MEDIA KIT 2015 THE TRADE MAGAZINE FOR ENTREPRENEURS AND MANAGERS IN FOOD

Transcription

1 MEDIA KIT 2015

2 Media Kit 2015 VAKBLAD VOEDINGSINDUSTRIE Vakblad Voedingsindustrie is published by b2b Communications BV Markweg 11/ PO Box 50 NL JL/ 6880 AB VELP (GLD) T: +31 (0) info@b2bcommunications.nl Vakblad Voedingsindustrie is affiliated with the following networks: Ondernemers Sociëteit Voedingsindustrie (OSV) Network for managers in the food industry. Young Food Management (YFM) Network for enterprising young people working in the food sector. Title Subtitle About Target group Published Format Circulation Chief editor Sales Publisher Web portal VAKBLAD VOEDINGSINDUSTRIE The trade magazine for entrepreneurs and managers in food Trends & developments, sustainability, innovation, hygiene and food safety, processing, process technology and science Entrepreneurs and managers in food Magazine is published 8 times a year offline (print) and online 215 x 250 mm 3,000 copies Judith Witte - judith@b2bcommunications.nl sales@b2bcommunications.nl Saskia Stender - saskia@b2bcommunications.nl

3 Cross-media communication Personal contact and knowledge-sharing Vakblad Voedingsindustrie is affiliated with the Ondernemers Sociëteit Voedingsindustrie (OSV) and Young Food Management (YFM) network organisations. Between them, these two networks have 400 members, primarily comprising decision-makers in the food industry. Networks within which knowledge is shared, both digitally and in person. The members come together at events such as workshops, lectures, company visits, and the Winter and Summer Barbecues. The websites and provide the members with access to a forum including experts, market data and the latest news from the industry. b2b Communications b2b Communications has an exclusive collaboration agreement with Wallbrink Crossmedia Group. This gives you, our customer, a single point of contact for all your communication activities, both in print and online. We work closely with you to devise creative solutions and offer you a complete cross-media package: this can include branded content, 4K video productions, newsletters, content marketing and webvertising but also web building, graphic design, editing, photography and direct mail. Cross-media communication Vakblad Voedingsindustrie Vakblad Voedingsindustrie keeps managers of food manufacturing companies specialised in meat and game, chicken and poultry, fish and seafood, fruit and vegetables, convenience, catering and delicatessen products informed by providing product news, trends and developments in the chain and in the national/international market, sustainability, hygiene and food safety, processing and process technology, and more. Furthermore, Vakblad Voedingsindustrie maintains ties with national and international research institutes/ centres of expertise and translates relevant research findings into practical implications. A well-balanced mix of science, trends and developments, national and international (product) news and nice to know information. Wider (international) reach Each edition of Vakblad Voedingsindustrie is completely available online (for free). It s also translated into English and published on the internet under the name FoodInBusiness for international circulation. We believe in free sharing of knowledge and want to create more exposure for our advertisers. The website is responsive and can be read on smartphones, tablets and computers without zooming. The issues remain available indefinitely. Take a look on (Dutch) or FoodInBusiness (English). The online magazine is the ideal way of extending your media campaign or making use of rich media, such as videos, slide shows or a hyperlink to a special landing page. Subscription price 80 (excl. 6% VAT) Terms and conditions The general terms and conditions can be downloaded at

4 Publication dates for Vakblad Voedingsindustrie print and online 2015 Edition Publication Editorial Advertising Special Tuesday deadline deadline focus on February 10 February 12 January 21 January Sustainable food March 10 March 9 February 18 February Ingredients/raw materials April 14 April 16 March 25 March Shelf management/image May 12 May 13 April 22 April Weighing and packing June 9 June 11 May 20 May Chilling and freezing September 8 September 10 August 19 August Work, training and health & safety October 13 October 14 September 23 September Automation/robotisation November 17 November 19 October 28 October Hygiene: cleaning and design Package prices as of (rates per placement, excl. VAT) Placement in Vakblad Voedingsindustrie in print and online magazines 1/1 page 1,643 1/2 page 964 1/4 page 483 Page in Vakblad Voedingsindustrie and online magazines with additional inclusion of a banner on the online platform FoodInBusiness.com and inclusion in the newsletter. Online specifications available on request. 1/1 page 2,159 1/2 page 1,480 1/4 page 999 Product news 1/8 page 495 (80 words, 1 photo) Including placement online 750 Surcharges Special placement +10% Page 2 +15% Back cover +20% IM advertisement +50% (subject to availability) In addition to standard advertisements, we offer the cross-media placement of superior products which are entirely tailor-made, such as a split cover, cover flap, bellyband, card sticker or foldeddown corner on the front page. Extra options Price Company profile 2 pages 2,957 Incl. interview and photographer Company profile 1 page 1,889 Incl. interview and photographer Folded-down corner on cover * 473 Split cover, cover flap, bellyband, card stickers ** Price on request Loose/bound insert (ready to insert) ** 1,250 Specifications on request *) subject to availability **) only by prior agreement

5 Advertising material for Vakblad Voedingsindustrie (print) PDF : Certified PDF, 300 dpi (sheet offset, wood-containing mc semi-matt, 135g) Language : Dutch Width x height in mm Trim size : 215 x 250 mm Type area : 193 x 225 mm 1/1 page 215 x 250 mm - 3 mm extra all round 1/2 page 94 x 225 mm 193 x 110 mm 1/4 page 94 x 110 mm Advertising material online (same deadline as printedition) Material Language : only static banners in png, gif or jpg. : Dutch and English Booking of - 1/4 page equals a banner button of 300 x 123 pixels (scaled) - 1/2 page equals a banner of 335 x 110 pixels - 1/1 page equals a banner of 520 x 190 pixels - 2/1 page equals a banner of 1150 x 190 pixels This standard online exposure will be at your disposal in 2014 en 2015 without extra cost Rich media options online magazines Hyperlink to landing page 100 Slide show 395 Photo video 495 Video 595

6 Online placement on (rates excl. VAT) Kick-off online starter packages 3,150 per year a large header on the FoodInBusiness.com website for one month (shared spot, rotating with five other headers); logolink on FoodInBusiness.com for 1 year; two advertorials in the FoodInBusiness.com newsletter including photo (in jpg) and text (max. 80 words). Own page on 1,750 per year This page may be changed 6x per year by supplying new text, images and product videos if desired Inclusion in monthly digital newsletter of FoodInBusiness Advertorial about solution/product and a hyperlink photo (in jpg) with text (max. 80 words) 495 per placement Circulation newsletter: Header only 1920 x 343 pixels (wxh) 750 per month Banner on homepage 135 x 125 pixels (wxh) 300 per month Vakblad Voedingsindustrie works in close collaboration with the following knowledge institutes/organisations: HAS Hogeschool TNO Innovation for Life UM-Campus Venlo Health Food Innovation Management Chamber of Commerce Wageningen UR Food and Biobased Research Wageningen UR Food Quality and Design Food Valley NL Stichting Opleidingsfonds Levensmiddelenindustrie (SOL)

7 Notes

8 We're here to help you! Saskia Stender John Wallbrink Publisher Cross-media specialist +31 (0) (0) Judith Witte Klaas Dijkstra Chief editor Advisor +31 (0) (0) Vakblad Voedingsindustrie is published by b2b Communications BV Markweg 11 PO Box 50 NL-6880 AB Velp Gld +31 (0)