Mobile App Proposal ReXpuestas - DeMarus@PHreshApps.com. April 16, Direct Contact.

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1 Mobile App Proposal - ReXpuestas - April 16, Direct Contact DeMarus@PHreshApps.com

2 TABLE OF CONTENTS 1. ReXpuestas 2. Introduction 3. Project Overview 4. Mobile Application Features 5. Analytics 6. Secure Hosting 7. Maintenance 8. Cost and Timeline 9. Terms and Conditions

3 PHreshApps.com is pleased to submit a proposal for the development of a mobile application to ReXpuestas. The terms of this proposal are valid for up to thirty days after being presented. REXPUESTAS PHreshApps.com will design and develop a custom mobile friendly application for ReXpuestas. The mobile application will be designed to ultimately build audience, subscription rate, retention and overall brand development for ReXpuestas. INTRODUCTION Dear Victor, I welcome the opportunity to build a cutting-edge mobile website and mobile app for your magazine, ReXpuestas that will increase your base audience, subscription rate, retention and overall brand development. When we spoke at Hispanicize in Miami a couple weeks ago, you mentioned that you were looking to expand your reach and we spoke briefly about how you could accomplish that with an app. PHreshApps.com is an Atlanta, GA based mobile marketing agency focused on providing cost-effective mobile marketing tools. From iphone applications to ipad applications to Android applications to HTML5 applications, PHreshApps.com delivers mobile apps and mobile websites on every platform. PHreshApps.com will put you in front of your audience on devices they access most with information and tools that make it easy for you to connect with your mobile audience. Your commitment to reaching your audience with targeted mobile marketing and content will put you far ahead of your competitors. We re here to help with all of your mobile marketing needs and we have thorough analytics that are measurable for making strategic mobile marketing decisions. If you have any questions, please contact me at DeMarus@PHreshApps.com or direct at I look forward to working with you & showing you the real power of mobile marketing!

4 PROJECT OVERVIEW PHreshApps.com is a full-service mobile marketing company that provides you with mobile apps for businesses, made easy. PHreshApps.com makes mobile app solutions easy by offering mobile applications, mobile websites, complete brand customization, applications for small businesses and more. Above all PHreshApps.com is the complete mobile marketing solution. Smart business owners across the nation are utilizing the power of mobile devices MOBILE WEBSITE / MOBILE APPLICATION FEATURES PHreshApps.com will develop an iphone, ipad, Android app, and HTML5 mobile website for ReXpuestas including complete app design and development. *Basic features: Complete mobile app / website design One Touch Calling from inside your app. No numbers to save or remember Tell-A-Friend feature lets your customers take your business viral with built in sharing capabilities over , SMS, Facebook and Twitter A Point of Interest displays any points of interest on a map Event Listings feature allows you to include all of your businesses events on the go Contact Information allows you to give your audience multiple ways to contact your business Photo feature allows customers to take or send a photo and it directly to your business Native Image Gallery allows you to display images of your business in a beautiful image gallery optimized for iphone and Android Set up a fan wall for your audience to leave feedback on your business. Manage the comments online Push notifications send messages to your audience whenever you d like using our easy to use CMS Mailing List feature allows you to stay in contact with your customers by gathering names and directly inside your app

5 Optional additional features: Blog integration integrates your RSS feed to allow your users to quickly and easily read your blog posts Facebook, Twitter, LinkedIn, and/or Instagram integration to connect with your customers through their favorite social media sites MyEmma, Campaign Monitor, Constant Contact, Get Response, icontact, or MailChimp integration all easily allows you to import contacts gathered from your mobile app into your marketing campaign service Podcast integration allows your users to listen on the go from their favorite mobile device SoundCloud integration allows users to listen to any audio file online on their mobile device Shopping Cart feature allows you to add and sell items through your mobile app via PayPal or Google Check out Notepad feature allows users to record text notes and them to anyone at anytime Voice Recorder feature allows users to record voice notes and them to anyone at anytime AdMob (Mobile Ads Feature) easily integrates ads into your app using the best mobile ad providers available Flickr or Picasa integration displays images of your business directly from your Flickr or Picasa photo account WuFoo integration allows you to easily create an appointment, order, feedback or contact form YouTube integration allows you to display hundreds of videos from your YouTube channel *Some features not available on the HTML5 Mobile Website ANALYTICS PHreshApps.com will be able to see actionable app insights and track the following data from mobile app, mobile web and/or QR codes activity: Understand how many users download your app Understand which platform is most popular Track dollars spent on items Track appointments scheduled Understand your apps ROI All mobile marketing objectives of ReXpuestas can be tracked and analyzed for actionable decisions.

6 SECURE HOSTING PHreshApps.com will offer complete secured mobile hosting as part of this proposal: Our servers are hosted in the cloud using the latest in data hosting technology 99.9% uptime for your mobile apps Hosting costs are a reoccurring fee billed annually MAINTENANCE PHreshApps.com will maintain and update the new ReXpuestas mobile website or mobile app, ensuring that all feature functionality updates (that do not require app resubmission) are updated every 30 Days. COST AND TIMELINE ReXpuestas will provide PHreshApps.com with complete app / mobile website content and creative assets in high-resolution format as PSD/EPS/AI (logo, photos, etc.). Cost & Timeline- The project will be completed in approximately 6 weeks over 3 phases. 1.) Design, 2.) Build and Testing, 3.) Launch Design Start date: Monday April 21 st % Due to begin the project Completion Date: Friday May 16 th % Balance Due upon design approval. App Submission Date: Friday May 16 th Estimated Apple Approval Date: Friday May 30 th - This date is ultimately dependent upon the Apple app store approval process. They actually use live people to test the functionality of every application submitted before approval so it will depend on their workload, but I've never seen it take more than 14 days.

7 1. Design Phase Milestone Due Date Deliverables Fee Work Begins When Received Signed Contract $1, Information Architecture - Mobile app/website visual design and development - Analytics setup and profile creation Week 1 Necessary media and content $0.00 App Design revisions Week 3 $ Build and Testing Phase Milestone Due Date Deliverables Fee App layout and customization. Feature implementation Week 3 $0.00 Final Testing for app Week 3 $0.00 App Design/functionality approval submission to you. Week 3 $1, Launch Phase Milestone Due Date Deliverables Fee Apple & Google App Store Submissions Week 3 $0.00 Android App Launch Week 3 $0.00 Iphone/Ipad App Launch Week 5 $0.00 The total cost including a one time design fee, develompent of all four apps and 1 year of hosting and support is: $3,600 We also offer 6 months no payments no interest financing via PayPal. I have taken the liberty of building a demo app and a web page for you to view it. It can be seen at

8 TERMS & CONDITIONS ReXpuestas is responsible for making additional payments at normal hourly rates for changes requested by ReXpuestas that extend beyond the original scope of the project, as detailed. The developer reserves a 10% margin for time and charges that exceed estimates and informs the client when time will be exceeded. The client and developer will communicate directly about any changes that affect cost. The client also understands that hosting fees are reoccurring and will be billed annually. Upon approval of this agreement PHreshApps.com expects that the project will be completed in approximately 6 weeks. This depends greatly on the efficiency of receiving all the needed content and how fast a mobile strategy is approved. An extended version of these terms & conditions are available online at By signing this proposal you are agreeing that any communal information is confidential and will not be shared with any third parties without PHreshApps.com permission. Approvals: Your name Your title Your company Date: