A Letter From OUR Founders

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1 A Letter From OUR Founders In planning our 10th annual Great Chefs Event, we can t help but reminisce about all of the highlights from past years. It s unbelievable that what began as a small gathering of industry friends is now an incredible event that showcases the country s best culinary talents. But, some things never change and, for us, that s the essence of what this event is about: enjoying great food, drink and each other s company while making a significant difference in the lives of the many children served by Alex s Lemonade Stand Foundation and the Vetri Foundation for Children. Although we can recall many of the amazing dishes that have been served in years past, what we really remember is the generosity of the chefs and sponsors who have supported this event. You do it for the same reasons we do, because we are all inspired by the perseverance of Liz and Jay Scott and the way they ve honored their daughter Alex s dream and because we all believe that every child deserves the opportunity to eat and live healthily. On Tuesday, June 9, we are set to host more than 40 of the country s best chefs, a variety of award-winning winemakers, brewers and bartenders, while auctioning off fabulous items and culinary adventures, at the beautiful Urban Outfitters, Inc. s corporate campus in Philadelphia s Navy Yard. As we continue through the planning process of the 10th annual Great Chefs Event it is with a renewed sense of purpose and excitement. We would be honored for you to join us in making this year s event the most successful of all. We have more than 10 different sponsor levels, each one with newly added perks, such as additional tickets for many upper level sponsorships, a once-in-a-lifetime multi-course dinner at Vetri Ristorante, and the opportunity to rub elbows with all of this year s featured chefs at the Chef Welcome Dinner on the night before the Great Chefs Event. Thank you so much for your support in the past. We hope that you ll consider joining us for another year of food, fun, children and charity. Best regards, Marc Vetri and Jeff Benjamin Co-founders of the Vetri Foundation for Children

2 GREAT CHEFS EVENT SPONSORSHIP OPPORTUNITIES Tuesday, June 9, from 6-9 p.m. at Urban Outfitters, Inc. s Corporate Campus in Philadelphia s Navy Yard Benefiting Alex s Lemonade Stand Foundation and the Vetri Foundation for Children EXECUTIVE CHEF SPONSOR - $50, Sponsor tickets* to the Great Chefs Event and After Party 2 tickets to the Best New Chefs of Reunion dinner at Vetri Ristorante on June 8 Recognition throughout the evening as Executive Chef Sponsor Company name & logo on featured signage at event, in promotional materials, on website & ticketing page CHEF SPONSOR- $25, Sponsor tickets* to the Great Chefs Event and After Party 2 tickets to Best New Chefs of Reunion dinner at Vetri Ristorante on June 8 Recognition throughout the event as Chef Sponsor Company name & logo on featured signage at event, in promotional materials and on website & ticketing page SOUS CHEF SPONSOR - $15, Sponsor tickets* to the Great Chefs Event and After Party 2 tickets to Chef Welcome Dinner at Lo Spiedo on June 8 Logo recognition on event website, ticketing page and signage LINE COOK SPONSOR - $5,000 5 Sponsor tickets* to the Great Chefs Event and After Party Name recognition on event website, ticketing page and signage Half-page color advertisement in event book DEUCE SPONSOR - $2,000 2 Sponsor tickets* to the Great Chefs Event and After Party Name recognition on event website and in event book A LA CARTE SPONSOR - $1,000 1 Sponsor ticket* to the Great Chefs Event and After Party Name recognition on event website and in event book AFTER PARTY ACCESS TICKET - $525 Chef s signature tastings & open bar Valet parking Entry to the After Party immediately following the event CHEF S SPECIAL SPONSORSHIPS - $10,000 CHEF WELCOME DINNER SPONSOR (6 available) 2 tickets to Chef Welcome Dinner at Lo Spiedo on June 8 Logo recognition on event website, ticketing page & at the Chef Welcome Dinner. AFTER PARTY SPONSOR (4 available) Logo recognition on event website, ticketing page and at the After Party AUCTION SPONSOR (4 available) the Auction area LEMON STORE SPONSOR (4 available) 10 Sponsor tickets* to the Great Chefs Event and after party the Lemon Store VIP LOUNGE SPONSOR (4 available) the Sponsor Lounge Full-page advertisement in event book EVENT BOOK SPONSOR (1 available) Logo recognition on event website, ticketing page and a full page color advertisement on the back outside cover of the event book GENERAL ADMISSION TICKET - $350 Chef s signature tastings & open bar Valet parking *All sponsor tickets include: Chef s signature tastings & open bar / Valet parking / 5 PM Early Admission to the event / Access to the Sponsor Lounge throughout the event / Entry to the After Party at Lo Spiedo immediately following the event

