Weight Watchers Digital Overview

Transcription

1 Overview WeightWatchers.com WeightWatchers.com is functional, timely, conversational and personalized. It s the online destination for healthy living encouraging members with recipes, fitness and health advice, personal tools and community. Unique Audience: 2,850,000 Avg. Time Per Visitor: 12 Minutes Reach: 1.1% Total Minutes: 34,000,000 Total Views: 41,000,000 Avg. Views Per Visitor: 14 Weight Watchers Mobile Weight Watchers Mobile provides members with guidance and smart choices wherever they are. With suggestions, tips, reminders and motivational support, this is a must-have for members on the go. 6 MM monthly impressions 13.1 MM downloads Average CTR: 1.15% Sources: comscore Multi-Platform Jan 2015, Weight Watchers Reports

2 Weightwatchers.com Demographic Profile WOMEN 76% MEN 24% MEDIAN AGE 50.3 KIDS IN HOUSEHOLD 43% MEDIAN HOUSEHOLD INCOME $76,487 Source: comscore-january 2015 (PC only)

3 Advertising Opportunities WeightWatchers.com TARGETED CONTENT SPONSORSHIPS Health Conditions Seasonal & Holiday Guides Interactive Cheat Sheets Recipe Collection Pages The Skinny On Series Sponsored Channels Beauty & Fashion Life Stages Editorial Challenges Social Media Community enewsletters CUSTOM MARKETING OPPORTUNITIES Brand Platforms/Microsites Community Challenges Interactive Polling Units Games & Sweepstakes/Tweetstakes Weight Watchers Mobile TARGETED CONTENT Articles Recipes Favorites List Shopping List Cheat Sheets Success Stories CUSTOM MARKETING OPPORTUNITIES Rich Media Recipe Sponsorships Microsites Games Video

4 Advertising Unit Specifications 120x600 Expand Direction: Left Expand Size: 2X Expand Dimensions: 240x x600 and 300x600 Expand Direction: Left Expand Size: 2X Expand Dimensions: 320x x x x600

5 Advertising Unit Specifications 300x250 Expand Direction: Left Expand Size: 1.3X Expand Dimensions: 400x x x90 Expand Direction: Down Expand Size: 2X Expand Dimensions: 728x x90

6 enewsletter Advertising Unit Specifications Distributed to 6.1 million opt-in users weekly. 325x x195 JPG banner Copy: 50 characters maximum URL Lead Time: 6 weeks 325x x CHARACTERS MAXIMUM u

7 Media Specifications & Guidelines Rich Media Banners Max Frames per Second (Frame Rate): Max Panels: 3 Hot Spots: 1/3 of ad acceptable Video Weight: 100k Video Specifications: Pre-Roll Dimensions: 480x270 (16:9 Wide Screen) Max File Size: 300kb Frame Rate: 30fps Mobile Ad Unit Specifications Android Ad Sizes: 240x38, 320x50, 480x75, 540x84 iphone Ad Size: 320x50 ipad Ad Sizes: 728x90, 704x50 General Guidelines All traffic drivers and site served. Weight Watchers will choose an image based on what is appropriate for the content. Please inform us if there are any suggestions or restrictions we should know about before production. Changes to an existing campaign must be received at least (5) business days prior to the change. Contacts Lauren Simblist Director, Digital Sales [email protected] Emily Warshowsky Director, Digital Sales [email protected] Melissa Karrel Account Executive [email protected] Megan Trigg Midwest Territory [email protected] Jay Monaghan West Coast Territory [email protected] Julie Lee Southwest Territory [email protected] Jo Neese Southwest Territory [email protected]