BEST CASE STUDY: vente-privee.com Customized sales approach in online mobile and social media
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1 BEST CASE STUDY: vente-privee.com Customized sales approach in online mobile and social media 1
2 CONTENT p.3 INVENTOR OF ONLINE FLASH-SALES-EVENTS vente-privee.com: Worldwide leader in Online-Shopping-Events A concept for brands, members and brand communication p.7 ONLINE FLASH SALES & M-COMMERCE A PERFECT SYMBIOSIS The successful change from online pionier to mobile expert How vente-privee.com integrates mobile applications Verkauf Nike by vente-privee.com p.11 CONTENT-MARKETING WITH CUSTOMIZED SALES APPROACH Cross-Channel Marketing on vente-privee.com New services for new sales and new target groups 2
3 INVENTOR OF ONLINE FLASH SALES 3 Verkauf Oakley by vente-privee.com
4 INVENTOR OF ONLINE FLASH SALES 3 Verkauf Oakley by vente-privee.com
5 VENTE-PRIVEE.COM : WORLDWIDE LEADER OF ONLINE FLASH SALES Turnover 2013 : 1,6 billion Euro TURNOVER 2013 in Europe = 23% GROWTH ACHIEVEMENT OF MOBILE CHANNELS: 37% OF TURNOVER IN 2013 Integration of mobile applications on vente-privee.com in June ,5 million Downloads * 1 million Visits per day on average* International Development in 8 European countries and the US with American Express. * vente-privee.com, June 2013 in Europe 4
6 VENTE-PRIVEE.COM: A CONCEPT for BRANDS, MEMBERS and COMMUNICATION FACTS and FIGURES of VENTE-PRIVEE.COM: MEMBERPROFILE 70 Million* PRODUCTS SOLD IN % SALES-EVENTS ORGANIZED IN Million MEMBERS IF VENTE-PRIVEE.COM WAS A COUNTRY, IT WAS THE 8th BIGGEST in EUROPE 68% 34% OUR MEMBERS ARE BETWEEN 25 AND 49 YEARS OLD NEW MEMBERS PER DAY IN EUROPE *KaDeWe Berlin welcomes approx Visitors per Day (Source: KaDeWe) 7
7 VENTE-PRIVEE.COM: A CONCEPT for BRANDS, MEMBERS and COMMUNICATION FACTS and FIGURES of VENTE-PRIVEE.COM: 38 Minutes AVERAGE RETENTION TIME ON VENTE-PRIVEE.COM 3 Million* UNIQUE VISITS PER MONTH IN GERMANY PICTURES SHOOTED PER DAY SOCIAL MEDIA PROFILE more than FACEBOOK FANS FOR YOUR BRANDS more than FOLLOWERS ON TWITTER BLOGNETWORK of more than 100 FASHION AND LIFESTYLE BLOGS VP SOUNDS AND VIDEO TRAILERS CREATED PER YEAR 7
8 ONLINE FLASH SALES & M-COMMERCE A PERFECT SYMBIOSIS 8 Verkauf Eden Park by vente-privee.com
9 VENTE-PRIVEE.COM: ONLINE FLASH SALES & M-COMMERCE A PERFECT SYMBIOSIS MORE THAN 3,5 million DOWNLOADS OF APPLICATIONS MORE THAN 1 million DAILY VISITS MORE THAN 37% Turnover GENERATED BY MOBILE APPLICATIONS SINCE JUNE 2010 Smartphones are dominating the market The VP business model is based on fast access to a limited number of products This fits perfectly to the flexibility of the mobile channel VP allows its customers to shop whenever and wherever they want 40 percent of VP visits are generated by mobile applications VENTE-PRIVEE.COM OFFERS APPLICATIONS FOR: - ipad - iphone - WINDOWS PHONE - ANDROID - WEB APPLICATION 9