3 SPONSOR RETURN FORM I am interested in supporting the Great Chefs Event at the following level (please check one): Executive Chef Sponsor - $50,000 / 60 sponsor tickets / 2 tickets to the Best New Chefs of Reunion dinner / $43,800 tax deductible Chef Sponsor - $25,000 / 30 sponsor tickets / 2 tickets to the Best New Chefs of Reunion dinner / $21,800 tax deductible Sous Chef Sponsor - $15,000 / 18 sponsor tickets / 2 tickets to the Chef Welcome Dinner / $13,050 tax deductible CHEF S SPECIAL SPONSORSHIPS - $10,000 After Party Sponsor / 10 sponsor tickets / $9,000 tax deductible Auction Sponsor / 10 sponsor tickets / $9,000 tax deductible Lemon Store Sponsor / 10 sponsor tickets / $9,000 tax deductible Chef Welcome Dinner Sponsor / 10 sponsor tickets / 2 tickets to the Chef Welcome Dinner / $8,850 tax deductible VIP Lounge Sponsor / 10 sponsor tickets / $9,000 tax deductible Event Book Sponsor / 10 sponsor tickets / $9,000 tax deductible Line Cook Sponsor - $5,000 / 5 sponsor tickets / $4,500 tax deductible Deuce Sponsor - $2,000 / 2 sponsor tickets / $1,800 tax deductible A La Carte Sponsor - $1,000 / 1 sponsor ticket / $900 tax deductible After Party Access Ticket - $525 / 1 ticket + after party access / $425 tax deductible GCE General Admission Ticket - $350 / 1 ticket / $275 tax deductible I cannot attend the Great Chefs Event, but I would like to make a donation of $. Sponsor Information: Sponsor name as you would like to appear in print: Contact name: Address: City, State, Zip: Phone: Payment Method Please indicate your preferred method of payment: Check enclosed (please make all checks payable to the Vetri Foundation for Children). Payment by credit card: Name on card: Card number: Expiration date: / CVV code: Please have a representative from the Vetri Foundation call me to obtain payment information. To receive all sponsor benefits, please complete the information above and return to the Vetri Foundation for Children by March 27,. Please contact Genevieve Lynch with questions at genevieve@vetrifoundation.org or The Great Chefs Event benefits Alex s Lemonade Stand Foundation and the Vetri Foundation for Children. Vetri Foundation for Children 1113 Admiral Peary Way, Quarters N Philadelphia, PA t

