HET HOUTBLAD MEDIA BROCHURE for Professionals in the Wood and Building Industry

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1 HET HOUTBLAD for Professionals in the Wood and Building Industry MEDIA BROCHURE 2015 magazine website newsletter social media International Wood Day search engine marketing YOURbusinessmedia

2 ~ 2 ~ WHAT CAN HET HOUTBLAD DO FOR YOU? Het Houtblad is the information platform for the Wood and Building Industry The unique combination of a magazine, website, newsletter, International Wood Day and SEM solutions delineates Het Houtblad as an authority and complete interlocutor for professionals in the wood and building industry. Het Houtblad s content reflects the versatility of wood and the manifold possibilities it offers. Het Houtblad apprises its readers on matters of architecture; constructive aspects and building physics; education, developments in sustainability; certification and future building. Over the past 25 years the magazine has established itself as a respected source of information in the world of Building. Target Group Het Houtblad s target group spans the entire building chain and is distributed among individuals as well as companies and institutions that have vested interests in wood. Its readership is based in the building industry among architects, housing corporations and constructors as well as building and housing departments. In addition, Het Houtblad is distributed to wood traders, the wood and furniture industry and all divisions of professional education. Reach 15,000 print per issue 2,700 online a month 10 Reasons to advertise 1. Bolster awareness of your products and brands. 2. Reach professionals from all levels of the wood industry. 3. Present your services and innovations. 4. Strengthen your public image. 5. Draw more participants to your event and announce your participation in trade fairs. 6. Het Houtblad offers multimedia solutions to reach professionals in the wood and building industry through the right fusion of online and offline exposure. 7. Recruit professionals from the wood sector through four channels: website, newsletter, the International Wood Dag and the magazine. 8. Het Houtblad is a strong and reliable brand with an average reach of 15,000 readers per issue as well as 2,700 online visitors a month and engages 240 trade professionals each year at the International Wood Day. 9. Het Houtblad is an authority among architects and wood traders. 10. Het Houtblad can help you create effective online campaigns and can enrich your knowledge in the field of online marketing through different SEM services. 240 in person a year Total reach: 18,000 Circulation magazine: 4,200 Reach: 15,000 2,700 Unique visitors a month 8,470 Page views a month Newsletter: 2,160 International Wood Day: 240 Number of participants Twitter: 1,390 LinkedIn: 600

3 ~ 3 ~ THE MAGAZINE Het Houtblad The information platform for the Wood and Building Industry Het Houtblad is published eight times a year. Each issue has its own theme. In every issue, you will find the latest developments in wood architecture; product news; market developments; interviews with architects; wood suppliers; constractors and other involved parties as well as detailed project descriptions. Circulation: 4,200 Shared reading factor: 5 Reach: 15,000 Publishing Schedule Het Houtblad: Edition Theme Closing date advertisement Deliver date Publication date advertisement 1 Building fair 2015 (9 to 13 February 2015) 12 January January February Building and design 19 February February March Plywood 1 April April April Passive house building 20 May May June Renovation and maintenance 30 July August August Facade paneling 3 September September September International Wood Day October October November Innovating with wood 23 November November December 2015 Het Houtblad reaches a wide variety of professionals:

