MOBILE BEAT PURE DIGITAL MONTHLY: THE NEXT GENERATION

Transcription

1 MOBILE BEAT PURE DIGITAL MONTHLY: THE NEXT GENERATION After surveying thousands of DJs, talking with hundreds of them directly, and getting feedback from dozens of industry members, the consensus is clear: Readers and advertisers alike want to see Mobile Beat published more often, be more easily accessible, and feature more up-to-the-minute content. In response, we are recreating Mobile Beat as a Pure Digital Monthly for DJs. The digital magazine will continue to integrate the classic magazine-style experience, featuring in-depth articles and rich graphic design, with the constantly updated, blog-style online feed, featuring breaking DJ news and other quick-reading content. In addition to reading Mobile Beat on the desktop through MobileBeat.Com, and getting essential info in Apple News, readers will enjoy using our new, user-friendly app to read the digital edition every month. The new app also provides easy access to a DJ Feed that is updated daily with new material, as well as connections to social media and more. Staying firmly in touch with our print magazine roots, Mobile Beat will still bring readers the high-quality content they have come to expect during the magazine s first 25 years. Facebook, YouTube and other social media have their place, but nothing can touch what Mobile Beat will continue to publish. As we approach the 25th anniversary of the first issue of Mobile Beat, we will be printing the January, March, and May issues, with a special celebration of 25 years of DJ history in May. Then the Pure Digital Monthly begins in June. Plan now to be part of this exciting next generation of Mobile Beat Magazine! Ryan Burger, Publisher Dan Walsh, Editor-In-Chief

2 Ask about branded skin options to build awareness in the MB app! MOBILE BEAT: GREAT CONTENT...EVERYWHERE READERS WANT IT! NOW with unlimited potential readership through the Pure Digital Monthly. 75,000+ DJs can now see your message through this powerful promo vehicle! Mobile Beat provides the information working DJs need to understand the latest industry trends, make intelligent buying decisions, hone their craft, and become better at business. PRESENTATION The magazine s colorful graphic design provides the perfect setting for eye-catching ads to have maximum impact. Through MB s hyperlinked, video-enhanced, socially connected platform, the power of display advertising is amplified to generate direct action from potential users of your product or service. DEMOGRAPHICS A wide range of entertainers read and interact with Mobile Beat, including new DJ entrepreneurs, veterans running large, multi-system operations, and everyone in between. Among the media outlets serving the DJ market, Mobile Beat is the best way to reach entertainers who are interested in what you have to offer AND able to commit their cash. DISTRIBUTION Mobile Beat has moved to a totally digital format and is now published monthly via web and engaging ios and Android apps. The magazine is now delivered to the more than 25,000 DJs who are registered with Mobile Beat, and potentially impacts the 75,000+ DJs who interact monthly with Mobile Beat.

3 PURE DIGITAL MONTHLY MAGAZINE EDITORIAL CALENDAR March 2016 Visual Interest: Photo, Video and Beyond Photo Booth Expo Preview New Video and Lighting Tech MPEG-DMX and More Editorial / Space Reservation - 1/15/2016 Materials - 1/29/2016 Online - 2/12/2016 Print - 2/26/2016 May th Anniversary Issue (Last Print Edition) MBLV Recap 25-Year Celebration of Mobile Beat Magazine, with Many Special Features - MB Top 200 Editorial / Space Reservation - 3/15/2016 Materials - 3/29/2016 Online - 4/8/2016 Print - 4/22/2016 June 2016 (First Pure Digital Monthly Edition) DJ Tech Trends Gear, Software and More The DJ System of 2020 Photo Booth Expo Recap Editorial / Space Reservation 4/29/2016 Materials 5/13/2016 Online 5/27/2016 July 2016 Spotlight on Performance Crowd Motivation Thinking on Your Feet Standing Out: How to Build a Unique Show Editorial / Space Reservation 5/27/2016 Materials 6/10/2016 Online 6/24/2016 August 2016 The School Market: Elementary through College Not Just High Schools: How to Book and Perform for Youth Events of All Kinds Gear Goes to School Editorial / Space Reservation 6/24/2016 Materials 7/8/2016 Online 7/29/2016 September 2016 Corporate Marketing Go Get Those Holiday Parties: It s Not Too Late Unusual Corporate Events Doing AV Rental/Support Editorial / Space Reservation 7/29/2016 Materials 8/12/2016 Online 8/26/2016 October 2016 The Expanding DJ Karaoke Photo Booths Game Shows Arcade Parties Trivia and More! Editorial / Space Reservation 8/26/2016 Materials 9/9/2016 Online 9/30/2016 November 2016 Wedding Marketing and Performance Exceeding Expectations Bridal Fair Preparation Online Sources for Bridal Leads Editorial / Space Reservation 9/30/2016 Materials 10/7/2016 Online 10/28/2016 December 2016 MBLV21 Preview Issue Performer Interviews Previews of Presentations New Industry Members Editorial / Space Reservation 10/28/2016 Materials 11/11/2016 Online 11/25/2016 January 2017 Lighting Special Edition Optimal Lighting on Any Budget Last-Minute Bridal Fair Tips More MBLV21 News Editorial / Space Reservation 11/25/2016 Materials 12/9/2016 Online 12/30/2016 February 2017 Weekday Gigs Available Gigs: The Current Scene NAMM News Last Minute News for MBLV21 Editorial / Space Reservation 12/30/2017 Materials 1/13/2017 Online 1/27/2017 March 2017 Summer Gigs How to Fill Your Summer: Camps, Pool Parties, Summer Festivals and More Gear Maintenance Editorial / Space Reservation 1/27/2017 Materials 2/10/2017 Online 2/24/2017 April 2017 Sound Special Edition Optimal Sound at Any Budget Building Your Audio Know-How MBLV21 Recap Editorial / Space Reservation 2/24/2017 Materials 3/10/2017 Online 3/31/2017 May 2017 Music Issue Mobile Beat Top 200 Charts Modern Mixing Techniques Latest Ways to Access and Manage Your Music Editorial / Space Reservation 3/31/2017 Materials 4/14/2017 Online 4/28/2017 MB PURE DIGITAL MONTHLY AD RATES AND SIZES Ad Specifications (design assistance available) 1. FILE FORMATS: JPEG (preferred), TIFF, PNG 2. HIGH-RESOLUTION: Ad files must have a minimum actual resolution of 300 DPI. 3. RGB COLOR: Ads should be submitted as 4-color RGB files. Full Page 8.5 x 11 $400 / month 1/2 Page - Horizontal 1/2 Page - Vertical 1/4 Page (Only available as a 6-piece order) 7.5 x x x 5 4. DELIVERY: Ads should be sent by or a link from a filesharing service (DropBox, Hightail, etc.) 5. LINKS: Ads will be linked to web addresses mentioned in advertisement unless otherwise specified. 6. VIDEO: Content to be embedded in ads will be pulled from advertiser s YouTube feed unless otherwise requested. If specific video is desired, please submit link with magazine ad copy. $250 / month $750 Semi-annual (6 placements) 1/2 HOR 1/4 1/2 VERT

