Sponsorship and Marketing Guide

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1 Sponsorship and Marketing Guide Contact: Nann S. Philips, CMP, CMM Business Development and Exhibits Director DallasHR and The HRSouthwest Conference 4100 Spring Valley Road, Suite 300 Dallas, TX Office x 22 Fax Updated December 2012

2 About DallasHR The Dallas Human Resource Management Association, Inc. (DallasHR) is a not-for-profit organization with an association membership of nearly 2,000 Human Resource professionals*. Formed in 1939, DallasHR became a local Society for Human Resource Management (SHRM) affiliate in 1964 chapter #061. Since that affiliation, DallasHR has been recognized annually by SHRM as one of the top chapters in the U.S. and has been the recipient of three prestigious Pinnacle Awards. The organization shares SHRM s vision to support the HR professional and advance the HR profession. Toward that vision, we are dedicated to becoming a stronger business partner and community resource through our involvement with local business associations and community organizations. Connect with us at dallashr.org/linkedin *December 2012 membership audit Our Mission DallasHR supports the HR practitioner, advances the profession, champions HR causes and supports the business community by providing subject-matter expertise, current information and educational offerings. DallasHR was formed to foster the professional development of the membership, to be a forum for the exchange of ideas, and to provide leadership for human resource concerns. The Association provides a wide variety of resources to enhance the professionalism, competence and knowledge of its members. The HRSouthwest Conference DallasHR s annual meeting, The HRSouthwest Conference, is the premier educational event of the year, has been designated the Official State of Texas SHRM Conference, and is the largest regional gathering of HR professionals in the country where top industry leaders present more than 100 educational sessions on HR topics. The Conference also offers networking opportunities and exposure to the newest HR products, techniques and services. DallasHR Sponsorship and Marketing Guide Page 1 of 8

3 About Our Members 1,976 total members as of Dec % Professional members 22% Associate, Student, Lifetime, Honorary, or Other members 95% based in Dallas-Fort Worth area AT LEFT: 2012 DallasHR President Bruce Waller with 2012 HR Executive of the Year Award nominees, Ursula Averitt of Dymatize Nutrition, Julie Hoagland of DavitaRx, Kate Lengyel of Securus Technologies, Sandra McLean of Parker University. Not pictured - Lucy Dominguez of T.G.I. Friday's International By # of Employees % Unreported 23% Less than % % % % % By Job Function HR Generalist 42% Other 33% Employment/Recruitment 8% Benefits 5% Employee Relations 5% Compensation & Benefits 2% Organizational Dev 2% Training & Development 2% Compensation 1% H.R.I.S. 1% EEO/Affirmative Action <1% Health/Safety/Security <1% Labor Relations <1% Personnel Research <1% By Job Title Manager 24% Director 19% Other 14% Generalist 9% Vice President 9% Consultant 5% President 4% Specialist 4% Administrator 3% Coordinator 3% Legal Counsel 2% Representative/Advisor 2% Assistant Director 1% Assistant VP 1% Supervisor 1% Professor or Asst. Professor <1% Become a Member An Associate Member is an individual that does not meet either the Professional or General categories, but has a bona fide interest in the human resource profession (such as an HR consultant or provider of solutions or services to the HR industry). Associate Members are dues-paying members, have full voting rights and may not hold elected office. Associate Members qualify for member-only discounts related to meeting registrations, sponsorships, marketing and advertising opportunities. To apply for Membership, please contact or (214) DallasHR Sponsorship and Marketing Guide Page 2 of 8

4 Strategic Partnerships Support the HR profession, build your brand and create lasting connections by becoming a DallasHR Strategic Partner. These 12-month marketing plans include a full suite of benefits and recognition levels to elevate your message and keep your company top of mind with nearly 2,000 members. DallasHR membership is required to take advantage of these premier packages. Diamond Strategic Partner $9,000 Recognition on the home page of the DallasHR web site (logo and link to company website) Two advertisements in the DallasHR electronic, bi-monthly newsletter Two blasts sent to all DallasHR members on your behalf One-time use of the DallasHR membership mailing list Logo posted in all DallasHR new member welcome letters Sponsor of two monthly luncheon meetings Vendor table at two monthly meetings Ruby Strategic Partner $6,000 Recognition on DallasHR website (logo only) One advertisement in the DallasHR electronic, bi-monthly newsletter One blast sent to all DallasHR members on your behalf Logo posted in all DallasHR new member welcome letters Sponsor of one monthly luncheon meeting Vendor table at two monthly meetings Sapphire Strategic Partner $4,000 One advertisement in the DallasHR electronic, bi-monthly newsletter Company name listed in all DallasHR new member welcome letters Vendor table at two monthly luncheon meetings Emerald Strategic Partner $2,000 Company name listed in all DallasHR new member welcome letters Vendor table at two monthly luncheon meetings DallasHR Sponsorship and Marketing Guide Page 3 of 8

