P.O. Box 220, Somerville, NJ Partnering with: 2015 SPONSORSHIP

Transcription

1 P.O. Box 220, Somerville, NJ Partnering with: 2015 SPONSORSHIP

2 Introduction We would like to introduce you to the 72 nd Tour of Somerville Cycling Series. Since 1940, Memorial Day in Somerville, New Jersey has become synonymous with the Tour of Somerville. As the oldest continuously run major bicycle race in the United States (except for the 3 years not run during World War II), this event is regarded as the Kentucky Derby of Cycling and is one of the most prestigious cycling events in America. Thousands of people from all over the nation converge in Somerset County to cheer on the cyclists. Free admission encourages the spectators to stroll the streets enjoying the kids activities, music, entertainment, and great food. The Cycling Series attracts over 600 professional and amateur cyclists, including former Olympians and cyclists from around the world. The professional competitors in Monday s feature race average speeds up to 40 mph in an exciting 50-mile race. Read on to discover how sponsors benefit from this event.

3 A Community Event The Tour of Somerville Cycling Series is more than just a cycling event it celebrates community. Honoring service. We honor American service men and women as part of this Memorial Day tribute. In fact, the feature race bears the name of two former winners who lost their lives during World War II. Festival atmosphere. Throughout the weekend, over 10,000 people line the streets to watch the incredibly fast action and stroll around enjoying the day s entertainment, which ranges from family fun rides, food stands, live bands and music, extreme sports demonstrations, vendors, kids activities and more. Proceeds benefit charity. Proceeds from the event will support Arts on Division, a non-profit corporation that supports and promotes art and cultural events within the community. The event will also help Middle Earth, a local non-profit that serves youth and their families for over 40 years. Volunteers. The entire event is run by volunteers and people who care about and take pride in their community. Healthy Partnerships. As the event organizer, Arts on Division works to develop strong partnerships with local civic groups, community leaders, police and rescue squads, non-profits, sponsors and volunteers. Healthy Message. The Series promotes a healthy lifestyle.

4 Tour of Somerville Cycling Series This exciting three-day event offers ample opportunity to market your organization and/or business and showcase your products and services to the riders and spectators. The events are as follows: Saturday s Raritan Cycling Classic May 23, 2015 at 9 a.m. Professional and category 1 and 2 riders participate in a 75-mile road race that moves through 13 municipalities on County and local roads. Masters and lower category riders compete in four races on a short race course that traverses downtown Raritan. Sunday s Bound Brook Criterium May 24, 2015 at 1:30 p.m. All levels of riders, from juniors to professionals, compete in four different races on a short race course passing the middle and high schools of Bound Brook. Monday s Tour of Somerville May 25, 2015 at 10:45 a.m. Six different races take place in the heart of Somerville to challenge all different levels of riders. The day culminates with the 50-mile Tour race where professionals compete for a $15,000 purse. Heading into its 72nd year, the Tour is the oldest continuously run major bicycle event in the United States and features the nation s best riders.

5 Top Reasons to Be a Sponsor The Tour of Somerville Cycling Series is the ideal arena to showcase your business and products. Sports bring people together and gives them a reason to relax. You can use these events to directly interact with consumers and potential clients and demonstrate to the public your organization s or company s commitment to the community. As a sponsor you receive: Full media exposure promoting the Series including a public relations push in local and regional newspapers, radio ads, magazine ads, and posters. Over 10,000 people line the streets of Somerset County throughout the weekend for this much anticipated event. FREE admission makes the Series a popular destination. It s a Memorial Day weekend tradition that happens every year and encourages return attendance. Somerset County is one of the wealthiest counties in New Jersey and the United States. According to the U.S. Census Bureau, the median household income in the area is over $90,000. With more than $25,000 in cash prizes, the Series draws the nation s premier bicycle racers. There s something for everyone during the Cycling Series, including family fun rides, kids activities, sports demonstrations, live music, and great food. Cycling is the #1 fitness and health activity among doctors and lawyers and other high-net worth individuals over the age of 40. Cycling is one of the best values in the arena of international professional sports, presenting a unique opportunity to increase your corporate identity, make an emotional connection with sports fans and customers, and create a positive image within the community. Most spectators spend an average of 3 hours at the races, giving sponsors numerous opportunities to reach their target audience.

