AHRMM 360 DEGREE MARKETING SOLUTIONS

Transcription

1 WEB CONFERENCE/EXHIBITION 360 DIRECT MAIL BRAND MANAGEMENT PRINT AHRMM 360 DEGREE MARKETING SOLUTIONS 2016 MEDIA KIT TM

2 TABLE OF CONTENTS About AHRMM 3 The AHRMM Reach 4 Why Advertise with AHRMM? 5 ADVERTISING CHANNELS Digital Newsletters 6 Website 7 Content Marketing Custom eblasts 8 Sponsored White Papers 9 Print Supply Chain Strategies & Solutions Magazine 10 Mailing List Rental 11 AHRMM ADVERTISING CONTRACT AND APPLICATION Ad Rates and Space 14 Website Ad Rates and Space 15 Insertion Order 16 SALES CONTACTS 18 2

3 ABOUT AHRMM The Association for Healthcare Resource & Materials Management (AHRMM), a personal membership group of the American Hospital Association is more than 4,200 members strong. AHRMM members represent all healthcare supply chain career levels at both large and small organizations across the nation. Since 1951, AHRMM has been advancing the healthcare supply chain field by providing leadership, education, networking, forward thinking solutions, and comprehensive resources to elevate the field and enhance the professional development of its individual members. In the response to the healthcare landscape transformation brought on by the Affordable Care Act, AHRMM launched the Cost, Quality, and Outcomes (CQO) Movement to foster a holistic approach to management of cost, quality, and outcomes as healthcare supply chain s new operational framework. AHRMM.org is the go-to resource for anyone looking for information on healthcare supply chain and filled with practical, real-world information, tools, and resources spanning a variety of field-related topics. Our strong online presence and reputation is built by expert contributors, thought leaders, web creators, members, industry collaborators, and marketers who continually deliver high quality content that meets the diverse needs of our audience. 3

4 THE AHRMM REACH AHRMM BY THE NUMBERS: 65 YEARS IN BUSINESS 4,200+ Members 4 OUT OF 5 30% AHRMM members have purchasing power within their organization of AHRMM members report an annual purchasing budget of more than $100 Million of AHRMM members report an annual purchasing budget of 60% more than $10 Million WHERE DO OUR MEMBERS WORK? Hospitals/medical centers Integrated delivery networks Group purchasing organizations Acute care facilities Consulting firms Military/VA/government organizations WHO WILL YOU REACH? Vice Presidents of Supply Chain/Materials Management Directors of Supply Chain/Materials Management Chief Financial and Resource Officers Senior-Level Managers in Purchasing Organizations Managers of Supply Chain/Materials Management Clinical Resource Managers 40% 30% of members have been with AHRMM for more than 5 years of members have been with AHRMM between 3-5 years increase in the AHRMM membership 30% over the last 10 years Supply Chain Supervisors Purchasing Professionals/Buyers Operating Room Buyers Central Service and Supply Personnel Senior Administrators of Healthcare Organizations and Systems Contract Administrators Healthcare I-Commerce and MMIS Professionals 4

5 WHY ADVERTISE WITH AHRMM? AHRMM S 360-DEGREE MARKETING SOLUTIONS WEB BRAND MANAGEMENT AHRMM s content is delivered via multiple platforms that serve our audiences various lifestyles, including s, magazine, website, newsletters, mobile, social networking, and more. The go-to healthcare supply chain hub with the latest news and advocacy information, as well as professional tools and resources, AHRMM s digital and print media are proven channels for building brand recognition and promoting products and business solutions directly to a verified group of healthcare buyers and decision makers. PRINT DIRECT MAIL CONFERENCE/ EXHIBITION Offering digital, print, mobile, event and social media mix of marketing channels, AHRMM will work with you to create a 360-degree marketing campaign designed to help your company gain presence on the platforms where your clients and buyers are spending a lot of their time. Engaging your target audience with your brand s content on their preferred media and in ways that are meaningful and relevant to them can help your company grow customer trust and loyalty. ASSOCIATE YOUR BRAND WITH WHAT S DRIVING THE HEALTHCARE SUPPLY CHAIN FIELD With content contributed by AHRMM members and industry collaborators, we are uniquely positioned to represent the peer-to-peer voice of the healthcare supply chain field with timeliness, accuracy, and relevancy. Members perceive and rely on AHRMM to be the authoritative, independent voice in the healthcare supply chain field. WEB BRAND MANAGEMENT CONFERENCE/ EXHIBITION DIRECT MAIL PRINT 5

