REASONS TO PARTICIPATE

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1 NCCB 2017 ABA NATIONAL CONFERENCE FOR COMMUNITY BANKERS FEBRUARY 19 22, 2017 JW MARRIOTT ORLANDO, GRANDE LAKES ORLANDO, FLORIDA EXHIBITOR AND SPONSORSHIP PROSPECTUS

2 REASONS TO PARTICIPATE 1. Deal directly with bank decision-makers. 2. Showcase products, services and thought leadership to your target market. 3. Enhance company visibility with the audience that matters. 4. Develop new, high-quality leads and important contacts. 5. Learn about emerging issues that could affect banks product needs. You Won t Find a Better Bank Decision-Maker Audience Anywhere! Again and again, this highly qualified audience of community bank CEOs, chairmen, presidents and senior management has told us that they choose the ABA National Conference for Community Bankers for its unique learning opportunities including the opportunity to learn directly from our conference exhibitors and sponsors about the products, services and solutions they offer. The ABA National Conference for Community Bankers is one of the best community banker events to exhibit at! The conference is well organized and year, after year, the attendance is strong. Inside and out The 2017 ABA National Conference for Community Bankers will attract more than 1,100 banking industry attendees, including more than 500 community bank CEOs and decision-makers! Venue A Resort Oasis in Orlando Overlooking hundreds of acres of lakes and waterways, the JW Marriott Orlando, Grande Lakes allows guests to experience Florida in all of its natural splendor. Enter a world where supreme elegance combines with spectacular service, providing you with an unforgettable experience. of the expo we have many opportunities to build Bankers Tell Us Exhibit Hall Time is Quality Time relationships, meet with key Last year, 100 percent of exhibitors responding to our post-conference survey said the conference met their objectives for attending. Survey responses also indicated that the conference program provided the right amount of exhibit hall time for browsing booths and talking with exhibitors. targets and reconnect with existing clients. Janine Y. Kasper Strategic Business Partner Manager Q Attendee Profile 11% 25% 27% More than64% Less than Chairman/President/CEO $250 Million $1 Billion 25% 64% Chairman/ President/ CEO More than $500M $ Senior Management 25% Director Senior Management 2016 Attendee Bank Asset Sizes Director 11% $250M $ Less than 17% $500M $1 Billion 32% $250M $499M 2016 ABA NATIONAL CONFERENCE FOR COMMUNITY BANKERS aba.com/nccb

3 As the leading secondary market for agricultural credit, a majority of our customers are community banks. The ABA Community Bankers Conference is one of the few conferences that not only gives us access to that market, but allows us to directly engage the decision-makers within those banks. Our sponsorship of the conference has paid dividends in terms of the number of new relationships we have forged from it. Patrick Kerrigan Director Business Development Farmer Mac Event Sponsorship Opportunities and Benefits In addition to exhibiting at this year s National Conference for Community Bankers, you can take advantage of sponsorship opportunities. Event sponsorship gives your company greater visibility and name recognition, and differentiates you from your competition. It s the most effective way to make an impact while entertaining your established clients and new prospects. Sponsors receive benefits based on their level of investment. We would be happy to work with you to tailor a sponsorship plan that meets your business objectives. Our Sponsorship Opportunities brochure, which describes all of the sponsorships available, is the best place to start your planning. Call or today for more information and the full list of sponsorships. Krista Donlon, Vice President, Business Development & Industry Provider Relations, or kdonlon@aba.com Exhibit Hall Turnout is Built into the Program We carefully design the conference schedule to foster maximum interaction among bankers, exhibitors and sponsors. Exhibit hall hours are specifically scheduled to avoid conflict with all other conference events to allow bankers to visit and give you their full attention. The exhibit hall is also the venue for nearly all conference networking events breakfasts, refreshment breaks, receptions, lunch, even contests ensuring maximum exposure for your company s products and services. Sponsorship packages are available for companies hosting conference networking events in the exhibit hall. For more information, contact Krista Donlon, Vice President, at or kdonlon@aba.com to request more information Conference Exhibit Hall Booth Fees* ABA Service Members...$4,295 Nonmembers...$6,200 *Exhibitors receive two complimentary exhibitor registrations per booth. All additional registrations will be at the full conference rate.

4 Sponsorship at the ABA National Conference for Community Bankers gives your company enhanced visibility, brand recognition, and differentiates you from your competition. It s the most effective way to make an impact. Sponsorship benefits, such as complimentary registrations, are based on the level of your sponsorship investment. The following list contains a range of excellent opportunities to stand out and communicate your message. SUGGESTED SPONSORSHIP OPPORTUNITIES INVESTMENT Innovation Showcase (90 seconds product pitch) $4,000 per company Ice Cream Break in the Foyer $5,000 Golf Tournament: Closest to the Pin $6,000 Continental Breakfast $10,500 Coffee Break in the Exhibit Hall $10,500 Desserts in the Exhibit Hall $10,500 Industry Provider Showcase Breakfast $12,500 (offers you 45 minute venue to speak on topic of your choice) Peer Exchange Roundtable Discussions $15,000 SPARK! Session $15,000 Welcome Refreshments $15,000 Reception in the Exhibit Hall $16,500 per company Lunch with Exhibitors $17,000 Industry Provider Showcase Lunches $18,500 (offers you 45 minute venue to speak on topic of your choice) VIP Leadership Dinner (invite only) $20,000 Golf Tournament $32,000 Welcome Reception $130,000 MISCELLANEOUS Room Drops $5,000 + item + delivery Charging Station (tabletop cling is your artwork) $6,500 each Luggage Tags Umbrellas USB Drives Water bottles $7,000 + item Meeting Space Wi-Fi (your company name will be the password) $12,500 Lanyards $13,000 + item Massage Station $13,500 Social Media Headshot Studio $15,000 Event Spotlight - - Welcome Newsletter (back cover ad) $15,000 Conference Totebags $15,000 + item Hotel Key Cards $15,000 + item Conference Registration $18,500 includes prime booth space Networking Lounge in the Marketplace $25,000 Book Signing TBD ADVERTISEMENTS Mobile app overall sponsor (tab on the app) $25,000 Mobile app promoted posts $2,500 Panel advertisement (placed in the foyer, color, 8 ft x 3 ft) $2,500 Window Clings TBD Full-page, color ad in program $2,500 Inside front or inside back cover $5,000 Back Cover $7,500 Infomercial $6,500 / $8,500 non-exhibitor * All logo d items must be incompliant with ABA graphic standards.

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