ADVERTISING BROCHURE & RATE CARD

Transcription

1 ADVERTISING BROCHURE & RATE CARD

2 RANSQUAWK & TALKING-FOREX ADVERTISING RANsquawk.com is the world s number one squawk provider for professional traders. If you choose to place your campaign with RANsquawk.com you will have direct access to the world s top traders and brokers via 40,000 registered users around the globe who utilise the very best in real-time voice and text updates for stocks, bonds, FX, metals and energy. Talking-Forex.com is aimed at retail FX traders and uniquely provides a highly respected audio news and headline service. Started in 2011 Talking-Forex.com already has 8,000 registered users and is highly regarded amongst the online FX trading world. The importance of receiving the best information while trading financial markets has never been greater. High net worth individuals acknowledge this and respond accordingly by joining a faster, clearer network of market analysis at RANsquawk.com and Talking-Forex.com. Our user friendly platform offers an unmatched array of insights, tools and media to these top traders, and provides a variety of high impact advertising opportunities for brands to bring a highly targeted stream of traffic to their own websites and communities. With a truly global audience of 700,000* traders for your message, engage them through audio, display, social, video and other interactive mediums in order to support your campaign, or build your brand in your target market by partnering with us for your advertising. Be part of the network that has served over 1bn advertising impressions. You can contact us on the details provided in this pack to talk through an individually tailored results driven campaign. *Overall users 2013 across RANsquawk and Talking-Forex sites. RANsquawk website Talking-Forex website 01

3 OUR USERS DISPLAY ADVERTISING Several of these instruments 32% Futures 26% Equities 11% Options 3% CFDs 2% FX/Spreadbetting 26% Several of these instruments 14% Futures 21% Equities 1% Options 1% CFDs 2% FX/Spreadbetting 61% We accept a range of dynamic and static file types for our display advertising positions that appear on the public websites and in the logged in platform environment. Our display advertising positions have been optimised to ensure an impactful screen presence in sizes of 728x90, 300x250 and 160x600 pixels. We also allow for a number of targeting options, should you wish to target certain affluent cities throughout the world. OPPORTUNITIES YOUR AD HERE With other advertising clients ranging from well known investment institutions to the most recognised trading exchanges, you will be in good company when advertising with us. RANsquawk 728x90 pixels YOUR AD HERE 02 Talking-Forex 160x600 pixels

4 AUDIO YOUR AD HERE RANsquawk logged in dashboard YOUR AD HERE Our strength is providing need to know news and analysis in an intimate audio format within seconds of a story breaking. When we speak, our users always listen. Include your message at a time-slot most pertinent to your brand, or sponsor a particular asset class to form a strong bond with specific investment options. News summary sponsorship Every day we broadcast six news summaries, containing make-or-break market information. This advertising opportunity gives you the chance to sponsor one of these broadcasts, so your company message is mentioned in the title of the show. The most popular summaries air at 0650 and 1300 London time (0150 and 0700 Eastern time) but other slots are available upon request. Time slot sponsorship You can use our time slot sponsorship to maximise the impact of your message by aligning it with popular tuning in times such as market openings. Once the message is agreed, we will train our analysts to seamlessly add your message into the roll call for the greatest effect. We can also accomodate bespoke campaigns around more infrequent, but high velocity releases such as Nonfarm payrolls. YOUR AD HERE Login sponsorship Audio adverts supplied to us in MP3 format will be played to listeners on RANsquawk.com and Talking-Forex.com each time they login to the audio channel. Advertising in this medium means targeted audiences cannot fail to miss your message and in combination with our website opportunities offers a truly integrated marketing campaign for our advertisers. Market event sponsorship Nothing brings the bulls and bears out as fierce as a market event such as non-farm payrolls! We offer sponsorships for important economic announcements with your message included in the rundown for traders before the numbers break out. RANsquawk Audio Talking-Forex logged in dashboard Talking-Forex Audio 04 05

