Power MEDIA KIT 2013

Transcription

1 MEDIA KIT 2013 Power

2 MISSION STATEMENT Integrating all the right ingredients to create Love This City TV that perfect cocktail PEOPLE JUST CAN T GET ENOUGH, AND THAT IS WHY WE ARE GROWING DAILY AT SUCH A RAPID PACE. VIDEO REVIEWS, INTERVIEWS, V-LOGS, ALONG WITH LIVE, LOCAL, & WORLD WIDE FULL COVERAGE; THIS IS THE FORMAT THAT MAKE S US MUCH MORE ACCESSIBLE AND UNIQUE THAN THE AVERAGE DIGITAL SITE. LTC is a leader in trendsetting media. Our content celebrates the innumerable personalities and creative culture of this city and we produce authentic, hero driven content/campaigns that drive digital viewers to our network. Our reach, year old - women and men are regular users because LTC gives them a reason to keep coming back for new and exciting content. WHY ADVERTISE WITH US Have your brand exposed and accessible to over 20 Million impressions via LTC WE ARE AHEAD and network partners OF THE DIGITAL WORLD AND WE HAVE GONE VIRAL! LTC s multi-platform media achieves an average core of 250,000 + monthly connections within Toronto s social media community ALONE. LTC s innovative and unparalleled service allows clients to maximize exposure to their target demographic. Our reach, year olds, includes both women and men; the LTC network gives you direct access to your target audience and with consistent, repeat viewership. We are constantly engaged in what s fresh. Whether it s events, music, art, lifestyle, fashion, food and drink, we always have our fingers on the pulse of what s chic, hip, and trendy. LTC is a leader in digital entertainment publishing and everyone is talking about it! By producing engaging content for your target market, we are the only entertainment video review show/digital magazine in Canada that connects with our viewers in such a fun, honest and interactive way. Aside from amazing journalism, reviews, photography, and videography, our main driving forces are the influential hosts who connect with viewers in your target audience. KEY FACTS: Influential hosts Video format: reviews/commercials Brand Advocates Powerful social media engagement Contests/Rewards/Giveaways Experiential marketing Network partners Cutting-edge Technolgy Mingle Suite /My Mobi Points APP The affable and personable LTC s hosts engage their audience with humor and charm instantly building a rapport with the target audience resulting in repeat viewership.

3 Your brand or product will benefit from the credibility associated with LTC, which is a digital publication with an extensive reach. We will help you increase brand identity and awareness and help you directly connect to prospective clients/ customers. DIGITAL FOOTPRINT EXPAND YOUR SOCIAL REACH MAKE WAVES BIGGER THAN EVER BEFORE Our Digital Network, alliances and channels will have your brand reach 2.2 Million views Digital Network alliance and Brand advertising opportunities - TV ad marketing with a reach of 2.2 million. 35% 65% ONLINE REACH LTC S STREET TEAM AND EVENT PROMOTIONAL STAFFING Strong Ambassadors communicate key messages and engage your brand and businesss, giving an indelible impression. SHOWCASING THE BEST IN 6,500 Experiential Marketing Hand to Hand Promotions PR Events Trade Show Models Promo Models Sampling Campaigns Large Events Sponsorship Activation Retail Events