5 Sponsorship Opportunities Monthly Meeting Sponsor (Exclusive! Only one sponsor per meeting) $1,900 member $2,300 non-member Meetings are held at a hotel or facility in the Dallas area on the second Tuesday of every month excluding July and October. Registration and networking starts at 11:00 am and the luncheon and program starts at 11:30 am. The program concludes by 1:15 pm. Professional guest speakers provide educational content. The monthly luncheon typically has guests each month. Upcoming dates, locations and topics available at dallashr.org/monthlymeeting. Personal introduction by the Chapter President (65 words or less company bio needed) 4 complimentary guests with reserved seats 6-foot table setup in a prime location at the meeting registration area for brochures, etc. Distribution of marketing information or gift placed in each attendees chair Company logo and link company website on the meeting information page of dallashr.org Optional 35% discount on blast, single-issue newsletter ad or 30-day website ad Vendor Table (limited availability based on venue) $500 member $750 non-member 2 complimentary guests with reserved seating 6-foot table setup in a prime location at the meeting registration area for brochures, etc. Networking Events (Exclusive! Only one sponsor per event) $250 member $400 non-member Quarterly evening events provide an opportunity for new members to make in-person connections with other members, chapter leadership, and DallasHR staff. Hosted at popular dining, entertainment and sports venues throughout the D/FW area, events are often preceded by brief orientation on How to Make the Most of Your Membership and attended by members. Sponsor benefits include: Recognition in member newsletter, on event page of DallasHR.org and onsite (deadlines apply) Opportunity to distribute marketing material at the event Custom Sponsorship Development Have a unique idea or special targeted message to deliver? We will work with you to build a tailored solution to meet your marketing goals. Contact the Business Development and Exhibits Director to start your special project today. DallasHR Sponsorship and Marketing Guide Page 4 of 8

6 Marketing and Advertising DallasHR e-newsletter Advertisements Bi-monthly (every other month) electronic newsletter delivered digitally to the DallasHR member community. Features include Leadership Buzz, Thought Leaders, Event Information, Committee News, Employment Law Updates and more. Four advertising positions available in each issue: Banner 420 px wide x 100 px high 1 position per issue, below the first article 1 issue $500 3 issues $1275 (save 15% per issue) 6 issues $2250 (save 25% per issue) Tiles 180 px wide x 100 px wide 3 positions per issue in right-hand column 1 issue $300 3 issues $1020 (save 15% per issue) 6 issues $1350 (save 25% per issue) Rates are for consecutive issues. DallasHR members save an additional 10% DallasHR.org Website Advertisements DallasHR.org is the main portal for members and nonmembers to learn more about the organization, search for professional development opportunities, manage their membership and connect with other members. Receiving more than 4,600 unique visitors each month (more than 45,000 page views), the redesigned and re-launched website provides a wealth of information and resources for a global audience of human resource professionals. Rates are run of site for consecutive months. DallasHR members save an additional 10% Position px wide x 195 px high First (top) position on right hand side 1 month $300 3 months $765 (save 15%) 6 months $1,440 (save 20%) 12 months $2,700 (save 25%) Positions 2 and px wide x 120 px high Second and third positions on right hand side 1 month $225 3 months $575 (save 15%) 6 months $1,080 (save 20%) 12 months $2,025 (save 25%) DallasHR Sponsorship and Marketing Guide Page 5 of 8

7 Marketing and Advertising (continued) DallasHR Blast $1,200 member $1,400 nonmember Need to send an invitation for an event or program? Have a special offer to promote? DallasHR will send a sponsored message to all members on your behalf. will be sent from a DallasHR account in a DallasHR-branded template exclusively for sponsored messages. Paid Advertisement will be included in the subject line. Message must be in HTML format; no attachments are permitted, pre-approval is required. 25% discount with three or more messages within a 12-month period (must be purchased in advance to receive discount, discount is not retroactive). The HR Marketplace.com A robust interactive directory for HR decision-makers to search, find and communicate with solution and service providers. From simple directory listings to year-round banner advertising campaigns, The HR Marketplace provides an advertising and branding solution for any company wanting to connect with HR professionals actively seeking your services. To participate in The HR Marketplace, please contact DallasHR s media partner at or DallasHR Membership Mailing List Rental $1,000 member $1,200 nonmember For those special marketing efforts when an just won t do, the DallasHR membership list rental enables you to send a pre-approved postcard, letter, brochure or other marketing material by postal mail to all current members. DallasHR will provide the membership list to your preferred mail house for one-time use. Frequency discounts available. Donate a Door Prize $25 minimum value Giveaways and door prizes are featured at DallasHR monthly meetings, new member orientations and happy hours throughout the year. Donating companies receive recognition onsite and in an upcoming DallasHR Newsletter. Please contact for details. DallasHR Sponsorship and Marketing Guide Page 6 of 8

8 The HRSouthwest Conference The HRSouthwest Conference (HRSWC) is the largest regional human resources conference in the United States and the Official State of Texas SHRM Conference. For human resource professionals who wish to keep current on industry trends, professional certification and networking, HRSWC is the premier regional HR event in the country, attracting delegates, 200+ sponsors and exhibitors and 100+ industry-leading speakers every year. Learn more at Future Conference Dates: October 20-23, 2013 Fort Worth, Texas October 5-8, 2014 Fort Worth, Texas More than 1,600 human resource professionals in attendance annually Attendees represent 36 states and five other countries 87% are from Texas; 68% are from the Dallas/Fort Worth Metroplex 73% of attendees are either responsible for or recommend purchasing decisions Audience Profile Title Job Function \Company Size Experience DallasHR Sponsorship and Marketing Guide Page 7 of 8

9 HRSWC Sponsorship Opportunities This information is provided as an overview only. Please refer to the full Sponsor & Exhibitor Prospectus for complete details. By delivering consistent visibility across multiple recognition channels, HRSWC delivers a fully engaged and highly desirable audience unmatched by other industry events. Promotion and recognition including digital, mobile, social, print, interactive and onsite media ensures that your brand connects with HR decision-makers before, during and after The Conference. A wide variety of sponsorship packages build recognition and increase your Conference presence, including: Wi-Fi Daily Conference Sessions Texas Volunteer of the Year Award Lunches and Breaks Silent Auction Conference Pen Conference Evaluations Excellence in Education Scholarships Closing Reception Charging Stations Sponsorships are designed to work within any budget and include a variety of benefits*, such as: Complimentary booth space Complimentary ads and listings on hrsouthwest.com Complimentary listing in printed and digital exhibitor directory Recognition in onsite signage Recognition in marketing materials and communications Complimentary full conference registrations Pre and post Conference attendee lists Recognition in other industry publications VIP Sponsor check-in area at Registration Priority advance booth selection for the following year s Conference First right of renewal for the following year s Conference *Benefits are determined by sponsorship level; not all benefits apply to all levels. HRSWC Exhibitor Opportunities Other conferences have exhibit halls. Only HRSWC brings you the Marketplace. The Marketplace provides an incredible opportunity to engage with HR-decision makers in a dynamic environment. Join more than 200 industry-leading companies to showcase your HR solutions and services, meet new customers and make lasting connections. With exhibitor packages starting at only $1,600, affordable hotel rates and easy accessibility by air or ground, HRSWC is one of the most costeffective tradeshow events in the industry. Participating companies include but are not limited to: Benefits Administration College and University Programs Consulting Services Drug/Alcohol Testing and Treatment EEOC Compliance Employee Assistance Programs Employee Events: Restaurants, Sports, Dining, etc. Employment Agencies Financial Services HRIS Systems and Databases Insurance: Health, Life, Dental, Vision, etc. Legal Services Management/Executive Development Pre-Employment and Employee Testing/ Investigation Retirement Planning Risk Management Security Seminars/Courses/Educational Programs Technological Resources Travel/Airlines/Hotels Wage and Salary Administration Wellness Programs Connect With Us facebook.com/hrsouthwest twitter.com/hrsouthwest hrsouthwest.com/linkedin DallasHR Sponsorship and Marketing Guide Page 8 of 8

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