4 About the Great Chefs Event & Beneficiaries The Great Chefs Event began in 2005 by partners Marc Vetri and Jeff Benjamin to benefit Alex s Lemonade Stand Foundation, a local non-profit that raises funds and awareness for pediatric cancer research. In 2008, Vetri and Benjamin founded the Vetri Foundation for Children, which helps provide healthy food and nutrition education to Philadelphia youth. Today, the event is a dual fundraiser for the two foundations, raising more than $750,000 in Now in its 10th year, the event brings dozens of high-profile chefs from across the country and around the world to the unique space of Urban Outfitters, Inc. s corporate campus in Philadelphia for an evening of fun, food and charity. This year, the event is on Tuesday, June 9 from 6 to 9 p.m. More than 1,200 people are expected to attend. Alex s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra Alex Scott ( ). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $100 million toward fulfilling Alex s dream of finding a cure, funding over 475 pediatric cancer research projects nationally. For more information on Alex s Lemonade Stand Foundation, please visit alexslemonade.org. The Vetri Foundation for Children was founded in 2008 by chef Marc Vetri and restauranteur Jeff Benjamin to help kids experience the connection between healthy eating and healthy living. The Foundation s signature Eatiquette program bring highly trained chefs to schools to help them prepare fresh, scratch-cooked lunches that are served family style. Students learn the benefits of healthy eating and practice teamwork, communication, etiquette and portion control. Eatiquette is active in 11 Philadelphia area schools and two summer camps, serving more than 4,500 students. After-school and classroom-based cooking classes reinforce the lunchroom experience and give students the skills to take the recipes they love from the cafeteria home and share them with their families. Every meal that we and our partners serve move these children one step further away from the lifelong complications that come with childhood obesity. For more information on the Vetri Foundation, please visit vetrifoundation.org.

5 Best new Chefs of Reunion Dinner An Exclusive Benefit for our Executive Chef and Chef Sponsors James McDevitt Executive chef / co-owner of Hapa in Scottsdale, Arizona. Executive Chef of Bohlsen Restaurant Group, which includes six award-winning restaurants in Long Island, NY, a James Beard Foundation Rising Star nominee and a Top Chef celebrity judge. Dale Reitzer Executive chef / co-owner of Acacia in Richmond. Chef/co-owner of the reopened Acacia in midtown Richmond, James Beard Best Chef semi-finalist, Richmond Elby Restaurant Stalwart Award winner, Richmond Magazine 2011 Restaurant of the Year and Dish of the Year and one of Food & Wine s Best 100 Restaurants, 2000 & Executive Chef and Chef Sponsors will receive two seats at the table for a oncein-a-lifetime culinary experience as some of the top names in the industry reunite for a dinner 16 years in the making. What: Multi-course meal featuring each chef and wine pairings When: Monday, June 8, Where: Private dining room at Vetri Ristorante. Only 18 seats available. Marc Vetri Paul Kahan Executive chef/ co-owner of Vetri in Philadelphia. Chef/co-owner of the Vetri Family of Restaurants, which includes Vetri, Osteria, Amis, Alla Spina, Pizzeria Vetri, Lo Spiedo, Osteria NJ, author of three cookbooks, James Beard Award winner, and co-founder of the Vetri Foundation which serves to more than 4,500 children in the Philadelphia area. Executive chef/ co-owner of Blackbird in Chicago. Chef/partner of seven Chicago restaurants (Blackbird, avec, The Publican, Big Star, Publican Quality Meats, Nico Osteria & Dove s Luncheonette). James Beard Foundation Outstanding Chef award winner and Who s Who of Food & Beverage in America, co-founder of Lemon: Chicago & Pilot Light, a food education nonprofit. Rocco DiSpirito Executive chef & partner in Union Pacific in NYC. Author of nine award winning books including the # 1 New York Times bestsellers Now Eat This! and Now Eat This! Diet, developer of Rocco Cookware, television and radio host, winner of the James Beard Award for Best Cookbook, The Biggest Loser guest star and James Beard Foundation Best Chef in New York City nominee. Suzanne Goin Executive chef & owner of Lucques in Los Angeles. Chef-owner of seven restaurants Lucques, a.o.c., Tavern and The Larder (4 locations), Lucques Catering and The Larder Baking Company, cookbook author, two time James Beard Foundation winner, co-founder of L.A. Loves Alex s Lemonade and Lunch Matters, a healthy lunch program. John Besh Executive chef of Lousiana s Abita Springs Artesia. Chef-owner of 11 acclaimed restaurants (August, Besh Steak, Lüke, Lüke San Antonio, La Provence, Domenica, Pizza Domenica, Johnny Sánchez, Shaya & Borgne) in New Orleans, San Antonio & Baltimore, James Beard Award winner, founder of the John Besh Foundation, cookbook author, & host of two national public television cooking shows based on the books.

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