4 UNIQUE SELLING PROPOSITION We at LTC have hand picked the most successful team of employees who have each demonstrated a successful track in advertising, SEO, Marketing, graphic/ web design and video/photography. With a combined 30 + years of experience as professionals, we have a proven campaign and strategy waiting for you. Together we ve delivered success with LTC, now it s your turn. TARGET MARKETS Let the world know your brand, services and products, through our site, social media outlets, influential hosts and street team. Your business has it own market and LTC will be the bridge to your gap, gaining you the recognition you deserve. Video commercials & Promo Videos: LTC Digital video services include outstanding high quality HD video production. LTC digital takes your vision and turns it into a display of beautiful art. Our professional videographers and directors will work with you to create & execute stunning promotional videos. We only use the latest digital HD cameras and recorders which streamline the production process and enable superb HD quality TV / web videos, all while still maintaining a reasonable budget. Social Host endorsements: LTC will spotlight and review your company through more than just blogs and pictures. We socially endorse your company through influential hosts, who build better awareness and showcase the best of what you have to offer. Build Your Social Engagement - LTC Digital has unique brand ambassadors and a system to build your social Likes, Reach and Engagement. We have a pool of over 175,000 active members wanting to know more about your brand, business and services. FESTIVALS ELECTRONIC MUSIC (EDM) TV / MOVIES CONVENTIONS FASHION TRAVEL OTHER UNIQUE FEATURES Mingle Suite - HUB PLATFORM state of the art marketing machine, which handles and sinks all your social media for more effective brand marketing. Contest we will work and develop strategic contest campaigns on LTC, our social media outlets, and street marketing to expose your brand to which ever demographic your company seeks! 360 TOUR W/ GOOGLE MAP feature your brands look with a distinct 360 tour to showcase what makes your business different then the rest. CLUBS, BARS FOOD AND DRINK EVENTS TECHNOLOGY ADVENTURE/ ATTRACTIONS

5 VIDEO COMMERCIAL/PROMO BIGGER IS BETTER FULL SIDE SUPREME AD MARKETING? Custom and Premium Full Services: FEATURE COMMERCIAL PROMO VIDEOS INTERVIEWS MUSIC COMMERCIAL PRODUCT COMMERCIAL LIFE STYLE COMMERCIAL EVENT AND FESTIVAL REVIEW SPECIAL EVENTS RECAP AND REVIEW VIDEO VOICE OVERS TV READY COMMERCIAL MOBILE COMMERCIAL Advertise on the bigger side of things. Have your brand jump out at your viewers and be noticed! SUPREME AD BANNERS LTC s supreme banner placement is an in-your-face approach to marketing. Not sure what we mean? Think BIG, CN TOWER in your face BIG, only with us, it s all online and digital! FACEBOOK ADVERTISING AND BLAST We, at LTC, know how to connect with people; it is what we do best. Social media targeted marketing campaign your brand will be recognized directly by those interested in your events/ business and what it has to offer. LTC can connect your brand to 175,000 users all-looking to explore something new. Blast Invite - Campaign hose interested in your business and what it has to offer. LTC can connect your brand to 250,000 users all-looking to explore something new. DIGITAL TV ADVERTISING BE APART OF THE LOVE WITH A 2.2 MILLION REACH Advertise through LTC with video banners and static ads actually embedded in video reviews and commercials Connect your brand to millions of viewers through our partnership network. Your business will be featured on a strategically produced episode that is focused to specifically attract potential customers to your brand. Banners with YOUR LOGO visually placed on our reviews and shows. Banner placement also in opening and closing credits. FACT: LTC HAS SUCCESSFULLY CONVERTED THOUSANDS OF LIKES, AND ENGAGED TARGET AUDIENCES FOR A FRACTION OF THE COST OF FACEBOOK. Premium Packages Includes INVITE THE DATABASE TO YOUR EVENT, FAN PAGE AND MORE Product placement will allow viewers to see and hear about your brand through LTC s influential hosts and guests. We are the key to get your brand noticed. Step outside the box and see what a world of a difference LTC can do for you.

