Native RecommendationAds Text/image recommendation ads in an editorial environment

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1 Native RecommendationAds Text/image recommendation ads in an editorial environment ADVERTISEMENT More attention, more leads, more ROI plista can help you to achieve higher performance in comparison to standard text/image formats. Start your campaign now! More Editorial article recommendation Native RecommendationAds are placed as text/image recommendations in an editorial environment. They appear in the user s direct reading flow and can be distinguished by a particularly similar content. In this way, the reader becomes much more involved with the advertising message. This means you can create high-reach campaigns together with high performance! Success-based pricing (conversion pixel, hash identifier or external monitoring tools) Measurable target achievement Lower scattering losses and higher conversion as a result of goal-optimized targeting and tracking High user acceptance No banner blindness and more visibility thanks to placement between article recommendations Voluntary advertising consumption and no disruption of reading flow due to non-disturbing format plista recommendation platform comprising thousands of premium publishers with approx. 50 million unique users p.m. High visibility on mobile devices Excellent readability on mobile devices and clear differentiation from banner advertising User-centric delivery Large user ad relevance due to cutting edge recommendation technology Lead generation and sales promotion Generation of high-quality traffic Boost in brand awareness Supplementing your TV and print campaigns App advertising and download increase Ensuring sustainable app usage Product recommendations and customer ratings

2 Native Content Distribution Text/image recommendations in an editorial environment The right content marketing strategy SPONSORED Good content is essential, but, above all, it is the right editorial environment which is crucial. Find out more now! Editorial article recommendation With native content distribution from plista, you can place your company content between editorial recommendations on thousands of premium news and special interest websites. Together with blog and social media posts, branded content and entertainment, as well as earned media, you can reach even more relevant users. At the same time, readers simultaneously become more intensively involved with your content. Sustainable branding effect High-quality users with high page view rates, longer visit duration and lower bounce rates High user acceptance No interruption in the natural reading flow and conscious consumption of the content Alternative to SEM Intelligent distribution among relevant users who have already read similar content Import and update of content via RSS feed Success-based pricing on a CPC basis (UTM parameter) No set-up costs Automated creation of content teaser from target URL or import via RSS feed plista recommendation platform comprising thousands of premium publishers with approx. 50 million unique users p.m. High visibility on mobile devices Content teaser with outstanding readability between editorial article recommendations Sustainable boost in brand awareness/loyalty Addressing new target groups Multiplying the effect of earned media content Generation of high-quality traffic for owned, earned and paid media Supporting crisis communication Supplementing advertorial reach packages for higher user reach Boosting the reach of social media campaigns through additional news environments

3 Native VideoAds Video expandables in an editorial environment - with an optional interaction element Editorial article recommendations Video expandable Subscribe to newsletter Find out more Company logo Field with interaction elements Demolink Native VideoAds Native VideoAds are placed amidst editorial recommendations in a user-initiated expandable format. The content is consumed voluntarily: Only on mouseover (online) or touching the ad (mobile) the area expands and the video is played. For the highest possible involvement of the user, the video field can be coupled to an interaction element. In this way, the user can be encouraged to take action in order to achieve further performance targets. Better return on investment (ROI) Optimal results with the combination of branding (video) and performance (interaction element) Active sales promotion Interaction element for app download, product purchase or lead generation Conscious, absolutely voluntary consumption of advertising through user-initiated format (no scattering losses) Product launches and relaunches Time-limited campaigns Simultaneous branding and performance campaigns Optional performance interaction element Success-based pricing on CPC or CPE basis (conversion pixel, hash identifier or external monitoring tools) plista recommendation platform comprising thousands of pre-mium publishers with approx. 50 million unique users p.m. Optimal display on mobile devices Expandable format for best possible display on smartphones and tablets Guaranteed delivery Also in the case of weak network coverage on mobile devices Supplementing your cross media campaigns Non-disturbing alternative to online and mobile pre-roll campaigns

4 Rich Media Ads Special interactive high engagement formats Optional: Video expandable Demolink Rich Media Ads Rich Media Ads are special format interactive ads and the ideal solution to attract a particularly high level of attention to your advertising message. With their unconventional design, they catch the eye immediately and yet do not disturb the reading flow. The animated graphics appear from bottom to top (RiseAds) or from right to left at the lower edge of the screen (FlyAds). An additional video option is possible that is activated on mouseover. Pricing on a CPM basis Reader-friendly stand-by view after execution High recognition value Creative design freedom and innovative moving image format for a strong screen presence High user engagement Intensive engagement with your advertising message as a result of interactivity Maximum information density Strong advertising effect through the combination interactive banner and video Voluntary advertising consumption through a non-disturbing and user-friendly format Premium reach plista recommendation platform comprising thousands of premium publishers with approx. 50 million unique users p.m. High visibility on mobile devices Strong advertising effect, even on small screens Brand awareness campaigns Product launches and relaunches High attention and time-limited campaigns Supplementing cross-media campaigns As an alternative to floor, banderole, interstitial and layer ads

