Media data Reuters.de

Transcription

1 Media data Reuters.de

2 iq digital Portfolio Quality coverage both online and mobile General News Editorial special interest Community Vertical theme networks Online: 16,22 Mio. UU; AGOF if Mobile: 4,58 Mio. UU; AGOF mf 2014-III 2

3 Reuters.de media data Contents Positioning of Site Target group Advertising options Display Video Targeting solutions Advertising impact tool Rate card Contacts 3

4 Reuters.de News for decision makers straight from the source Reuters.de is the German-language website of the biggest international multimedia news agency Reuters.de provides a fast, reliable and objective overview of all the latest and relevant news from the financial markets and the fields of politics and current affairs from around the globe Reuters.de the information business decision-makers need to act rapidly and successfully in the market 4

5 Reuters.de Your direct access to the business target group PIs Visits Unique User 283,000 Sources: PIs and Visits: IVW January 2015; unique user: AGOF internet facts

6 Reuters.de The leader among decision-makers interested in financial topics Decision-makers in companies 190 Reuters.de SPIEGEL ONLINE FAZ.NET n-tv.de ZEIT ONLINE Welt.de Süddeutsche.de stern.de FOCUS Online N24.de Certainly plan to buy* investment products, shares, securities, fund units 180 *within the next 12 months; Source: AGOF internet facts

8 Reuters.de users are mostly male, intellectual and have high incomes Gender female 20 male Age years years years 50 years and above HH Net Income EUR EUR Source: AGOF internet facts ; Composition index = Share of the target group in the respective user base relative to the population. Innovators* = FSLAB: independant professions, self-employed, managment executives, senior civil servants 8

9 Reuters.de users Particularly interested in technology and financial topics Interests (composition index)* Computer software Fee-based music/films Computer hardware Movies on DVD, Blurays Broadband internet Purchase/Hire plans (composition index)* Rental cars Investments DVD-player/recorder Sporting goods Telecommunications products Source: AGOF internet facts ; *Composition index = share of the target group in the respective user base relative to the total population; Interests = Am (very) interested, purchase plans = Certainly/ perhaps plan to buy during next 12 months 9

10 High quality target groups for your products that search for information online* Finance- and insurance products Affinity Index Funds, shares, securities, financial investments 163 Credits 147 Health insurances 205 Life and pension insurances** Other insurances*** Computer + technics Computer hardware or equipment Computersoftware excl. games DSL or other broadband internet access Triple Play 169 Mobile tariffs Source: AGOF internet facts ; *Searching for information in the internet by means of the composition index = Share of the target group in the respective user base relative to the population. ** Life and pension insurances for private provision *** Other insurances e.g. Car-, Household- or third party liability insurances 10

11 High quality target groups for your products that search for information online* Home cinema + entertainment Affinity Index Digital cameras DVD-player/ -recorder, Bluray-player/ -recorder Movies on DVD, videos, Blurays 175 Home cinema/ surround system Music/ movies from the internet with costs Sports goods and equipment Automotive Car funding Rental Cars Navigation systems New cars Source: AGOF internet facts ; *Searching for information in the internet by means of the composition index = Share of the target group in the respective user base relative to the population. 11

13 The ideal solution for every communication objective Advertising on Reuters.de Coverage Reuters Portal rotation iq network rotation iq channel rotation Image / Size Flashlayer Billboard Banderole Ad Pushdown Ad Homepage- Events Fireplace Introductory- Message Exp. Video Ad Affinity / Image transfer Section booking iq channel rotation iq target Information Microsite Lead generation Lead generation via microsite iq direct response 13

15 Eye-catching and exclusive Homepage placements on Reuters.de The homepage a high profile, highly frequented gateway to Reuters.de and a section with high-level awareness at the time Benefit from this advantages and book an exclusive homepage placement E.g. a Wallpaper (incl. background colour) for 2,500 EUR/ week/ 80,000 AI Price categories/ week: 2,500 EUR (e.g. Wallpaper) 3,300 EUR (e.g. Fireplace) 6,240 EUR (e.g. Homepage Event) All prices effective 09/2014 and plus VAT. Older rate cards are no longer valid. The General Terms and Conditions for Advertisements of the portal operators and/or iq digital media marketing gmbh (viewable at apply. 15