4 MOBILE BEAT DIGITAL OPPORTUNITIES: WEB BANNERS / SOCIAL MEDIA / BLASTS MobileBeat.Com has evolved into a clean, uncluttered site with easy navigation and precisely targeted content. It is designed to keep DJs engaged with MB and your advertising. Postings from dozens of Mobile Beat Bloggers keep DJs coming back every day to MobileBeat.Com, as well as our new and improved ios/android apps, and our RSS and Apple News feeds. MobileBeat.Com is mobile-optimized and receives thousands of visits from DJs on the move. Back in 1995, Mobile Beat* created social media for DJs. Continuing to be a nexus where DJs connect, Mobile Beat grew its Facebook community by more than 100% in Currently, Mobile Beat s overall social media presence engages 75,000 DJs every week. [ *As ProDJ.com, the original address. ] Want to get your message to 25,000+ DJs within an hour? Utilize single, powerful blasts via coordinated monthly campaigns. Perfect for exposing new products, announcing company events, and other creative promotions. Or send your in-house newsletter via Mobile Beat s campaign system to reach thousands of fresh prospects. content is also pushed to social media for even greater impact. Your interactive content can impact Mobile Beat s large audience of qualified buyers through a coordinated campaign, using all online avenues: MobileBeat.Com, Mobile Beat s Facebook community, blasts, and other custom options. Banner and Ad Rates and Sizes Standard Share 250x250 or 420x60 $1000 Semi-Annual $1600 Annual Concentrated Double Share 250x250 AND 420x60 $1000 Quarterly $1600 Semi-Annual Mass s HTML with jpg/gif images referencing web server location or supplied in zip. No scripting. $750 each $3000 prepaid 6 pack

5 TH MB IN PERSON: THE MOBILE BEAT LAS VEGAS EXPERIENCE Celebrating more than 20 years in the entertainment capital of the world, Mobile Beat Las Vegas (MBLV) is the largest yearly gathering of proven mobile DJ buyers... any where. Mobile Beat Las Vegas sets the standard for DJ events. It brings together serious entertainers to learn, party...and buy your products or services. Along with industry-leading content for attendees, MBLV is constantly developing fresh promotional opportunities to ensure a profitable experience for exhibitors. For companies serious about impacting the mobile DJ marketplace, this event should be a key part of annual marketing plans. Details can be found in a separate prospectus for the next MBLV event. Call or to inquire about exhibiting at the next event, and to find out about customized, integrated marketing plans. Ryan Burger sales@mobilebeat.com x300

6 MOBILE BEAT AD PRICING AND SAMPLE CAMPAIGNS The packages presented below demonstrate realistic pricing and have been proven in real-world situations. They can be implemented as laid out here, or further tailored to your company s needs. Please contact Mobile Beat Sales to discuss a custom-designed campaign to help you have the greatest possible impact on the mobile entertainment marketplace! BASIC MAGAZINE ADVERTISING FULL PAGE = $400 or: $375 (6-issue contract) $350 (12-issue contract) Premium locations add $ per issue 1/2 PAGE = $250 or: $225 (6-issue contract) $200 (12-issue contract) 1/4 PAGE $150 (6-issue prepaid contract) $125 (12-issue prepaid contract) BANNERS AND S $1,000 per 6-month banner campaign or 3-month concentrated banners $750 mass s to 25,000 Mobile DJs or $3,000 for a 6-pack of these campaigns For any ad placement, we highly recommend refreshing your presence with new ad copy for each magazine issue, and changing banner ads every 2 months, at a minimum. 6+ Month Contracted Placements get guaranteed locations. COORDINATED PROMO CAMPAIGNS Note: Mobile Beat Magazine publishes 12 issues per year ALL CAMPAIGNS when tied with a Mobile Beat Las Vegas presence, get 10-15% off published booth prices!... come with editorial support, along with social media work as part of the campaign. 3-MONTH PROMO BLITZ = $2,500 3 Full Pages 3-Month Concentrated Banners 1 Mass 6-MONTH SUSTAINED EXPOSURE = $4,500 6 Full Pages 6-Month banners 2 Mass s (1/2-page version = $3,750) 12-MONTH INDUSTRY IMAGE - $8, Full Pages 1 Year Banners 6-pack of Mass s (1/2-page version = $6,250)