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1 UX UX Magazine is your resource for dealing with user experience. Learn the tactics and strategies behind successful customer and user experiences, discover resources that boost your expertise, and get access to the latest career opportunities for innovative employers. uxmag.com

2 Thank you for your interest in UX Magazine. We are happy that you chose our publication to promote your organization s initiatives. Since its creation in 2005, UX Magazine has grown to become the largest publication focused on user experience in the world. Providing a combination of news, leading edge information, resources, event listings, reviews, and jobs, UX Magazine is a destination for practitioners as well as business executives, educators, students, project design and development. Advertising on UX Magazine enables your organization to reach and to engage the individuals pioneering this industry and the ability to promote your organization s thought leadership in this innovative and expansive UX Magazine has attracted about 50,000 followers on Twitter, 13,000 Facebook followers, 32,000 RSS followers, and 7,500 newsletter subscribers. Whether you are focused on brand recognition, recruitment, thought leadership, event promotion, or lead generation, we will work with you to build creative advertising packages that work within your budget and are focused on your goals and initiatives. This partnership will provide exposure for you in an important market focused on user experience, design, development and information architecture. Our brand is trusted for its ability to deliver the best, most reliable information and resources in our industry. We work very hard to maintain this high level of quality and appreciate your interest working together. We look forward to becoming a partner with you!

3 Topics Covered: Mobile Technology Interface and Navigation User Experience Visual Design Design Sketching Development Ethnography Web Interaction Design Business Value and ROI Design Rich Internet Applications 3D Graphics and Interfaces Form Design User Testing Content and Copy Customer Experience Cloud Computing Data Visualization UX Business Strategy Remote Research User Adoption Usability And More... tion. Reach Twitter Subscribers: Visitors (Last 12 Months): Unique Visitors (Last 12 Months): Page Views (Last 12 Months): 50,000 2,220,312 1,326,876 3,591,312 - Pages/Visit: Average Visit Duration: Subscribers: RSS Feed Subscribers: ,500 32,000 UX MAG Readers: experience UX Mag readers applying to job postings through UX Mag have, on 99% of our audience is online every day 98% of our audience is online both at work and at home Salaries for UX Mag readers (2012 ClickTale Survey)- o North America: $92,900 o Australia: $89,800 o Central America: $75,000 o South America: $50,000

4 Analytics: - low, a user power Twitter directory that lists and links to the most popular Twitter Demographics: UX Mag readers are roughly 75% male, 25% female. Top 10 Most Common Job Titles (in descending order): 1. Senior Designer / Designer / Design Manager 2. Developer / Front End Developer / Web Developer 3. Director / Managing Director 4. Product Management / Product Specialist 5. Consultant Information Architect 8. Manager 9. President / Vice President 10. Manager Top 10 Most Common Roles or Departments (in descending order): 1. Design 2. Development 3. Consultant 4. Marketing 5. Information Technology 6. Management 7. Founder / Owner 8. Other 9. Project Management 10. Executive / President Top 10 Most Common Industries (in descending order); 1. Information Technology / Technology 2. Web Design / Development 3. Design / Graphic Design 4. Usability / User Experience 5. Advertising / Marketing 6. Software Development 7. Web / Internet / Online 8. Banking / Finance 9. Academia / E-Learning 10. Healthcare

5 Top 5 Locations (based on ~6,000 subscribers) 1. United States 2. United Kingdom 3. Canada 4. Continental Europe 5. Asia Advertising Rates: Full Packages: 1 Month 3 Months 6 Months 1 Year Full Site Promotion: $15,000 $38,250 $72,000 $135,000 Half-Package: $9,000 $22,500 $43,500 $81,000 Partial Packages: Articles: $6,000 $15,000 $29,000 $57,000 Resources: $3,500 $8,750 $16,750 $33,250 UX Jobs: $4,500 $11,250 $21,750 $42,750 Full Site Promotion includes: Advertiser accesses all advertisement space on the site. It also includes promotional tweets Facebook posts, and advertisements in the monthly newsletter. Half-Package includes: Advertiser accesses half of all advertisement space on the site. It also includes promotional tweets Facebook posts, and advertisements in the monthly newsletter Production Schedule Publication Month Space Close Date Material Due January 2013 January 3, 2013 December 23, 2013 February 2013 February 3, 2013 January 23, 2013 March 2013 March 3, 2013 February 23, 2013 April 2013 April 3, 2013 March 23, 2013 May 2013 May 3, 2013 April 23, 2013 June 2013 June 3, 2013 May 23, 2013 July 2013 July 3, 2013 June 23, 2013 August 2013 August 3, 2013 July 23, 2013 September 2013 September 3, 2013 August 23, 2013 October 2013 October 3, 2013 September 23, 2013 November 2013 November 3, 2013 October 23, 2013 December 2013 December 3, 2013 November 23, 2013 January 2014 January 3, 2013 December 23, 2013

6 Advertisement Sizes: UX Magazine can currently support ad sizes of 300 x 250, 300 x 600, and 300 x Other sizes such as 300 x YYY or non-standard widths may be supported upon request.

