Media pack. Digital Health provides insight into the wider picture. Digital Health is my ONLY source of information.

Transcription

1 Media pack Digital Health provides insight into the wider picture. Digital Health is my ONLY source of information.

2 Digital Health is the leading online publication for the healthcare IT sector in the UK. We understand the importance of keeping up to date and so we have launched a brand new, responsive website. Whether using their laptop, tablet or smart phone, our readers will get the very best view of digitalhealth.net. they have their fingers on the pulse of NHS IT We offer a creative set of options for reaching our audience of, healthcare CXOs, clinicians and senior IT management. This includes display advertising across our website and newsletters, a presence in our topical special reports and the opportunity to engage with the audience directly, via dedicated mailshots, sponsorship and content For maximum reach to your key audience, sponsor one of our themed hubs. 38,956 registered users of Digital Health Updated daily 3 minutes average time spent on site by each visitor 320,000 page impressions per month Monthly average 1.5% click through rate on adverts 24,900 subscribers to our newsletters

3 Audience profile As you would expect from an organisation providing the latest news and debate, as well as the home for the Health CIO and CCIO networks, we attract a senior audience from both the clinical and IT disciplines. Our subscribers either influence decisions or are themselves the decision maker on new purchases. Directors of IT Influencers Chief Clinical Information Officers CEOs Head of IM&T Decision makers Chief Information Officers Chief Finance Officers

4 Home page advertising opportunities High impact positions in a prime space 825 per The Digital Health homepage highlights headline news, top analysis, events and research content. Click here for our webinar series 875 per 525 per Contact the editorial team per per 575 per per 3

5 News pages advertising opportunities First port of call for all readers The Digital Health news channel features breaking headlines and news stories from across the digital health market. 825 per 525 per 875 per 675 per 575 per

6 Hub page advertising opportunities An exciting new way to directly target your key audience The Digital Health hubs bring news, intelligence and comment together by topic making them a very effective channel for reaching a targeted audience. There are 7 hubs: Services Infrastructure Interoperability Clinical software Analytics Shared records Digital patient 625 per 675 per A new prime position On our newly designed, responsive site, suppliers and advertisers can, for the first time, buy a slot on the hubs channel which is normally reserved for digital health content. Held in prime position for one, this spot must link to a pdf of a white paper or case study appropriate to the hub topic. or and 475 per After one, the supplied content will fall down the list as new content is added, but will remain on the site for search purposes. 425 per 1,250

7 Thought leadership campaigns Digital Health s new thought leadership campaign product is the perfect, multi-channel approach to generate maximum exposure for your brand to the biggest health IT audience in the UK. Your thought leadership campaign will consist of: A Digital Health branded distributed to our 16,000+ database of health IT professionals Your thought leadership content published on Digital Health with lead capture built in at no extra cost Four, highly visible, premium MPU banner adverts across Digital Health to drive traffic to your content 6,000 per campaign Thought leadership content with built in lead generation Four Premium MPU banner adverts No time to create content? Hire a freelance journalist for a one-off cost of 900

8 Your message in the newsletters Digital Health s ly newsletter is published on Thursdays. Your adverts get pride of place next to the breaking news from the healthcare IT sector. Full Sky 645 W 120px H 600px Skyscraper (120 x 600 pixels) MPU MPU 720 (300 x 100 pixels) 200 Mini Sky (160 x 240 pixels) 200 Mini Sky W 160px H 240px Mini Sky W 160px H 240px W 300px h 100px

9 Advertising feature direct mails Your chance to get key marketing messages across to a database of 16,000 + opted-in Digital Health subscribers. An advertising mailer is the ideal medium for major announcements about your products and services. The mailer, branded with the Digital Health logo, is prepared with your advertisement/copy embedded in the main body of an which is then distributed exclusively to our unique community of healthcare IT specialists. 4,500 per feature

10 Showcase your solution in our special reports Digital Health runs special reports on specific aspects of healthcare IT. Each report takes the form of a mailer that is sent to our subscribers and contains a journalist-written feature and company updates from advertisers. MPU Full Sky W 120px H 600px Still to come in 2015 July September Mobile / ward and bedside working Radiology information systems W 300px h 100px Systems integration / portals Business intelligence / acute trusts MP October Voice recognition Data storage / vendor neutral archiving (300 x 25 8 November Electronic document management Workforce management Ban (300 x Mini Sky W 160px H 240px Mini Sky W 160px H 240px W 300px h 100px

11 300w x 250 px 300w x 250 px 300w x 250 px 2 3 White paper / case study Website advertising costs Homepage News pages Hub pages 825 per 875 per 675 per 575 per 525 per 425 per 425 per 825 per 875 per 675 per 575 per 525 per 625 per 675 per 575 per 475 per 425 per 1,250 Newsletter advertising costs Digital Health newsletter Special reports 300w x 250 px 300w x 250 px 300w x 250 px 2 300w x 100 px 3 Skyscraper 120w x 600 px Mini Sky 160w x , , ,

12 Guidelines and specifications For maximum impact we recommend you use an animated gif Deadlines All copy must be received at least two days before campaign launch date. General specifications Maximum file size:60kb Polite download secondary load max file size: 100kb Expandable: No Accepted formats: gif and jpg Animation: Yes, max length 15 seconds. based campaigns We cannot accept Flash/swf files for use in campaigns as they will not display in the majority of clients. Animated gif files do not animate in Outlook 2007 onwards. Be aware that only the first frame will display and design accordingly.

13 Contacts Advertising Tel: Design and production