Integration options on XING Online and mobile Germany Austria Switzerland ( D-A-CH region) Last update: July 2015

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1 Integration options on XING Online and mobile Germany Austria Switzerland ( D-A-CH region) Last update: July

2 Content Integration options on XING Page Standard ad formats and pricing Targeting options on XING XING Display Formats XING Mobile Advertising XING Cooperations Contact details for DE, AT, CH... 08

3 Standard ad formats and pricing Reach your target group on XING Exclusive ad placement: The low level of advertising on XING compared to other websites means that you can generate a lot of interest in your ad campaigns. Professional social media environment: XING only hosts genuine profiles and real CVs from people of legal age. User-generated content on XING is always professional and of high quality. Targeting based on real data: No re-targeting, no behavioral targeting: on XING targeting is based on real data. Display formats on XING Placement Ad format Size in pixels Max. KB CPM** in Appears when users log in Maxi Ad XL (Spot) 800 x kb 100 Appears on the homepage Wallpaper 728 x x x 40 kb Fixed daily rate on request Appears on the homepage Billboard (Spot) 800 x kb Fixed daily rate on request Appears on the homepage Sitebar Ad variabel 100 kb 85 Run of Site or fixed Medium Rectangle 300 x kb 60 (section) / 55 (RoS*) Appears on Log-out Page Maxi-Ad XL (Spot) (other sizes on request) 800 x kb Max. 100/ Fixed daily rate on request Appears in XING s InBox Ad (XING co-branded) 350 x kb 55 (section)/ 50 (RoS*) XING Brand Day Various Various Depending on the format Fixed daily rate on request *RoS (Run of Site): No fixed placement, ads appear in rotation on various pages. **CPM (cost per mille): Price calculated on the basis of showing ads to 1,000 contacts / minimum booking budget: 4,000. 2

4 Targeting options on XING Avoid wastage by targeting on XING Our targeting is based on real data from user profiles. Combine various targeting criteria to reach out to all of your target groups. Manage your online ad campaigns in a targeted manner and reduce divergence loss. Targeting options Gender Male Female Age groups Discipline Administration Analysis & Statistics Consulting Controlling & Planning Costumer Service Enginieering & Technical Finance, Accounting & Controlling Graphic Design & Architecture HR Health, Medical & Social IT & Software Development Law Management & Corporate Development Marketing & Advertising PR & Jornalism Process Planning & QA Product Management Production & Manufacturing Project Management Purchasing, Materials Management & Logistik Sales & Commerce Teaching, R & D Career lever Student Young Professional Professionals Executives Entrepreneur Freelancer Jobseeker Passive job seekers Industry Banking & Insurance Construction Consulting Services Trade Academia Industry IT Media Medicine & pharmaceuticals Civil service Manufacturing Travel Telecommunication Automobile = Student / graduate = Entry-level employee with 3 to 5 years of experience = Employee with at least 5 years of career experience = Manager / Supervisor / Group head = Self-employed / Director = Freelancer = Currently seeking employment = Not looking for a job but open to offers Region by city and state (you are free to determine these) Job title* Size of company IT decision-maker Sole proprietorship Marketing decision-maker 1-10 employees Business decision-maker employees Financial expert employees Sales manager employees Student (Economics, IT, Engineering) Human Resources Engineer Purchaser Accounting Controller Architect Swiss Mover 501-1,000 employees 1,001-5,000 employees 5,001-10,000 employees >10,001 employees *individual clusters available on request (minimum member potential applies) 3

5 XING Display Formats Display formats in an attractive environment On XING users only see not more than two display formats per page impression to ensure that your ads enjoy higher impact levels. Take advantage of our top-quality branding formats to showcase your brands. Maxi ad Appears when users log in/log out Medium Rectangle Run of Site or fixed placement Billboard Appears on the homepage Inbox-Ad Appears in XING s, cobranded Wallpaper Appears on the homepage 4

6 Mobile XING Mobile Advertising Mobile advertising in the iphone & Android apps Prices in Mobile advertising in the iphone & Android apps Ad types Section (CPM) Run of Site (CPM) Smartphone Mobile Content Ad (mobile web + in-app) (also possible with device interaction: + 25 CPM fee) 6: : :

7 XING Cooperations A personalised concept Cross Digital display ad Exclusive marketing channels Landing page including XING cobranding Display ad: Maxi ad Billboard Mobile Marketing channels: Stand Alone Mailing XXL graphics Homepage teaser Landing page: Customisable Cross Digital Cobranded What you get We ll work with you to come up with your very own special offer with an exclusive USP for XING members Access to exclusive communication channels A direct way to reach out to and get in touch with XING basic and Premium users Just a few partners are selected each year Cross Digital (online and mobile) Complete with accompanying market research (from 5 mill. AIs) 6

8 XING Cooperations Checklist for your successful special offer Mission-compliant Smart Successful Special Cobranding Budget Your offer is in line with the XING mission Your offer is smart (e.g. saves time and/or money). Your offer helps XING users to shape their everyday work and/or business more successfully. Your offer is special and can be considered EXCLUSIVE to Premium members. Your offer is communicated using XING cobranding to highlight your offer and its high quality. You have a budget of at least 50,000 available. References 7

