NATIONAL FOUNDATION FOR CELIAC AWARENESS

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1 NATIONAL FOUNDATION FOR CELIAC AWARENESS PATIENT ENGAGEMENT & CONSUMER OUTREACH Print and Web Patient Resources. Several downloadable tri-fold brochures, including Do I Have Celiac, Celiac Disease and Women s Health and Family Talk, are distributed in doctor s offices, health food stores, conferences and colleges nationwide. The brochures have space on the back page for company logo and web address. Over the past five years, NFCA has distributed over 500,000 copies. Begins at $1,000. Getting Started Guide. NFCA s 48-page survival guide for newly diagnosed celiac patients provides a wealth of how-to information on the gluten-free diet, shopping, reading labels and eating out. This is a co-branding opportunity that includes two recipes and a full-page ad on the inside back cover. Exclusive Sponsorship: $10,000. Printable Guides and Infographics. NFCA s topical guides and infographics are featured in NFCA s e- newsletter, promoted on all NFCA social media channels and are available on the Printable Guide section of CeliacCentral.org. Guides and Infographics cover a wide range of topics including holiday tips and other items of seasonal interest, as well as healthcare topics including the popular Celiac & series (Celiac & Skin, Celiac & Thyroid, etc). Exclusive Sponsorship: $2,500 per guide. Social Media Campaign. NFCA engages in monthly social media campaigns (100,000+ followers) that engage the community on healthcare and lifestyle topics of interest. Campaigns are pushed out on a variety of social media platforms and include recipes and product reviews that highlight the sponsor s product line. Sponsors should select campaign based on topical alignment with audience of interest. Limited availability. Exclusive sponsorship: $5,000. Monthly Webinars for Consumers and Dietitians NFCA's FREE webinars provide dietitians with specialized information about celiac disease and gluten-free living. Features presentations from doctors, nurses, dietitians, educators, industry experts and national celiac disease organizational leaders. $3,500 per webinar (nonexclusive)/$5,000 per webinar (exclusive). Kids Central. NFCA s kids and parenting section launched in October 2011 and receives over 10,000 page views each month. The portal includes games, recipes and other hands-on activities, tips and advice for celiac and glutenfree kids and their parents. $2,500 per quarter for 5 sponsors, $250 for kidfriendly recipe to be included on site (maximum of 3 recipes). Recipe Box. Your company has the opportunity to brand a Recipe Box that features recipes that you provide OR recipes created through a contest that NFCA can launch within its social networking outlets. $2,500 annually. Blogs. NFCA s website features several blogs including Answers from a Dietitian and Athletes for Awareness. $3,500 annually. Alternative Appetites. NFCA s web series, Alternative Appetites, features gluten-free products and recipes in a cooking show format. Webisodes include a 15-second commercial and product placement. One 5-7 minute segment using your product: $7,500. Three 5-7 minute segments using your product: $15,000. Special Episode segments include a company representative demonstrating the use of your product or an interview about your company history, values and goals. Cost varies. FOR MORE INFO, PLEASE CONTACT JENNIFER NORTH AT X108 OR JNORTH@CELIACCENTRAL.ORG