7 Ad Specifications larger than 20 MB send a CD or DVD. HTML/Javascript We support HTML banners and HTML with Javascript. All elements of the ad must be hosted on UX Magazine s servers. Additionally, if an HTML form is used, the form tag must use the parameter METHOD=GET and it should include Java etc.) are hosted on UX Magazine servers. All click-through URLs on the ad must be controllable via a <PARAM> tag so that UX Magazine may track clicks. The total size of preloading code may not exceed 15k. Additionally, an alternate banner must be provided to display on non-java enabled browsers. Flash determined by the banner size. Additionally, an alternate.jpg or.gif must be provided to display on browsers that do not have the Flash plugin installed. In order for UX Magazine to track the clicks: For the geturl embedded in the object action window, please use clicktag instead of your url & send your click thru new browser window open when clicking on the banner, choose _blank by the window option in the action window. Other Technologies UX Magazine may accept other technologies on a case-by-case basis. Sample creative should be sent to UX Magazine for approval, prior to signing an insertion order. Third-Party Networks: We accept creative from most major ad serving networks (please inquire). ferred. Rich media, including Flash is not accepted for advertisements. - Ad Creation and Production Charges: UX Magazine does charge for standard ad design or production services. Advertisers will be provided a faxed proof of their ad for approval. Custom artwork (image manipulation, special effects, multiple ad variations or changes) will be billed at the rate of $75/hour. Advertisers must provide images, photos or drawings, logos and ad copy to be used in ads.

8 Additional custom services and corrections or changes: $35.00/hour (Billed in 15-minute increments.) Digital copy or proof of ad: $15.00 (Plus shipping if applicable.) 2012 MAGAZINE ADVERTISING TERMS AND CONDITIONS The following are certain general terms and conditions governing advertising published in the U.S. edition of UX Magazine (the Magazine ) published by UX Magazine (the Publisher ). 1. Rates are based on average total annual circulation, effective as of March 1, Announcement of any change in rates will be made in advance of the Magazine s dates. 2. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. 3. The Publisher is not responsible for errors or omissions in any advertising materials provided by the advertiser or its agency (including errors in key numbers) or for changes made after closing dates. 4. The Publisher may reject or cancel any advertising for any reason at any time. Advertisements simulating the Magazine s editorial material in appearance or - able. 5. All advertisements, including without limitation those for which Publisher has provided creative services, are accepted and published in the Magazine subject to the representation by the agency and advertiser that they are authorized to publish the entire contents and subject matter thereof in all applicable editions, formats and derivations of the Magazine and that such publication will not violate any law or infringe upon any right of any party. In consideration of the publication of advertisements, the advertiser and agency will, jointly and severally, indemnify, defend and hold the Publisher harmless from and against any and all losses and expenses (including, without limitation, attorney s fees) (collectively, Losses ) arising out of the publication of such advertisements in all applicable editions, formats and derivations of the Magazine, including, without limitation, those arising from third party claims or suits for defamation, copyright or trademark infringement, misappropriation, violation of the Lanham Act or rights of privacy or publicity, or from any and all claims now known or hereafter devised or created (collectively Claims ). In the event thepublisher has agreed to provide contest or sweepstakes management services, design or distribution or other promotional services in connection with an advertising commitment by advertiser, all such services are performed upon the warranty of the agency and advertiser that they will, jointly and severally, indemnify and hold the Publisher harmless from and against any and all Losses arising out of the publication, use or distribution of any materials,...

9 ... products (including, without limitation, prizes) or services provided by or on behalf of the agency or advertiser, their agents and employees, including, without limitation, those arising from any Claims. 6. In consideration of the Publisher s reviewing for acceptance, or acceptance of, any advertising for publication in the Magazine, the agency and advertiser agree not to make promotional or merchandising reference to the Magazine in any way without the prior written permission of the Publisher in each instance. 7. No conditions, printed or otherwise, appearing on contracts, orders or copy instructions which conflict with, vary, or add to these Terms and Conditions or the provisions of the Magazine s Rate Card will be binding on the Publisher and to the extent that the Terms and Conditions contained herein are inconsistent with any such conditions, these Terms and Conditions shall govern and supersede any such conditions. 8. The Publisher shall not be subject to any liability whatsoever for any failure to publish all or any part of any issue(s) of the Magazine because of strikes, work stoppages, accidents, fires, acts of God or any other circumstances not within the control of the Publisher. 9. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within 20 days from the billing date. The Publisher reserves the right to change the payment terms to cash with order at any time. The advertiser and agency are jointly and severally liable for payment of all invoices for advertising published in the Magazine. 10. All pricing information shall be the confidential information of Publisher and neither advertiser nor agency may disclose such information without obtaining Publisher s prior written consent. 11 Any and all negotiated advertiser discounts are only applicable to and available during the period in which they are earned. Rebates resulting from any and all earned advertiser discount adjustments must be used within six months after the end of the period in which they were earned. Unused rebates will expire six months after the end of the period in which they were earned. 12. Special advertising production premiums do not earn any discounts or agency commissions. We are an independent publication not directly related to or affiliated with any association. For more information please contact: Tiffany Hampton Director of Operations tiffany@uxmag.com