VROUW Always something new

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2 VROUW Always something new

3 Core values VROUW Positive Defining the discussion Original Close to home Recognizable Surprising Realistic Non-stop access from any location

4 VROUW platform Source: NOM Print Monitor 2013-I/2013-II/ STIR May 2013 NOM-STIR data merge file The VROUW platform reaches 25% of all women in the Netherlands! (woman readers)

5 Reach VROUW magazine 1,363,000 readers per week VROUW glossy 20,000 subscribers 100,000 circulation VROUW page in De Telegraaf 1,811,000 readers per day VROUW.nl 1,879,640 unique visitors per month 8,255,700 page views including VROUW webshop VROUW newsletter 65,000 newsletter subscribers 16,900 (26%) opens 6,929 (41%) clicks VROUW app 11,000 reach with 82,000 downloads 522,000 page views VROUW social 12,000 followers on Twitter 27,500 likers on Facebook with an IMP of 19.56

6 Target group Dutch woman years intermediate or higher professional education Modern Caring Spontaneous Friendly and fun Busy life Both feet on the ground Knows what she wants Loyal friend

7 Profile VROUW is there for Dutch women. VROUW enriches their lives from a feminine perspective. It s the ultimate place for them to find daily inspiration, relaxation, advice and a sense of connection to other women. The VROUW platform incorporates various media, each with its own strengths. Where readers primarily find the emotions behind the news and inspiration in the magazine, the online options contribute current relevance, relaxation and connection to other women. VROUW magazine, enclosed with De Telegraaf every weekend, can justifiably be considered the biggest women s magazine in the Netherlands. VROUW.nl is one of the biggest women s websites in the Netherlands. Thousands of women also find their way to VROUW on social media, in De Telegraaf and on mobiles. VROUW Always something new

8 VROUW fulfils its readers most important needs

9 Editorial cornerstones Fashion & Beauty Food & Fun Health Parent & Child Psychology & Relationships Real people with real stories

10 VROUW excites

11 Our readers are incredibly engaged in VROUW. You could really call them our fans. The response rate to our appeals, articles and contests is amazingly high. Their enthusiasm makes it a true pleasure to make VROUW for them! Marieke t Hart - VROUW editor-in-chief

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13 Advertorial (print)

14 Sponsoring Weekly Menu (print) LIDL Weekly Menu Breakfast in bed with Lidl products

15 Cover model sponsoring (print) Expresso sponsored the cover model with a mention on the news page EXPRESSO

16 Online promotion package S Give-a-way with widget and item on the homepage as advertorial on VROUW.nl with reference to its own action page Own action page VROUW.nl VIDEO ON DEMAND

17 Online promotion package M Item (advertorial) and widget on the homepage of VROUW.nl and own action page AURUM Own action page VROUW.nl

18 Print & Online collaboration with promotional package (adapted) Video advertorial on your own action page with every week a different theme Advertorial in VROUW magazine LIDL Advertorial on the homepage with link to your own action page

19 Print & Online collaboration with promotional package L Win promotions with various items (advertorial) at homepage and action pages supplemented by polls ZEEMAN Advertorial in VROUW magazine with advertising

20 Print & Online collaboration with promotional package XL Results from TMG (BCO) research in advertorial in VROUW magazine Street Request with item as advertorial in VROUW magazine Action page with results research VROUW.nl Various reports of Street Request on VROUW.nl Advertorials, poll, and widget on the homepage of VROUW.nl and item in the newsletter (advertorial) AH Series of advertorials in VROUW magazine; 7 questions about...; Street Request; Kind of shopping; Quiz; Advertisement

21 TestPanel (print & online) Both call and rash TestPanel with widget and item (advertorial) on the homepage of VROUW.nl and visible on action page Call on the VROUW Facebook page Own article as advertorial on VROUW.nl Result page from TestPanel section on VROUW.nl L OREAL ½ advertorial in VROUW magazine Visibility on the section TestPanel within VROUW.nl

22 Branded content special (print & online) On the homepage of VROUW.nl a banner (Medium Rectangle), widget and items (advertorials) Flip cover Special in VROUW magazine (edition Slim, fit & healthy) of 9 pages Own section on VROUW.nl with various articles, poll and a banner (Half Page Ad) With own article pages included a banner (Half Page Ad) WEIGHT WATCHERS

23 Branded Video (online) On the homepage of VROUW.nl a video banner and item (advertorials) IKEA Advertorial in VROUW magazine Own action page and video item on VROUW.nl

24 Pamper package (print & online) Ga mee met een product in de VROUW verwenpakketten Pampering packages as readers offer in VROUW magazine and visibility on VROUW.nl and in the newsletter Or create your own package

25 Readers Offer (print & online) Premiere opportunities with film companies Book Packages specially formulated Travel deals especially for readers of VROUW Always refer to the online action pages

26 Webshop (print & online) Advertisement in VROUW magazine VROUW webshop VROUW newsletter

27 Pluspropositions (print) Corner ad or cover fit also possible on the front page Sachet with a sample of Lipton Tea on the cover of VROUW magazine

28 Mobile Offer products or recipes Banner in the VROUW app

29 Sponsoring options for the VROUW modelling contest VROUW events

30 Several sponsorship opportunities and adding own sports VROUW events

31 Various sponsoring opportunities, workshops and fashion show participation during the VROUW friends weekend VROUW events

32 Create your own workshop stand at the VROUW in concert event, like Rimmel VROUW events

33 Information & reservations Contact your account manager: