Social Media Marketing Strategies
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- Aron Gray
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1 Social Media marketing.ca.uky.edu LISTEN FIRST and visit your wall or feed and begin to build a list of people you want to follow. and research who is talking about the organization, county, events, people. and discover what type of social media tool are others using with similar interests? RESPOND to every on a daily basis. thank followers for their continued support. with helpful information, an interesting link or a supportive comment. PICK THE BEST TOOL by thinking about your potential audience based on where your audience is located. to deliver services you want to talk about? To Who? to market your message is it facebook or YouTube? CREATE a schedule for posting content that refers to real stories, interesting facts event information, updates, or behind the scenes scoop. links to website information, upcoming event page. helpful information resources. FOLLOW... people you know and potential new people. the brand, products and issues related to the brand. industry leaders, interest groups, news/media. people interested in an event or attending an event. current people interested in similar things. ENGAGE by jumping into conversations with valuable information. in shared conversations, answer and ask questions. BUILD TRUST by responding to s, commenting, engaging the viewer with quality videos all build a trust. by providing good information from a reliable source which increases views, which increases trust. and share from one trusted source to another. ANALYZE Facebook, Twitter, and other tools have built in analytics to help you see hits to pages and locations of your followers. BECOME A CLASSROOM ONLINE and create instructional videos and share with community groups and your subscribers. and use the online photo and video editors to enhance the materials. and use social media tools to archive all your photos, videos, conversations from posts.
2 Twitter marketing.ca.uky.edu/twitter Glossary of terms: Twitter support page ( FOLLOW Wefollow: Twitter directory based on tags Write to a follower. Follow new members and entice them to follow you. Connect members to each other. Just follow and read if you don t tweet. INTEGRATE Reach out to your followers. Ask for twitter addresses and start following. Engage in chats about the college. Make the chat positive, and better than it started. HASHTAGS Use to identify and search for tweets that have a common topic. Add a hashtag simply by tweeting and adding #name of hashtag. Create your own hashtag based on a program event. LISTEN Find out who is talking about you. Then find their friends. Then find who is talking the most, the leader. Search public lists for following options. COLLABORATE Share interests with other members. Share links from one another. Connect by conversation. Send a link about a common interest. RETWEETS (RT) Events are great to retweet to Retweeting creates more followers. Be conversational. Retweet interesting posts. LINGO Reply@: Your name preceded means the message is directed at you. DM (D): Direct message to you only. Retweet(RT): it s like forwarding an to your followers. Hashtag(#): Creates categories by naming for easier searches Twitpic: Share photos with followers. Tweetdeck: automatically sends tweets. BE A RELIABLE SOURCE What makes your program unique? Tweet it. Link to the website information. Timing tweets when people will read them. CHATS 140 characters Chat about an event you are doing in real time. Know the lingo. Broadcast something, short and sweet TwitterFon: iphone application
3 facebook To start a Facebook account, please visit marketing.ca.uky.edu/facebook best practices guide, setting up an account/getting approval, marketing strategies and Facebook Infographic. FANS/FOLLOWERS Ask your followers questions Find out what they are interested in Do they have content to share? Can they share your content? Set up a special fan feature post. facebook account url and print the final code on posters, flyers and other printed materials. One option: Search for google QR EVENTS Find out where your followers are and get involved Do they have content to share? Video the event and post Photograph the event and post. Link to a webinar. see infographic on marketing an event SPECIALS Ask followers about common interests and have them share. Start a small photo of the week submission contest. Start a My UKAG Pix or a special video of someone s farm or event. Photograph the event and post. SHARE VIDEO Shoot an event and post it. Link to a webinar. See what followers are interested in and send YouTube links of interests. COLLABORATION Follow other organizations and discuss valuable content with your followers. Numbered pubs of interest Promote seasonal publications and link to them. Add a like box to your page. UPDATES Show your followers photos/ videos of past events of interest. Are there programs in the college that will interest followers? BE A RELIABLE SOURCE Promote peer-review research. Promote extension services. Promote land-grant values. Promote the college. UKAg News Facebook: UKAgNews/ UK College of Agriculture Facebook: com/ukag1?sk=wall SHARE PHOTOS Instead of posting on facebook, use a flickr account. Create albums. Link to other flickr accounts. Ask followers for photos of an events they are doing, send them photos. START A TOPIC Link to article, videos, podcasts about a topic that will interest followers. Ask questions about it and start a conversation. Ask if anyone knows anything about... Link to a webinar. Advertise online link