6 See Where your ad can be LTC is ready to help your business prosper. Choose from our many, strategically placed, ad spots to showcase your brand in the best way possible. We have a success driven, qualified team waiting to assist in all areas of your marketing campaign, if needed. We specialize in the conceptualization, implementation, and design of your creative process allowing us to provide you with effective ads that have significant impact in generating interest for your products/services. CONNECT YOUR BRAND TO THE CITY! ON LTC s DIRECTORY Be featured on our directory with a complete description of your business on LTC. We have a massive reach of viewers to date and that alone proves you will see a turn upward in clients. For additional support we will give you a featured spread and social endorsement making your brand a recognized one. DO you want your company to expand in sales expectations? With our listing, there is no better way! Facebook Endorsement & Boost Social Media marketing is in high demand because it works! Companies gain clientele and customers because Facebook gives people easy access to what s hot, happening and in high demand with one simple click. one share, one like, can easily go viral. Participate in LTC s advertising endorsement boost, which will connect you to the people interested in your brand. Boosting through our networks will provide higher traffic to your brand thus allowing more interaction with your ad. FACT: FB boosting guarantees that your ad will have top placement and a high volume of people will see your brand and like it & share it! HOW? It is simple! We will find which market suits your brand best, and create the perfect placement for your ad. When advertising with LTC, we give you more than just ad placement; we promote and target your demographic/ market through saavy ad placement and by utilizing our network and extensive audience reach thus strengthening your position in your respective market. 8 GOOGLE BUSINESS 360 TOUR Create a virtual tour to showcase your business. The Google 30 tour creates an interactive 360-degree tour, engaging people, to build you a better and stronger clientele. The 360 tour will not just appear on Google, maps, and also be featured on LTC directory. Bring your business to life Perfect for restaurants, retail shops, gyms, salons, and more! Engage with your customers Your customers can walk around, explore, and interact. Customers will be able to truly experience your business - just like being there! Share with the world You can easily embed to your own website, social media pages, and more! IMPROVE YOU ROI IMPROVE YOUR CTR IMPROVE YOUR SEO INCLUDED: * LOGO, TITLE AND BUSINESS INFO, CONTACT INFO, GALLERY OR BLOG and/or VIDEO REVIEW

7 CUSTOMIZABLE APP AGGREGATE ALL YOUR SOCIAL MEDIA PROFILES INTO ONE BEAUTIFUL FRONT END PLATFORM We have a very simple strategy in helping you attract & retain more Simply put - More Business! Sync with Google, Yahoo and Bing Automatically tags SEO keywords Social Media Aggregator Managment tools Custom-Branded Design to match your website Lower your bounce rate Keep consumers up-to-date Launch new promotions with a simple click Manage newsletters with ease Manage online ads

8 POWER - LOVE THIS CITY TV CONTACT US LTC has built a well-rounded team of executives, influencers, and industry leaders who have an extensive wealth of experience and a proven track record of success in advertising, SEO, marketing, graphic/ web-design and video/photography. With a combined 30+ years of experience as professionals, we can conceptualize and implement the right strategy and campaign for you. We are results driven let us take you to the next level. CUSTOMIZABLE PACKAGE ITEMS LTC TV - DJ VJ Ontario Search and Event - 500,000 people marketing reach Logo placement on all marketing material LTC Hosts - Endorsement Product placement in video, site, social media platforms Daily Social media interaction and featured tagging post All Networks Street team branded promotions Print material and promotions Sponsor LTC TV shows, Powered by your brand Partner networks million viewers monthly access Review show video - Ad / Banner placement Social media enhance commercial Top Events Host endorsed influence Video Format Network channels Advertise your own commercial LTC website supreme ads and TOP placement Featured - news and post tags Online network reach and affiliates Facebook blast Invite 175,000 people Video commercials ad s / Banner placements Mymobipoints LTC APP - branded powered by you OTHER UNIQUE FEATURES Video commercials & Promo Videos: LTC Digital video services include outstanding high quality HD video production. LTC digital takes your vision and turns it into a display of beautiful art. Our professional videographers and directors will work with you to create & execute stunning videos. Social Host endorsements: LTC s influential hosts will spotlight and review your company through more than just blogs and pictures. They socially endorse your company and build better awareness and showcase a prospective client s products and/or services Canada Department Office Toronto Direct: Info: info@lovethiscity.ca Media: media@lovethiscity.ca Sales: sales@lovethiscity.ca Build Your Social Engagement: LTC Digital has unique brand advocates and a network to PARTNERSHIPS: build your social media hub by directly inviting250,000+ unique individuals to your brand. This same MEDIA KIT network 2013 and audience reach can be utilized to drive traffic to promotional events. MEDIA KIT 2013