shall be binding on the Publisher unless specifically agreed to in writing by the Publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions that conflict with provisions in this media/rate kit. Converting Quarterly Published by Peterson Publications, Inc SW Westport Dr., Ste. 101 Topeka, KS Fax Advertising: Janet Dunnichay

3 E-NEWS ADVERTISING MAXIMUM ONLINE VISIBILITY In addition to Converting Quarterly s printed and online editions, the weekly Converting Quarterly E-News offers additional opportunities to connect with customers and prospects, thereby achieving maximum impact for your advertising dollar. CONVERTING QUARTERLY E-NEWS MARKETING OPPORTUNITIES This weekly e-news forum (distributed every Tuesday) is filled with the most up-to-date news and product information covering web-processing and web-finishing trends. This vehicle offers advertisers numerous choices to get in front of a worldwide audience and drive traffic to their Websites: LEADERBOARD AD. Located directly under the E-News masthead, this prime advertising opportunity provides advertisers instant, maximum exposure with direct links to their Websites. (One Leaderboard ad available per weekly issue.) Ad size: 600 px wide x 75 px tall. SKYSCRAPER AD. Located at the top of the left-hand column, this prime-positioned advertising opportunity provides advertisers immediate, forefront exposure with direct links to their Websites. (Two Skyscraper ads available per weekly issue.) Ad size: 190 px wide x 350 px tall. PRIME POSITION TEXT BANNER. Located after the first news story, this unique advertising forum includes a 125x125 pixel photograph or logo and words of text with a direct link to their Website. (One Prime Position Text Banner is available per weekly issue.) STANDARD TEXT BANNER. Located between the remaining stories, Standard Text Banners include a 125x125 pixel photograph or logo, words of text and a direct link to the their Website. (Three Standard Text Banners are available per issue.) Official Publication of the Association of International Metallizers, Coaters and Laminators MORE OPPORTUNITIES u

4 E-NEWS ADVERTISING EXPERT BLOG ADVERTISING Double-Traffic Draw. Blog advertising draws traffic from both the and Websites. Targeted Advertising. Advertisers attract a targeted audience when the ad appears as visitors access one of Converting Quarterly s expert blog posts. Prime Visibility. Converting Quarterly/AIMCAL Blog Sponsorships are limited to two advertisements per blog. Blog Postings The Converting Curmudgeon, by Mark Spaulding Vacuum Web Coating, by Dr. Charles A. Bishop Web Coating, by Dr. Edward D. Cohen Web Handling & Converting, by Dr. David Roisum Substrate Secrets, by Dr. Eldridge M. Mount Drives for Web Handling, by Clarence Klassen WEEKLY CQ E-NEWS RATES AND SIZE Size Frequency Leaderboard (600x75 pixels) Skyscraper (190x350 pixels) *Prime Position Text Banner *Standard Text Banner 1x 6x 12x 24x Contact Janet Dunnichay for Rates: Required Formats Send all banners as.gif files (animated or static) or as.jpg files only. Files should RGB, 72 dpi and no larger than 50KB in size. Materials Due Final deadline for ad materials is the Thursday before the Tuesday that an issue is ed. * Includes a 125 x 125 pixel photograph or logo and 25 to 30 words of text with a direct link to desired Website. The Prime Position Text Banner will be located after the first news story. Standard Text Banners will be located between the remaining news stories. One Prime Position and only three Standard Text Banners are available per issue. Converting Quarterly Published by Peterson Publications, Inc SW Westport Dr., Ste. 101 Topeka, KS Fax Advertising: Janet Dunnichay

