BILD.de Standard price list, reach packages

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1 BILD.de Standard price list, reach packages Prices and formats 2015 BILD.de is the leading print-based general interest portal and is the online presence of BILD s passionate brand of journalism. The most important and most up-to-date news and entertainment portal offers exciting content around the clock: the latest information, sports reporting, lifestyle reporting, and celebrity news. Innovative design, high usability A modern video portal offering new content daily and a video archive Target group¹ 57% of users are male 66% of users are aged between 20 and 49 42% have a high level of education 62% have a net household income of 2,000 or more Specials Make use of many special formats in your advertising campaign: Bundesliga on BILD: attractive concepts to accompany the highlights of the football Bundesliga Motion picture on BILD: numerous in-house formats with large reach incl. innovative placements Cross media on BILD: reach our users at every point of contact whether mobile, desktop, tablet or smart TV with cross media management and comprehensive packages Advertising formats Heading Rotation ROS view* Standard advertising formats Footer bar 8 Super banner Skyscraper Sitebar Medium rectangle Catalogue ad Medium rectangle Ad bundle Wallpaper Layer Banderole ad Push down ad Half-page ad Pop up Pop under Expandable ads Tandem ads Triple ads Special advertising formats Individual price plus 15 Individual price plus 15 Individual price less 20% tandem discount Individual price less 30% triple discount XXL content bar Fireplace Interstitial/video cube Billboard; FP/WP extra long or with XXL skyscraper Catalogue Ad Billboard Film Strip Ad Sightloader Skyscraper Floor Ad Surcharges Quantitative targeting * ROS view Advertising packages Time, region, frequency capping, etc. - no surcharge On average 75% of the advertising medium is seen for at least 10 seconds 90 (billboard only) Advertising formats 500,000 AIs 1 million AIs 1.5 million AIs Set prices are equal to 40% discount 50% discount 60% discount Super banner 9,000 15,000 18,000 Skyscraper 9,000 15,000 18,000 Medium rectangle 12,000 20,000 24,000 Wallpaper 19,500 32,500 39,000 Billboard 24,000 40,000 48,000 Fireplace 24,000 40,000 48,000 Ad bundle 9,000 15,000 18, Source: AGOF internet facts , reach based on: 10+ years, individual month; structural data: AGOF internet facts , based on ø-month, Online- WNK from 14 years (55.48 million) 2. Source: IVW May 2015

2 BILD.de Homepage and Branding & Performance Home Page Advertising format Mon Fri (from 10:00am) Daily price Sat Sun (from 10:00am) Daily price Guaranteed AIs/day 7,000,000 5,000,000 XXL Content Bar 3 50,000 40,000 Premium content bar ,000 50,000 Medium rectangle 3 40,000 30,000 Flying Rectangle 50,000 40,000 Catalogue ad medium rectangle 54,000 40,000 BILD.de s home page is an online beacon for your advertising campaign. It offers everything that makes BILD.de unique: fast, exclusive, passionate BILD journalism, high levels of attention and a way to achieve reach rapidly. Home page Home page with turbocharged visitor numbers: 6.88 million unique users 1 A broad variety of special formats and innovative presentation opportunities Attractive set prices and CPM A-teaser (5 million guaranteed AIs) ,000 70,000 A-teaser + wallpaper or billboard 4 120, ,000 Wallpaper, billboard, fireplace coloured 3 100,000 90,000 Sitebar 4 100,000 90,000 Wallpaper, billboard, fireplace + various ad combinations, sticky, extra long 4 110, ,000 Push down ad / side kick ad / slider ad / portrait ad / curtain ad / video cube 4 110, ,000 Takeover with content overlaid layer (excl. navigation & logo); double dynamic sitebar 5 120, ,000 Takeover with content overlaid layer (incl. navigation & logo) 5 150, ,000 Branding & Performance Performance s can only be booked in direct combination with a Home Page or Home Page 2 placement. The customer and campaign must remain the same. Delivery depending on availability in the advertising media set (SB, Sky, MR). Optimisation of the campaign according to advertising medium, click rate and category. Price performance extension title rotation s S M L Advertising format Advertising format set Advertising format set Advertising format set Place ment CPM AIs Special discount price ROS 30 2 million 70% 18,000 ROS 30 4 million 75% 30,000 ROS 30 6 million 80% 36,000 1 Source: AGOF internet facts , reach based on: 10+ years, individual month 2 Source: IVW May Standard advertising format: must be submitted three days before the campaign goes live 4 Special advertising format: must be submitted five days before the campaign goes live, 10 sec. display time, not in combination with layer bookings, no FC 5 Advertising media on request. Must be submitted to ASMI as a scribble seven to ten days before campaign goes live. Delivery of advertising media five days before deadline. 6. Published twice weekly If there is a risk of missing delivery targets, ASMI reserves the right to use inventory from a related channel in the advertising period and/or from ROS.

3 BILD.de Homepage2 and Branding & Performance Home Page 2 Advertising format (without integration into the Home Page sport block) Mon Fri (from 10:00am) Daily price Guaranteed AIs/day 3,000,000 Medium rectangle 3 /medium rectangle & layer 4 20,000 Catalogue ad medium rectangle 26,000 Catalogue ad billboard 46,000 Pushdown ad/side kick ad/supreme ad/slider ad 4 50,000 Takeover with content overlaid layer, without navigation & logo 5 /double sitebar 60,000 Takeover with content overlaid layer, without navigation & logo 5 80,000 The Home Page 2 package represents a real alternative to the Home Page by bundling the strong reach of the Home Page, Channel Home Pages, the News Channel and the regional article pages to create a Home Page 2 on BILD.de. Home Page 2 An attractive alternative to Home Page placements Depending on availability, includes Channel Home Pages with sub channels, the whole News & Politics Channel and the regional article pages. NEW: The Home Page sport block inventory is now part of the Home Page 2. Billboard, sitebar, fireplace and wallpaper are delivered as soon as the user scrolls into the section. That means only visible AIs in this position are paid for and delivered. Net reach: million unique users 1 Branding & Performance Performance s can only be booked in direct combination with a Home Page or Home Page 2 placement. The customer and campaign must remain the same. Delivery depending on availability in the advertising media set (SB, Sky, MR). Optimisation of the campaign according to advertising medium, click rate and category. Advertising format (with integration into the Home Page sport block) Guaranteed AIs/day 3,500,000 Billboard/sitebar/ fireplace/coloured wallpaper 3 45,000 Wallpaper, billboard, fireplace + various ad combinations, sticky, extra long 4 * * excl. Home Page for layers Home Page 2 Advertising format (without integration into the Home Page sport block) 50,000 Sat Sun (from 10:00am) Daily price Guaranteed AIs/day 2,000,000 Medium rectangle 3 /medium rectangle & layer 4 15,000 Catalogue ad medium rectangle 19,000 Catalogue ad billboard 34,000 Pushdown ad/side kick ad/supreme ad/slider ad 4 40,000 Takeover with content overlaid layer, without navigation & logo 5 /double sitebar 50,000 Takeover with content overlaid layer, without navigation & logo 5 70,000 Advertising format (with integration into the Home Page sport block) Guaranteed AIs/day 2,500,000 Billboard/sitebar/fireplace/coloured wallpaper 3 35,000 Wallpaper, billboard, fireplace + various ad combinations, sticky, extra long 4 * Price performance extension title rotation s Advertising format Advertising S format set Advertising M format set Advertising L format set 40,000 Place ment CPM AIs Special discount price ROS 30 2 million 70% 18,000 ROS 30 4 million 75% 30,000 ROS 30 6 million 80% 36,000 1 Source: AGOF internet facts , reach based on: 10+ years, individual month 2 Source: IVW May Standard advertising format: must be submitted three days before the campaign goes live 4 Special advertising format: must be submitted five days before the campaign goes live 5 Advertising media on request. Must be submitted to ASMI as a scribble seven to ten days before the campaign goes live. Delivery of advertising media five days before deadline. If there is a risk of missing delivery targets, ASMI reserves the right to use inventory from a related channel in the advertising period and/or from ROS.

4 BILD.de Set prices, channels The channels bundle the journalistic competencies of Europe s biggest media brand. The very latest news updated daily, videos in related topic channels and 12 regional portals. Facts Successful multimedia storytelling approach: channels from Bild.de are faster, more exclusive, more passionate. The latest daily topics from BILD, selected journal topics from BamS. Diverse additional content created exclusively by the online editorial team. Germany s biggest sports editorial team: Bild.de Bundesliga: 4.42 million UUs. 1 Bild.de Sport : 5.77 million Uus. 1 Fast-paced entertainment: 6.29 million UUs. 1 Unbeatable videos: 2.87 million UUs. 1 Advertising formats/day (from 10:00 am) Bundesliga* Sports Entertainment Money Lifestyle (incl. travel) Advice Digital (incl. games) Guaranteed AIs/day 700,000 1,100,000 1,000, , , , ,000 75,000 Medium rectangle 3 7,000 11,000 10,000 2,250 2,250 1,500 1,500 1,125 Catalogue ad medium rectangle 8,400 13,200 12,000 2,550 2,550 1,700 1,700 1,275 Sitebar/exp. skyscraper 4 10,500 16,500 15,000 3,300 3,300 2,200 2,200 1,650 Coloured wallpaper 3 10,500 16,500 15,000 3,300 3,300 2,200 2,200 1,650 Wallpaper + various combinations 4 11,900 18,700 17,000 3,750 3,750 2,500 2,500 1,875 Fireplace 3 12,600 19,800 18,000 3,750 3,750 2,500 2,500 1,875 Fireplace + various combinations 4 14,700 23,100 21,000 4,200 4,200 2,800 2,800 2,100 Billboard 4 n/a n/a 18,000 3,750 3,250 2,500 2,500 1,875 Billboard + various combinations 4 n/a n/a 20,000 4,200 4,200 2,800 2,800 2,100 Half page ad 4 10,500 16,500 15,000 n/a n/a n/a n/a n/a Push down ad 4 14,700 23,100 21,000 4,200 4,200 2,800 2,800 2,100 Auto * Excludes the automobile, telecommunications and textile manufacturing industries * Only article pages that are not occupied by Bundesliga sponsors 1 Source: AGOF internet facts ; based on 10+ years, individual month 2 Source: IVW May Standard advertising format: must be submitted three days before the campaign goes live 4 Special advertising format: must be submitted five days before the campaign goes live The weekend is counted as 1 booking day (Saturday and Sunday). If there is a risk of missing delivery targets, ASMI reserves the right to utilise inventory from a related channel in the advertising period and/or from ROS.

5 BILD.de Advertorials and platforms Advertorial and promotional platform prices Advertorial package I Total period Teaser placement on the Home Page, in related sections and rotation 4 weeks 10,000,000 guaranteed AIs price 1 25,000 Plus production costs 2 1,790 Advertorial package II Total period 4 weeks Medium rectangle home (in topic block) 10,000,000 guaranteed AIs Teaser placement on the Home Page, in related sections and rotation 7,000,000 AIs price 1 37,500 Plus production costs 2 1,790 Advertorial package III Total period 4 weeks Medium rectangle home (in topic block) 15,000,000 guaranteed AIs Teaser placement on the Home Page, in related sections and rotation 10,000,000 AIs price 1 50,000 Make use of the appearance and editorial power of one of Germany s best-known media brands to embed your product and achieve your communication goals. Facts advertorial The comprehensive integration of content is especially suited to the presentation of product highlights and market launches for products and services. Our in-house Creative Services Team will handle all the graphic design and creative elements according to your specifications. A broad variety of special formats and innovative presentation opportunities are available. Online platform facts A platform is made up of a number of pages in the look & feel of the partner, integrated into the corporate design of BILD.de. Platforms are made up of a number of images, teasers and articles created in close cooperation with the client. The platform includes a number of articles that offer further information about the product or topic. This provides the user with details and allows them to comprehensively explore the product offering. Plus production costs 2 1,790 Promotional platform package Total period 4 weeks Medium rectangle home (in topic block) 20,000,000 guaranteed AIs Teaser placement on the Home Page, in related sections and rotation 14,000,000 AIs price 1 60,000 Plus production costs 2 5,980 Optional when booking an advertorial or a promotional platform: The client can place wallpaper on the promotional platform or an advertorial production costs are applicable if it is created by ASMI. When booking an advertorial or a promotional platform: Ad bundle/cpm 25/1 million AIs/gross 25,000/special discount: 75%/ net 6, price, minus discount, minus agency fee, excl. VAT 2. Not subject to discount or agency fee, but subject to VAT

