LET S TALK ABOUT DIGITAL RATES Q2

Transcription

1 LET S TALK ABOUT DIGITAL RATES Q2 APRIL - JUNE 2016

2 In The Picture 1/2 HOMEPAGE PLUS PACKS see page 4 Site Placement Period Contacts Rate SPOTIFY HOMEPAGE PLUS Spotify Homepage Take Over 100% SOV Sticky Leaderboard CAP 3 1 Day see page 5 for more options MOBILE HOMEPAGE PLUS Site HLN & 7sur7 HLN 7sur7 De Morgen Placement & format Full Home* Full Home* Full Home* Full Home* 2AD's ROS CAP3 2AD's ROS CAP3 2AD's ROS CAP3 2AD's ROS CAP3 Period 1 day 1 day 1 day 2 days Contacts Rate* * Full Home at 100% SOV DISPLAY PACKS - RUN OF SITE WEATHER TARGETING PACKAGE HLN/7sur7 Site HLN HLN mobile 7sur7 7sur7 mobile Placement Run of site / Run of site / Run of site / Run of site / Weather targeted Weather targeted Weather targeted Weather targeted Value Format 3AD 2AD's 3AD 2AD's Package rate Period 2 days 2 days 2 days 2 days Discount: -19% SOV 20% 20% 20% 20% e-cpm package Contacts see page 10 MUSIC PACKAGE Site Spotify De Morgen HUMO HLN 7sur7 Placement Run of Site Music Music Music Music Value Format Leaderboard 3AD 3AD 3AD 3AD Package rate Period 1 week 1 week 1 week 1 week 1 week Discount: -37% SOV CAP3/day 25% 25% 25% 25% e-cpm package Contacts see page 9 VIDEO PACKS see page 11 SPORTS ETNERTAINMENT WOMEN Site HLN HLN HLN / Nina Period Format pre-roll pre-roll pre-roll SOV 16% 20% 19% Contacts Value Discount -28% -28% -28% Package rate ecpm

3 In The Picture 2/2 NEW: SPOTIFY MOBILE OVERLAY Full screen Appears the moment users return to the Spotify mobile app after a period of inactivity. Your Brand message shows until the user engages [after 2sec] or dismisses the ad with a touch or swipe Choose from a range of native engagement buttons, dynamically added to creative. Contacts/ CPM see page 7 Mobile NEW: CUSTOMIZED CONTENT PACKS We create your content and host it on our sites We promote your content on our sites and the Outbrain network We guarantee a minimum of pageviews [read article pages] Find the package details and option on page CREATION + hosting content on our sites CONTENT PROMOTION de Persgroep Publishing owned media AMPLIFY content promotion paid media: Outbrain Network CONTENT RATECARD g HOMPAGE p. 4 g Display Desktop p. 4 g Display Mobile p. 5 g RUN OF SITE & CHANNEL p. 6 g Display Desktop p. 6 g Display Mobile p. 7 g Video p. 8 g PACKAGES p. 9 g Desktop p g Mobile p. 10 g Video p. 11 g NATIVE ADVERTISING p. 12 g Customizend Content Packs p g Outbrain p. 13 g PNU PACKS p. 14 g REGIONAL p. 15 g NEWSLETTER ADVERTISING p. 16 g SALES CONDITIONS p. 17

4 HOMEPAGE PLUS - Desktop 1 day homepage, 1 day run of site CAP1 Homepage Takeover Arrow Big Halfpage Big Leaderboard Halfpage CPP DESKTOP Homepage Plus HLN & 7sur7 HLN 7sur7 De Morgen Spotify 1 day 1 day 1 day 1 day 1 day Homepage takeover + leaderboard Audience forecast HLN & 7sur7 HLN 7sur7 De Morgen Spotify 1 day 1 day 1 day 1 day 1 day /day (Home) Net /day (ROS CAP1) /day (ROS CAP 3) Total (Homepage+) HOMEPAGE - Desktop Homepage Takeover* Arrow Billboard Big Leaderboard Halfpage (TR-)IMU CPP DESKTOP Homepage Medium Rectangle Medium Overlayer*** (CPM) HLN & 7sur7 HLN 7sur7 De Morgen Humo Spotify World of Women** Tweakers 1 day 1 day 1 day 1 day 2 days 1 day 2 days 2 days * Homepage Takeover: Big Leaderbord + Halfpage + (TR)IMU. Page exclusivity with exception of native advertising. ** World of Women home includes the homepages of Goed Gevoel, HLN Nina, 7sur7 You, HLN Showbizz, 7sur7 Showbizz *** Medium overlayer only available in combination with other format, CAP 1 Audience forecast HLN & 7sur7 HLN 7sur7 De Morgen Humo Spotify World of Women Tweakers 1 day 1 day 1 day 1 day 2 days 1 day 2 days 2 days Net All technical specifications are available on Page 4

