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1 Media Kit 2013 Legal Resource Guide Serving the Greater Toronto Area The 2013 Legal Resource Guide Profiles lawyers and law firms to more than 150,000 Area house holds including these suggested topic areas: 2 legal ResouRCe GuiDe serving the Greater Toronto area WHen life throws You a CurVeBall, this guide Will HelP make it a Bit easier to get through Your legal issues need a lawyer? CRiMinal law employment law family law insurance litigation MeDiCal negligence personal injury Real estate law wills and estates Produced by the publishers of 1 Coming December 2012 Criminal Employment Law Estates & Wills Family Law Immigration Law Medical Malpractice Personal Injury Real Estate Tax & Wealth Management Produced by the publishers of
2 Find new clients in the Greater Toronto Area! Sponsor a page of exclusive content in The Legal Resource Guide (GTA Edition) and get your name in front of more than 150,000 GTA-area consumers. Share your expertise in your area of practice and be the first name that comes to mind when community residents have a need for legal services. Aimed at mid- to upper-income earners aged 35 to 60, The Legal Resource Guide is an unbeatable marketing opportunity for lawyers and law firms that specialize in practice areas that matter to your potential clients. Practice areas available for sponsored content include: Criminal Employment Law Estates & Wills Family Law Immigration Law Medical Malpractice Personal Injury Real Estate Tax & Wealth Management Be the first firm to secure your article topic to ensure that your firm is the authoritative source on that topic legal ResouRCe GuiDe serving the Greater Toronto area WHen life throws You a CurVeBall, this guide Will HelP make it a Bit easier to get through Your legal issues need a lawyer? CRiMinal law employment law family law insurance litigation MeDiCal negligence personal injury Real estate law wills and estates Produced by the publishers of 1 Distributed December 14 to 150, 000 selected households Article Booking Deadline September 14, 2012 Article Material due October 5, 2012 Ad and Listing Booking Deadline October 5, 2012 Ad and Listing Material due October 12, 2012
3 The Legal Resource Guide Get the attention that only exclusive content can attract! Let more than 150,000 potential new clients in the GTA know how you can meet their legal needs. Sponsor a page of exclusive content in The Legal Resource Guide and build new business in the most effective way possible. By providing information of value in an exclusive environment, you will be seen as the expert in your area of practice, and you ll be remembered when your services are needed down the road. You ll also be partnering with one of Canada s most reputable legal publishers - Canadian Lawyer magazine. We ve been in the business of providing information to the legal community for more than 150 years. With The Legal Resource Guide, we re now helping you to reach out to your own communities with a useful, memorable publication. Distributed as a standalone publication in December, The Legal Resource Guide focuses on what people in the GTA need to know about the many potential legal needs that could occur in their lives -- and who to contact when they do. The print edition will be kept and referred to for many months to come. Make sure your firm is the one that gets the business by telling your story in the exclusive pages of The Legal Resource Guide. Introduce your lawyers to the GTA community in the Lawyer Listings Section at the back! Distribution Details Distribution: Selected Toronto Areas /GTA Circulation: 150,000* Average Household Income: $120,000+* Gender: Male 49% Female: 51% University Education or Higher: 41% Married/Living Together: 61% Attached Adults with Children: 30% * Refers to the Legal Resource Guide only.
4 Get print and digital distribution! More than 150,000 copies of The Legal Resource Guide will be distributed to selected GTA residential areas in December. Included in the distribution will be households of 3560 year olds in Central Toronto, North York, East York, Etobicoke, Scarborough, Vaughan, Markham and Oakville., with incomes exceeding $120,000 Ads throughout The Legal Resource Guide will encouraged readers to go online to the digital version where they can connect directly with your website from a link on your sponsored exclusive page. Canadian Lawyer will direct even more traffic to the digital edition of The Legal Resource Guide with a display advertisement on www. canadianlawyermag.com
5 How to participate in The Legal Resource Guide Sponsored Exclusive Content Sponsor an article for just $6,495 and position your firm as the go-to resource for legal services in your area of practice. You get 500 words to share your legal insights or tell your law firm s story, along with your logo, plus a live link to your website in the digital edition. You also get an 8 x10 table-top display of your article as seen in The Legal Resource Guide. Lawyer or firm Listings Introduce your lawyers to the GTA community with photos and contact information in the Lawyer Listings Section that follows the sponsored articles. Listings are grouped by area of practice. Or, place your firm s business card to promote your areas of expertise. Each listing includes a photograph, first name, last name, website, telephone number and address and is priced at just $795. ADVERTISEMENTS Full page advertisements are also available for $5,495. Half page horizontal advertisements are available for $3,495. Or for $6,495 choose from one of three cover positions booked on a first come first served basis. The Legal Resource Guide
6 Advertising Rates Full Page Premium Positions (Inside Front Cover, Inside Back Cover, Outside Back Cover): $6,495 Full Page Inside Positions: $5,495 1/2 Page Horizontal: $3,495 Lawyer or Firm Listing (Photo, Name, Address, , Website Phone Number, Business Card Ad.): $795 Sponsored Article (includes firm logo): $6,495 Specifications Full Page (Premium and Inside Position): Live Area: 7 w x 10 h Trim Area: 8 w x h Bleed Area: 8.25 w x 11 h 1/2 Page horizontal: 7 w x 4.78 h Business Cards Ad. size: 3 3/8 x 2 3/8 Mechanical Requirements: Digital Files Only (PDF/X-1A) High Resolution Images (300 dpi or higher) CMYK Format Please place all crop marks outside the bleed area Lawyer or firm Listing Photo: Type: TIFF or JPEG images Size: MINIMUM - 3 x 5 in Resolution: 300 dpi or better 4 colour (in CMYK format) Individual Head Shots only Firm Logos: Type: EPS, JPEG or PDF Size: MINIMUM - 3 x 5 in Resolution: 300 dpi or better 4 colour (in CMYK format) Article Booking Deadline September 5, 2012 Article Material due October 6, 2012 Ad and Listing Booking Deadline October 5, 2012 Ad and Listing Material due October 12, 2012 CONTACTS For all Advertising Inquiries Grace So Client Development Manager Phone: [email protected] Karen A. Lorimer Director Phone: [email protected] For Production Inquiries Lynda Krasevec Sales Coordinator Phone: [email protected] Kimberlee Pascoe Account Manager Phone: [email protected]
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