6 BILD.de Footerbar BILD.de footerbar The client is located at the end of the article and channel home pages directly above the footer. This horizontal advertising medium features three different teaser images. Gross prices 8 (CPM) or 2 (CPC) Reach: 70 million AIs/month (predicted) Specifications Client provides combined images and text (as a JPG or GIF) taking into account the following image size: Each of the three areas (image+text) is 317x120 px in size. Campaign image: max. 139x118 px Text (max.115 characters incl. heading, spaces and line breaks): Headline: Arial 11 bold, VERSAL/text Arial 12 regular 1. Source: AGOF internet facts ; based on 10+ years, individual month 2. Source: IVW May 2015

7 BILD.de Cross media Key figure (Germany overall, BILD and B.Z.) Reach: million readers (Mon Sat) (ma 2015 Presse I) Paid circulation: 2,219,871 copies (IVW 2014/III Mon Sat) Price and format 621,000* 4/1 tabloid Increased reach and stronger sales using cross media campaigns. The multi-faceted BILD.de-Beilage is included in BILD. This monothematic tabloid is a perfect complement to online advertising campaigns on BILD.de. Adverts in BILD and BILD am SONNTAG complete your media plan and guarantee sustainable, cross media attention for your campaign. Facts Ideal for cross media campaigns with the aim of increasing sales. Tried-and-tested products such as the Volks-Produkt and Aktion für Deutschland produce high levels of attention. Individual concepts for special communication measures. Positive image transfer thanks to the credibility and competence of BILD.de and BILD.

8 BILD.de Newsletter Successful advertising delivered directly to the customer from the trusted sender BILD.de. Facts: stand-alone newsletter 100% customer newsletter content Highlighted as an advertisement BILD.de logo is integrated Sender of the content is BILD.de, link to customer website Sent in consultation with the editorial team HTML newsletter created by the customer Banner advertising The short text offers special added value for your advertising message. BILD text teaser BILD text teasers can be given different weightings through the use of different colours and sizes. The short text offers special added value for your advertising message. Reporting Recipients: gross/net Opens: gross/net Clicks Bounces Format Files should be delivered as html, jpg or gif files. One text template is required for multi-part delivery. Subject line should be provided. Tracking links can be integrated. Standard newsletter Newsletter (delivery) Type Recipients Format (pixels) Set price* per delivery Bundesliga (Sundays) Editorial 90,000 Banner 1/2: 468 x 60 px 900,00 Sport news (daily) Editorial 25,000 Banner 1/2: 468 x 60 px 250,00 Tips of the week (Thursdays) Promotional 350,000 Special newsletter Teaser 1 2 : 324 x 319 px Teaser 2 2 : 281 x 229 px Newsletter (delivery) Recipients Set price* per delivery Stand-alone newsletter(by agreement) 360,000 10, , Set price per occupation (subject to agency fee) 2 Number of characters incl. spaces: Teaser 1: headline: 25; sub-line: 40; text: 340; Teaser 2: headline: 30; text: 240; images in jpg format only, max. 10 KB