The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate

Transcription

1 SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop brand awareness, generate inbound traffic. The Social Media and Communication Manager is a highly motivated individual with experience and a passion for content strategy, blogging, micro-blogging and community participation leadership. This role coordinates with the Marketing Coordinator and other members of the marketing team to support their respective missions, ensuring consistency in voice and cultivating a social media referral network. RESPONSIBILITIES Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company s products and services.

2 Expand and maintain customer database Write and distribute regularly scheduled online and printed newsletters Work with the marketing team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date. Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc. Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company Collect up to date information about recovery. Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness

3 of campaigns in an effort to maximize results Regularly feedback insights gained from social media monitoring into the Marketing team, to help them evolve their strategies in a timely fashion. Monitor trends in social media tools, trends and applications. Manage Social Media marketing campaigns and day-to-day activities including: Curate relevant content to reach the clients most likely to pay for one of the Orchard s programs. Write editorial content. Monitor, listen and respond to users in a Social way while cultivating leads and sales. Conduct online advocacy and open stream for cross-promotions. Develop and expand community and/or blogger outreach efforts. Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog). Design, create and manage promotions and Facebook ad campaigns. Compile report for management showing results (ROI).

4 Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate. Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly. Monitor trends in Social Media tools, applications, channels, design and strategy. Identify threats and opportunities in user generated content surrounding the business, report to appropriate management. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns. Monitor effective benchmarks for measuring the impact of Social Media programs. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Develop and promote video clips Develop and implement website and social media campaigns Enhance social media outlets and opportunities to maintain communication and build fan base

5 Develop new partnerships to increase traffic Plan & implement monthly social media calendar Track and analyze website and social media performance RESPONSIBILITIES AS SOCIAL MEDIA MANAGER 1 Strong project management or organizational skills 2 In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Digg, Youtube, Twitter, Flickr etc.) and how they can be deployed in different scenarios 3 Knowledge of blogging ecosystem relevant to the Company s field 4 Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships 5 Team player, with the confidence to take the lead and guide other departments when necessary 6 Good technical understanding and can pick up new tools quickly 7 Have a good knowledge of principles of SEO (Search engine optimization) 8 Public relations, Marketing, Sales, Community Management experience, a plus.

6 9 Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples). 10 Displays in-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios. 11 Maintains excellent writing and language skills. 12 Displays ability to effectively communicate information and ideas in written and video format. 13 Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management). 14 Makes evident good technical understanding and can pick up new tools quickly. 15 Possesses functional knowledge and/or personal experience with WordPress. 16 Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

7 RESPONSIBILITIES The following 6 elements are the roadmap to Social marketing success. The Social Media and Communication Manager will master them to design and implement Social campaigns: 1. Clear Objectives. Set realistic goals. It isn t enough to say you see results. Measurement is about more than just results. It must tie back to your objectives. You ll never know your ROI without first setting objectives. 2. Great Design. Visual content has a lasting effect on us humans. Whether it s your status updates, your landing pages or your Facebook ads, what the audience sees is what they ll remember. Make sure it s compelling and gets the point across. 3. Solid Content Strategy. How do you know what you re going to post on your page? You must first sit down, get quiet, and do what I call a Brand Discovery. What is it about your business that makes it unique makes people want to buy from you? Answer that question in detail. Then, describe your customers: what are their interests, what

8 problems can you solve, how can you help them? Quality information that s relevant to your audience is how you build a Facebook page or any other Social community. 4. Promotion Strategy. You need to continually grow your fan base. The best way is to utilize Facebook Ads. A small budget with carefully selected photos and ad copy (with a clear call-to-action) will drive likes to your page. 5. Engagement Strategy. You need a plan on how you ll engage your fans and build those relationships. Your Social Media manager will listen, respond, ask questions and engage with your audience. 6. Conversion Strategy. Once you re growing fans and engaging them, you need a strategy on how to convert them into customers. This more advanced form of Facebook marketing utilizes Facebook ads and marketing landing pages. Done right, it generates leads and sales. However, I ve found most dealerships need advice and support. Find the right person to advise you and train your people so you get where you want to go faster, more efficiently and more cost-effectively. RESPONSIBILITIES AS COMMUNICATION MANAGER

9 Manage the day-to-day internal and external communications. Maintain a strong brand for the Orchard, including impactful and fit-for-purpose publications, web site, social media and merchandise Co-ordinate media and public affairs activities to promote the Orchards. Manage the monitoring of media and current affairs developments, across a wide range of media. Ensure that the Orchard communication outputs are of a high standard, respond to the needs of the target audience, and are delivered within agreed budget and timelines. Build on existing and develop new relationships with media, and key decision makers. Undertake other duties as may be reasonably required from time to time. REQUIREMENTS OF THE JOB Graduated with a degree with focus on Marketing, Journalism, business or social media from a reputable university or college. 2+ Years of Social Media Marketing experience in a corporate

10 marketing or agency marketing role. 2+ Years of Social Media Marketing. In other words, the primary target audience you ve been chatting up on social media over the past couple years are business people, professionals, decision makers, and industry thought leaders. 2+ Years of Social Media Marketing experience on all major social media platforms LinkedIn, Twitter, Facebook, Google+, YouTube, and SlideShare. Verifiable examples of social media marketing successes and wins. Impeccable attention to detail. Exceptional business writing skills and can visualize as well as convey a message into relevant and interesting content. Expert level skills in using and navigating social media networks native web apps, 3rd party social media tools, and the internet to run it all. Degree in relevant discipline, preferably a Bachelor Degree or higher in communications Experience in project management with a proven track record of delivering on objectives

11 Experience of developing and implementing media, advocacy or marketing campaigns Experience of representing an organization to the public or/and media Knowledge and understanding of recovery work and addiction Excellent written and verbal communication and presentation skills Attention to detail and strong organizational skills Ability to work calmly under pressure and within a small dynamic team Excellent interpersonal and networking skills Ability to manage a complex workload and work to tight deadlines