6 ADVERTISING CHANNELS DIGITAL NEWSLETTERS Place your ad in front of key healthcare supply chain decision makers and influencers who join AHRMM for exclusive access to member-only newsletters and updates packed with resources and information to better navigate and stay on top of the field s news and trends. Choose from multiple e-newsletter advertising options that will help your company capture interest and engage potential leads. 4,150 Weekly Opt-In Subscribers 80% of members rank the AHRMM communications as important or very important enewsletter Frequency Average Weekly Ad Impressions AHRMM enews Weekly /Tuesdays 4,120 25% AHRMM Career Center Job Alert Weekly /Fridays 4,100 33% AHRMM Now Bi-Weekly/Thursdays 4,108 26% Average Open Rate Sent every Tuesday, this e-newsletter is packed with the top healthcare supply chain and AHRMM news, must-know information, and events. Sent every Friday to the AHRMM membership, the Career Center Job Alert informs members about the latest job opportunities in the healthcare supply chain field. Sent every other Thursday, AHRMM Now highlights the AHRMM education, field events, and upcoming deadlines. This e-newsletter is organized by event date and topic areas to enable easier access and navigation. Digital materials are due five business days before publish date. All artwork should be sent via to alipowicz@aha.org. All advertising is assigned on a first-come, first-served basis. 6

7 ADVERTISING CHANNELS DIGITAL WEBSITE With content that is updated daily, is a one-stop shop for trusted resources, news, advocacy, and professional education for healthcare supply chain professionals. 190,000 Sessions per year 66,000 Average monthly pageviews 100,000 Annual visitors 3.10 Average pages per session 2:46 Average time in minutes on site 80% of members rank the AHRMM website as important or very important NEW IN 2016! AHRMM website provides a responsive design for optimal viewing across desktops, smartphones, and tablets. Minimum ad run time is one month. Ad Type Pixels Monthly Six months Annually Full 468Wx60H $1,350 $7,600 $14,000 Vertical 120Wx240H $1,200 $6,600 $12,000 Button 120Wx90H $1,050 $5,600 $10,000 GUIDELINES: Banner clicks and impressions tracking is available. Only JPG, PNG, or GIF files are accepted. Ad will be hyperlinked to the advertiser s website. All website advertising materials should be sent to alipowicz@aha.org. Ad spaces are assigned on a first-come, first-served basis. 7

8 ADVERTISING CHANNELS CONTENT MARKETING CUSTOM EBLAST Set your company apart and position it as a supply chain thought leader by sharing quality premium content with the targeted AHRMM audience (members and prospects) via dedicated blast. AHRMM s custom eblast is one of the best ways to reach your niche audience in only a few seconds and build a lasting and trusted relationship between our influential audience and your brand. Send us your pre-formatted HTML file or text, URL and images and we will create the eblast for you. Audience Circulation Rate All Members 4,200 $2,000 Providers 3,400 $1,600 Executives 170 $1,000 eblast SPECS AND GUIDELINES: Recommended width is 650-pixels maximum. Advertiser to provide subject line with maximum of 50 characters. No spaces within image file name and all links to images and URLs must be mapped - contain the full URL to the file location (Incorrect example: company image.png, Correct: No background images or layer images as they may not be supported by some providers. No JavaScript or any other forms of active content (forms, flash, dynamic ads) are allowed as they cause deliverability issues which can affect the campaign responses, hinder deliverability of future campaigns, and not render correctly in many providers. AHRMM will include information adherent to CAN-SPAM guidelines, including unsubscribe instructions. A limit of one custom eblast per quarter is allowed on a first-come, first-served basis. Reservations are suggested 30 days prior to eblast deployment date. AHRMM can create an eblast for the advertiser if supplied with content, links, and images. Identical duplication/recreation of supplied artwork is not guaranteed. eblasts created by AHRMM are considered property of AHRMM and will not be released to advertiser for further distribution. 8

