Sponsorship Prospectus
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1 TASTE OF CUISINE AA SSHOWCASE HOWCASE OF CUI SINE Sponsorship Prospectus & Presented by:
2 A SHOWCASE OF CUISINE The Caribbean Hotel and Tourism Association (CHTA) is hosting Taste of the Caribbean 2013 on June 26 30, 2013 at the Hyatt Regency Miami in Florida. Taste of the Caribbean was established in 1987 and is the region s foremost food and beverage event, with seminars for career advancement, a trade show, networking opportunities, tasting, demonstrations and culinary competitions. Annually over 12 Caribbean islands are represented at this event. The event strives to promote the development and refinement of contemporary Caribbean cuisine, incorporating indigenous ingredients and Caribbean culture and traditions while maintaining a focus on food and beverage professional development. It also seeks to help promote tourism and overall economic growth in the islands, by enhancing the food and beverage experience offered to visitors at Caribbean resorts and restaurants. Culinary professionals attending the event have an opportunity to network, polish professional skills and cheer on colleagues in competition, before a large audience of industry peers and consumer culinary enthusiasts. This is a must attend event for any company looking to conduct business or grow in the Caribbean hospitality and tourism industry. Sponsorship opportunities have been designed to provide extensive promotion and exposure prior to, during and after the event. Sponsorship of Taste of the Caribbean not only represents a great business investment, it s also a phenomenal way to support the development of Caribbean cuisine and to have close contact with the food and beverage community. The advantage of making an early commitment will allow your company to be acknowledged as a sponsor from the very start of the publicity cycle. Sign up by December 15, 2012 and receive a 10% discount on the sponsorship contribution. Don t delay as sponsorship opportunities are limited. Please contact Gabi Doria-Simpson, CHTA s Marketing and Commerce Manager, at gabi@caribbeanhotelandtourism.com or ext. 106 for assistance and details. Sincerely, Alec Sanguinetti, CD Director General and CEO Caribbean Hotel and Tourism Association Josef Forstmayr Chairman Taste of the Caribbean Governing Committee
3 A SHOWCASE OF CUISINE Profile of Attendees Bartenders Chefs Food and Beverage Professionals Food and Beverage Students Event Overview At Taste of the Caribbean over 12 teams from the Caribbean compete in a hot food/culinary team competition, bartender competition and pastry competition. Each participating team represents a Caribbean island which has held individual competitions to select their national team. Each team is composed of 2 senior chefs, 1 junior chef, 1 bartender, 1 pastry chef and 1 manager. The participating team members represent hotels, restaurants or educational institutions in the Caribbean which are members of the Caribbean Hotel and Tourism Association (CHTA). Hotel Associations Hoteliers Pastry Chefs Suppliers of products and services Tourist Boards Geographical component of attendees: 80% Caribbean and 20% USA Culinary team competition In a mystery basket competition, teams are assigned items from the basket from which a three course menu is developed within one hour. After the menu is developed, teams have three hours to prepare a three course meal (appetizer, entrée and dessert), which is then served to attendees. The top scoring team on the culinary team competition receives the award of Caribbean Culinary Team of the Year. 1 senior chef and 1 junior chef from each participating team compete in an individual competition to select the Caribbean Chef of the Year and the Caribbean Junior Chef of the Year. Bartender competition Bartenders from the competing national teams prepare a variety of drinks to demonstrate their creativity, skills, personality and showmanship. Three rounds are scheduled for beverages in the categories of Non-Alcoholic, Vodka and Rum. Each bartender has five minutes to prepare three portions of the beverage. All participating bartenders compete for the honor of Caribbean Bartender of the Year. In this final round bartenders have thirty minutes to review the content of a mystery bar, and then design and prepare a cocktail of their choice. Pastry competition Pastry chefs from the competing national teams create, in advance, a dessert recipe which they prepare during four hours at the event. The top pastry chef is selected the Caribbean Pastry Chef of the Year. Individual culinary competitions In addition to the team competitions, various categories of individual competitions are available to participating team members or from CHTA member companies. During these competitions, each individual must create in a two hour period a dish showcasing the main ingredient from a mystery basket. A winner is selected for each one of the individual competitions. Taste of the Islands This competition is to highlight the street foods that are common on the islands and the prepared dishes are served to the visiting public during a 2 hour event. Each team is assigned a display table where the dishes are displayed; information on the destination is also available. This particullar event attracts over 200 attendees. This video is an overview of the event. For event schedule and further details, visit.