9 Contact Do you want to successfully advertise to specific target groups? Do you want to provide XING members with a special offer? If so, then you ve come to the right place! We d be happy to advise you on the display advertising and partnerships. Display Advertising Germany All advertising options are available from our exclusive marketer. sales_xing@tomorrow-focus.de Phone: +49 (40) Austria Customers in Austria should contact Goldbach Audience Austria GmbH. sales@goldbachaudience.at Phone: +43 (0) Switzerland Customers in Switzerland should contact Goldbach Audience (Switzerland) AG. pm.ch@goldbachaudience.ch Phone: +41 (0) XING Cooperations XING Advertising-Team werben@xing.com Phone: +49 (0)

10 XING demographics Online and mobile Germany Austria Switzerland ( D-A-CH region) Last update: July

11 Contents XING demographics Page General traffic data 02 Career, industry distribution 03 Age distribution & affinities. 04 XING mobile general traffic data 05 Contact details for DE, AT, CH... 06

12 XING user demographics XING gives you access to an appealing target group: According to AGOF, XING has a high range among business professionals**: 2.2 million unique users (total unique users: 5.23 million) XING also tops the IVW's business site list with million* page impressions - more than the main leading business sites combined On XING you can reach out to affluent multipliers and decision-makers: Almost a third of our members holds managerial positions General traffic data (monthly) Page Impressions Visits Unique User/Visitor Germany mill.* 26.9 mill.* 5.64 mill.* Austria 2.6 mill.* 0.91 mill.* 0.31 mill.* Schwitzerland 10.9 mill mill mill. Number of members: 9.00 million members in the D-A-CH region Of which Total Paying members male female Total in D-A-CH 9.00 mill. 855,000 61% 39% Germany 7.27 mill. 740,000 62% 38% Austria 0.70 mill. 53,000 58% 42% Switzerland 0.70 mill. 70,000 64% 36% *Source: AGOF internet facts & IVW March 2015, OWA All other data is based on information provided by members, and does not account for members withholding any of this information. Number of members (Last updated: July, 2015) **Definition of business professionals: People who are either academics or have a net monthly household income of at least 3,500. 2

13 XING user demographics Career level More than 31% hold managerial positions Educational level* Over 52% have at least a high school diploma and university qualification 20% Executive 11% Senior executive 1% Student/intern 6% Entry level 19% High school diploma and university qualification 33% University degree 18% Manager Career Level Educational Level 44% Professional/ experienced 29% Vocational education 21% No/lower school qualifications Industry distribution Well-represented in almost all industries Net household income* 41% of XING members have a monthly net household income of 3,000 or more Services 23 % Industry 13 % Media 9 % Consulting 7 % IT 7 % Banking & insurance 6 % Trade 7 % Civil service 6 % Traffic 7 % Medicine & pharmaceuticals 6 % Construction & manufacturing 4 % Travel 2 % Telecommunication 2 % Academia 2 % Manufacturing 1 % Less than 1, % 1,000-2, % 2,000-3, % 3,000 or more 40.8 % Size of company 39% of members work in a company with more than 500 employees Sole proprietorship 1 10 employees employees employees employees 501 1,000 employees 1,001 5,000 employees 5,001 10,000 employees >10,001 employees 5% 4% 7% 9% 12% 16% 15% 15% 16% *Source: AGOF internet facts All other data is based on information provided by members, and does not account for members withholding any of this information.

14 XING user demographics The typical XING user... is between 20 and 49 years of age has an above-average income is brand-conscious is an innovator when it comes to technology is an individualist is interested in traveling, financial investments, cars and IT XING user attitudes Statements Affinity index 3 * I'm often one of the first of my friends to try out new technology 161 I usually steer conversations 140 I like products that act as status symbols I'm out and about a lot I consider myself an individualist XING user interests I m very interested in: Affinity index 3 * User share in % Age distribution Rental cars 138 Computer software (excl. games) 134 Financial investments, stocks, securities, funds 130 Other airline tickets 129 Computer hardware and accessories 128 Sporting clothing & equipment 127 Low-cost airline tickets 127 Home cinema/surround sound systems 127 Train tickets 126 Loans % of members are aged between 20 and ** > Germany* 4,1% 21,7% 26,8% 26,4% 21,0% Austria <1% 15% 39% 30% 16% Switzerland <1% 12% 35% 32% 21% *Source: AGOF internet facts **According to XING's GTC, the minimum membership age is 18. *3 Affinity compared to online users in Germany = usage in the last 3 months (broadest online audience) 4

15 XING user demographics XING mobile usage An increasing number of our members use mobile devices to access XING: More than 50% of platform traffic originates from smartphones and tablets. General traffic data XING s mobile offerings are highly popular. Unique mobile users in Germany: 0.84 million* Unique users per device 0,29 million* Android 0,43 million* iphone Gender distribution 61% male 39% female Age* More than half of mobile users are between 20 and 39 years of age. Net household income* More than a third of mobile users have a disposable net household income of more than 3, % Less than 1,000 5,22% % % 1,000-2,000 12,5% % 50 and above 21.3% 2,000-3,000 25,7% 3,000 or more 56,6% *Source: AGOF mobile facts 2015-I 5

16 Contact Do you want to successfully advertise to specific target groups? Do you want to provide XING members with a special offer? If so, then you ve come to the right place! We d be happy to advise you on the display advertising and partnerships. Display Advertising Germany All advertising options are available from our exclusive marketer. sales_xing@tomorrow-focus.de Phone: +49 (40) Austria Customers in Austria should contact Goldbach Audience Austria GmbH. sales@goldbachaudience.at Phone: +43 (0) Switzerland Customers in Switzerland should contact Goldbach Audience (Switzerland) AG. pm.ch@goldbachaudience.ch Phone: +41 (0) XING Cooperations XING Advertising-Team werben@xing.com Phone: +49 (0)