5 Native AudioAds Instant playback audio recommendations in an editorial environment ADVERTISEMENT Free download: Darm mit Charme Test Audible and get a free download of Darm mit Charme or an audio book of your choice! More Listen now! Download for free! Instant playback of audio sample ADVERTISEMENT x Native AudioAds offer a sample of audio content that can be played back immediately. As a result you can reach relevant users with an emotional audio spot and generate a high level of awareness and user engagement. Matching the look and feel of the surrounding content, Native AudioAds are placed between editorial recommendations. By clicking (online version) or tapping (mobile version), interested users can get a quick look at the content offered. There is an additional click option for a direct link to the advertiser s website or to an online store. Emotional user appeal High level of attention by addressing users in direct usage situations (e.g. when using smartphone/tablet as music player) High return on investment (ROI): Optimal combination of branding (audio sample) and performance (direct link) Voluntary advertising consumption through userinitiated format Product advertisement and distribution of audio books and music Distribution of radio spots Two click options: audio sample playback and link to landing page/online store Success-based pricing (conversion pixel, hash identifier or external monitoring tools) Exact targeting based on more than 40 algorithms (behavioural management, reporting etc. High-quality users High user pre-qualification through clear call-to-action request One-stop shop Available for both online and mobile campaigns plista recommendation platform comprising thousands of premium publishers with approx. 50 million unique users p.m. As enhancement to cross-media campaigns Time-limited campaigns Simultaneous branding and performance campaigns

6 plista Content Hub Your content platform for a holistic brand experience Video Whitepaper Social signals for additional reach Blog Advertorial Facebook post Tweet User-centric distribution with Native Content Distribution Intensive engagement with your brand Your brand owns a wide variety of high-quality content from paid, owned and earned media such as blog entries, test reports, tutorials, videos, and social media (YouTube, Facebook, Twitter, etc.). The plista Content Hub gives you the opportunity to compile all of this content into one individually designed site. As a result, you create a brand platform that is adapted to the product and topic searches on the internet and offers consumers all the information relevant to your brand. Holistic brand experience Intensive engagement with brand and product content to increase brand loyalty and intent to purchase Sustainable branding effect Interested users are accompanied with relevant content along the entire customer journey Expanded article view All interactions take place within the Content Hub; click-outs are also possible Content import (article, video, blog post, etc.) using RSS feed Optimised for both online and mobile use (responsive design) Complete package incl. Content Hub + media coverage Full set-up, incl. preparation, hosting, creative elements and reporting Traffic on the Content Hub Content is distributed across the plista premium publisher platform and in the news feed based on the user s reading and click-through behaviour Content creation without additional costs and effort Aggregation of existing content from paid, owned and earned media Responsive design User-friendly, dynamic design with the look of a magazine Branding campaigns Always-on brand and product communication Product launches and events As an external brand platform to bundle all communication channels

7 OutstreamAds Innovative video format for maximum branding impact 0 % Visibility: The ad is not visible 100 % Visibility: The ad expands/ The video starts Visibility <50 %: The video pauses After 100 % view time: The ad retracts Using OutstreamAds by plista, you can place video ads or video content in the user s direct reading flow creating a high level of attention. The user-initiated format expands between the paragraphs of an article when the user scrolls down, as soon as the OutstreamAd is 100% visible. Once opened, the video pauses when the visibility is less then 50%. Sound is played on mouseover. Success-based pricing on CPV or CPE basis; other pricing options on request (conversion pixel, hash identifier or external monitoring tools) Exact targeting based on over 40 algorithms (behavioral All-inclusive service incl. ad optimization, campaign Maximum attention High view rates due to placement in user s natural reading flow Strong user engagement With your advertising message thanks to user-initiated format Due to non-disturbing format (sound-on on mouse-over, no disruption of the reading experience) Available for online & mobile Responsive design for mobile devices High user relevance Precise, user-centric delivery by the plista recommendation technology Premium reach plista recommendation platform comprising thousands of premium publishers with approx. 50 million unique users p.m. Brand awareness campaigns Product launches and relaunches Time-limited campaigns Supplementing your cross media campaigns Non-disturbing alternative to online and mobile pre-roll campaigns