5 CPP MOBILE Homepage Plus Full Home (M-IMU)* + ROS CAP3 Full Home (M-page)** + ROS CAP3 Mobile leaderboard + ROS CAP3 MIMU 1 + ROS CAP3 of M-page 1 + ROS CAP3 MIMU 2 + ROS CAP3 HOMEPAGE PLUS - Mobile 1 day homepage, 1 day run of site CAP3 HLN & 7sur7 HLN 7sur7 De Morgen 1 day 1 day 1 day 2 days Audience forecast HLN & 7sur7 HLN 7sur7 De Morgen 1 day 1 day 1 day 2 days* /day (Homepage) Contacts/day (ROS CAP 3) Total (Homepage+) * demorgen = ROS CAP3 per lifetime HOMEPAGE - Mobile Full Home (M-IMU)* Full Home (M-page)** Mobile leaderboard MIMU 1 of M-page 1 MIMU 2 * Full Home = Mobile Leaderboard + MIMU1 + MIMU2 ** Full Home = Mobile Leaderboard + M-page + MIMU2 Weekend = 1 day CPP MOBILE Homepage HLN & 7sur7 HLN 7sur7 De Morgen 1 day 1 day 1 day 2 days Audience forecast HLN & 7sur7 HLN 7sur7 De Morgen 1 day 1 day 1 day *2 days Net * De Morgen: start dates Monday, Wednessday, Friday All technical specifications are available on Page 5

6 Medium Medium Medium 3AD* 3AD 3AD Overlayer** Overlayer* Overlayer* CPM rates - Desktop CPM CPM CPM CPM CPM CPM HLN/7sur7 De Morgen Humo Spotify Leaderboard Spotify Overlay Tweakers World of Women Goedgevoel Joepie * CPM rates for Spotify are on proper formats and placements, no 3AD ** Medium Overlayer 640 x 480, CAP1 Audience forecast per Net Net Net Net Run of Site Run of Large Channels News Sports Entertainment Cultuur Run of Small Channels Finance Nina / You Zine Video Planet Watch Travel & Weather Cars Tech & Science Audience forecast per Net Audience forecast per Net Run of site Run of site Channel World of Women Nina HLN GoedGevoel.be YOU 7sur Showbizz Audience forecast Tweakers Audience forecast Spotify per Net per Run of site Leaderboard Run of Small Channels Overlay Beeld & Geluid Computers Games IT pro Tablets & Telefoons RUN OF SITE - Desktop Run of Site Large Channel Small Channel HLN 7sur7 De Morgen Humo World of women RUN OF NETWORK - Desktop Joepie CPM rates - Desktop 3AD CPM / Run of Desktop* * run of network excludes homepages and Spotify All technical specifications are available on Page 6

7 Run of Site Large Channel Small Channel 2AD's 2AD's 2AD's CPM rates - Mobile CPM CPM CPM HLN/7sur7 De Morgen Humo Tweakers Joepie - - RUN OF SITE - Mobile Spotify Mobile Overlay CPM Audience forecast HLN 7sur7 De Morgen HUMO Tweakers Joepie Spotify / / / / / / / Run of Mobile Overlay Run of Large Channels News Sports Entertainment Cult Run of Small Channels Finance Nina/You Zine Planet Watch Travel & Weather Cars Technologie Tech & Science Beeld & Geluid Computers Games IT pro Tablets & Telefoons RUN OF NETWORK - Mobile CPM rates - Mobile 3AD CPM / Run of Mobile * run of network HLN/7sur7/De Morgen. Homepages excluded All technical specifications are available on Page 7

8 Spot [15 sec]* Billboard [7sec max] Spot [15 sec]* Billboard [7sec max] CPM rates - instream CPM CPM CPM CPM Network HLN De Morgen * standard 15sec. Skippable after 15 seconds. Maximum spot 60 sec. VIDEO - instream (pre-roll) Run of sites Channels Audience forecast HLN De Morgen Instream views/ views/ ROS Channel News Sport Entertainment Nina/You on demand VIDEO - inread Video in article Autoplay - Autopause Sound on mouse over Run of site Channel CPM rates - inread CPM CPM Network HLN 7sur7 De Morgen Goed Gevoel Inread NETWORK HLN 7sur7 De Morgen Goed Gevoel gross views/ gross views/ gross views/ gross views/ gross views/ Run of Site Channel News Sport Entertainment Women Tech&Science Finance Cars Planet Watch All technical specifications are available on Page 8