4 A SHOWCASE OF CUISINE Individual Award Sponsor: This sponsorship package provides the highest level of exposure at the event and it is directly linked to the top competitions. There are five individual award sponsorship opportunities: Caribbean Culinary Team, Caribbean Chef, Caribbean Bartender, Caribbean Pastry Chef and Caribbean Junior Chef. Publicity/Marketing Benefits: Recognition as the exclusive sponsor of the selected award. company representative to present award at the Final Awards Dinner. Your company name on all related publicity materials which includes press releases, promotional pieces, the website (including hyperlink to desired sponsor website) and ads on industry publications. Sponsor logo included in the competition video for the sponsored award. Video distributed after the event to various social media channels and publications. Promotional signage display in the competition areas as agreed with the event organizers. One official e-blast prior to the event. Logo/recognition on all event banners and Official Program (including full page ad). Business Development Benefits: 20 x 20 exhibit space most preferential location and largest exhibit space available. Sponsor products will be displayed at all food events as part of the competition setup (Sponsor to provide product). Opportunity to present one workshop/demonstration on food & beverage topics. Four (4) complimentary registrations for the event including Awards Dinner. Six (6) complimentary tickets for the competition meals. Ten (10) complimentary tickets for Taste of the Islands. Prior access to the preliminary delegate list of the event. Permission to use the Taste of the Caribbean logo. 20% registration discount (excludes competition events) for preferred clients. Preferred Taste Award: Culinary Team Chef Bartender Pastry Chef Junior Chef Sponsorship value: One year (2013) - US$7, % payable at sign in and balance payable by March 16, 2013 Two years (2013 & 2014) US$12, % discount $4,000 payable at sign in, $3,000 payable by March 16, 2013 and balance payable by December 14, 2013 General Information Company Name: Company Contact: Address: Phone Number: Please Bill My MasterCard Other Check: # Send invoice Credit Card Number: cv#: exp. Date: Name of Cardholder (as it appears on card): Authorized Signature: date: TERMS & CONDITIONS: Upon signing this Agreement, your company is responsible for the entire payment of the fee(s) indicated above. Unpaid sponsorship fees will result in the loss of Sponsor benefits. In the event the conference is cancelled due to circumstances beyond the organizers control (such as, but not limited to, inclement weather or a world event), CHTA shall retain 20% of the sponsorship fee(s) to cover pending costs. Any amount remaining after payment of such costs shall be credited towards sponsorship of the conference in Please complete and fax to Gabi Doria, or for questions and more information gabi@caribbeanhotelandtourism.com
5 A SHOWCASE OF CUISINE Event Sponsor This sponsorship package provides your company with overall exposure throughout the event. Publicity/Marketing Benefits: Your company name on all related publicity materials which includes press releases, promotional pieces, the website (including hyperlink to desired website) and ads on industry publications. One official e-blast prior to the event. Logo/recognition on all event banners and Official Program (including half page color ad). Business Development Benefits: One 10 x 10 exhibit space preferential location Opportunity to present one workshop/demonstration on food & beverage topics. Sponsorship value: One year (2013) - US$5, % payable at sign in and balance payable by March 16, 2013 Two years (2013 & 2014) US$9, % discount $3,000 payable at sign in, $2,000 payable by March 16, 2013 and balance payable by December 14, 2013 General Information Company Name: Company Contact: Address: Phone Number: Please Bill My MasterCard Other Check: # Send invoice Credit Card Number: cv#: exp. Date: Name of Cardholder (as it appears on card): Two (2) complimentary registrations for the event including Awards Dinner. Two (2) complimentary tickets for the competition meals. Five (5) complimentary tickets for Taste of the Islands. Prior access to the preliminary delegate list of the event. Permission to use the Taste of the Caribbean logo. Sponsor has the opportunity of presenting an individual prize for the team that makes use of sponsor product. (sponsor must provide the product) 10% registration discount for preferred clients (excludes competition events) Authorized Signature: date: TERMS & CONDITIONS: Upon signing this Agreement, your company is responsible for the entire payment of the fee(s) indicated above. Unpaid sponsorship fees will result in the loss of Sponsor benefits. In the event the conference is cancelled due to circumstances beyond the organizers control (such as, but not limited to, inclement weather or a world event), CHTA shall retain 20% of the sponsorship fee(s) to cover pending costs. Any amount remaining after payment of such costs shall be credited towards sponsorship of the conference in Please complete and fax to Gabi Doria, or for questions and more information gabi@caribbeanhotelandtourism.com
6 A SHOWCASE OF CUISINE Product Sponsor This sponsorship package is exclusively for companies donating product for use at the competitions. Publicity/Marketing Benefits: Your company name on all related publicity materials which include press releases, promotional pieces, and the website. Logo/recognition on all event banners. Business Development Benefits: One (1) complimentary ticket for the competition meals. One (1) complimentary tickets for Taste of the Islands. Sponsorship value: Product with a minimum value of US$1, General Information Company Name: Company Contact: Address: Phone Number: Please list below what products you are going to provide. Please complete and fax to Gabi Doria, or for questions and more information gabi@caribbeanhotelandtourism.com
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