4 ~ 4 ~ THE WEBSITE Het Houtblad The information platform for the Wood and Building Industry Unique visitors: 2,700 a month Page views: 8,470 a month Houtblad.nl Houtblad.nl is the leading website for professionals in the wood industry. The site offers the latest news on a daily basis, background information, dossiers on current topics, descriptions of iconic projects and an extensive archive especially selected for the target group. The visitor consults Het Houtblad because it offers practical, widely applicable and comprehensive information. Innovative Wood Architecture Projects with innovative wood architecture in the Netherlands and abroad are extensively discussed. Through interviews and articles featuring many drawings and pictures, the reasons for choosing a particular type of wood will be explained as well as how a project came into existence and how it has developed. Dossiers on Current Topics Diverse news items, articles and interviews are carefully selected and categorised by topic (including architect; materials; project; facade paneling; sustainability and wood products) in a large number of dossiers. The dossiers contain a user-friendly search engine. LEADERBOARD 728 x 90 pixels File size: max. 99 kb File formats: gif, jpg, swf* (*max. 39 kb) 6 positions FULL BANNER 468 x 60 pixels File size: max. 49 kb File formats: gif, jpg, swf* (*max. 39 kb) 6 positions LARGE RECTANGLE 336 x 280 pixels File size: max. 49 kb File formats: gif, jpg, swf* (*max. 39 kb) 6 positions PROJECT You can be mentioned as a supplier of a project with text and logo. Text: max. 200 characters Logo: 240 x 160 pixels File formats: gif, jpg, png DOSSIER Features dossier at the top of the page with a link to the dossier. Image: 614 x 227 pixels File formats: gif, jpg, png COMPANY GUIDE The company guide is the most complete reference guide in the wood and construction industries and includes a keyword, brand and company register. Text: max 500 characters Logo: 240 x 160 pixels LOGOLINK (in combination with a mini-site) On the homepage, underneath bedrijven uit de branche. 80 x 60 pixels File formats: gif, jpg, png MINI-SITE Your own mini-site within the Houtblad.nl domain. You will profit from Houtblad.nl s high visitor frequency.

5 ~ 5 ~ THE NEWSLETTER Het Houtblad The information platform for the Wood and Building Industry Custom selected news in your target group s mailbox once a week 2,160 registered subscribers The link with Houtblad.nl results in an increased reach of 2,700 unique visitors Click-through rate: 29% The digital newsletter informs the reader once a week of the latest news in the wood and building industry. Het Houtblad s newsletter is linked to A banner or advertorial in the newsletter offers you additional exposure. RICH MEDIA CAMPAIGNS Rich media campaigns are online advertising campaigns that stand out through their visual effects, special sizes and the use of video and audio. SOCIAL MEDIA There are numerous options to strengthen your brand, sell your products and services or gain visitors for your events through our social networks. For example, you can reach the bulk of your target group with a Tweet on Houtblad s Twitter account and a post or poll on our LinkedIn-page or by engaging the followers of our social media directly in a followers Het Houtblad 600 members FULL BANNER IN NEWSLETTERS 468 x 60 pixels File size: max. 50 kb File formats: gif (non-animated), jpg (no swf-format) GRAPHIC ADVERTORIAL IN NEWSLETTERS Placed between editorial pieces Format: 135 x 200 pixels File size: max. 99 kb File formats: gif (non-animated), jpg (no swf-format) TEXT ADVERTORIAL IN NEWSLETTERS Format: 75 x 75 pixels File size: max. 50 kb File formats: gif (non-animated), jpg (no swf-format) Text: delivered in Word: - Headline: max. 45 characters - Message: max. 200 characters (incl. spaces) This advertorial or teaser contains a promotional text about three rules, which is linked through a read more button to an online advertorial on Houtblad.nl. The online advertorial may consist of text or video material. SPONSOR MAILING Max. 3 (news) messages in Word of max. 250 characters a message Headline: max. 52 characters Image: gif (animated and non-animated) or jpg (no swf-format) Image format: image 1 st article 166 px wide, image 2 nd and 3 rd article 150 px wide. PARTNER MAILING Header format: 748 x pixels File size: max. 150 kb File format: jpg, gif (animated and non-animated) Text company information: preferably in Word (name, address, URL, ) Number of Posts:

6 ~ 6 ~ THE INTERNATIONAL WOOD DAY Het Houtblad The information platform for the Wood and Building Industry Every year in October, Het Houtblad organises the International Wood Day bringing national and international experts from the wood and building industry under one roof. Many architects, building systems suppliers and specialists attend this event. The International Wood Day is a high-level and indispensable meeting where knowledge is shared between trade professionals regarding contemporary industry themes. These themes are discussed in plenary and interactive round table sessions. Every two years, the event is vivified with the presentation of the following awards: the Wood Award, consisting of the Wood Architecture and Wood Innovation Award, and the design competition for students called the WoodChallenge. All nominated projects will be exhibited. This event also offers excellent prospects for networking. Purpose of the events To make direct contact with your group and demonstrate your expertise honed specifically on the specialization of the visitor. 240 visitors Review score 8,0 High-level visitors profile Who for? Architects; structural engineers; policy-makers in government or at housing corporations; wood traders and contractors.

