This is D. No one knows Dallas better than D.

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Horace Hicks
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1 This is D. One simple letter. A capital D. Nowhere else does one letter encompass so much passion, boldness, style, and innovation than here in Dallas. And like our namesake city, we re on a mission. To explore the city s richness of community, character, and culture. To discover what s next, who s next, and where we re all headed. To introduce Dallas to itself. Since 1974, the city has been both our hometown and our inspiration. We stay rooted in our heritage, but, like Dallas, we re constantly reinventing ourselves. So today, we re more than just a single magazine. We re an award-winning editorial platform across a range of media, finding new ways to connect our loyal readers to a fascinating city, carefully crafting stories that offer depth and insight. It all flows from our deep respect for our readers, our clients, and our city. That s D. You. Us. There s so much to see and do. Let us introduce you to all of it. No one knows Dallas better than D. MARK CUBAN // DALLAS MAVERICKS

Since 1974, the city has been both our hometown and our inspiration. We stay rooted in our heritage, but, like Dallas, we re constantly reinventing ourselves.

3 Reach the most influential and affluent consumers in the city. D Magazine is the flagship of our editorial fleet. Award-winning journalists tell compelling stories from around the city. Art, culture, politics, dining, personalities, media, business, fashion and style they all come together each month with flair, wit, and intelligence. D s value proposition: Our readers come to us. No free magazines sent here and there. No stacks of take ones at coffee shops. Our readers are as loyal as they are demanding, willing to pay for the D Magazine experience each month. In choosing to do so, they also choose you, our advertisers. They know they can find their marketplace of choice within the pages of D Magazine all year long. As the authoritative voice on what to do in Dallas, D Magazine is invaluable to the city. MAX ANDERSON // DALLAS MUSEUM OF ART

No free magazines sent here and there. No stacks of take ones at coffee shops. Our readers are as loyal as they are demanding, willing to pay for the D Magazine experience each month.

5 $ 331,200 D READERS AVERAGE HOUSEHOLD INCOME Dallas is one of the most valuable luxury markets in the world. The fact is our economy is strong, and we like to spend. 49 $1.4M D reader s average age D reader s average net worth Our audience prefers the finer things in life. D Magazine readers spend more on travel, fashion, home, and health care than any other magazine in Dallas. Ask, and we ll show you the stats for your category. If they re going to spend it, why not spend it with you? Stylish homes have stacks of D sitting around. Mine is on the kitchen table. PAT SMITH // PAT & EMMITT SMITH CHARITIES For more information, please contact Group Publisher Kim Elenez at kim.elenez@dmagazine.com.

D Magazine readers spend more on travel, fashion, home, and health care than any other magazine in Dallas. Ask, and we ll show you the stats for your category.

7 BEST IN THE U.S. CITY AND REGIONAL MAGAZINE ASSOCIATION, ,535 Total monthly readership 84% Readers who buy from our pages 60,971 Net circulation 75 min. Average time spent with the magazine D Magazine distributes more than 23,000 magazines at newsstands each month and is the No. 1-selling monthly magazine in the Dallas/Fort Worth area. In fact, in 2013, we saw a 48% increase in newsstand sales. And our subscribers? They are growing, too. Subscriptions are up nearly 20% since Simply put, even after 40 years, our readership is growing, and that means more buyers for you. SOURCE: Circulation Verification Council readership study, Media Audit; February March 2013 For more information, please contact Group Publisher Kim Elenez at kim.elenez@dmagazine.com.

In fact, in 2013, we saw a 48% increase in newsstand sales. And our subscribers? They are growing, too. Subscriptions are up nearly 20% since 2011.

9 2.6 Million DMAGAZINE.COM AVERAGE MONTHLY PAGE VIEWS Our data proves that D readers are fully engaged with our content. 46k 4:39 D Recommends App Downloads Average time spent on DMagazine.com And that doesn t change when they are on the go. 29% of our monthly online visits are generated on mobile devices. Looking to align with very specific content? Through sponsored content and newsletters, you can target our readers to a fine point. Our readers self-select newsletters that arrive in their inbox daily, weekly, and monthly. This content is subject-matter branded, and we have record-breaking engagement stats. For example, our SideDish newsletter has an average open rate of 48%, whereas the national average is 10%. We have many options here; ask us about them. We re proud to share the numbers. Winners of EXCELLENCE ONLINE in 2012, surpassing all other CRMA titles. SOURCE: GA July September 2013 For more information, please contact Group Publisher Kim Elenez at kim.elenez@dmagazine.com.

11 Connect with the most desirable audience in Dallas. D Magazine Partners signature events are the most talked-about and well-attended in the city. But we do more than throw a great party. Our events fuse our award-winning content with sponsorship opportunities that are tailored to meet our clients marketing objectives. We deliver high-impact, highly targeted events that encourage connections with our devoted readers and fans. SPONSORSHIP OPPORTUNITIES: Excellence in Nursing Best Doctors in Collin County Best Lawyers in Dallas Best Real Estate Agents in Dallas Best Doctors in Dallas *Customized event services are available upon request. One of the best networking opportunities out there. I have seen an increase in sales and received great referrals. RYAN BEAUPRE // DALLAS COWBOYS FOOTBALL CLUB For more information, please contact Group Publisher Kim Elenez at kim.elenez@dmagazine.com.

