BILD Brand of Powerful Possibilities.

Transcription

1 Rate Card No. 69 Valid as of 1/1/2015 BILD Brand of Powerful Possibilities. 1 The BILD Brand Group 2 Title Portrait 3 Publisher Information 4 Scales of Discount 5 Basic Rates for GERMANY-TOTAL 6 Outside Formats and Special Placements 7 1/1 Page 8 1/2 Page Format 10 Millimetre Rates 11 Economy Rate 12 Nielsen Offers 13 Special Advertising Forms 14 Placement Charges and Geographic Split 15 Inserts 16 Ad and Printing Material Deadlines, Cancellation Deadlines 17 BILD.de 18 BILD.de Regional and BZ.de 19 BILD.de MOBIL 20 BILD Smartphone and Tablet Apps 21 Crossmedia Concepts of the BILD Group 22 Creative Services 23 Technical Specifications 24 Regional Contacts 25 Local Contacts

2 1. The BILD Brand Group BILD is the reach champion on all of the offered media channels and intensively used by every age group.¹ Trust in the concentrated brand power of the BILD Group since those who reach everyone can achieve anything. BILD³ BILD Digital Offers² BILD.de is the leading printbased general interest portal.² BILD digital: This means BILD on every device. Whether as mobile-optimised, smartphone or tablet app BILD always stands for passionate journalism on the Internet. BILD has what Germany is interested in: The BUNDES- LIGA in BILD makes especially the hearts of sport fans beat faster. The 1414 community app invites participation in exciting photo and video competitions. BILD is the biggest daily newspaper in Germany with a reach of 11,34 million readers. 3 The perfect BILD headline ensures that Germany opens the BILD every day and has done so for more than 60 years. BILD am SONNTAG 3 Germany s biggest Sunday newspaper with 9,25 million readers.³ Already on Sunday, BILD am SONNTAG presents the topics that Germany talks about during the week. STYLEBOOK.DE and TRAVELBOOK.DE STYLEBOOK.de The online lifestyle magazin reveals trends and shows the looks to shop for. Enter the world of fashion, beauty and stars with one click! TRAVELBOOK.de This is the unique combination of travel magazine, digital tour guide and service portal. Every day is a holiday starting right now! Both websites are also optimised for mobile. ¹Source: best for planning 2014 I, population 70,52 million in relation to BILD GERMANY-TOTAL, BILD am SONNTAG, BILD.de (average month). Applies to the above-mentioned media channels according to reach. (Excluding STYLEBOOK.DE, TRAVELBOOK.DE and 1414 Community). ²BILD.de according to reach: AGOF internet facts (individual month). ³According to circulation and reach IVW 2014/II as well as best for planning 2014 I, population 70,52 million.

3 BILD 1 11,34 million readers per edition 7,23 million men 4,10 million women 8,13 million readers are between 14 and 59 years 9,09 million readers own a car: 80 % of the readers 5,84 million readers are interested in sports topics BILD.de and BILD.de MOBIL 2 16,60 million users per month 9,68 million men 6,93 million women 12,36 million are between 14 and 49 years: 74 % of the users 10,69 million have a HNI of and more 8,84 million users are interested in entertainment electronics BILD am SONNTAG 1 9,25 million readers per edition 6,15 million men 3,09 million women 7,44 million readers are between 14 and 69 years 4,84 million are interested in holiday and travel topics 4,96 million concentrate on the sports contents 4,22 million have an affinity for consumer electronics 3,25 million readers think that topics in the area of building, renovating and home improvement are important BILD App Use million app users 2,59 million men 1,06 million women 3,16 million users are between 14 and 49 years 2,78 million have a HNI of and more: 76 % of the users 2,33 million users are interested in sports topics ¹Source: Print reaches, best for planning 2014 I, population of 70,52 million, BILD GERMANY-TOTAL and BILD am SONNTAG. (Interest in topics of newspapers and magazines very high/high: consumer electronics and/or sports and/or travel and/or building, renovating, home improvement and handicrafts) ²Source: Online reaches (average month and features survey on use of the app), best for planning 2014 I, population 70,52 million, BILD.de (average month) and app use for BILD Total Smartphone & Tablet. (Interest in topics in newspapers and magazines very high/high: sports and/or consumer electronics.)