5 SOCIAL MEDIA & CONTENT Our platform and social networks contain some of the most influential people moving financial markets on a daily basis. We use our cutting edge social scanner to uncover the market affecting news before it breaks on the traditional broadcast networks. Social Let us feature you on our established Twitter feed, where the quality of information keeps nearly 17,000 followers happy. On an average weekday, our tweets will be viewed 160K times directly and indirectly through our dedicated according to Twitter analytics. Our click engagement rate per post is much higher than other squawk providers, at a strong 1.8%. RANsquawk Twitter feed Newswire bullet adverts These adverts are positioned on the breakingnews articles on our news feed and are the front line as far as advertising is concerned. These news articles not only are published on our sites; they are syndicated and re-distributed to over 100,000 traders on websites all over the world everyday. Traders depend on the information we deliver and your message will have an extensive reach. If you wish to target a particular type of news article such as Commodities, Equities or Forex related news, we can tailor this messaging to your requirements. Group chat sponsorship Engagement and networks are the talk of the marketing world, and we offer a supreme opportunity in our group chat sponsorship. This product is new in our marketplace and already traders are taking the opportunity to talk amongst themselves and with our experts. We pro-actively monitor and filter our chat facility so you can be sure that your brand and your message will be safe in this environment. We have both text and image based opportunities for Group chat sponsorship. Research sponsorship Every day we send out 15 pieces of pre-market research to our users that we can associate your brand with. Subscribers are the first to receive these research pages, and then they pass the information on to other sources so your advert can easily get a second, third or fourth viewing and go viral. With over 30,000 registered users who trust our opinion we can send your message directly to their inbox. This is a direct and personal way to advertise with us, which puts your marketing message in the eye-line of your target audience. We offer the opportunity for you to target our database (or segments of it) with your own solus message. Video Our daily video provides a great opportunity to screen your own advertisement on one of our highly popular videos including the Week Ahead and our Weekly Wrap. Provide us with a Flash based advert or an image and we can feature your advert either pre or post roll depending on your preference. Talking-Forex 07

6 RATES We have created our prices to maximise your investment and potential return when partnering with us. We are proud to offer a platform to such a high level of quality and focused users to advertisers. By combining a range of our different formats you can ensure you get maximum coverage on our network. Display Campaigns Up to 10 million impressions 10 million+ impressions Across RANsquawk.com, Talking-Forex.com and syndicated partners From 1.50 CPM From 1.25 CPM RANsquawk.com only From 1.25 CPM From 1.00 CPM Content Campaigns Cost Term Newswire target a specific type of news story with your branded message RANsquawk & Talking-Forex sites Group Chat Sponsorship RANsquawk only 100 Per story sponsorship one-off adhoc booking 50 Per story sponsorship if booked as a campaign with other advertising 100 One-off adhoc booking 50 If booked as a campaign with other advertising Talking-Forex.com only From 1.00 CPM From 0.75 CPM CPM = Cost per 1,000 impressions Research Pieces RANsquawk only 50 One-off adhoc booking 25 If booked as a campaign with other advertising Audio Campaigns Cost Term 100 One-off adhoc booking 90 and at least 5 audio inserts Social (Twitter) Cost Term 50 Per sponsored tweet one-off adhoc booking RANsquawk only 35 If booked as a campaign with other advertising CONTACT 80 and at least 10 audio inserts Cost Term Telephone: +44 (0) [email protected] Across RANsquawk.com, Talking-Forex.com and syndicated partners 65 and at least 20 audio inserts RANsquawk & Talking-Forex 750 Per e-shot one-off adhoc booking 500 If booked as a campaign with other advertising and at least 50 audio inserts and at least 100 audio inserts and at least 150 audio inserts Video Cost Term RANsquawk & Talking-Forex Per video pre-roll advertising slide one-off adhoc booking Per video pre-roll advertising slide If booked as a campaign with other advertising Telephone: +44 (0) [email protected] 08 09

7 Head office: 22nd Floor Heron Tower, 110 Bishopsgate, London, EC2N 4AY, United Kingdom