7 ~ 7 ~ LET GOOGLE FIND YOU! HET HOUTBLAD can help you increase your visibility! Het Houtblad offers marketing services to improve: Your visibility on Google Your online reach Your online revenue The number of exclusive website visitors Cost efficiency More than 94% of the Dutch are online and over 50% own a smartphone. Do you know whether your website meets (mobile) demands to optimally reach your clients? Achieve your goals and the right approach with the assistance of Het Houtblad. It is becoming increasingly more important that potential clients can find you on Google. By improving your visibility your clients can contact you with greater ease. Het Houtblad offers state-of-theart services that help you achieve this and allows you to score with your website. Through applying Search Engine Optimisation (SEO) and Search Engine Advertising (SEA) to your website your marketing revenue will increase. Do not get left behind and make sure you are found in the 88 billion monthly searches in Google. QUICK SCAN A Quick Scan offers you immediate insight into what can be improved on your website. You will receive a clear report with the most crucial SEO adjustments needed to improve your website. Free of charge when combined with a consultation (worth 250). KEYWORD ANALYSIS You are not sure which keywords your target group uses to search the Internet? Or are you having trouble analysing the online market? The SEM-team offers you a custom Keyword Analysis so that you know what your prospects are. 250 (once-off analysis). LINK BUILDING Through a Link Building campaign you can improve your Google PageRank. It increases your popularity with the search engine and improves your position. From 800. LANDING PAGES Landing Pages are designed to get a better position on Google. The advantage is that they can be created quickly and efficiently with a significant increase in visitors in a relatively short time. From 200 a month. Minimum period 12 months. LOCAL PRESENCE With Local Presence, your website is meticulously structured using the right keywords to ensure excellent visibility. Your address will immediately pop up when a client; who is within 25km of your business; searches for products or services you offer. From 250. ADWORDS Let our Google AdWords professionals create a campaign for you that matches your goals. With prime campaign management and within your predefined budget, we make sure you achieve optimum visibility on Google. From 250. WEBSITE ADVICE We offer different forms of advice, training and monitoring to improve your website s scores. This ensures a website that meets the search engines requirements and allows you to achieve continuous optimal results. From 200.