9 PACKAGE - Desktop 1/2 BIG IMPACT PREMIUM Site Placement Format Period SOV Value Package rate HLN Homepage Halfpage 1 day 100% Discount: -39% HLN Run of Site 3AD 3 days 15% e-cpm package 7sur7 Homepage Halfpage 1 day 100% sur7 Run of Site 3AD 3 days 15% Total QUALITY PACKAGE Site Placement Format Period SOV Value Package rate De Morgen Homepage Halfpage 1 day 100% Discount: -31% De Morgen Run of Site 3AD 7 days 15% e-cpm package Total WORLD OF WOMEN PACKAGE Site Placement Format Period SOV Value Package rate World of women Homepage Big Leaderboard 2 days 100% Discount: -22% World of women Run of Site 3AD 2 days 20% e-cpm package Total TECH PACKAGE Site Placement Format Period SOV Value Package rate HLN Tech 3AD 1 week 25% Discount: -31% 7sur7 Tech 3AD 1 week 25% e-cpm package De Morgen Tech 3AD 1 week 25% Tweakers Run of site 3AD 1 week 25% Total MUSIC PACKAGE Site Placement Format Period SOV Value Package rate Spotify Run of site Leaderboard 1 week CAP3/day Discount: -37% De Morgen Music 3AD 1 week 25% e-cpm package Humo Music 3AD 1 week 25% HLN Music 3AD 1 week 25% sur7 Music 3AD 1 week 25% Total INTERSTITIAL PACK HLN/7sur7 Site Placement Format Period SOV Value Package rate HLN Run of Site Interstitial 2 days CAP Discount: -35% 7sur7 Run of Site Interstitial 2 days CAP e-cpm package Total INTERSTITIAL PACK De Morgen Site Placement Format Period SOV Value Package rate De Morgen Run of Site Interstitial 2 days CAP Discount: -25% e-cpm package All technical specifications are available on Page 9

10 PACKAGE - Desktop 2/2 WEATHER TARGETING PACKAGE HLN/7sur7 Site Placement Format Period SOV Value Package rate HLN Run of Site 3AD 2 days 20% Discount: -19% HLN mobile Run of Site 2AD's 2 days 20% e-cpm package 7sur7 Run of Site 3AD 2 days 20% sur7 mobile Run of Site 2AD's 2 days 20% Total KING FLOATING 3 - Desktop Site Placement Format Period SOV Value Package rate Run of Network Run of Site Big Leaderboard min. 3 weeks Floating Discount: -50% Run of Network Run of Site Halfpage min. 3 weeks Floating e-cpm package Run of Network Run of Site IMU (468x400) min. 3 weeks Floating [evenly spread] Run of Network Run of Site Rectangle min. 3 weeks Floating PACKAGE - Mobile MOBILE QUALITY PACKAGE Site Placement Format Period SOV Value Package rate De Morgen Homepage Full Home 2 days 100% Discount: -37% De Morgen Run of Site 2AD's 7 days 20% e-cpm package Total MOBILE KING FLOATING 3 Site Placement Format Period SOV Value Package rate Run of network Run of Site 2AD's min. 3 weeks Floating Discount: -62% e-cpm package TABLET newspaper pack - HLN Site Placement Period SOV downloads Pack Het Laatste Nieuws Newspaper app Logo splash page 1 week 1/session Post splash page 1 week 1/session Interstitials 1 week 4/session Landing Page 1 week 1/session , TABLET newspaper pack - De Morgen Site Placement Period SOV downloads Pack De Morgen Newspaper app Logo splash page 1 week 1/session Post splash page 1 week 1/session Interstitials 1 week 4/session Landing Page 1 week 1/session , All technical specifications are available on Page 10