16 Our Billboard a perfect stage for your scene Lots of creative leeway for your product Your Billboard, directly inbetween the editorial content and below the navigation bar This striking format offers lots of creative leeway for your campaign ideas Bookable as a fixed placement on the homepage or in rotation Homepage: Guaranteed AI: 80,000 /Woche Price: 3,300 EUR All prices effective 09/2014 and plus VAT. Older rate cards are no longer valid. The General Terms and Conditions for Advertisements of the portal operators and/or iq digital media marketing gmbh (viewable at apply. 16

17 The Homepage Event XL impressive images Emotions and interaction enthuse users for your product 6,240 EUR/ Week 80,000 AdImpressions All prices effective 09/2014 and plus VAT. Older rate cards are no longer valid. The General Terms and Conditions for Advertisements of the portal operators and/or iq digital media marketing gmbh (viewable at apply. 17

18 Navigation ad Your topics at the heart of the homepage The navigation ad gives you the opportunity to feature different topics directly on the homepage in an especially high-impact format (embedding below the navigation bar) If the user moves the mouse over the topic, a preview window appears, and a click on the mouse opens an additional ad space that pushes the website content downwards Fixed HP position: 6,240 EUR gross/ day Expected: 80,000 AI All prices effective 09/2014 and plus VAT. Older rate cards are no longer valid. The General Terms and Conditions for Advertisements of the portal operators and/or iq digital media marketing gmbh (viewable at apply. 18

19 When size matters The Pushdown Billboard on Reuters.de First-time expansion via mouseover (Billboard expands from 250px hight to 450px hight) Mouseout: the Billboard goes back to the normal size Every other interaction/ expansion after the first one via click Positioned directly below the navigation bar across the full width of the page 19

20 Your advertising message before all other news The Intro-Message - maximise your attention right from the start The Intro-Message appears when users call up Reuters.de, before the Reuters.de homepage turns up (full screen) Users are automatically forwarded to the homepage after 10 seconds A reminder (exclusive wallpaper booking on the homepage incl. background colour) generates even more attention The Intro-Message (800 x 600px, FC=1) is bookable per week for a fixed rate, incl. Wallpaper = 6,240 EUR gross (40,000 AI (Intro) + 80,000 AI (WP)) All prices effective 09/2014 and plus VAT. Older rate cards are no longer valid. The General Terms and Conditions for Advertisements of the portal operators and/or iq digital media marketing gmbh (viewable at apply. 20

21 The Double Sitebar Ad Responsive and screen filling a convincing package The sitebar ad ensures maximum visibility and provides ample leeway for your creative ideas. With the double sitebar ad, you have a presence in both areas to the left and right of the page content. The sticky sitebars remain in the visible area during scrolling, and the size scales automatically to suit the screen/window format. Required flash file: 300x600 px per sitebar Bookable as a one-day fixed position ad on the homepage Expected: 80,000 AIs per week 6,240 EUR gross per day All prices effective 09/2014 and plus VAT. Older rate cards are no longer valid. The General Terms and Conditions for Advertisements of the portal operators and/or iq digital media marketing gmbh (viewable at apply. 21

22 Sticky navigation ad Interaction and branding at all times In the starting position, the sticky navigation ad consists of two skyscrapers and a background image. All three elements remain sticky during scrolling and are therefore always in the reading flow of the user. Interaction with the ad is possible at any time. The preview windows open when the mouse is moved over the navigation elements. On user click, a large branding area covers the content. The sticky navigation ad is particularly suitable for communication of multiple themes or products. Bookable as a fixed-position ad 22

23 Fluid Banner Optimum use of any display size High-impact position above the header Particularly special: your message is always fully visible automatic adaption to the screen size* also ideal for tablets** (precondition: programming in HTML5) the Fluid Banner always adapts to the display format on tablets and retains its functionalities whether in portrait or landscape mode Bookable on a CPM basis and as a time-based volume booking *The creative agency is responsible for the correct realisation and functionality of the advertising content; **Can only be served on desktop versions of the websites, not on mobile sites (MEWs/Web apps) 23

24 A premium placement for your news in media brands that stand for outstanding quality news Communicate your brand and product news with our premium news sites (e.g. with an eye-catching Halfpage Ad) In the iq News-Channel are: FAZ.NET Reuters.de Süddeutsche.de ZEIT ONLINE * Premium AdBundle: consits of Wallpaper, Halfpage Ad, Banderole Ad and optional Sitebar Ad 24

