WE MAkE FASHion AnD beauty FUn!

Transcription

1 WE MAkE FASHion AnD beauty FUn! We believe great style is for everyone. We take you on a fast and entertaining shopping trip through the hottest trends, newest beauty looks and latest celebrity styles. With inspiring choices at perfect prices, we make it easy for you to shop smart, feel good and look your best! ACCESSIBLE SHOPPABLE RELEVANT

2 % BEAUTY EDIT Allure 51 StyleWatch 21 Glamour 19 Lucky 19 InStyle 17 Marie Claire 17 Cosmopolitan 15 Elle 10 Harper s Bazaar 7 Vogue 4 editorial our beauty & FASHion OBSeSSiOn At StyleWatch, beauty and fashion are the two core categories that make up 93% of our editorial and surround your advertising with style % FASHION EDIT Harper s Bazaar 77 StyleWatch 72 Lucky 68 InStyle 60 Elle 55 Vogue 55 Marie Claire 51 Glamour 41 Allure 25 Cosmopolitan 22 Magazine Radar, January-December 2013

3 EDITORIAL LISA ARBETTER Editor, People StyleWatch In 2015, Lisa Arbetter was named Editor of StyleWatch, the leading fashion media brand for millennials. The appointment marked a return to StyleWatch for Arbetter, who played an integral role in its launch while serving as Deputy Editor. She was later promoted to Deputy Editor of InStyle, a role she held for six years. During her tenure, InStyle was twice named among the top five media brands of the year by Advertising Age. Arbetter s Time Inc. career began at InStyle where she earlier held the roles of Fashion Editor and Senior Editor. Previously, Arbetter was Executive Editor of Condé Nast s Cargo, the men s shopping magazine. She got her start in journalism at Women s Wear Daily, where she spent four years on the fashion beat, ultimately as Senior Fashion Features Editor. Arbetter holds a B.S. in Magazine Journalism from Syracuse University. She lives in New York City.

4 editorial STEPHAniE SLADkUS Publisher, People StyleWatch Stephanie Sladkus was named publisher of People StyleWatch in October She is charged with overseeing the magazine s business operations including advertising and marketing initiatives. Stephanie joined People StyleWatch in February 2010 as the magazine s first associate publisher, and helped lead the sales team to a record-breaking year with a 54% increase in advertising. People StyleWatch landed the #1 position as Magazine of the Year on Advertising Age s 2010 Magazine A-List (October, 2010), and ranked #1 by Media Industry News in 2011 for highest number of ad pages gained with monthly magazines (December, 2011). Prior to StyleWatch, Stephanie was the associate publisher at Lucky and ad director at Conde Nast s Bridal Group. From 1999 to 2005, she worked at TEEN PEOPLE, most recently as eastern advertising director. She began her career in publishing at Marie Claire as an account executive. A graduate of University of Michigan with a B.A. in Organizational Behavior and Human Resource Management, Stephanie currently resides in New York City with her husband and two children.

5 MARCH Spring Trends Fashion and Beauty Close: 12/21 On Sale: 2/12 EDITORIAL CALENDAR APRIL FEBRUARY Shoes & Bags Blowout, Spring Nails, Skincare Close: 1/25 On Sale: 3/18 New Year, New Do, What s New in Athleisure Close: 11/16 On Sale:1/8 JUNE AUGUST Your Most Flattering Swimsuit, Summer Beauty Prep Close: 3/21 On Sale: 5/13 JULY MAY Sexy Summer Nights Looks, Fashion and Beauty Close: 4/18 On Sale: 6/10 Swim Trends, Best Beauty Tips Close: 2/22 On Sale: 4/15 SEPTEMBER Fall Trends, Fashion & Beauty Close: 6/27 On Sale: 8/12 Denim Trends, Fall Sneak Peek, Hair Color Update Close: 5/16 On Sale: 7/8 NOVEMBER OCTOBER Shoes & Bags Blowout, Denim Try-On, Drugstore Beauty Awards Close: 7/25 On Sale: 9/16 Street Style Awards Close: 8/22 On Sale: 10/14 DEC/JAN Gift Extravaganza, Holiday Fashion & Beauty, Guide to Bras & Shapewear Close: 9/26 On Sale: 11/11

6 FACTS & STATS A brand in demand StyleWatch is the #3 largest fashion magazine at newsstand and #19 of ALL magazines. RATE BASE ,000 COVER PRICE $4.79 1H 14 NEWSSTAND Cosmopolitan 774,077 InStyle 376,858 StyleWatch 259,204 Glamour 245,472 Vogue 226,919 Elle 163,889 Marie Claire 143,482 Harper s Bazaar 113,618 Allure 99,235 Lucky 84,255 AAM June 2014