5 BLOG SPONSORSHIP MAXIMUM VISIBILITY Converting Quarterly and the Association of International Metallizers, Coaters and Laminators (AIMCAL) offer additional opportunities to connect with customers and prospects through sponsorship of the six Expert Blogs featured on both Websites. BLOG SPONSORSHIP BANNER OPPORTUNITIES The six Expert Blogs can be accessed from both the Converting Quarterly and AIMCAL Websites, covering specific converting topics with advice from some of the most well-respected experts in the industry. The full listing of blogs is located on the following page. SKYSCRAPER BANNER AD. Located in the upper left-hand column of each blog, this prime position opportunity provides advertisers immediate, forefront exposure with direct links to their Website. (One Skyscraper ad available per blog). COLUMN BANNER AD. Located in the left-hand column, Column banner ads provide two additional blog sponsorship opportunities with direct links to the advertiser s Website. Blog visitors receive exposure to the advertiser s promotional information as they read each blog entry. (Limited to two Column banner ads per blog). Official Publication of the Association of International Metallizers, Coaters and Laminators RATES AND SPECIFICATIONS u

6 BLOG SPONSORSHIP EXPERT BLOG ADVERTISING Double-Traffic Draw. Blog advertising draws traffic from both the and Websites. Targeted Advertising. Advertisers attract a targeted audience when the ad appears as visitors access one of Converting Quarterly s expert blog posts. Prime Visibility. Converting Quarterly/AIMCAL Blog Sponsorships are limited to two advertisements per blog. BLOG SPONSORSHIP SIZE AND FREQUENCY Skyscraper Banner Ad size: 190 x 350 pixels located in the upper left column Column Banner Ad size: 190 x 150 pixels two opportunities located in the upper left column Required Formats Send all banners as.gif files (animated or static) or as.jpg files only. Files should RGB, 72 dpi and no larger than 50KB in size. Blog Postings Average Monthly Page Views* The Converting Curmudgeon by Mark Spaulding Vacuum Web Coating by Dr. Charles A. Bishop Web Coating by Dr. Edward D. Cohen...1,539 Web Handling & Converting by Dr. David Roisum...2,801 Substrate Secrets by Dr. Eldridge M. Mount...2,101 Drives for Web Handling by Clarence Klassen...1,637 *Sept Aug Publisher s Own Data Converting Quarterly Published by Peterson Publications, Inc SW Westport Dr., Ste. 101 Topeka, KS Fax Advertising: Janet Dunnichay

7 WEBSITE ADVERTISING MAXIMUM VISIBILITY Converting Quarterly offers additional advertising opportunities to connect with customers and prospects through strategically placed banners on the Converting Quarterly Website. WEBSITE ADVERTISING BANNER OPPORTUNITIES HOME PAGE BANNER. Located in the upper right-hand column of the Converting Quarterly Home page, this prime position advertising opportunity provides advertisers immediate, forefront exposure with direct links to their Website. SKYSCRAPER BANNERS. Located in the upper left-hand column of the Industry News and Event pages, as well as in the Online Buyers Guide on the Converting Quarterly Website, this is a prime position for both of these frequently visited areas of the site, and includes direct links to the advertiser s Website. ADDITIONAL COLUMN BANNERS. Located in the upper right-hand column of the Industry News and Event pages, as well as in the Online Buyers Guide on the Converting Quarterly Website, these smaller banners provide additional opportunities at a reasonable cost (two opportunities per page). Official Publication of the Association of International Metallizers, Coaters and Laminators RATES AND SPECIFICATIONS u

8 WEBSITE ADVERTISING WEBSITE ADVERTISING AND SIZES Home Page Banner Ad size: 390 x 100 pixels located in the upper right column Skyscraper Banner Ad size: 190 x 350 pixels located in the upper left column (Industry News, Events & Online Buyers Guide pages) Column Banner Ad size: 190 x 150 pixels two opportunities below the Skyscraper in the upper-right column (Industry News, Events & Online Buyers Guide pages) Required Formats Send all banners as.gif files (animated or static) or as.jpg files only. Files should RGB, 72 dpi and no larger than 50KB in size. Converting Quarterly Published by Peterson Publications, Inc SW Westport Dr., Ste. 101 Topeka, KS Fax Advertising: Janet Dunnichay

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