11 PACKAGE - Video INSTREAM IMPACT PACKAGE Site Placement Format Period SOV Value Package rate HLN Run of site Pre-roll 14 days 11% Discount: -27% e-cpm package INREAD IMPACT PACKAGE Site Placement Format Period SOV Value Package rate HLN Run of site inread 14 days 9% Discount: -27% 7sur7 Run of site inread 14 days 9% e-cpm package Total INREAD QUALITY PACKAGE Site Placement Format Period SOV Value Package rate De Morgen Run of site inread 14 days 22% Discount: -28% e-cpm package VIDEO SPORT PACKAGE Site Placement Format Period SOV Value Package rate HLN Run of site Pre-roll 1 16% Discount: -28% e-cpm package VIDEO ENTERTAINMENT PACKAGE Site Placement Format Period SOV Value Package rate HLN Run of site Pre-roll 1 20% Discount: -28% e-cpm package VIDEO WOMEN PACKAGE Site Placement Format Period SOV Value Package rate HLN & HLN/nina Run of site Pre-roll 1 19% Discount: -28% e-cpm package All technical specifications are available on Page 11

12 NATIVE ADVERTISING Customized Content Packs 1/2 CREATION + HOSTING CONTENT CONTENT PROMOTION de Persgroep Publishing owned media AMPLIFY content promotion paid media: Outbrain Network Platform Pacement Format period impressions Value hln desktop Run of site Article box 2 weeks Content promotion hln mobile Homepage Native infeed 5 days articles Newsletter HLN Lunch Advertorial 2 days Amplify* [unique] Outbrain* Run of site Recommended articles 2 weeks clicks Display Native article pages Skinning 2 weeks Content Creation 5 articles Total Value Media Discount: -41% HLN Native Pack Content creation* HLN Native Pack Native Pageviews * no agency commission on Content creation & Outbrain Platform Pacement Format period impressions Value De Morgen desktop Run of site Article box 2 weeks Content promotion De Morgen mobile Run of site Article box 2 weeks articles Newsletter DM ochtend Advertorial 2 days Amplify* [unique] Outbrain* Run of site Recommended articles 2 weeks clicks Display Native article pages Skinning 2 weeks Content Creation 5 articles Total Value Media Discount: -26% HLN Native Pack Content creation* HLN Native Pack Native Pageviews * no agency commission on Content creation & Outbrain All technical specifications are available on Page 12

13 NATIVE ADVERTISING Customized Content Packs 2/2 Content promotion 5 articles Platform Pacement Format period impressions Value hln.be/nina Run of site Article box 2 weeks goedgevoel.be Run of site Article box 2 weeks hln.be/showbiz Run of site Article box 2 weeks Newsletter World of women Advertorial 2 days Amplify* [unique] Outbrain* Run of site Recommended articles 2 weeks clicks Display Native article pages Skinning 2 weeks Content Creation 5 articles Total Value Media Discount: -26% HLN Native Pack Content creation* HLN Native Pack Native Pageviews * no agency commission on Content creation & Outbrain Addons:* 1 article creation 5 articles creation Longread creation (including minisite) Concept by Brandtales * no agency commission on addons (technical fees) Fixed price* OUTBRAIN You have interesting content on your site. Attract more reader by recommending your content within the sites of the Outbrain network (NL/FR). Rate Clicks* CPC * standard period 21 days All technical specifications are available on Page 13

14 PNU - Premium News Media United PNU - Desktop Packs Placement Impressions Value Discount PNU Rate Home Homepage Takeover Home 1 day % Homepage Plus Big Leaderboard Home 1 day % Halfpage Home 1 day % Big Leaderboard Home 1 day + ROS CAP % Halfpage Home 1day + ROS CAP % Big Impact Halfpage Home 1day + ROS 3 days 15%SOV % Run of sites Halfpage ROS, 3 days, 15% SOV % Halfpage ROS, 7 days, 15% SOV % Quality ROS Halfpage ROS, 7 days, 20% SOV lesoir/demorgen PNU - Mobile Packs % Placement Impressions Value Discount PNU Rate Home Mobile Splash Splash page 1 day % Mobile Splash Splash page 3 days % 3D Cube 2ad's (incl. 3D Cube) ROS, 3days, 15%SOV % Run of sites ROS, 3days, 15%SOV % PNU - Video Packs Placement Impressions Value Discount PNU Rate Video inread Video inread ROS 3 days % Video inread ROS 5 days % Video inread ROS 7 days % PNU - Tablet Packs Placement Value Discount PNU Rate Splash (Tablet Package) 7 days, 100% SOV -24% All technical specifications are available on Page 14