We deliver high-impact, highly targeted events that encourage connections with our devoted readers and fans.

12 THE DETAILS

13 EDITORIAL CALENDAR2014 JANUARY 2014 JULY 2014 EDITORIAL: Kidd Kraddick; The History of The Ticket EDITORIAL: Best Suburbs; Best Realtors, Insurance, Mortgage SPECIAL ADVERTISING SECTION: Image 2014; Travel SPECIAL ADVERTISING SECTION: Best Real Estate Agents, DEADLINE: November 14 INSERTED PUBLICATION: Collin County Guide Mortgage Professionals, and Home and Insurance Agents; Travel Section DEADLINE: May 23 EVENTS: Best Real Estate Agents (late June); Best Mortgage Professionals (late June/early July) FEBRUARY 2014 AUGUST 2014 EDITORIAL: Ending Divorce EDITORIAL: Best of Big D SPECIAL ADVERTISING SECTION: Travel: Romantic/ SPECIAL ADVERTISING SECTION: Celebrating the Best; Weekend Giveaways; Heart Health; 100 Oldest Companies in Dallas DEADLINE: December 9 Travel: Family Vacations DEADLINE: June 3 INSERTED PUBLICATION: The Medical Book ANNUAL PUBLICATION: Private School Handbook MARCH 2014 SEPTEMBER 2014 EDITORIAL: Best Spas; Excellence in Nursing; EDITORIAL: 40th Anniversary; Best Dentists Most Stylish SPECIAL ADVERTISING SECTION: Aesthetic Beauty; SPECIAL ADVERTISING SECTION: Best Dentists; Guide to Plastic Surgery; Fall Travel Planner Private School Guide; Spring Travel Planner DEADLINE: January 17 EVENTS: Excellence in Nursing (late February) DEADLINE: July 18 APRIL 2014 OCTOBER 2014 EDITORIAL: Food Lovers Guide; Best Doctors EDITORIAL: Best Doctors Collin County, Dallas Art Fair SPECIAL ADVERTISING SECTION: Best Doctors Collin County; Travel: Fun Getaways DEADLINE: February 14 EVENTS: Best Doctors in Collin County (late March) M AY EDITORIAL: City Secrets; Best Lawyers SPECIAL ADVERTISING SECTION: Best Lawyers; Private School Guide; Travel Section; Retire in Style DEADLINE: March 21 EVENTS: Best Lawyers (late April) EVENTS: Best Dentists (late August) SPECIAL ADVERTISING SECTION: Best Doctors; Southwest Travel Planner; Private School Guide DEADLINE: August 15 EVENTS: Best Doctors (late September) NOVEMBER 2014 EDITORIAL: 100 Best Shops/Local Shopping Destinations SPECIAL ADVERTISING SECTION: Best Financial Planners and Top Wealth Managers ; Top Medical Centers; Family Law; Travel Section DEADLINE: September 19 JUNE 2014 DECEMBER 2014 EDITORIAL: Beer! EDITORIAL: Best New Restaurants; 10 Most Eligible; SPECIAL ADVERTISING SECTION: Travel Section; Guide to Summer Beauty DEADLINE: April 17 ANNUAL PUBLICATION: 2014 Dallas Healthcare Directory Best Pediatricians SPECIAL ADVERTISING SECTION: Best Pediatricians; Retire in Style; Winter Travel Planner; Holiday Gift Guide; December Days of Giveaways DEADLINE: October 17 EVENTS: 10 Most Eligible (late November/early December)

DEADLINE: May 23 EVENTS: Best Real Estate Agents (late June); Best Mortgage Professionals (late June/early July) FEBRUARY 2014 AUGUST 2014 EDITORIAL: Ending Divorce EDITORIAL: Best of Big D SPECIAL

14 SPECS 2014 ADVERTISING SPECS: FULL (W/BLEED) 8.25" X 11" FULL (LIVE AREA) 7" X 10" 1/2 HORIZONTAL 7" X 4.875" 1/2 VERTICAL 4.625" X 7.375" 1/3 VERTICAL 2.25" X 9.75" 2/3 VERTICAL 4.625" X 9.75" 1/3 SQUARE 4.625" X 4.625" MECHANICAL REQUIREMENTS: DIGITAL FILES ONLY: InDesign (with all supporting images and fonts), Illustrator EPS, TIF, or PDF files are accepted. All images should be 350 dpi and color as CMYK. Please supply a composite proof for color. Without a proof, D Magazine is not responsible for the content of your ad. Ads created in Microsoft Word, Microsoft Publisher, Power Point or any PC-based program cannot be accepted. We will be glad to recreate the ad at our normal ad production rate. MAGAZINE TRIM SIZE: 8 x For bleed allow.125 beyond all trim. Keep live matter.25 from all trim. Magazine format is three-column and is perfect bound. Art will be held at D for one year from date of use. FTP INFO: Contact Travis Stewart at travis.stewart@dmagazine.com for information For more information, please contact Group Publisher Kim Elenez at kim.elenez@dmagazine.com.

All images should be 350 dpi and color as CMYK. Please supply a composite proof for color. Without a proof, D Magazine is not responsible for the content of your ad.

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