2013 Fashion, Beauty & Lifestyle Blogger Survey

Size: px

Start display at page:

Download "2013 Fashion, Beauty & Lifestyle Blogger Survey"

Benedict Clark
8 years ago
Views:

1 2013 Fashion, Beauty & Lifestyle Blogger Survey How old are you? % % % % % USA Europe Australia Africa Asia South America Other Where do you live? % % % % % % %

2 1-3 years How long have you been blogging? % 4-6 years % 7+ years % My blog is self-hosted Do you use a free blogging platform like Blogger, or is your blog self-hosted? % I use a free blogging platform % I needed a creative outlet. Why did you create a blog? % I want to be famous % I want freebies, perks, and some extra cash % I need money and don't have any other good options. I was lonely and looking for support, to make friends, or join a community of like-minded people. 0 0% % To promote my business %

28% I use a free blogging platform 57 46.72% I needed a creative outlet. Why did you create a blog? 98 80.33% I want to be famous. 1 0.

3 Yes Do you make money from your blog or blog-related activities? % No % I'm a full-time blogger. I don't have another job. Are you a full-time blogger/entrepreneur, or a part-time blogger with a full-time job? % I blog part-time because I have a full-time job and income % I don't know How many unique visitors does your blog have monthly? % % 1,000-4, % 5,000-9, % 10,000-19, % 20,000-39, % 40, %

77% I blog part-time because I have a full-time job and income. 36 69.

4 Please select all revenue streams that contribute to your total blog income. Ad space on my blog Sponsored posts Pay-per-click ads or links Affiliate (commission-based) links Blog shop Book advance and sales (a book you wrote) Media sales (audio or video you produced) Brand consultant Photographer or Stylist Paid blogger for more than one site Other % % % % % % % % % % % How did you find out about revenue-generating opportunities related to your blog? Select all that apply to you. I have an agent or representative who books me for jobs or opportunities % The brand or company contacted me % I contacted the brand or their PR person % I know someone that works for/is affiliated with the brand or company, and they hooked me up % I won a contest or competition %

consultant Photographer or Stylist Paid blogger for more than one site Other 27 18.24% 32 21.62% 15 10.14% 32 21.62% 2 1.35% 3 2.03% 1 0.68% 6 4.05% 7 4.73% 8 5.41% 15 10.

5 $1 - $99 How much money do your blog and related revenue streams generate monthly? % $100 - $ % $500- $ % $1,000 - $2, % $3,000 - $4, % $5,000 - $9, % $10, % How much are your blog expenses annually? Expenses include: Fees for hosting, domain, phone, Internet; hardware (computers, ipads, printers, etc.); software (templates, applications, editing programs); equipment (cameras, tripods); marketing (ads, business cards, etc.); conference fees and travel costs. $1 - $99 $100 - $499 $500- $999 $1,000 - $2,999 $3,000 - $4,999 $5,000 - $9,999 $10, % % % % % % %

Expenses include: Fees for hosting, domain, phone, Internet; hardware (computers, ipads, printers, etc.

6 How do you afford your blog-related expenses? Be honest, and select all that apply. My blog and revenue streams generate enough income to cover expenses and turn a profit % My domestic partner or spouse has a good job and pays for travel, clothes, equipment, etc % My parents give me money % I work in the fashion / beauty / lifestyle industry, so I have insider access to samples, freebies, etc % I use money from my full-time job to cover blog expenses % How long (on average) does it take you to complete a blog post? Include time spent writing, taking photos or video, editing media, etc. Less than an hour % 1-4 hours % 4-8 hours % 8+ hours 4 3.7%

26% I work in the fashion / beauty / lifestyle industry, so I have insider access to samples, freebies, etc. 5 6.58% I use money from my full-time job to cover blog expenses.

7 Does someone help you with the production of your blog? Please select all that apply to you. I have a spouse, domestic partner, or friend who helps with photos, videos, editing, and/or blog design % An intern or employee helps with correspondence, social media accounts, etc % It's just me, myself, and I % Daily How often do you publish posts on your blog? % 4-6 times a week % 1-3 times a week % Less than once a month %

37% An intern or employee helps with correspondence, social media accounts, etc. 3 2.78% It's just me, myself, and I.

8 Twitter Facebook Instagram Pinterest Pose Tumblr Google+ Vine Linked In Please indicate all social media accounts you use to promote your blog or engage with followers % % % % % % % % % Daily How often do you comment on other blogs? % 4-6 times a week % 1-3 times a week % Less than once a month % Never %

36% 80 16.53% 10 2.07% 35 7.23% 51 10.54% 6 1.24% 23 4.

9 I respond to every comment. How often do you respond to comments on your own blog? % I regularly respond to most comments, but not all of them % I never respond to comments % I prefer to interact with commenters / followers in other social spaces % 1-4 hours How many hours do you spend on blog-related activities, commenting, and managing social media accounts weekly? % 4-8 hours % 8-16 hours % hours % 40+ hours %

85% I prefer to interact with commenters / followers in other social spaces. 10 9.

Other Essentials 6/23/2015

Other Essentials 6/23/2015 Social Media & Marketing B2B or B2C which social platform is best for your Business? Social Media & Marketing by Illinois worknet is licensed under a Creative Commons Attribution-Non-Commercial 4.0 International