Eat. Drink. Think. Local. Season by Season

Transcription

1 edible Media Kit Eat. Drink. Think. Local. Season by Season Proud Member of Edible Communities

2 Join us in celebrating the Story of Local Food A t Edible Northeast Florida, we believe food does so much more than simply fill our bellies. Food is potential energy. It holds the power to nourish our families, support individual good health, and grow a local economy. It s a catalyst for bringing people together. What s more, everybody eats. As the region s only magazine dedicated exclusively to telling the story on local food, we know consumers are increasingly curious about what they re eating, where it comes from and how it s grown. Why? Because it really matters. It matters to our economy, our environment, and perhaps most importantly, our quality of life. Edible Northeast Florida is a print publication, published six (6) times a year, and distributed free to the public. From discussions on culinary trends to innovations in food production, tested recipes to gardening tips, our mission is to provide content that engages readers in supporting and sustaining our local food culture. While many of our readers have been enthusiastic champions of local food for years, we aim to engage even more people in the process of cultivating and celebrating a sustainable local food community. Edible Northeast Florida sees advertisers as partners in this process. The brands represented on our pages know they are making a wise marketing decision today, while also ensuring they ll have community supporters for the future. Advertising with us means you re aligning your business with values we share, like quality, community and authenticity. We understand that businesses are inundated with solicitations to spend money on advertising, and the decision to invest especially for small business owners is a big one. In a crowded and noisy marketplace, Edible Northeast Florida offers something truly unique: exceptional content, a targeted marketing presence, and the opportunity to be part of something big. We invite you to join us, and look forward to connecting soon. Amy Robb Publisher

3 Why Invest Your Marketing Dollars in Edible Northeast Florida? The interest in food has gone beyond mere fad and become a lifestyle shift. - ADWEEK Celebrating what makes Northeast Florida s food culture truly unique is our editorial mission at Edible. Reading our magazine isn t just a pastime. It s an experience. We feature exceptional photography, beautiful design, and top-notch food writing, then print each issue on high-quality, recycled matte stock with a tasteful perfect bind. By advertising with us, you are supporting a voice for local food and helping our region build a strong and prosperous local food economy. 1 2 We Reach the Readers you Want. Edible readers are informed consumers with an interest in good health, great food, and better living. They are champions of buying local and want an experience and relationship with the businesses they patronize. Our Readers Trust Us. By aligning yourself with Edible Northeast Florida, you re making a statement about the things your business values (like quality, community, and authenticity), and our readers know it. We pride ourselves on producing stories that are both educational and entertaining. Our readers trust our judgement. They also trust the businesses that choose to do business with us. 3 4 We Provide Exceptional Exposure. Edible Northeast Florida is a beautiful, coffee table quality publication, produced six (6) times a year and distributed to 15,000 targeted readers throughout Northeast Florida. With a pass along rate of 3.5 per issue, our publication finds 300,000 readers annually and your business will stand out in a magazine that attracts attention with longevity. We Stand for Something. Edible Northeast Florida is the only magazine in our region dedicated solely to strengthening our local food community. Distribution to the public is free, in addition to a growing base of subscription supporters. Our goal is to engage readers in thinking about food and eating sustainably more often. EDIBLE READERS AT-A-GLANCE 54% are women, 46% are men Median reader age is 42 Each copy of the magazine is shared with an average of 3.5 people Average household income is $92,000 92% are college graduates 81% are professionals, educators, chefs/restaurateurs, or artists 89% would pay more for a product that was local, organic, humanely raised, sustainably made, or had a story behind it 52% enjoy beer, wine, or another drink nightly 50% dine out or order in more than three times per week 25% entertain at their home at least once a week 92% cook at home; 58% consider themselves skilled cooks 24% consider themselves advanced cooks Data derived from readership survey of Edible readers across North America.

