Intimate Bright Accessible

Transcription

1 Media Kit 2015

2 Quebec s leading fashion magazine Part fashion and beauty bible, part must-visit address book and part trend decoder, Clin d œil is more than a fashion magazine, it s a way to life! The Clin d œil experience extends over multiple platforms (including magazine, web, social media, tablet and special events) to increase its points of contact with readers, giving them access to the brand in every facet of their lives. Clin d œil s mission is simple: inspire readers, bring new trends to the masses and provide specific style recommendations. Its team works with an international team of correspondents and VIPs to cover all of those hot trends. Intimate Bright Accessible Clin d œil is a guide filled with useful advice that allows its readers to not only dream about, but also wear the latest trends! Fashion and beauty trend specials, published in addition to the magazine, help fashion-conscious readers stay up to date on the latest creations. In short, Clin d œil is a friendly companion that lets Quebec women dazzle day after day. 2

3 One brand, 3 platforms Readership 593,000 readers Circulation 30,772 subscriptions 16,029 newsstand sales 57,964 total circulation Magazine cover price: $4.99 Frequency: 12 issues per year Website Unique visitors: 103,000 per month Page views: 237,000 per month Facebook 42,300 fans Instagram 4,500 followers Twitter 12,400 followers Tablet app 35,100 downloads 593,000 Readership 57,964 Total circulation 10.2 Readers per copy Sources: AAM reports to December 31, 2013 * PMB, Can 12+, Fall 2014; Google Analytics, Jan-Sept avg. Facebook / Twitter: Oct

4 A digital brand clindoeil.ca is the leading edge and userfriendly digital extension of the magazine on the web. It offers readers, exclusive editorial content related to the lifestyle of Quebecers, including style trends, new beauty products, shopping guides, cultural events and society. Its sections (Fashion, Beauty, Shopping, Society, etc.) serve up content of interest to active young Quebec women. Clin d œil is a technological leader. It was the first magazine to broadcast a web series on its site, the famous Comment survivre aux week-ends?! In addition, clindoeil.ca gives Quebec women a voice and an opportunity to express and debate their opinions on a daily basis through its blogs, surveys and virtual communities. 103,000 Unique visitors / month 237,000 Page views / month 42,300 Facebook fans 12,400 Twitter followers Source: Google Analytics, Jan.-Sept avg. / Social networks: Oct

5 A mobile brand Clin d œil has been available in the Apple Store and on the Android Market since September It is the first Canadian fashion magazine to offer a tablet edition with bonus and interactive content, including exclusive videos, never-heard audio clips, an interactive cover page, shopping extras and much more! Tap, glide and zoom for a new way to enjoy the magazine even more. Ask your advertising advisor about how to advertise on our tablet platform! 35,100 Total app downloads 205 Publications sold each month (avg.) 2,800 Subscribers Sources: App Annie, September Jan-Sept 2014 avg. 5

6 Readership CLIN D ŒIL (000) COMPOSITION (%) INDEX TOTAL 554 GENDER Men ,7% 40 Women ,3% 159 AGE ,2% ,5% ,5% ,5% ,7% ,4% ,1% 52 Average age 41 EDUCATION No diploma 79 14,3% 62 High school ,6% 99 Cegep (DEC) 68 12,3% 98 Bachelor s ,6% 122 FAMILY INCOME Under $25, ,5% 97 $25 to 35K 59 10,6% 108 $35 to 50K 87 15,7% 103 $50 to 75K 95 17,1% 92 $75 to 100K 92 16,6% 103 Over $100K ,4% 101 Avg. family income $70,960 EMPLOYMENT Full time ,7% 105 Part time 76 13,7% 148 Unemployed ,4% 84 RESIDENCE 100% 100 Owner ,9% 98 Tenant ,1% 104 MARITAL STATUS Married/common-law ,5% 88 Single/separated/divorced ,5% 116 FAMILY Children under ,8% 125 Sources: PMB, Fall 2014 (2 years), French Canada, 12+. Please note that some data may be unstable 6