15 RUN OF HLN.be/regio - Desktop HLN/regio 1AD* 3AD Take Over** CPM rates - Desktop CPM CPM CPM Total hln/regio Province Edition *1AD: Large Leaderboard (840x150) OR Halfpage (300x600) OR IMU (468x400) **Takeover: 3AD + wallpaper (1600x1200) Audience forecast Province Audience forecast Province per Edition per Antwerpen Antwerpen Antwerpen Kempen Oost-Vlaanderen Mechelen West-Vlaanderen Oost-Vlaanderen Gent-Oudenaarde-Eeklo Vlaams Brabant Waasland/Dender/Dendermonde Limburg Vlaams-Brabant Brussel-Ring-Pajot Total Leuven-Hageland West-Vlaanderen Oostkust Westkust Zuid West-Vlaanderen Limburg Limburg RUN OF HLN.be/regio - Mobile CPM rates - Mobile Total HLN/regio Province Edition HLN/regio 2AD's* CPM *2AD's: Mobile Leaderboard (320x100 AND M-IMU (320x250 or 300*250) Audience forecast Province Audience forecast Province per Edition per Antwerpen Antwerpen Antwerpen Kempen Oost-Vlaanderen Mechelen West-Vlaanderen Oost-Vlaanderen Gent-Oudenaarde-Eeklo Vlaams Brabant Waasland/Dender/Dendermonde Limburg Vlaams-Brabant Brussel-Ring-Pajot Total Leuven-Hageland West-Vlaanderen Oostkust Westkust Zuid West-Vlaanderen Limburg Limburg All technical specifications are available on Page 15

16 HLN/7sur7 Lunch mon-sun Sport mon-sun Showbiz hln: tue / 7sur7 mon-fri World of Women Nina mon-fri De Morgen Ochtend mon-sat Middag mon-sun Plus mon-fri - evening Open and read CPD Banner Takeover CPD Advertorial CPD Banner sizes Newsletter Takeover Advertorial 600 x 180 or Top & bottom banner Image 150 x x 110 or 600 x 150 Title: 35 characters 300 x Tekst: 100 characters Left & right banner 150 x 840 NEWSLETTERS - HLN/Regio Takeover CPD Takeover CPD sent: mon - sat Open and read 1 day 3 days Province Antwerpen Edition Antwerpen Edition Mechelen Edition Kempen Province Limburg Province Oost-Vlaanderen Edition Gent/Oudenaarde/Eeklo Edition Waasland/Dender/Dendermonde Province Vlaams-Brabant Edition Brussel/Ring/Pajottenland Edition Leuven/Hageland Province West-Vlaanderen Edition Oostkust Edition Westkust Edition Zuid West-Vlaanderen Newsletter Takeover Top & bottom banner 650 x Left & right banner 150 x 840 All technical specifications are available on Page 16

17 SPECIAL CONDITIONS CPM CPD & VIDEO New Client / only valid on the first campaign, can be combined with other discounts and packages 15,0% 15,0% Unpredictable Top Topical 50,0% 25,0% Predictable Top Topical 25,0% 12,5% Government / not to be combined with other discounts or packages 30,0% 15,0% Caritative organisations / not to be combined with other discounts or packages 50,0% 25,0% ADD ONS Advantage Extra charge Behavioral Targeting +15% on top of Channel CPM (excl. Spotify) Targeting Spotify +25% per criterium Time & weather targeting +25% Device targeting +25% Specific content +25% Expandable +30% Addon Wallpaper (on 3AD) +50% Large Overlayer (800x600) +30% Brand Quoting* +15% +25% for multiple brand quoting Capping 1 +30% Capping 3 +15% * Not applicatble on retail sector and product range of same brand within the same sector CREATIVE CONDITIONS 1. The use of rich media (Mediamind, Adform & Weborama) is included in our ratecard prices for video, games, data capture and other concepts which need and track surfer interactions 2. In case of multiple formats (like 3AD, TR-IMU, Arrow or Homepage Take-Over), max. 3 formats per order line are included 3. We do not support the rich media cost for Promobox, Traffic Booster, 2nd Halfpage on the homepage and 3AD in RON 4. to banner@persgroep.be, we will validate within 24h 5. Homepage Take-Overs & Arrows do have priority on all other CPD-formats on the Homepage & Response Packages 6. For information about extra charges for the creation of advertising formats (technical costs), please contact your account manager SALES CONDITIONS 1. All options are valid for a period of 14 days. When a second option is requested, we have to receive a signature for the first option within 24 hours All offers are valid for a period of 14 days, unless mentioned otherwise No exclusivity is given to any advertiser 5. Ratecard discounts and packages can not be combined with other discounts and/or year contracts 6. All discounts mentioned before are not applicable with other packages (discounts) or special promotions 7. Please consult our sales guidelines for more details on offers, options, order forms, campaign cancellations and compensations 8. For technical details, contact our webtrafficking department: banner@persgroep.be 9. The latest ratecards are available on Page 17