4 Pinterest marketing.ca.uky.edu for more social media information What is Pinterest? Visit the Pinterest site on Tips and Tricks com/kanter/pinterest-tips-andtricks/. PLAN To be active in Pinterest, plan to post new content. A calendar with dates to post will prompt you to stay engaged. Create a folder on your computer for ideas, photos for future posts. Ask people associated with your office/dept. for ideas. PINS/REPIN Use as a way to link to college site The Pin It button for Chrome lets you easily pin things you find on websites and blogs. YouTube videos can be pinned. Repin what followers are interested in. BOARDS Use creative names, describe images. Install bookmark button, use to pin images you see. Use a board as a reference for Create a User-Generated Pinboard. COLLABORATE View other pinboards to understand our public. Swap recipes, ideas with Promote your account on Facebook and twitter. account url and print the final code on posters, flyers and other printed materials. One option: Search for google QR CONTENT Showcase your program Share ideas, not selfpromotion Use hashtag from other social media tools to tag Pinboard. Recipes are very popular so start your own followers! COPYRIGHT! Watermark photos so they can be tracked back. Drive viewer to the college website and the photo library. Do not use images from the internet without permission for your use. USING IMAGES Use #tags in descriptions. Create a video gallery of speakers or talks. UK College of Agriculture Twitter: UKAgriculture YouTube: com/ukagriculture UKAg News Twitter: twitter.com/#!/ukagnews Flickr: ukagriculture Pinterest: ukcollegeofag/
5 Flickr marketing.ca.uky.edu/flickr Register for an account. Go to Flickr FAQs: RECORD OF EVENT Use a Flickr account to organize all your photos from an event. You can set up folders to sort, search and archive. MOBILE Upload your photos to the flickr account by phone or computer . Easy to share photos right away in real time. Join a Group and share. EASY TO EDIT Flickr has a photo editing function so photos can be cropped, captions added etc. Save photos to a folder and link to another social media tool like facebook. SHARE Photos and videos of your county, department or event Behind-the-scenes photos/ video. Share your sets and send a link by Add the link to other social media tools. TAG IT, FIND IT Use short identifiers (TAGS) to categorize the photos for searches. Create sets by the categories. Tag with the name of the location, event, description or theme. Combine sets into collections, name them for an event or theme. LICENSING You can license your photos through Creative Commons (search for videos) and when someone uses your photo, it will have license restrictions. Be responsible. Credit a photo with the proper information. QR CODES account url and print the final code on posters, flyers and other printed materials. One option: Search for google QR UK College of Agriculture Twitter: UKAgriculture YouTube: com/ukagriculture UKAg News Twitter: twitter.com/#!/ukagnews Flickr: ukagriculture
6 YouTube marketing.ca.uky.edu/youtube marketing.ca.uky.edu/video_production. The College has it s own channel that you can use. Want your own channel? Go to YouTube and select Create Account from the upper right, or click here. Choose a user name that reflects your brand for your channel URL. Use the college logo or display the college information in every video including name, URL, address. SHARE INFORMATION Create short 1 minute how-to videos. Promote videos by sharing links on facebook and twitter. Go to other Channels you follow and if you see a video, copy the link and share it. BE A POPULAR SOURCE Use you ipad or mobile phone to capture interviews or an event. Use this informal footage to share you re your viewers. Behind-the-scenes look at an event. Video your participation at an event in real time. THINK COMMUNITY Watch other channels of the same topics, link to videos you like and share. Ask other owners of channels to link to your channel. Use the college branding and promote the institution. People share videos which in turn broadcasts our service. WHO IS WATCHING? Look at the YouTube Analytics. See what videos are watched, where the viewers are watching from and adjust your content to gain more viewers. Analyze comments so you can learn from them and create better videos. QR CODES account url and print the final code on posters, flyers and other printed materials. One option: Search for google QR MARKETING View the Marketing our college presentation Also review the social media page for posting details: youtube BE CREATIVE Create a video at an event Create a short 2-minute how -to and post it. Watch and see how many views it will get. YouTube: com/ukagriculture
7 INSTAGRAM Visit the Marketing Resources Web site at marketing.ca.uky.edu You can download the Instagram app for your iphone/ipad in the App Store or get if for your Android device in Google Play. How-to help: instagram.com/ BE A PHOTO JOURNALIST Record of an event, special occasion, a memory or reminder of something that happened. Use to broadcast to the world. Receive support from viewers. EXPRESS YOURSELF More people like photos than they like to comment. People can exchange. Engage. State an opinion. Use to create something fun, relaxing. VIDEO Take a short video (3-15 seconds) and post in real time. Behind-the scenes or a quick snippet of someone talking are quick and effective. MOBILE Share photos by posting through facebook and Twitter Protect your photos within the privacy settings so you know who will see your photos and videos. WHY SHARE? Enjoy something together with Common Interests. Self-Improvement. Take a photo for yourself and for others Practice taking photos and enjoy it as a hobby. COLLABORATE Host a contest that helps viewers interact with each other and an agent. Share behind the scenes photos of the county office, department or event. Feature photos of the week from different people doing a project. PHOTO EDITING Use one of the free photo editing softwares available online to crop, add text and special effects to a photo. Software like Pixlr, GIMP, and Picassa are just a few available to anyone. LICENSING You can license your photos through Creative Commons (search for videos) and when someone uses your photo, it will have license restrictions. Be responsible. Credit a photo with the proper information.
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