~ 1 ~ METAAL & TECHNIEK. for decision makers in the Metal Industry MEDIA BROCHURE Magazine Search Engine Marketing YOURbusinessmedia

Transcription

1 ~ 1 ~ METAAL & TECHNIEK for decision makers in the Metal Industry MEDIA BROCHURE 2016 Magazine Search Engine Marketing YOURbusinessmedia

2 WHAT CAN METAAL & TECHNIEK DO FOR YOU? Metaal & Techniek is the information platform for the Metal Industry ~ 2 ~ Two-thirds of the readership spend more than 15 minutes on the magazine The majority read all editions A third of these editions are read by entrepreneurs Metaal & Techniek is the official organ of the Koninklijke Metaalunie and is revered as the authoritative voice of the industry. Apart from driving entrepreneurship in metal, Metaal & Techniek has a vested interest in the technology. The 55 branches of the Metaalunie advances the frontiers of technology. Each edition carries a contemporary theme set to apprise the reader in matters of surface engineering; welding and cutting; sheet metal fabrication; CNC; working conditions and export financing, as told by entrepreneurs. Metaal & Techniek is published 11 times a year and has its own independent, expert editors. The magazine is valued in the metal industry and widely read. Target Group The target group of Metaal & Techniek spans the entire metal sector and distributed among members of Koninklijke Metaalunie. The Koninklijke Metaalunie is comprised of 13,000 members making it the biggest entrepreneurs organization for small and medium companies in the Netherlands. It focuses on metal companies with approximately 100 employees. Metaal & Engineering is primarily aimed at entrepreneurs, directors and major shareholders of metal companies. Non-members of the Koninklijke Metaalunie are also subscribed to Metaal & Techniek. The magazine is also read by students of TEC. CAD Colleges. 7 reasons to advertise 1. Bolster awareness of your products and brands. 2. Present your innovations. 3. Strengthen your public image. 4. Draw more participants to your event and announce your participation in trade fairs. 5. Recruit professionals from the metal industry. 6. Metaal & Techniek is a strong and reliable brand with an average reach of 36,921 readers and is an authority for small and medium enterprises in the metal industry. 7. Metaal & Techniek also offers you services to score with Google Reach Circulation* magazine: 12,307 Shared reading factor: 3 True reach: 36,921

3 THE MAGAZINE Publishing schedule Metaal & Techniek: Edition Theme Closing date advertisements Deliver date advertisements Publication date 1 Tools 5 January January January Welding and Cutting 2 February February February Export/International Business 4 March March March Internal Transport, Storage and Lifting 5 April April April Occupational Health and Safety 9 May May May Computer Numerical Control 7 June June June /8 Engineering 9 August August August Surface Engineering 6 September September September Precision Technology 4 October October October Sheet Metalwork 8 November November November Metal Removing 29 November December December 2016 THE RATES ~ 3 ~ HET MAGAZINE Sizes Trim area 1/1 page 230 x 280 mm Type are Portrait Landscape 1/1 page 205 x 255 mm - 1/2 page 100 x 255 mm 205 x 125 mm 1/4 page 100 x 125 mm 205 x 60 mm 1/8 page 100 x 60 mm - Advertising rates Metaal & Techniek Full colour 1x 1/1 page 3,350 1/2 page 1,995 1/4 page 1,215 1/8 page 730 Advertising in the branch register Logo contact details 1,295 a year Attached leaflet (e.g. for the programme of your event) Stick- on + 1/1 advertisement (e.g. for direct response to your promotion) Fold-out cover (e.g. for publishing your organisation s calendar) Advertorial (e.g. for discussing your (new) product in an editorial) Booklet (e.g. for celebrating an anniversary) Other options Leaflet (e.g. for extra production attention for new products or services) All rates are in euros excluding VAT per placement. Temporary changes are reserved. All agreements are signed with MYbusinessmedia based on the terms and conditions of which a copy will be sent on request. The barometer booklet is read extensively by two-thirds of recipients Our theme articles are widely popular