7 FACTS & STATS our COnSUMer: Young, Affluent and Passionate about Style MEDIAN AGE: 31.4 MEDIAN HHI: $70,070 EMPLOYED: 71% SINGLE: 61% FEMALE: 97% TOTAL AUDIENCE: 5.8 MILLION STYLEWATCH ATTRACTS THE YOUNGEST AUDIENCE IN THE BEAUTY-FASHION CATEGORY MEDIAN AGE StyleWatch 31.4 Cosmopolitan 35.1 Lucky 36.5 Allure 36.6 Elle 37.1 InStyle 37.6 Vogue 38.5 Glamour 39.0 Marie Claire 39.7 Harper s Bazaar 48.4 Spring 2014 MRI, StyleWatch Prototype, People Lucky

8 FACTS & STATS WE Move Merchandise StyleWatch readers are shopping our pages and driving sales for our featured brands. We did see an increase in sales in the month that we ran Lines We Love. STYLEWATCH had one of the performing sales codes that we ve ever offered! Parker, LINE WE LOVE, April 2013 People StyleWatch is our favorite shopping magazine! The page brought new customers and increased traffic to our ecomm site. Nanette Lepore, LINE WE LOVE, March 2013 My clients saw a VERY high return from StyleWatch. They have gained more long term customers and they saw the buzz not only for a month but for many months afterward. AleneToo.com, SUPEREASY SHOPPING, April LINE WE LOVE, April 2013

9 BUZZWOrThY PreSS NY POST August 12, 2013 Everything is user friendly... you ll find something to buy or learn in the pages. New York Post, August 12, 2013 THE DAILY FRONT ROW September 9, 2013 Susan Kaufman has banked on the girl next door and she s got the shoppingobsessed readers to back it up. The Daily Front Row, September 9, 2013 HUFFINGTON POST October 14, 2013 StyleWatch s Style Hunters program is a great example of taking your existing relationships to the next level the fans who love your brand become mini-celebrities in their own right and can move the sales needle. Huffington Post, October 14, 2013

10 15 OPPORTUNITIES in-book & ONLINE PROMOTIONS TRENDWATCH Monthly in-book and online promotional page showcasing the best advertiser products, events and special offers now shoppable through ShopAdvisor! Opportunity: 1/9 page unit with image, URL and 25 words of copy +5 shoppable products online. STYLE FINDS Seasonal, trend-focused special section and online shopping boutique hosted by a StyleWatch Style Hunter. Includes advertiser products with her blogger s favorite tips and tricks for the season - instantly shoppable online! Opportunity: Quarter page unit featuring product image, URL and copy as edited by host blogger 10 shoppable products online. PEOPLESTYLEWATCH.COM AD TILE UNIT Reach 500,000 style-obsessed women with a high impact ad placement on PeopleStyleWatch.com s news channel, the premier source for news on the latest celeb styles and exclusive deals for our readers. A LISTERS E-BLAST Connect with StyleWatch A-Listers, a panel of 13,000+ fashion and beauty enthusiasts who are always on the hunt for the hottest trends of the season. #SHOPSTYLEWATCH INSTAGRAM Celeb Stylist Joiee Thorpe styles your product for posting on Instagram feed directly shoppable through LiketoKnow:It in 2015!

11 15 OPPOrTUniTieS TAILORED SOLUTIONS StyleWatch Tailored Solutions offers custom, creative & current 360 marketing programs for our advertising partners. High quality custom advertorials Custom content development Original video production Social media campaigns Retail events And more

12 15 OPPOrTUniTieS STYLEWATCH ON-THE-GO TABLET EDITION StyleWatch is available on all major tablet devices SMARTPHONE EDITION StyleWatch is now available on smartphones customized for viewing on smaller screens Circulation includes the print and digital editions of the Magazine. Qualified full-run advertisements will run in both editions. See MAGAZINE ADVERTISING TERMS AND CONDITIONS for additional information including opt-out and upgrade options

13 15 OPPORTUNITIES RESEARCH OPPORTUNITIES A-LISTERS CONSUMER PANEL Tap into the insights of over 13,000 passionate readers. Custom research methods include: Consumer behavior studies Category, brand & product studies Creative execution testing Product trials Reader engagement Targeted by demo & region MRI STARCH Available to all advertisers running 1/3 page or larger. All 11 issues of StyleWatch measured In addition to effectiveness data for your ads, StyleWatch offers custom survey questions for more in-depth ad insights.