Ad Specification Guide The most common mobile ad formats

Transcription

1 Ad Specification Guide The most common mobile ad formats

2 Ad s Overview

3 Mobile Ad s Overview More than just a banner For the sake of interaction and engagement, remember that mobile advertising is much more than standard banners. Today, your brand can be advertised through various formats on mobile: Video Native Reactive It can be seen in video formats It can appear as native to the overall app design It can be reactive to the touch points of the consumers

4 Mobile Ad s Overview types of ads The next three pages will provide you with an overview of the most common mobile ad formats of Native Ads This ad format works more like content and is commonly applied by social networks such as Facebook and Twitter. What mobile marketers love about native ads is that they are adapted to the natural layout of an app. They match both the feel and the function of a particular app and thereby avoid to disturb the overall user experience. Intertitials Rich HTML5 experience is probably what describes interstitials the best. Full-screen interstitials can contain a static image, rich media and even a video. This ad format often appears full screen in between game levels or other app formats that transition from one step to another.

5 Mobile Ad s Overview Rich Media Interactivity must be the key word of Rich Media ads. This format is commonly distinguished with a multitude of engaging ad creative attributes including video, sending an SMS message, embedding audio etc. Thanks to the interactivity, this ad format often contributes to higher engagement with app users. Banner Probably the most dominant form of advertising on the internet and on mobile as well. Banner ads can especially work great to improve brand awareness and visibility. A smartphone banner ad can appear at the top or bottom of the device screen and it can also be inside a mobile app or on a mobile web page.

6 Mobile Ad s Overview Push notifications A push notification is a message the app owners sends directly to the user s smartphone. Usually, push notifications will appear on the front screen similar to an SMS or MMS. Push notifications are directly integrated with an app and the message can be adapted from one time to another, depending on the objective of the app owner. Video If you want to get your consumers a rich brand experience on mobile, then video must be the right ad format for you. On mobile, video ads normally last between 15 or 30 seconds and can appear either before content, in the middle of the content or after the user s content is finished.

7 Standard banner

8 Standard Banners - Smartphone 320 x 480 Max File size 18KB.gif/.jpg /.png 300 x 50 Max File size 18KB.gif/.jpg /.png 320 x 50 Max File size 22KB.gif/.jpg/.png 300 x 250 Max File size 50KB.gif/.jpg/.png 480 x 320 Max File size 18KB.gif/.jpg /.png

9 Standard Banners - Tablets Tablet MREC Leaderboard 300 x 250 Max File size 50KB.gif/.jpg /.png 728 x 90 Max File size 25KB.gif/.jpg/.png

10 Expandable banner

11 Expandable Banners Smartphone.psd, HTML 5 Expanded Collapsed 300x50 320x50 300x416

12 Expandable Banners Tablets HTML 5 Expanded Collapsed 300x x90 Max File size 50KB 768x900 Max File size 300KB

13 Interactive Video

14 Interactive Video Smartphone Full screen of device File size Less than 1MB H.264 MP4 or.mov

15 Interactive Video Tablet Full screen of device File size Less than 2MB H.264 MP4 or.mov

16 Rich Media

17 Rich Media Banner - Smartphones 300 x 50 File size < 10k HTML x 50 File size < 10k HTML x 250 File size < 10k HTML 5

18 Rich Media Banner - Tablet 300 x 250 File size < 25k HTML x 90 File size < 25k HTML 5

19 Rich Media Interstital Smartphone Tablet 320x480 Max initial Load 200KB 768x1024 Max initial Load 200KB

20 Work with us or want to know more? E: T: Follow our latest news on