4 ~ 4 ~ LET GOOGLE FIND YOU! METAAL & TECHNIEK can help you increase your visibility! Metaal & Techniek offers marketing services to improve: Your visibility in Google Your online reach Your online revenue The number of exclusive website visitors Cost efficiency More than 94% of the Dutch are online and over 50% own a smartphone. Do you know whether your website meets (mobile) demands to optimally reach your clients? Achieve your goals and the right approach with Metaal & Techniek. It is becoming increasingly more important that potential clients are able to find you on Google. By improving your visibility your clients can contact with greater ease. Metaal & Techniek offers state-of-the-art services to help you achieve this and allow you to score with your website. Through applying Search Engine Optimisation (SEO) and Search Engine Advertising (SEA) to your website your marketing revenue will increase. Do not get left behind and make sure you are found in the 88 billion monthly searches on Google. QUICK SCAN A Quick Scan offers you immediate insight into what can be improved on your website. You will receive a clear report with the most crucial SEO adjustments needed to improve your website. Complementary when combined with a consultation (worth 250). KEYWORD ANALYSIS You are not sure which keywords your target group uses to search the Internet? Or are you having trouble analysing the online market? The SEM-team offers you a custom Keyword Analysis so you know what your prospects are. 250 (once-off analysis). LINK BUILDING Through a Link Building campaign you can improve your Google PageRank. It increases your popularity with the search engine and improves your position. From 800. LANDING PAGES Landing Pages are designed to get a better position in Google. The advantage is that they can be created quickly and efficiently with a significant increase in visitors in a relatively short time. From 200 a month. Minimum period 12 months. LOCAL PRESENCE With Local Presence, your website is meticulously structured using the right keywords to ensure improved visibility. Your address will immediately pop up when a client; who is within 25km of your business; searches for products or services you offer. From 250. ADWORDS Let our Google AdWords professionals create a campaign with you that matches your goals. With prime campaign management and within your predefined budget we make sure you achieve optimum visibility on Google. From 250. WEBSITE ADVICE We offer different forms of advice, training and monitoring to improve your website s scores. This ensures a website that meets the search engines requirements and allows you to achieve continuous optimal results. From 200.

5 ~ 5 ~ YOURBUSINESSMEDIA Your communication issue Our expertise Metaal & Techniek is a publication of MYbusinessmedia which launched the YOURbusinessmedia initiative in 2013 to be of better service to you. Whether you are an association, government agency or company YOURbusinessmedia can help you reach and activate your target group. Together we will analyse your marketing and communication goals. We will map how you can best achieve the desired interaction with your target group and what means are best suited to accomplish this. We will customize your communication concept and help you realise your ideas whether it is finding new leads; recruitment; organising a conference; seminar or client event; starting a catchy online campaign or applying a combination of approaches to reach your target group. YOURbusinessmedia s offerings are endless and focused on your goals. Visit for more information or ask your media consultant. GENERAL INFORMATION Submitting advertising material We need to receive your advertising material as a certified PDF document before the ad material deadline. You can send your material to orders.m&t@mybusinessmedia.nl mentioning Metaal & Techniek and the issue number. Technical costs will be charged for material that cannot readily be included. Should you have any queries concerning the material please call the order supervision department on (0) Submitting inserts and leaflets We need to receive your material before the ad material deadline at the following address: Sikkens Grafische Afwerkers attn: Vincent Buitenhuis, mentioning Metaal & Techniek, the issue number and the order number Staverenstraat CJ Deventer. Submitting banner material You can send your banner material to the Online Traffic Department at orders.m&t@mybusinessmedia.nl. Banner submission dates to be determined in consultation with your media consultant. What can Metaal & Techniek do for you? Ask for the possibilities Please contact your media consultants: Bert Brassee b.brassee@mybusinessmedia.nl Joseph Lagrené j.lagrene@mybusinessmedia.nl Roy Wösting r.wosting@mybusinessmedia.nl Publishing company MYbusinessmedia Mr. H.F. de Boerlaan DA Deventer Postbus AB Deventer T: +31(0) F: +31 (0) info@mybusinessmedia.nl Publisher Marjan Leenders Editor-in-chief Jan Kloeze redactie.metaalentechniek@mybusinessmedia.nl Head of sales Lian Gebhardt Media consultants Bert Brassee, Joseph Lagrené and Roy Wösting Marketing Ina Jolij Subscriptions metaalentechniek@mybusinessmedia.nl