4 WHO ARE WE? Edible Northeast Florida is a print magazine published six times a year, dedicated to telling the story on local food. From recipes to chef secrets, farm stories to cooking tips, we bring inspiration to our readers kitchens and information to our community. We are 100% locally-owned, written, and published, with a license to Edible Media, a brand that visitors recognize as a reputable source of information on food when they travel to our region. We are also a proud member of Edible Communities, an award-winning network of over 80 print publications across the US and Canada, working together to produce radio broadcasts and a new PBS television series, Victory Garden presents Edible Feast. WHERE ARE OUR MAGAZINES FOUND? Edible Northeast Florida can be found in select locations from Nassau County to Flagler County, including the Jacksonville metro area, St. Augustine, Ocala, Amelia Island, and Ponte Vedra. Our current press run is 15,000 copies, and our distribution system strategically places our magazine within reach of targeted readers. You will find us at restaurants, cafés, grocery stores, farmers markets, bookstores, retail shops, health care offices, fitness centers, hotels, and resorts. DO YOU ACCEPT ADVERTISING FROM NON-FOOD & DRINK-RELATED BUSINESSES? Yes! But we also carefully curate our advertisements based on our readers interests and our magazine s mission. Our readers appreciate the quality and careful selection of our offerings, and we want to keep it that way. We take extra care in determining ad placement to create a distinctive look and feel in print, which we believe makes every advertisement more effective. We also run a tight ad-to-editorial ratio, exercising caution not to inundate readers with ads alone. DO YOU OFFER ANY DIGITAL SERVICES? Yes. Every issue of Edible Northeast Florida is available to read online and via mobile app, expanding the reach and longevity of your ad placement. Advertising partners are also listed in our online Buy Local Guide, and supported by our social media networks, at no additional cost.

5 edible Advertising Rates Premium* Size: w x h 1-2 Issues 3-4 Issues 5-6 Issues Back Cover** x $3,000 $2,700 $2,500 Inside Front or Back Cover** x $2,600 $2,200 $2,000 Display* Full Page** x $2,200 $1,800 $1,600 Half Page (horizontal) x $1,250 $1,100 $950 Half Page (vertical) x $1,250 $1,100 $950 Third Page (vertical) 2.3 x $800 $700 $600 Quarter Page (vertical) x $750 $650 $550 Eighth Page (horizontal) x $500 $400 $300 Buy Local Guide* Twelfth Page (logo + copy) x 2.25 Digital/Website One Month Multiple Month Rotations Leaderboard Banner 728 x 90 pixels $300 $250 Footer Banner 728 x 90 pixels $250 Box Banner 300 x 250 pixels $150 **These ad sizes reflect trim sizes only. Please add a.125 bleed. EDITORIAL CALENDAR Publication Date (Issue Date) SEPT/OCT NOV/DEC JAN/FEB MAR/APR MAY/JUNE JUL/AUG Space Reservation Deadline JULY 15 SEPT 15 NOV 15 JAN 15 MAR 15 MAY 15 Payment/Ad Deadline JULY 30 SET 30 NOV 30 JAN 30 MAR 30 MAY 30 Full Page Printed Area Full Page Bleed Area 1/4 Buffer Without Text for Full-Page Ads 1/8 1/2 Vertical 1/3 * Price includes 40-Word description of your business in our online Buy Local Guide 1/2 Horizontal 1/4 1/12 1/12

