Media Kit: Northern Indiana & Southwest Michigan

Transcription

1 Media Kit: Northern Indiana & Southwest Michigan I wanted to say thank you for such a great magazine. It helped me out so much during my wedding planning. You offer so many ideas and feature great local places. I really don t think our wedding would have turned out so perfectly had I not habitually grabbed your magazine. Emily B., 2011 Bride

2 Reaching nearly 15,000 engaged couples in Indiana and Michigan with every quarterly issue Real weddings highlighting local vendors. A behind-the-scenes spread of a local cover shoot featuring vendors. Localized high-end design & content As an advertiser, you ll enter the world of... Invitations for Guest Contributor spotlights Special appearances on WeddingDay s marketing materials Invitations to participate in bridal market special events Invitations to participate in themed editorial features and wedding stories Invitations to be part of WeddingDay s cover photo shoot team

3 Print and digital working together 24/7 Almost one-third (30%) of magazine readers report that they have used a computer or mobile device to visit a magazine s website in the past six months. Affinity s VISTA Service, 2010 Always on top of trends in technology Integrated marketing Activities Performed by Magazine Readers Who Visit a Magazine Website: read an article online 72% forward an article to someone 24% view/click on an ad 24% 48% yes 52% no bookmark the magazine s site 21% download/print an article 20% purchase a product/service 10% subscribe to the magazine 8% post a comment/blog 8% Magazines drive consumers to go online. Nearly 50% of magazine readers go online to find more information about the advertising in their printed magazines. CMO Council, 2010 download an application 5% some other activity 24% Affinity s VISTA Service, January-December 2010 WeddingDay app formats the magazine for iphone, ipad and Android devices. Magazines readers want to experience content in print and digital versions. Three separate sources show consumers interest in reading on digital platforms. Amoung current subscribers, more than half chose to renew with a digital product. Next Issue Media, % renew with digital 87% of those interested in reading magazines on a digital device still want a printed copy. CMO Council, % want digital+print 75% of consumers feel that digital content complements print, yet 25% feel it replaces print. Harrison Group/Zinio/MEMS Technologies, % feel digital replaces print 75% feel digital complements print We speak the language. As a WeddingDay business partner, your print and digital marketing are working together to expose your business to every possible bride seeking your services through the latest technology platforms. In addition to your print advertising, your WeddingDay integrated marketing program also includes: WD website s Area Planning Guide and banner advertising opportunities WD Digital (Magazine App and Mobile site) WD s own vendor inspiration gallery WD s social media pages: Facebook, Twitter, and the latest and hottest media site Pinterest

4 WDNI_Fall2013.indd 1 see pg 78 WEDDING DAY A 9/17/13 8:44 AM The bridal market of Northern Indiana & Southwest Michigan The pass along value of bridal magazines is an average of 8 to 10 people. Association of Bridal Consultants Winter 2014 Edition Editorial Deadline October 18 Working Together Ad Reservation Deadline November 15 Distribution January 3 Editorial Team Denise Crowel Founder, Publisher, Editorial Director denise@weddingday-online.com Kathy Jonas Managing Editor kathy@weddingday-online.com Spring 2014 Edition Editorial Deadline January 17 Amy Conroy Editorial Coordinator amy@weddingday-online.com Ad Reservation Deadline February 14 Distribution March 28 Sales Team Del Arnold del@weddingday-online.com 2009 Indiana and Michigan County Clerk Court Records. Targeted distribution David s Bridal Number of couples married in the Indiana and Michigan counties where WeddingDay is distributed. WeddingDay targets brides with researched distribution points, exclusive to powerhouse locations such as select David s Bridal, Macy s and Bed Bath & Beyond locations. WeddingDay also offers year-round promotion driving bridesto-be to specific advertiser locations. Wedding Day is distributed in a long list of communities throughout this region, in Indiana South Bend, Mishawaka, Elkhart, Granger, Plymouth, Warsaw, Valparaiso, Crown Point, LaPorte, Fort Wayne; and in Michigan, St. Joseph, Benton Harbor, Niles, Edwardsburg, Berrien Springs and Buchanan. JOIN US AT Century BRIDE with a guest appearance by RANDY FENOLI from Say Yes to the Dress Brides 17 With Sensational Style Inspiration to help find your BRIDAL LOOK! Proud Supporter: M O T H E R of the Bride: A STYLE OF HER OWN TM Indianapolis Summer 2014 Edition Editorial Deadline April 18 Ad Reservation Deadline May 9 Distribution June 27 Fall 2014 Edition Editorial Deadline July 18 Ad Reservation Deadline August 8 Distribution September 26 Proud Member: Main Office 742 S. Eddy Street South Bend, IN office: fax: Douglas Elder doug@weddingday-online.com David Hubler david@weddingday-online.com Design & Web Team Josh Harmon Art Director josh@monkeyhousemarketing.com Ruth Moorman Lead Designer ruth@monkeyhousemarketing.com Kari Bumgardner Graphic Designer kari@monkeyhousemarketing.com Matt Gable Graphic Designer matt@monkeyhousemarketing.com

5 Rates & Sizes Editions* Prime Location $1,470 $1,320 $1,175 Full page $1,150 $1,035 $920 Half page $735 $660 $590 Quarter page $475 $425 $380 *Prices shown are per edition, published quarterly. (Add $75 ad design service charge for 3 insertions, complimentary for 4+ insertions.) Prime Locations Prime locations are available on a first come, first served basis: Inside Front Cover Facing Inside Front Cover (page 1) Facing Table of Contents (page 2) Facing Index (page # varies) Facing Inside Back Cover (page # varies) Inside Back Cover Back Cover Ad Sizes Half Page Ad 7.5 x in Quarter Page Ad x in Half Page Vertical Ad x in Full Page Ad Bleed: 8.75 x in Trim: 8.5 x 11 in Safe Area: 8.25 x in Final ad size is 8.5 X 11 with a.125 bleed. Please keep all text within the safe area. Ad Specifications Ad Design Services Materials for Ad Camera Ready Ad Professional design of your ad is included in the cost of a 4-time commitment in Wedding Day. A service charge of $75 applies for 1 3 time insertions. Included is the initial design, one color proof, and one set of revisions. Additional revisions are available and charged at $75 for each additional proof. Your ad can be purchased and provided to you on a disc for other use. Please contact your account executive for pricing. If we are designing the ad, please send the following materials for design: Photos you d like to include (high resolution: 300dpi) Logo (eps, pdf or jpeg preferred) Copy (any text you d like to include) Direction (any specific requests for your ad design) All ads must be in high resolution, at 300 dpi. Preferred format is PDF. Other formats accepted are EPS, JPEG, TIFF. If sending an EPS, please convert type to outlines, (for full page ads, please include the bleed area, no need to include crop marks). Send all ad information & materials to: Amy Conroy: amy@weddingday-online.com, Large Files (over 2 MB) can be uploaded at: monkeyhousemarketing.com/upload