7 National Rates* FREQUENCY 1x 3x (3%) 6x (6%) 9x (9%) 12x (12%) 1 PAGE $8,955 $8,685 $8,420 $8,150 $7,880 DOUBLE PAGE $17,910 $17,370 $16,840 $16,300 $15,760 ½ PAGE $6,270 $6,080 $5,895 $5,705 $5,515 PAGE $5,375 $5,210 $5,050 $4,890 $4,730 C-2 $10,300 $9,990 $9,685 $9,375 $9,060 C-3 $9,850 $9,555 $9,260 $8,965 $8,670 C-4 $11,195 $10,855 $10,525 $10,190 $9,850 * National rates are gross rates. WEB BANNERS BIG BOX INTERSTITIAL AD CATFISH PRE-ROLLS (15 SEC) E-BLAST / E-FLYER NEWSLETTER $17 CPM $19 CPM $21 CPM $30 CPM $29 CPM $200 CPM $19 CPM TABLET $2,500 (production costs not included) 7

8 2015 Editorial Planning February 2015 #416! Relationship report (romantic/sexual)! Male/female relationships today (Mars vs. Venus) Clin d œil takes a closer look at modern-day couples Boudoir-style photo shoot with a plus-size model March 2015 #417! Fashion and beauty trends on a budget! Local designer Spring trends on a budget Hair special April 2015 #418! A better me! Neofeminism report: where do we stand today We re celebrating International Women s Day Skincare products for all ages May 2015 #419! Body Special! Sports Illustrated-style photo shoot showcasing athletes Strong women (both inside and out!) June 2015 #420! Dive into summer! Finding the perfect summer frock for your body type July/August 2015 #421! Double issue summer special! Quebec bloggers share their favourite fashion and beauty spots Hair report featuring the hottest hairstyles and colours September 2015 #422 Special 35th anniversary + Mini-mag! Fashion and beauty trends October 2015 #423! Clin d œil reinforces its image with ambassadors of every shape and size + Back to school special!! Denim photo shoot Shopping for accessories November 2015 #424! Careers! Letter to an intern How to dress to impress Winter boots and other seasonal accessories! December 2015 #425! It s beginning to look a lot like Christmas! 2015 gift guide Shopping for holiday fragrances Holiday outfits for all January 2016 #426! It s written in the stars adtrology! 2016 up-and-comers Chalet Chic photo shoot 8

9 To advertise with us Montreal Caroline Gagnon Solutions Director, National Sales Christine Ducharme Director, Local Sales Toronto Bryan Hamberg Solutions Director, National Sales Websites quebecormediaventes.ca tvapublications.com C:100 M: 87 J:0 N: 2 C:70 M: 15 J:0 N:0 C:0 M: 100 J:65 N:28 9