6 edible Advertiser Checklist Welcome! We re glad to have you on board. please complete this checklist: Fill out the Advertising Agreement Form. Send the Ad Artwork. If you design the ad: Send us the file (PDF with outlined text or 300+ DPI CMYK image). Send them to If we design the ad: (additional fees apply) Send us high-resolution photos and logo (see explanation below) Send us text for the ad, and indicate which text has highest priority. Note about how you want it to look. Send them to Send payment by phone: Amy Robb at or by mail to: Slidetray Media LLC 24 Cathedral Place, Suite 406 St. Augustine, Florida Send the text for your free 40-word online Buy Local Guide entry. Follow us on Facebook, Instagram, Twitter, and Pinterest. We ll follow you back! Add yourself to our mailing list at Add us to your press contact list so we can stay informed on your news! Deadlines July 15, Sept 15, Nov 15, Jan 15, March 15, May 15 July 30, Sept 30, Nov 30, Jan 30, March 30, May 30 July 15, Sept 15, Nov 15, Jan 15, March 15, May 15 July 30, Sept 30, Nov 30, Jan 30, March 30, May 30 INCLUDED IN YOUR AD PRICE IS A FREE ONLINE BUY LOCAL GUIDE LISTING AT Other Advertising Options: Guaranteed positioning available for an extra 15%. Insert information & quotes available on request. Ask about our design and photography services. Ad File Format Specifications: 300+ DPI TIFF or highest-quality JPG, CMYK EPS or PDF file with fonts embedded or outlined Please make sure your ad is the correct dimensions (see opposite side) and is CMYK, not RGB. Full-bleed ads: Please make sure no text is within ¼ inch of the trimline. Here are some terms you may need to know: BLEED - To print right up to the edge of the page, printers print past the edge of the page, then cut it to size. The area that s printed on, but is cut off, is called the bleed. HIGH-RES/DPI - Dots Per Inch, also called resolution. This describes how many dots are printed in one square inch of paper. Computer monitors have much lower resolution (72) than print (300+), so images that look big on your computer need to look huge on your computer to look good in print. CMYK/RGB - Our printer combines Cyan, Magenta, Yellow, and Black to make colors. Computers use Red, Green, and Blue. TIFF - An image file format that is very large, but doesn t compress the image to save space, and so is great for print. JPG - A compressed image file format that trades quality for a smaller file size. JPG s can be used as long as they are set to high quality (low/no compression) and are at least as big as the size required (see the opposite side for pixel dimensions for ads). Questions? Don t hesitate to contact our publisher, Amy Robb, at (904) or AMY@EDIBLENEFLORIDA.COM

7 edible Advertiser Agreement First & Last Name Business Name Business Address City State Zip Code Phone Ad Size Number of Insertions Ad Rate Issue Date of First Insertion Ad Changes Contact Person Billing Contact Billing Contact Phone Number Mailing Address Address Website Special Notes TERMS AND CONDITIONS 1. All contents of advertisements are subject to Edible Northeast Florida s approval. Edible Northeast Florida (ENEF) reserves the right to reject or cancel any advertisement, insertion order or space reservation, or position commitment at any time without cause. ENEF reserves the right to insert the word advertisement above or below any copy. 2. An advertising contract can be canceled by the advertiser in writing thirty (30) days prior to the next scheduled deadline date for space reservations. The penalty for cancellation is 25% of the per issue ad rates stated on the contract. If a contract is canceled before the contract has been completed, cancellation is also subject to prorated payment of any charges previously waived or discounted, such as discounts for multiple ad insertions. Repayment of discounts, waived charges and the penalty charge will be billed upon receipt of notification of the cancellation of the contract, and is due immediately. 3. Positioning of advertisements is at the discretion of ENEF, except where a request for a specific preferred position is acknowledged by ENEF in writing. 4. ENEF shall have no liability for errors in key numbers or advertisers index (key number or information listings in our print or online Buy Local guides.). 5. ENEF shall have the right to hold advertiser and/or advertising agency jointly and severally liable for such monies as are due and payable to ENEF for advertising which advertiser or its agent ordered and which advertising was published. 6. Conditions other than rates are subject to change by ENEF without notice. 7. In the event that any amounts due ENEF under this agreement are not paid in accordance to prescribed payment terms (net 10 days), ENEF reserves the right to charge interest for delayed payment of 1-½% per month with a maximum legal rate of interest allowed by law for all invoices past due in excess of 30 days. 8. This agreement shall be governed and constructed in accordance with the laws of Florida. In the event that commercial collection or legal proceedings be instituted by ENEF to collect any amount due under the agreement, advertiser agrees to pay reasonable attorney s fees or collection fees of 20% of the unpaid balance plus any other court costs and charges incurred. Signature Date Eat. Drink. Think. Local. Season by Season amy@edibleneflorida.com (904) Cathedral Place, Suite 406, St. Augustine, Florida Edible is a registered trademark of Edible Media 2015