9 ADVERTISING CHANNELS CONTENT MARKETING SPONSORED WHITE PAPER Advertising Benefits: Host your white paper on a dedicated page in the AHRMM Knowledge Center (KC) for three months. Full white paper tagged with one KC content area and three searchable tags for SEO optimization. Logo with a hyperlink pointing to the advertiser s website. AHRMM will further promote your white paper to approximately 6,000 healthcare supply chain professionals via: One dedicated custom eblasts sent on mutually agreed upon date to approximately 6,000 AHRMM members and prospects. Two enews sent to approximately 4,200 AHRMM members. A web and traffic report will be provided approximately two weeks after completion of the campaign. COST: $4,000 Send us your pre-formatted HTML file or text, URL and images and we will create the eblast for you. GUIDELINES: All submissions must be educational in nature. Content deemed overtly promotional will not be accepted. AHRMM has full editing rights as well as right of refusal on all content deemed not appropriate for the AHRMM audience. White paper copy (2,400 words max), up to 250-word abstract in Word and PDF formats, and 120 x 90 pixel logo in JPG, PNG, or static GIF should be provided approximately two weeks before publish date. Advertiser must have rights to the images supplied. No videos, infographics, podcasts can be accepted. A limit of one white paper/custom eblast per quarter is allowed on a first-come, first-served basis. Reservations are suggested 30 days prior to the web page launch date. 9

10 ADVERTISING CHANNELS PRINT & DIGITAL SUPPLY CHAIN STRATEGIES & SOLUTIONS MAGAZINE DELIVER YOUR MESSAGE TO A VERIFIED GROUP OF HEALTHCARE PURCHASERS AND INFLUENCERS VIA AHRMM S MEMBERSHIP MAGAZINE, SUPPLY CHAIN STRATEGIES & SOLUTIONS (SCS&S). 25+ pages FULL COLOR Published SIX times a year Mailed to approximately 4,200 AHRMM members Distributed at AHRMM s ANNUAL CONFERENCE Available in a digital version (12.53 average page views per visit) 80% of AHRMM members rank the magazine as a very important or important resource Refer to the 2016 Media Kit and Editorial Calendar at for advertising rates and material due dates or contact Meaghen Foden at mfoden@naylor.com. Articles range from reimbursements, clinical engagement practices, IT integration, and data standards to environmental sustainability. SCS&S magazine is a trusted and valuable resource AHRMM members rely on to stay informed about emerging trends and news impacting healthcare supply chain. The readers authority and quality, combined with a robust, personalized ad placement process allow for direct and tailored communications. Review the 2016 Editorial Calendar at For advertising rates and to reserve your space, contact Meaghen Foden at mfoden@naylor.com

11 ADVERTISING CHANNELS DATA LIST RENTAL Promote your product or service through direct mail to AHRMM members quickly and conveniently. Obtain accurate names and addresses of healthcare supply chain decision makers for direct mail efforts with AHRMM s electronic mail lists. Audience Circulation Rate All Members 4,200 $1,200 Providers 3,400 $1,000 Executives* 170 $500 * Executive lists are limited to one rental per quarter and are provided first come, first serve. GUIDELINES: All list rentals are for one-time use only. Lists will be sent in digital format to a third party bonded mail house only. Lists are offered as a complete set or by geographical region. Lists only include member names and preferred mailing addresses. No addresses, phone, or fax numbers will be provided. Sample of the material to be mailed must be submitted to AHRMM for review and approval prior to processing of the list order. AHRMM reserves the right to refuse any list rental order if the use is considered inappropriate for the interests of AHRMM members. List orders will be processed within five (5) business days after receipt of payment, unless otherwise specified. 11