10 TECHNICAL SPECIFICATIONS TRIM SIZE OF THE MAGAZINE: 8 x BINDING METHOD: Perfect PRINTING PROCESS: High-Speed rotary offset PRODUCTION: Digital, four-colour process SATURATION (UCR): 295% (black 95%) RESOLUTION: 300 dpi (points per inch) ADVERTISING MATERIAL Each advertisement must be transferred to our FTP site, by using your web browser (Firefox, Internet Explorer, Netscape, Google Chrome or Safari). Adresse: nom de l usager: ftppuben mot de passe: ftppuben For more information, please consult the following document: TVAPub_FTPTranfer.pdf, provided by the advertising coordinator, Charlène Lévesque. You can reach her at , ext. 2422, [email protected] The advertising material transferred to our FTP site must have been compressed with Stuff It (.sitx,.sea,.zip) or Zip It (.zip): com, After transferring the electronic document to our FTP site, you must also send a low resolution PDF file of the ad by to the advertising coordinator of the magazine. ADVERTISEMENTS MUST BE SUPPLIED IN PDF FORMAT AS PER THE SETTINGS OUTLINED ON PAGE 2 The format of the advertisement must be in accordance with the technical specifications of TVA Publications. Any photos and typefaces must be provided with the PDF. ILLUSTRATOR: Vectorial logos and illustrations must be saved in PDF format; the colours used must be in CMYK mode. Incorporate the typeface. PHOTOSHOP EPS: Photos must be saved in CMYK mode, with a resolution of 300 dpi and a maximum saturation of 300, in the format used for the ad. SWOP 2006 profiles are recommended. (Available upon request) GUIDELINES FOR IN DESIGN DOCUMENTS: IN DESIGN DOCUMENT (NON-VECTORIAL) The format of the advertisement must be in accordance with the technical specifications of TVA Publications The file to be placed on FTP (previously compressed) should include only the advertisement requirements. Any photos or typefaces not included in the file must be provided separately. Elements contained in the IN DEGISN document must be saved as follows: ILLUSTRATOR: Vectorial logos and illustrations must be saved using the EPS format and colours must be in CMYK mode. Incorporate the typeface. PHOTOSHOP EPS: Pictures must be saved according to the CMYK colour mode, with a resolution of 300 dpi in the format used in the advertisement. CHARACTERS Type size must be minimum 8pt. White characters against a black or colour background that are larger than 12pt. are not suitable for reproduction. TVA Publications cannot be held responsible for the reproduction of material below the minimum type sizes outlined in this document or delicate serifed characters. DO NOT USE RGB OR PMS COLOURS BLACK OR GREY FONT MUST TAKE ONLY BLACK COATING IN ORDER TO PREVENT 18PT. BLACK FONT AND HIGHER PLACED ON DIFFERENT-COLOURED PHOTOS OR BACKGROUNDS FROM BEING CUT OFF, THE BLACK SHOULD BE ENRICHED AS FOLLOWS: 100B 30C 10M 10Y The advertising material provided by the advertiser should be sent directly and at his own expense to: Magazine Clin d oeil Advertising Coordination Department TVA Publications 1010, rue de Sérigny, 4th floor, Longueuil (Quebec) J4K 5G7 PLEASE NOTE / We reserve the right not to publish any advertisement supplied to our advertising coordination department if it has not been done in accordance to the aforementioned specifications. Additional costs resulting from delays in delivery or nonconformity to the aforementioned specifications will be charged to the advertiser. TVA Publications Inc. is not responsible for unclaimed material after 60 days.

11 CREATE YOUR PDF WITH THE FOLLOWING SETTINGS

12 TRIM SIZE SPECIFICATIONS The ad sizes featured in the following table of technical specifications are not all offered by our advertising sales department. Consequently, requests for sizes that do not appear in the rate cards must be approved by TVA Publications. 1 PAGE AND DOUBLE PAGE FORMATS 1 PAGE Safe copy area: 7.25 x 10 Trim size: 8 x Bleed size: 8.25 x 11 DOUBLE PAGE Safe copy area: 7.25 x 10 (per page) Trim size: 16 x Bleed size: x 11 1/2 DOUBLE PAGE Safe copy area: 7.25 x 5 (per page) Trim size: 16 x Bleed size: x 5.5 HORIZONTAL FORMATS 1/2 HORIZONTAL Safe copy area: 7.25 x 5 Trim size: 8 x Bleed size: 8.25 x 5.5 1/3 HORIZONTAL Safe copy area: 7.25 x 3.25 Trim size: 8 x Bleed size: 8.25 x 3.75 VERTICAL FORMATS JUNIOR Safe copy area: 4.75 x 7.5 Trim size: x Bleed size: 5.25 x 8 1/3 SQUARE Safe copy area: 4.75 x 5 Trim size: x Bleed size: 5.25 x 5.5 1/3 VERTICAL Safe copy area: x 10 Trim size: 2.75 x Bleed size: x 11 1/4 VERTICAL Safe copy area: x 5 Trim size: x Bleed size: x 5.5 2/3 VERTICAL Safe copy area: 4.75 x 10 Trim size: x Bleed size: 5.25 x 11 1/2 VERTICAL Safe copy area: x 10 Trim size: x Bleed size: x 11 The safety margin corresponds to 3/8. Formats indicated above have been calculated by adding the bleed size and the safety margin from only one side (left or right). The advertising material in either one of these formats must be supplied in 2 versions: for left-hand page positioning and right-hand page positioning. Non-bleed ads: the finished size corresponds to the measurement of the safe copy area.