25 Standard advertising on Reuters.de Classical formats, all-purpose Superbanner 728x90 px Skyscraper 120(160, 200)x600 px Wallpaper (free background colour) 800x90 u.160x600 px MPU 300x250 px Banderole Ad 770x250 px Halfpage Ad 770x250 px 25

27 Innovative video ads for more interaction The expandable Video Ad Videos (no length restrictions) are integrated in a MPU by the iq digital 1 A special feature is the option of expanding the video for enhanced viewing pleasure by using the mouse to drag the MPU to the desired size; users who click on the video are forwarded to the landingpage of the client As on TV, videos can be optimised for environments based on timelines, days or target group GRPs 2 The Online-Plus: Decision-maker targeting, proximity to online shops, flexibilty and a selective target group which is almost impossible to reach via classic TV campaigns CPM: 33 EUR gross (Portal rotation) 27

29 Precision communication with your target group iq target Based on the proven, leading technologies of nugg.ad, DoubleClick and many other providers and underpinned by exclusive iq digital optimisations and our data gathered in a broadly based portfolio full of strong brands Systematic targeting based on criteria like sector, department, size of company or position - a unique player in the German advertising market Intelligent integration of your campaign with high-quality booking environments - deep targeting all the way down to the editorial keyword level or based on stock market/ corporate data Wide range of tools and special solutions also for exotic, elite advertising target groups 29

30 First-rate target groups iq target exemplary campaigns Finance for SMEs Company owners and management executives employees in the company Business travel Company owners and management executives Marketing, sales or distribution departments Family van Net HH income > 3, years of age >3 persons in household Internet provider Geotargeting by postcode of offer region Interested in entertainment, cinema etc. Mobile network services Interested in tariffs and telecommunications Keywords: smartphone, iphone, Android etc. Hair colouring Male years of age Interested in haircare 30

32 Analyse the impact of your campaign with our advertising impact tool On its own, the documentation of click rates is not sufficient to measure the success or otherwise of an online campaign The advertising impact tool in the decision-maker and premium portfolio of iq digital provides you with valid information on the relevant success parameters: Likeability of a brand or product Willingness to recommend to others Willingness to purchase Optionally bookable: Technical measurement of the view time of the ads used in a campaign Extension into a crossmedia advertising impact study 32

33 Advertising impact study benefits & prices Ad impact measurement, transparency and optimisation of your campaign success in communicating with our premium target groups Classic test design with test and control group Optional measurement of ad visibility as a further parameter for campaign evaluation Kostenfrei ab Studienart Kosten Kampagnenwert in AE netto Standardisierte Online- Werbewirkungsstudie Standardisierte Online- Werbewirkungsstudie inkl. Messung der Sichtbarkeitsdauer Umfangreiche individualisierte Online-Werbewirkungsstudie inkl. Messung der Sichtbarkeitsdauer Crossmedia-Werbewirkungsstudie High level of standardisation allows short-notice documentation of findings and ensures cost efficiency. Measurement of ad impact via parameters like recall, likeability, willingness to buy etc. Measurement of the crossmedia effects of user and reader targeting in print/online campaigns Crossmedia-Werbewirkungsstudie inkl. Messung der Sichtbarkeitsdauer. All prices plus VAT

35 Reuters.de Rate card You can find our current rate card here 35

37 Please contact us for more information! iq digital media marketing gmbh Kasernenstraße Düsseldorf Telefon Telefax Web Technischer Service Telefon Nielsen 1, 5-7 iq digital media marketing gmbh Brandstwiete 1 (Neuer Dovenhof) Hamburg Telefon Telefax hamburg@iqdigital.de Nielsen 2 iq digital media marketing gmbh Kasernenstraße Düsseldorf Telefon Telefax duesseldorf@iqdigital.de Nielsen 3a iq digital media marketing gmbh Eschersheimer Landstraße Frankfurt Telefon Telefax frankfurt@iqdigital.de Nielsen 3b, 4 iq digital media marketing gmbh Nymphenburger Straße München Telefon Telefax muenchen@iqdigital.de International Sales iq digital media marketing gmbh Kasernenstraße Düsseldorf Telefon Fax international-online@iqm.de Schweiz Top Media Sales GmbH Chamerstrasse ZUG Telefon Telefax walter.vonsiebenthal@topmediasales.ch 37