10 VENTE-PRIVEE.COM: ONLINE FLASH SALES & M-COMMERCE A PERFECT SYMBIOSIS vente-privee.com applications are self-explanatory and intuitional All key features of the vente-privee.com website are available High quality standard: every product will be displayed in 3-5 perspectives including a detailed product description and a slide show Each sales-events shows a trailer promoting the brand Social media aspect: All applications dispose a Facebook Share-Button, to communicate with friends The applications respect the advantages of each mobile device The applications are available in different languages 10
11 CONTENT-MARKETING WITH CUSTOMIZED SALES APPROACH 11 Verkauf Asics by vente-privee.com
12 VENTE-PRIVEE.COM: CONTENT-MARKETING ON VENTE-PRIVEE.COM INVITATION TO SHOPPING EVENT: - EXCLUSIVELY TO THE VP MEMBERS - DISTRIBUTION VIA DIRECT-MAIL - IMAGE TRAILER 48H BEFORE AVAILABLE ANNOUNCEMENT OF CURRENT AND COMING SALES EVENTS: - BRANDED BANNER ON HOMEPAGE - 2,5 MILLION UNIQUE VISITS/DAY* - PRESENTATION OF CURRENT SALES - PREVIEW OF UPCOMING SALES 48H UPFRONT * vente-privee.com: Europaangabe, November 2012 BRAND AND PRODUCT WORLD : - A TAILOR-MADE CREATIVE ONLINE SALES EVENT - A QUALITATIVE PRESENTATION OF PRODUCTS 12
13 VENTE-PRIVEE.COM: CONTENT-MARKETING ON VENTE-PRIVEE.COM 360 ONLINE FLASH SALES EVENT: - VP WEBSITE - VP FACEBOK FANPAGE - VP YOUTUBE CHANNEL - VP TWITTER ACCOUNT - VP FORUM EDITORIAL TO VP DATABASE TARGETED TO VISITORS OF THE BRAND S PREVIOUS SALES-EVENTS OR SIMILAR BRANDS WITH FOCUS ON A SELECTION OF KEY PRODUCTS 13
14 VENTE-PRIVEE.COM: CONTENT-MARKETING ON VENTE-PRIVEE.COM POST-SALE OPT-IN SENT TO OPT-IN VISITORS OF THE SALE TO DRIVE TRAFFIC TO THE BRAND S E-SHOP CO-BRANDED ACQUISITION SWEEPSTAKE SENT TO BOTH VENTE_PRIVEE.COM & THE BRANDS DATABASE TO RECRUITE MEMBERS 13
15 VENTE-PRIVEE.COM: CONTENT-MARKETING ON VENTE-PRIVEE.COM PARTNERSHIP WITH KEY INFLUENCERS TO INCREASE THE DESIRABILITY & PURCHASE RECOMMENDATIONS FOR VP PARTNER BRANDS OR NEW PRODUCTS THROUGHOUT EUROPE VIDEO TRAILERS PRESENTING TOP BLOGGERS FOOD BLOGS RECIPES PRODUCT TESTING 13
16 VENTE-PRIVEE.COM: CONTENT-MARKETING ON VENTE-PRIVEE.COM 360 ONLINE FLASH SALES EVENT: - VP WEBSITE - VP FACEBOK FANPAGE - VP YOUTUBE CHANNEL - VP TWITTER ACCOUNT - VP FORUM ONLINE COMPETITION INCREASE SOCIAL MEDIA REACH SOCIAL PUBLICATIONS DEDICATED POSTS TO ENGAGE WITH VENTE_PRIVEE.COM FOLLOWERS * vente-privee.com: Europaangabe, November
17 VENTE-PRIVEE.COM: NEW SERVICES FOR NEW SALES AND TARGET GROUPS SALE OF LAST SEASON PRODUCTS: ONLINE SALES EVENTS by vente-privee.com PRODUCT TEST: INSERT IN A PARCEL by vente-privee.com INTRODUCTION OF NEW PRODUCTS : SPECIAL EVENTS by vente-privee.com CONSULTING ECOMMERCE ACTIVITIES: by vente-privee.com 360 MEDIA CHANNEL INCREASING OF VISITORS IN ONLINE AND OFFLINE RETAIL: by vente-privee.com PROMOTION FOR AN EXCLUSIVE PRODUCT: by vente-privee.com TAILOR-MADE OFFERS by vente-privee.com 15
18 SEE YOU SOON ON 16
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