MediaInfo. Êwiat TOY BUSINESS CONFERENCE

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1 MediaInfo 2014 Âwiat Zabawek (World of Toys ) is the only periodical for the toy industry in Poland which has been present in the market since Presentation of company and products in the pages of Âwiat Zabawek provides contact with the consumers, and allows to reach new customers. We deliver up-to-date information about news, marketing campaigns and we support promotion of your assortment. We present the readers with news from the toy market in Poland and around the world - from the latest trends to successful histories of individual companies. Êwiat TOY BUSINESS CONFERENCE

2 Rates and Sizes Page fraction Size Rates (width x height) b/w or color + 5 mm bleeds 2x 1/3 page (vertical) 460x100 mm euro Publication: monthly Printrun: copies Size: 230x300 mm Distribution: selected wholesalers, fairs, rotational distribution to wholesalers and retailers, subscription, kiosk sales 2 page 460x300 mm euro 1/3 page (vertical, horizontal, corner pos.) 82x300 mm (vertical) 230x100 mm (horizontal) 146x150 mm (corner) 750 euro Technical specification: Please find the below directions for preparing advertisements : File requirements: Stored as: pdf, tif or eps file Colours: Cyan Magenta Yellow Black Resolution for pictures: a minimum resolution of 300 dpi 1 page 2x 1/2 page (vertical) 230x300 mm 460x150 mm euro euro 2x 1/4 page (vertical) 1/4 page (vertical, horizontal, corner pos.) 460x75 mm 66x300 mm (vertical) 230x75 mm (horizontal) 113x150 mm (corner) 900 euro 580 euro ATTENTION PLEASE! To ensure the high quality for advertisements, the files shouldn t be compressed. All fonts in the file (print and screen) must be converted into curves. Proof: Pre-press proofs are mandatory to be attached to the CD-ROM, sent via or ftp, which complies to the directives of UNIT Publishing House. It is mandatory that a reference proof is sent with the data. The special instruction sheet, which deals with data transmission will be sent on request 1/2 page (vertical, horizontal) 113x300 mm (vertical) 230x150 mm (horizontal) Cover rates: I cover euro III cover euro 930 euro II cover euro IV cover euro 1/6 page (horizontal, corner pos.) 230x50 mm (horizontal) 75x150 mm (corner) Agency discount 15% 470 euro Abore rates are net. Publishing House UNIT Wydawnictwo Informacje Bran owe Sp. z o.o. Kierbedzia 4 street, Warsaw, Poland Advertisement Department: Anna Piskorska tel , faks apiskorska@unit.com.pl

3 Advertising banners Advertising banners / Publication Schedule 2014 Publication Schedule 2014 Format: Size Monthly Weekly in px. price price Issue date Orders Materials Number Months Day/month Day/month Day/month XL-banner 959x100 px 140 euro 35 euro Fullsize 620x100 px 110 euro 27 euro Button 322x100 px 50 euro 12 euro Video do 30 mb 140 euro 35 euro * video converted by the Publisher extra charge 40 euro Submission date: 3 days before planned publication, to: apiskorska@unit.com.pl File type: flash, gif, jpg The prices do not include 23% VAT 1-2 January/Febryary March /5 April/May June July/August September October November/ December Contact: Editor in Chief: Anna Wakulak awakulak@unit.com.pl tel , fax Advertisement Department: Anna Piskorska apiskorska@unit.com.pl tel , fax Subscription: prenumerata@unit.com.pl tel , fax

4 Publication Schedule 2014 Issue date Orders Materials Subject Number months Day/month Day/month Day/month 1-2 Januyary/ St Vanentine s Day toys wooden toys Easter plush toys February 3 March vehicle models blocks interactive and electronic toys 4/5 April/May beach and garden toys mobile vehicles licensed goods Children s Day 6 June puzzle board, electronic and card games children s books 7-8 July/August educational toys art & craft dolls figurines of shares 9 September toys for children under three licensed goods Halloween 10 October games and puzzle gifts Christmas hits November/ carnaval clothes jewelery for children musical instrument December

5 Events TOY BUSINESS CONFERENCE TOY Business Conference is: inspiration, education and integration for toy industry professionals TOY Business Conference is a time and place to: learn about situation of the toy industry increase one s knowledge about running business, in order to sell more exchange ideas and experience with other representatives of the trade. EDU STORE workshops and seminars for professionals EDU STORE it is the UNIT copyright educational project for business professionals. Sale, commercial interior design, new media, e-commerce these are the main topics which are a basis for our training programmes. Our workshops are addressed to owners and employees. And our speakers are well known experts and business experienced, who very sophisticated problem change into very simple things. Minimum of theory and maximum of practise that it the main idea for our programmes. The list of our trainings is on Virtual Trade Leader is a competition, organized by the Swiat Zabawek magazine, for the best website of the toy industry, intended for manufacturers, distributors, owners of wholesale outlets, traditional and online stores, as well as for all those dealing with toy business.

6 See also: Papierniczy Świat Papierniczy Świat (Paper World), published 8 times a year, is the leading polish POS (Paper-Office-School) trade publication. It is addressed to managers and employees of polish wholesalers and retailers dealing with stationery products and services. Papierniczy Świat is distributed in rotational mailing to retailers and wholesalers in this branch, subscription, kiosks sales, and free handout in all fairs connected with POS products and services in Poland. Papierniczy Świat is the exclusive Polish representative of The International Stationery Press Association (ISPA). Kids Shop Katalof Kids Shop is a biyearly magazine addressed to owners and managers of polish wholesalers and retailers and supermarkets dealing with children s and teenagers clothes, equipment and accessories. Kids Shop is distributed as rotational mailing to retailers and wholesalers in this branch, subscription, kiosks sales and free handout at all fairs connected with kids fashion and accessories in Poland. Dziecko w Warszawie Kid in Warsaw is an innovative marketing platform for companies with consumers. Its a unique offer of print and online as well as local and global communication. The project has been constructed on a basis of needs of local busienss as well as the big ones. a Along we run web sites and Facebook profile. As we understand the changes in people habits in reading we also working on a ipad version, which will be distributed at the AppStore.