ADVERTISING JUST GOT EASY

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1 ADVERTISING JUST GOT EASY Interactive media -- your one-stop solution Interactive Advertising and Marketing Solutions for Online Advertisers, Media Agencies and Brand Marketers. Quality Traffic. Positive Results. Every Time. 01

2 Who We Are A Complete Agency Experience Founded in 2006 with headquarters in Toronto, Canada, Vidasco Media is a division of Vidasco Corporation and a leader in providing highly effective interactive marketing and global advertising solutions for all type of individuals and businesses. Vidasco Media s management team is comprised of the most talented, intelligent and successful business leaders in the industry. They bring decades of experience and insightful approaches to business, which have enabled the company to expand into new market segments with continuous profitable growth. Our goal is to provide an exceptional client experience for every business: big or small, young or established. Efficiency is the key to our marketing strategy, as we make sure every client s marketing budget is wisely allocated. Using the latest technology and expert analysis, we want to leave every client in awe of how far their message not to mention their dollar can go. Vidasco Media has its eyes set on becoming the first name in global marketing. But it starts with you. Working with Vidasco Media couldn t be simpler. We will enable your company to successfully deliver your marketing message to target audiences. Doing so will increase sales, gain a larger share of the market, and build awareness of your company to potential customers around the world. 02

3 Network Snapshot Advertising Solutions for a Global Market Vidasco Media Gender Age Group Number of properties 3,000+ Total Impressions/Month 5B + Average Uniques/Month 400MM+ Male 56% Female 44% < 18-11% % % % 64.1% TOP COUNTRIES / Impressions per month 10.1% 6.7% 5.7% 4.1% 3% 2.2% 2.1% 2% United States Canada Germany Australia United Kingdom Spain France Netherlands Italy 03

4 Key Benefits Smart Advertising for Smart People For online Advertisers we offer traditional displays, mobile, rich media and video ad content. By means of a variety of channels, many targeted tools, optimization techniques, quality and brand-safe traffic, your marketing message can be delivered to your target audience in a brand-safe environment so you can increase sales, gain a larger market share and build brand awareness among potential customers around the world. IAB-Certified Ad Server Web-based Campaign Management UI Vast Targeting Capabilities Industry Ad Compliance Behavioral Data Forecasting and Targeting Rich Media Support Flash Video & Expandable Content High ROI for Advertisers Significant Global Reach Brand Protection Top-Tier Publishers RON, ROC & Site-Specific Models CPM, CPC, CPA & Hybrid Cutting-Edge Optimization Solutions Fraud Detection Score Algorithm Ad Hoc Querying & Reporting Custom Solutions 04

5 Network Features Strategies for Success Brand Protection Optimization Targeting Vidasco Media offers a Customized Package of Features (CPF) for every client. The CPF solution boosts brand protection, optimization, and targeting for the best results in less time. Vidasco Media Network s line of brand protection features provides multiple layers of security to ensure the integrity of your brand for the life of the campaign. The Vidasco Media approach to optimization is marked by instant targeting and pricing with frequency adjustments as needed. Your ad campaign will benefit from the best, most consistent visibility rates possible. Advertisers who partner with Vidasco Media Network will benefit from the most cost effective targeting options on the market. We pinpoint traffic with industry-leading precision, producing the results you want with minimal output. 05

6 Brand-Safe Environment Professional Network for Premium Brands A lot has been said about brand safety lately, and we assure you that we know all the potential risks and how to address them. Every publisher s site is carefully inspected before acceptance into the Vidasco Media Network. We make no exceptions in our strict standards so rest assured that your site and the sites of other publishers will be thoroughly vetted. Vidasco Media selects on the best publishers site to be a part of our network. Unfortunately, this means we have to reject more than half of our applicants, but it results in a standard of quality that is second to none. We also routinely monitor network inventory to make sure sites stay up to the Vidasco Media Network standard. When your advertising campaign is accepted into the Vidasco Media Network, we will manually plan and customize it to your needs. This will ensure that your ads do not appear on sites that are irrelevant or could jeopardize your brand. Finally, we will use our next-generation technology to monitor our network and detect any fraud that may harm your campaign. Innovated score algorithms and ad-click analysis will keep you up to date on your ads progress in a way you never thought possible. 06

7 Extend your Reach with Vast Targeting Capabilities Content Channels GEO-Targeting To Country, State, DMA & ZIP Frequency & Click Capping Browser, Line Speed & OS Post-Impression Tracking Day Parting Domain & Language Age, Gender Boolean Logic and Segment Targeting Above the Fold or Below the Fold Re-Targeting Mobile Handset, Carrier & OS VURL - Validated URL 07

8 Top-level Content Verticals Arts & Entertainment Autos & Vehicles Beauty & Personal Care Books & Literature Business & Industry Computers & Electronics Education Finance Food & Drink Games Health Home & Garden Internet & Telecom Law & Government Lifestyle News Online Communities Pets & Animals Real Estate Recreation Reference & Language Science Shopping Sports Travel World Localities Over 300+ channels and micro-channels will make your ads more visible than ever before. 08

9 Traditional Display Advertising Available Units and Maximum File Size Ad Unit Dimensions Max File Size Max Animation Length Looping Limits Leaderboard 728w X 90h 39 KB 15 sec 3 Medium Rectangle 300w X 250h 39 KB 15 sec 3 Wide Skyscraper 160w X 600h 39 KB 15 sec 3 Full Banner 468w X 60h 39 KB 15 sec 3 Skyscraper 120w X 600h 39 KB 15 sec 3 09

10 Mobile Advertising Available Units and Maximum File Size Ad Unit Dimensions File Format Basic File Size Enhanced File Size SMARTPHONE FORMATS: XX-Large Image Baner X-Large Image Banner Large Image Banner Medium Image Banner Small Image Banner 320w X 50h 300w X 50h 216w X 36h 168w X 28h 120w X 20h 5 KB 5 KB 5 KB 5 KB 5 KB 7.5KB 7.5KB 4.5KB 3KB 1.5KB Rich media X-large banner : - Collapsed size - Expanded size 300w X 50h 300w X 250h TABLET FORMATS: Medium Rectangle Leaderboard ipad /Android Skyscraper ipad /Android 300w X 250h 728w X 90h 120w X 600h 10

11 Advertising and Pricing Models Run campaigns on the entire network (RON), advertise across specific channels (ROC), or select only specific placements (Site Specific). RON (Run-of-Network) - Maximum Exposure Run-of-Network campaign enables advertiser to receive maximum exposure. Campaign will be distributed across all of the websites within our network. ROC (Run-of-Channel) - Targeted Exposure Run-of-Channel campaign enables advertisers to achieve targeted exposure. Campaign will be run across specific channel, or a combination of channels, examples being, entertainment, games, sport, etc. Site Specific - Placement-Targeted Campaigns Allow advertisers to choose sites in the Vidasco Media Network based on specific URLs and relevant content for your ad to appear. Vidasco Media offers all the standard pricing models, including CPM, CPC, and Hybrid (CPM+CPA). Media cost is calculated on ecpm basis: Example of Hybrid pricing model: MediaCost = (ImpressionsShown/1000)*CPM + ClicksShown*CPC + TracksRegistered*CPT + LeadsRegistered*CPL + (AmountOfSale1 + + AmountOfSaleN)*CPA ecpm = MediaCost/(ImpressionsShown/1000) 11

12 Thank You Contact us today and learn how we can make your online marketing more successful Sales Department, RTB Demand * Vidasco Media is a division of Vidasco Corporation 12

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