12 ADVERTISING CHANNELS SPONSORSHIP OPPORTUNITIES ANNUAL CONFERENCE The AHRMM Annual Conference & Exhibition is the premier education and networking event for more than 1,000 key healthcare supply chain decision makers, including material management and supply chain executives, directors, and managers who attend the event to find tools, products, and business solutions to the complex challenges they face. 50+ Learning Labs 6 dedicated exhibit hall hours 1,000+ attendees 200+ exhibiting companies 64% of AHRMM15 attendees reported annual purchasing budgets larger than $50M 50% of AHRMM15 attendees were at director or higher level THE EVENT PROVIDES AN EXCELLENT PLATFORM TO: showcase new products and services generate media coverage build brand awareness collect leads foster existing customer relations To maximize your exposure, AHRMM offers a wide range of sponsorship and advertising opportunities, available exclusively to AHRMM Exhibitors. Whatever your marketing objectives, AHRMM will work with you to create a package that fits your needs, budget, and target audience. Please contact Kathy Ryan at kryan@aha.org for more information about AHRMM Conference & Exhibition sponsorship and advertising opportunities. Learn more at 12

13 ADVERTISING CHANNELS SPONSORSHIP OPPORTUNITIES COST, QUALITY, AND OUTCOMES (CQO) MOVEMENT TM Become an official sponsor the AHRMM Cost, Quality, and Outcomes (CQO) Movement to position your company as a thought leader, generate leads, and connect with engaged healthcare supply chain professionals. This sponsorship ensures CQO resources will be expanded to provide a robust library of leading practices, case studies, articles, educational opportunities, etc. for all levels of the supply chain. These materials will support cross departmental collaborations to enable implementation and adoption of CQO fundamentals across the healthcare spectrum. HIGHLIGHTS OF SPONSORSHIP BENEFITS: CQO Sponsor logo recognition on CQO-related web pages, online and conference education and press releases. Dedicated to AHRMM members announcing the company s CQO Sponsorship. Logo recognition in print and digital AHRMM publications. Verbal and logo recognition at AHRMM Annual Conference Opening General Session and in conference print materials. Use of a special CQO Sponsor logo (upon AHRMM s approval). Opportunity to present a webinar to AHRMM members. Content must be approved by AHRMM s education staff. Submit an article tied to CQO in AHRMM s bimonthly magazine within 6 months of signed contract. Repeated on an annual basis thereafter words vetted by AHRMM s editorial staff. CQO Sponsorships are limited to a total of six companies. For pricing and a complete list of CQO Sponsorship benefits, please contact Kathy Ryan at kryan@aha.org. Learn about the CQO Movement at 13

14 ADVERTISING CONTRACT & APPLICATION NEWSLETTERS RATES AND SPACE Click-through tracking is available for all ad placements. JPG, PNG, or GIF files only. Include web address to link your ad directly to your website. Please select your preferred run date(s) below: AHRMM enews Type Location Specifications Button Vertical Full Spotlight Right column Right column Top, center Top, right column 120x90 pixels, 15KB (max) 120x240 pixels, 20KB (max) 468x60 pixels, 25KB (max) 100-word description and company logo 120x90 pixels, 15KB (max) Rates (Buy 3, Get 1 FREE) $265/issue $795/four consecutive issues $400/issue $1,200/ four consecutive issues $500/issue $1,500/ four consecutive issues $600/issue $1,800/ four consecutive issues Preferred Date(s) CAREER CENTER JOB ALERT Type Location Specifications Button Vertical Full Spotlight Right column Right column Top, center Top, right column 120x90 pixels, 15KB (max) 120x240 pixels, 20KB (max) 468x60 pixels, 25KB (max) 100-word description and company logo 120x90 pixels, 15KB (max) Rates (Buy 3, Get 1 FREE) $350/issue $1,050/ four consecutive issues $450/issue $1,350/ four consecutive issues $550/issue $1,650/ four consecutive issues $600/issue $1,800/ four consecutive issues Preferred Date(s) AHRMM NOW Type Location Specifications Button Vertical Full Spotlight Right column Right column Top, center Top, right column 120x90 pixels, 15KB (max) 120x240 pixels, 20KB (max) 468x60 pixels, 25KB (max) 100-word description and company logo 120x90 pixels, 15KB (max) Rates (Buy 3, Get 1 FREE) $265/issue $795/four consecutive issues $400/issue $1,200/four consecutive issues $500/issue $1,500/four consecutive issues $600/issue $1,800/four consecutive issues Preferred Date(s) 14