6 Cycling Demographics Bicycling is the 2nd most popular sport in the world. 1 Bicycling represents a $5.6 billion industry in the US alone. 2 There are more cyclists in the US than skiers, golfers, & tennis players combined. 3 Total US cyclists: 99 million 4 The average cyclist is young & affluent: 5 87% are between the ages of 18 and 44 55% are male; 45% are female 63% are professional 70% are college graduates High discretionary income Average household income of recreational riders is $60,000. Average household income of racers and spectators is $75,000. High brand loyalty and concerned with value & quality 1 Outdoor Foundation, National Bicycle Dealers Association, Census Department, Bicycle Market Research 5 Simmons, MRI, USA Cycling Membership, Bicycling Magazine

7 Sponsorship Packages We have several established sponsorship packages. In addition, new packages can be created and completely customized to fit your goals and needs. Title Sponsor... $50,000 Exclusive sponsorship only one Title Sponsor for the event Naming Rights to Weekend the event will appear as the (Your Business Name) Tour of Somerville Cycling Series Name on Start/Finish line banner on all 3 race days Your business name on riders race numbers for all 3 race days Six business banners placed in prime locations on the race course for all 3 days Full-page, color ad on back cover of the official program book Award presentations for Monday s races with logo on backdrop Thirty announcements over PA system over the 3 race days Logo on all Series posters, flyers, volunteer t-shirts, and website Company information placed in press packets Mentioned in all press releases; one release about your sponsorship Opportunity for product distribution to riders Exhibitor prime location on all 3 race days Prime viewing in VIP tent for 20 people on Monday More Benefits... The riders are the main focal point for the spectators and photographers for the duration of the race. The logo of the Title Sponsor will be printed on the race numbers placed on rider uniforms and on the awards ceremonies backdrop which is used in all photographs of the race winners, ensuring maximum media exposure.

8 Sponsorship Packages (continued) Presenting Sponsor... $25,000 The event will appear as the Tour of Somerville Cycling Series presented by (your business name) Five business banners that you provide placed in prime locations on the race course for all 3 days Full-page, color ad on inside back cover of the official program book Twenty announcements over PA system over all 3 race days Logo on all Series posters, flyers, volunteer t-shirts, and website Company information placed in press packets Mentioned in all press releases Opportunity for product distribution to riders Exhibitor prime location on all 3 race days Prime viewing in VIP tent for 12 people on Monday Signature Sponsor... $10,000 Three business banners that you provide placed on the race course for all 3 days Full-page ad (black and white) inside the program book Ten announcements over PA system over all 3 race days Opportunity for product distribution to riders Logo on TOS website and flyers Mentioned in all press releases Exhibitor prime location on Monday Prime viewing in VIP tent for 6 people on Monday More Benefits... Exhibitors receive an efficient, cost-effective method of initiating oneon-one contact with the consumer. Thousands of spectators walk the race course. Banners are displayed prominently along the race course fencing, lining the most photographed areas of the race.

9 Sponsorship Packages (continued) Kids Pavilion Title Sponsor... $7,500 Monday s Tour of Somerville is a family event, making the Kids Pavilion one of the most popular stops on the race course. Filled with a petting zoo, pony rides, and inflatables, there is never a dull moment by the old Courthouse. Your company s name will be used in the title of the attraction, which means that your company will be promoted through advertisements, the website, press releases, the program book, and announcements over the PA system during the event. This sponsorship can be customized to include your ideas, such as having volunteers wear your shirts or providing a new activity that ties in with your company. Pace Car Sponsor... $5,000 Showcase your car as Monday s pace car Place your business magnetic signs on pace car Two business banners that you provide placed on Saturday s and Monday s race course Half-page ad (black and white) in the program book Five announcements over PA system over all 3 race days Logo on TOS website and flyers Mentioned in all press releases Exhibitor prime location on Monday Sports and Music Festival Title Sponsor... $2,500 The Sports and Music Festival is a cornerstone of Monday s entertainment and a popular destination for youth. The festival offers sports demonstrations and live alternative music from local bands. Your company s name will be used in the title of the attraction in advertisements, announcements over the PA system, press releases, the website, and the program book.

10 Contact Us Sponsorship packages and marketing opportunities may be developed and specifically designed to meet your needs. Be sure to work with us and secure a package that will help you achieve your corporate goals. For more information, please contact: Lisa Yates Arts on Division P.O. Box 220 Somerville, NJ [email protected] Visit our website at: Thank you for your consideration and support!