2 CELIACCENTRAL.ORG ADVERTISING NFCA s website, CeliacCentral.org, receives more than 2.5 million unique visitors annually. Home Page. Your ad will appear on NFCA s home page, below the right navigation bar and includes a link of your choice. $1,000 per month for one website section.. Right Hand Popcorn. Get an ever greater value by advertising on interior pages of CeliacCentral.org. $1,000 per month for one website section. Monthly E-Newsletter Sponsor. ed to over 40,000 subscribers. version: $1,000 per month, online popcorn: $750 per month, online banner: $500 per month. Couponing Program/Portion of Proceeds. NFCA invites all of its sponsors and partners to consider a coupon program that will match coupons downloaded to a donation to NFCA. Alternately, partners can donate a portion of sales to benefit NFCA for a joint promotional campaign to NFCA constituents, bloggers and media contacts. PRODUCT CERTIFICATION Gluten-Free Certification Program. Use NFCA s Certification Trademark on pack by participating in the Gluten-Free Certification Program, also endorsed in Canada by the Canadian Celiac Association. The program enables you to bundle gluten-free certification with an existing BRC or GFSI audit as long as you are using an approved auditor. For more information, visit Certified GFCP brands receive 20% off of sponsorship and advertising opportunities and are listed on NFCA s Sponsors and Partners page. FOODSERVICE MARKETING OPPORTUNITIES Gluten-Free Chef's Table Tour The five-city Gluten-Free Chefs Table tour with Next Iron Chef Finalist Jehangir Mehta garnered 725,000 listeners readers and viewers and included a stop at the International Foodservice Editors Council conference. Additional markets under consideration are Denver, Austin, Atlanta, Washington DC, Philadelphia, New York, Boston and Chicago. Sponsorship packages range from $2,500 - $50,000. Gluten-Free Reception at Industry Trade Shows- National Restaurant Association Show or National Association of College and University Foodservice. Opportunity for product demo at social event for attendees of these important foodservice shows. Gluten-Free Restaurant Training in NYC with Chef Jehangir Mehta Sponsorship covers three training sessions for New York City restaurateurs with Chef Jehangir Mehta. Chef Mehta will demo your product at training sessions and you will be provided with registration information to send samples to participating restaurants. Cost: $2,500 GREAT Kitchens Training Webinars Specialized FOH, BOH and Implementation webinars for foodservice operators will teach critical tools for designing and implementing strong gluten-free programs. Sponsorship includes your logo on each slide, and one promotional slide about your product line. Cost: $5,000 per webinar. GREAT Kitchens Training Manual Full page ad and three recipes for GREAT Kitchens training manual, downloaded by learners engaged in Management and GREAT Schools courses. Cost: $1,000 per year

3 National Foundation for Celiac Awareness 2015 Advertising Program The National Foundation for Celiac Awareness is recognized as a leading resource, cited in over 101 news stories in 2014, reaching 300 million listeners, readers and viewers. Incoming links from bloggers,.gov and.edu sources provide high quality consumer and industry readership. CeliacCentral.org Thousands of pages of evidence-based web content reached 2.5 million unique visitors in 2014 Specialized content includes: product reviews, research news, Kids Central, Answers from a Dietitian, recipes, cooking videos and more! Reaches a targeted audience of gluten-free consumers, healthcare providers and media Site Stats Average Age: Gender: 77% Female Average Page Views: 4.37 Time on Site: 02:10

4 Advertising Sections Available About NFCA Celiac Disease Resources Gluten-Free Food News Community Education Act Now Website Advertising Annual Advertising Program: $7,500 Your ad will appear in a section of your choice for one year. Quarterly Advertising Program: $2,500 Your ad will appear in a section of your choice once each calendar quarter. A-La-Carte Advertising: $1,000 per month Your ad will appear in one section of NFCA s website for one month. Newsletter Popcorn (above fold) Website Popcorn Newsletter Banner (between articles) Multi-ad Discount: 25-50% Place your ad in more than one section, or secure your ad space for more than one month and receive a 25% discount on additional advertising. Advertising in three or more sections reduces your ad rate by half!

5 E-Newsletter Advertising NFCA s e-newsletter is distributed the first Thursday of every month to 40,000 subscribers with an open rate of 20-30% (US average for nonprofit healthcare organizations=12%) Version: $1,000 per month Your ad will appear as one of four in the ed highlights of NFCA s monthly e-newsletter. Newsletter Popcorn: $750 per month These six ads appear above the fold on the online version of NFCA s e-newsletter. Newsletter Banner: $500 per month These banner ads appear in between articles on the online version of NFCA s e-newsletter. Contact Jennifer North, Vice President at jnorth@celiaccentral.org or x108