15 ADVERTISING CONTRACT & APPLICATION Please select the option you wish to purchase as well as preferred run date(s) below. WEBSITE RATES AND SPACE Ad Type Specifications Rates Preferred Date(s) Button Vertical Skyscraper HOME PAGE 120Wx90H pixels, 15KB (max) 120Wx240H pixels, 20KB (max) 468Wx60H pixels, 30KB (max) $1,050/month, $5,600/6 months, $10,000/annually $1,200/month, $6,600/6 months, $12,000/annually $1,350/month, $7,600/6 months, $14,000/annually CONTENT MARKETING CUSTOM eblast Audience Circulation Rate Preferred Date(s)* All Members 4,200 $2,000 Providers 3,400 $1,600 Executives 170 $1,000 Audience Specifications Rate Preferred Date(s) AHRMM Members & Prospects SPONSORED WHITE PAPER White paper (2,400 words max), 250-word abstract (Word and/or pdf), logo (.eps or.jpg), one outbound link $4,000 per quarter *Based on availability and pending approval from AHRMM. 15

16 ADVERTISING CONTRACT & APPLICATION INSERTION ORDER To place an Insertion Order, complete this contract and fax it with credit card payment to (312) or mail with check payment to: AHRMM, P.O. Box 75315, Chicago, IL CONTACT INFORMATION Contact Name Title Company Address City State Zip Phone Fax Website PAYMENT INFORMATION Total Due: p Check enclosed (payable to AHRMM and send to P.O. Box 75315, Chicago, IL ) p Credit Card p Visa p Master Card Card Number Security Code Exp. Date / Cardholder Name (print) Signature GUIDELINES AHRMM Advertising participants (electronic and newsletter) must adhere to the following guidelines: 1. Pricing: Pricing is effective until December 31, Payment: Payment is required in full with submission of this AHRMM Advertising Contract and Application. Confirmation will be returned to your company upon receipt of application and payment. Reservations will not be held without payment. No sponsorship or advertising benefits will be given without full payment. 3. Cancellation: Your company may not cancel the AHRMM Advertising Contract after acceptance by AHRMM. 4. Deadlines: Benefits of AHRMM Advertising are subject to adherence to submission deadlines. 5. Assignment: Ad spaces will be assigned upon receipt of full payment with application. Spaces are limited and are assigned on a first-come, first- served basis. 6. Transfer of Benefits: Benefits are not transferable and are not redeemable for cash credits. 7. Limited Liability: The liability of AHRMM for any act, error, or omission for which it may be legally responsible shall not exceed the cost of any cash payment. AHRMM will not, in any event, be liable for consequential damages, including but not limited to, lost income, or profits. 8. Change, Cancellation, or Substitution of Benefits: AHRMM reserves the right to change, cancel, or substitute any AHRMM Advertising opportunity or benefit at any time. 9. Ad Agency Submissions: All prices are net. Ad agency commissions are not included in price quotes. The agreement and this document represent the entire understanding and contract between parties involved and shall be governed by the laws of the State of Illinois. Any person executing this agreement represents that he or she is fully authorized to do so and agrees to be bound to all terms and conditions by signing the AHRMM Advertising Contract and Application. Name (please print) Title Authorized Signature 16

17 SALES CONTACTS AND WEBSITE ADVERTISING Agnes Lipowicz Senior Marketing and Communications Specialist (312) ANNUAL CONFERENCE ADVERTISING AND SPONSORSHIP Kathy Ryan Director of Development (312) SUPPLY CHAIN STRATEGIES & SOLUTIONS PRINT & DIGITAL EDITION Meaghen Foden Account Executive (204) AHRMM16 EXHIBITION Scott Narug AHRMM Senior Sales Manager (312)

18 AHRMM I 155 N. WACKER DR, SUITE 400 I CHICAGO, IL (312) I AHRMM@AHA.ORG I TM