Media pack The leading publication about digital TV in Russian. Cable, satellite, IPTV

Transcription

1 Media pack 2015 The leading publication about digital TV in Russian Cable, satellite, IPTV

2 General information Tele Sputnik is the first Russian SATTV and CATV monthly Magazine, created in Television has been dramatically changed from analog to digital since then. Now our Magazine covers all areas of digital television such as satellite, cable, IPTV, Web TV, mobile and terrestrial TV and home networking. We also analyze the triple play technologies and data transmission such as Internet via satellite or Ethernet and DOCSIS for CATV operators. Tele-Sputnik is a monthly edition. Tele-Sputnik is a magazine in Russian. It is distributed in Russia, Byelorussia and other former parts of Soviet Union. Tele-Sputnik is a magazine for professionals - installers, vendors, PayTV operators Tele-Sputnik is a magazine about technologies, content and business. Tele-Sputnik has a site that unites a significant community of installers and end users interested in TV Other activities Tele Sputnik is the General Information Sponsor of the specialised Cable&Satellite Russia Exhibition (CSTB). We take part in all main industry shows (CSTB, Sviaz Expocomm, ANGA, IBC, Natexpo ), conferences (Digital TV Russia, VSAT forum, Connected TV, Cable TV congress, DVB forum etc) Tele-Sputnik is published by Telesputnik Ltd, the Russian publishing company that also produce TeleMultiMedia.ru (e-zine about broadband networks and multimedia technologies) and several yearly handbooks Cable TV, Satellite TV channels, SATTV footprints, VSAT, Digital TV and IPTV etc. Main events in 2015 Exibition CSTB (Moscow, Russia) Sviaz Expocomm (Moscow, Russia) Anga (Germany) IBC (Amsterdam, the Netherlands) NatExpo (Moscow, Russia) Issue 2, February 5, May 5, May 9, September 11, November

3 Advertising rates and mechanical data full colour AD Standart advert positions, inner pages euro 1/1 page /2 page 850 1/3 page 600 1/4 page 450 1/8 page 250 ad atricle,1 page 900 Special positions euro covers outer back 2400 covers inner, inner back st inner page 2080 page besides the Content 2000 page besides the Chief Editor article 1920 hard paper glued on insert 3750 Frequency Discounts: 3 advert 5%; 6 ads 10%; 9 ads 15%; 12 ads 20%. Discount is not applied on ad articles. Placement Policy: Content of ad article is the subject of a special agreement. To reserve an exact page in the Magazine you are to pay 10% additional fee. 10% discount is given for Advertising Agencees. Advertising Materials Requirements Size (mm) Horizontal Vertical 1/1 page trim size 210х297 size with bleeds 220х307 1/2 page 182х124 89х 252 1/3 page 182х82 58х252 1/4 page 182х58 89х124 Digital ads in PC formatted platform. File formats:tif (without compression) or jpg (quality >=8, high), CMYK colours, 350 dpi. Colour proof or pdf should be attached. Overprint for texts in black with font size <12 pt Font size for one colour text>= 4 pt, two and more colored text >= 8 pt, One colour lines weight >=2pt, multicolour lines >=5pt Total ink limit 320%, deep black colour CMYK=[50,45,40,100]. We can help to translate ad into Russian free of charge, if we are provided with a background pic ture without text (jpeg CMYK 350 dpi) and an ad sample in English (pdf ). Otherwise we can send you a Russian translation ( pdf or doc files). Design of advert is possible with the help of customers materials for extra payment.

4 Classified advertising 2 blocks blocks blocks blocks x83, 87x39mm 41x128, 133x39mm 87x83mm 87x128, 133x83mm Frequency Discounts: 3 adverts 5%; 6 adverts 0%; 9 adverts 15%; 12adverts 20% Tecnical Requirements: Logo and pictures you wanted you are to send as photos, slides, draws, files formatted as *.jpg, *.tif (350dpi) or *.eps (text in curves). We start the advertisement only having received by fax a copy of TT document.

5 Every issue, Tele-Sputnik includes: 1. Satellite TV channels Russian, Ukrainian and foreign. 2. Russian, the CIS and international business news. 3. Interview with key persons in the industry. 4. Articles about professional satellite and cable equipment. 5. Case studies CATV, SATTV, IPTV networks, regional projects. 6. Satellite launches 7. Test reports (STB, CA modules, and other consumer TV equipment ) 8. Modern trends in telecommunications and multimedia, reports from exhibitions. 9. Frequency chart and transponder news. 10. Regulatory updates. Main topics Editorial calendar Deadline for articles and comments Deadline for advertising January CSTB show preview February TV Contribution over SAT and IP March Development of DTH projects. Results of April Development of TV channels business schemes May OTT June Development of CATV technologies and their influence on services development July V-SAT business schemes, cooperation with the installers August Regulation in CATV September Channels ratings TV measurements October STBs: universal and designed for specific projects November Piracy and methods of struggle against it December Terrestrial TV If you want to contribute your own views and articles, please, contact us in advance

6 Distribution (2015) The monthly circulation is 12,000 copies. Tele Sputnik is distributed on subscription and by retail, among private persons and Companies on the territory of the former Soviet Union. Subscription takes 20% of the monthly circulation. 20% is sold by Press distribution Companies (press shops), 55% is distributed through the wide network of SAT and CATV equipment vendors on the territory of the former USSR. 5% is distributed free of charge at specialized events and for marketing purposes. Telesputnik offices are situated in St Petersburg (main office), Moscow. Distribution in republics of the former soviet union Russia copies, including Moscow (1000 copies) and S. Petersburg (500 copies) Ukraine 200 copies Lithuania 150 copies Latvia 100 copies Kasakhstan 350 copies Byelorussia 200 copies Azerbaidjan&Armenia Our readers: Our marketing researsh shows that 50% of readers are professionals, working in SATTV (70%), CATV(50%), terrestrial TV(50%) and Telecommunications(14%). Another half of our readers are SATTV and SMATV installers. Free monthly distribution 500 free copies are sent to decision makers of the industry on the territory of the former USSR. 200 free copies are sent to different companies in Europe, Asia, Americas (SAT operators, SAT TV broadcasters, manufacturers of equipment and Public Organisations). Approximately 300 copies are distributed at specialized events.

7 Telesputnik.ru is a well-known Russian site about SATTV and CATV. Number of visitors is approx per day and approx views per day. Site statistics: We offer weekly views and clicks statistics for online ads. Site sections Main page (3000 views per day) Forum (40000 views per day) Archives (2500 views per day) Frequency table (12000 views per day) Mobile verion m.telesputnik.ru (6500 views per day) Ad sizes Main page: 380x60 and 180x60 pixels Forum: 380x60 and 110x40 Archives 468x60 Frequency table 468x60 pixels Mobile verion 320x50 Formats and size File formats: gif, jpg, swf. File size: up to 50Mb Instructions for swf: designers_guide/ Prices Main page (russian version). 4 banners 180x60, price is 200 euro/month/ banner, 3 banners 380x60, price 300 euro/month/banner; 100% probability. Forum section, 4 banners 380x60, 50% probability, price 300 euro/month/ banner. Archive section, one banner 468x60, price 150 euro/month. Frequency table section, 4 banners 468x60, 50% probability, price 150 euro/ month/banner. Mobile version, one banner 320x50,100% probability, price 150 euro/month. Discounts 5% for 2 months, 10% for 3 months, 15% for 4 months, 20% for 6 months (in the case of full prepayment only) Adv Manager Mrs Olga Zhernakova (English), olga@telesputnik.ru, tel.: +7 (812)