8 THE MAGAZINE THE WEBSITE ~ 8 ~ THE RATES Het Houtblad The information platform for the Wood and Building Industry Sizes Trim area 1/1 page 210 x 297 mm 1/1 page full bleed 217 x 303 mm Type area Portrait Landscape 1/1 page 185 x 259 mm - 1/2 page 90 x 259 mm 185 x 125 mm 1/4 page 90 x 125 mm 185 x 60 mm Advertising rates Het Houtblad Full colour 1/1 page 2,500 1/2 page 1,395 1/4 page 795 Advertising in Snelzoekers with full colour logo 485 Advertising rates Het Houtblad s theme pages Full colour 1/8 portrait (90 x 62) 285 1/4 portrait (90 x 130) 415 Other options Leaflet (e.g. for extra attention for your new product or service) Attached leaflet (e.g. for the programme of your event) Stick-on + 1/1 advertisement (e.g. for direct response to your promotion) Fold-out cover (e.g. for publishing your organisation s calendar) Advertorial (e.g. for discussing your (new) product or service in an editorial) Booklet (2 pages double printed) (e.g. for celebrating an anniversary) Full banner max. in carrousel 495 month Large rectangle max. 5 in carrousel 750 month Leaderboard 1 position 950 a month Rich Media Banner Visibility A large rectangle is run-of-site (excluding our own marketing and advertorial pages). The full banner is placed on the homepage and all overview pages (projects, news, dossiers and events calendar). Company guide A company profile contains a logo, introduction supplied by the advertiser, contact details and a contact form. This is combined with an entry in the magazine s register (one year) 495 Projects Renowned projects are featured on the website with a PDF of an article, news items (if available) and a block of keywords. MULTIMEDIA ENTRY PACKAGE 1/1 page in the magazine Full banner (1 month) on the website Full banner (1 month) in the digital newsletter Special rate: 1,950 (Normal rate 3,390) Project sponsor show you were there A distinctive entry: <material> for this project was supplied by <name sponsor> The logo and contact details with a link to the website Overview of all the advertiser s projects Inspiration box entry on the homepage for one week Time span 1 year Price 295 Project advertorial become the project s owner Introduction text The logo and contact details with a link to the website Submitted pictures, drawings and other document and a list of suppliers Inspiration box entry on the homepage for two weeks Homepage entry of the project Newsletter entry of the project Time span 1 year Price 895 Dossier sponsor The website offers dossiers on certain topics. A sponsor can build his/her own exclusive dossier. A sponsor dossier consists of: All articles and news items on the chosen subject Addition articles supplied by the sponsor Dossier will be among the featured dossiers at the top of the page Homepage entry of the dossier Inspiration box entry on the homepage for two weeks Time span 1 year Price 995 Mini-site Your own website within Houtblad.nl domain, your logo on the homepage (per month) 250 Maximum Effect package Mini-site Homepage entry under bedrijven uit de branche Tip entry in the company guide Banner in the newsletter (per month) 300 THE NEWSLETTER Full banner 395 Text advertorial 295 Graphic advertorial 250 Media packages Project+ 495 Project sponsor and text advertorial in the newsletter Banner+ 595 full banner on the website (1 month) and 4x in the newsletter Online+ 2,995 project advertorial or dossier sponsor in the newsletter (1 year) All rates are in euros excluding VAT per placement. Temporary changes are reserved. All agreements are signed with MYbusinessmedia based on the terms and conditions of which a copy will be sent on request.

9 ~ 9 ~ YOURBUSINESSMEDIA Your communication Issue Our expertise Het Houtblad is a publication of MYbusinessmedia which launched the YOURbusinessmedia initiative in 2013 to be of better service to you. Whether you are an association, government agency or company YOURbusinessmedia can help you reach and activate your target group. Together we will analyse your marketing and communication goals. We will map how you can best achieve the desired interaction with your target group and which means are best suited to accomplish this. We will customize your communication concept and help you realise your ideas whether it is finding new leads; recruitment; organising a conference; seminar or client event; starting a catchy online campaign or applying a combination of approaches to reach your target group. YOURbusinessmedia s offerings are endless and focused on your goals. Visit for more information or ask your media consultant. GENERAL INFORMATION Het Houtblad The information platform for the Wood and Building Industry Submitting Advertising Material We need to receive your advertising material as a certified PDF document before the ad material deadline. You can send your material to mentioning Het Houtblad and the issue number. Technical costs will be charged for material that cannot readily be included. Should you have any queries concerning the material, please call the order supervision department on 0031-(0) Submitting Inserts and Leaflets We need to receive your material before the ad material deadline at the following address: Sikkens Grafische Afwerkers attn: Vincent Buitenhuis, mentioning Het Houtblad, the issue number and the order number Staverenstraat CJ Deventer. Submitting Banner Material You can send your banner material to the Online Traffic Department at Banner submission dates to be determined in consultation with your media consultant. What can Het Houtblad do for you? Ask for the possibilities. Please contact your media consultant: Wilco Stemerdink 0031 (0) Publishing company MYbusinessmedia Essebaan 63c 2908 LJ Capelle a/d IJssel Postbus AP Rotterdam T: 0031 (0) F: 0031 (0) Publisher Marjan Leenders Editor-in-chief Hans de Groot Web-editor Margo Verbiest Head of sales Lian Gebhardt Mediaconsultant Wilco Stemerdink 0031 (0) Marketing Judith Verbeek Subscriptions

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