4 2. Title Portrait ¹The booking unit consists of the BILD and B.Z. titles. B.Z. can also be booked individually. ²Source: best for planning 2014 I, population 70,52 million It s really big every day BILD is Europe's big daily newspaper and clearly informs almost 11,34 million readers² together with the B.Z., which is published in Berlin. What is it about BILD that everyone loves? There is a concept behind the success of BILD. This concept consists of five principles: Information BILD moves people. BILD causes reactions and discussions. Concise and provocative. BILD is part of the required daily reading for decision-makers from politics, business, entertainment and sports. Fantastic for your advertising: An appearance that reaches everyone can achieve anything. Personalisation BILD connects concepts and minds. Makes facts comprehensible. BILD works with personalities and has its own unmistakable character. BILD has the profile that benefits brands. Entertainment Sometimes funny, sometimes serious but always original! Because there's no excuse for boredom in journalism. This originality makes BILD unique as an advertising messenger: You won't be overlooked by anyone if you entertain everyone! Visualisation A picture says more than a thousand words. This is why the look of BILD is also unique. If you want to quickly and clearly inform your readers, the news must be made visible. BILD shows exclusive photos that no other medium has. With the impact of the big image. This is where you can show off your brand! Orientation BILD gets to the heart of complex correlations as extensively as necessary and as clearly as possible. BILD is the medium for what matters. For example, your advertising message! The booking unit of GERMANY-TOTAL¹ at a glance: Consists of the BILD and B.Z. titles 11,34 million readers² copies sold (Mon.-Sat., IVW 2014/III) BILD is available everywhere with 25 regional editions Direct, unmistakable style and competent coverage Unique reader proximity Make it big with a placement in GERMANY-TOTAL¹!

5 3. Publisher Information Publisher BILD: Axel Springer SE B.Z.: B.Z. Ullstein GmbH Address BILD Anzeigen Axel-Springer-Strasse Berlin Frequency Daily (Mon.-Sat.) Guaranteed Sold Circulation copies (Mon.-Sat.) (GERMANY-TOTAL) (According to clause 10 of our General Terms and Conditions) ZIS Number (GERMANY-TOTAL) Internet Marketer Axel Springer Media Impact GmbH & Co. KG Axel-Springer-Strasse Berlin Bank Account Deutsche Bank AG, Berlin IBAN DE BIC DEUTDEBB Current Data and Services Contact BILD Ads Telephone: +49 (0) Fax: +49 (0) (not for print data) Order Management Terms of Payment Payments are due immediately on receipt of invoice net cash. Clients who make prepayments or authorize direct bank debits will qualify for a 2 % discount, provided that previous invoices are not overdue and this form of discount has not been explicitly excluded. No discount will be granted for adjustments of discounts. Terms and Conditions The execution of advertising orders is done in accordance with our General Terms and Conditions for Newspapers, the additional Terms and Conditions of the respective title and the General Terms and Conditions for Advertising Orders in Online Media. You can find our complete General Terms and Conditions at:

6 4. Scales of Discount I. SCALES OF DISCOUNT FOR GERMANY-TOTAL, BILD HAMBURG, BILD BERLIN-BRANDENBURG AND B.Z. INCREMENTAL SCALES OF DISCOUNT The scales of discount refer solely to the volumes of the respective interval. When an interval limit has been exceeded, the next-highest discount is only valid for volumes within the interval that has been reached. The next-highest discount is not granted for the volumes of the previous intervals. Illustration with the Example of BILD GERMANY Frequency Scale Euro Scale 20 % 22 % 14 % 16 % 18 % 6 % 10 % 14 % 18 % Ab 24 Number of Ads > 0 > > > > > Gross Sales According to Valid Rate Card in E % = Scale of discount for volumes within the respective interval

7 EXAMPLE OF INCREMENTAL DISCOUNT CALCULATION Frequency Scale For a booking of 15 ads at 3.000,00 each (total of ,00), the discount is calculated as follows: Ad Interval Number of Ads Gross Ad Rate Total Discount Rate for Ads Discount within the Interval 1st to 5th ad ,00 0 % 0,00 6th to 11th ad ,00 14 % 2.520,00 12th to 17th ad ,00 16 % 1.920,00 18th to 23rd ad 0 18 % 24th+ ad 0 20 % Total , ,00 The discounting occurs according to the order of the publication dates. All rates in Euro. Euro Scale For gross ad sales of ,00 the discount is calculated as follows: Sales Interval Sales Share Discount Rate for Sales Volumes Discount Ø Discount 1 within the Interval 0,00 to , ,00 0 % 0,00 0,0 % > ,00 to , ,00 6 % 6.000,00 3,0 % > ,00 to , ,00 10 % ,00 5,3 % > ,00 to , ,00 14 % ,00 7,5 % > ,00 to , ,00 18 % 9.000,00 8,7 % > , % 0,00 Total , ,00 8,7 % The discounting occurs according to the order of the publication dates. All rates in Euro. ¹Average discount at the end of the respective interval. Values are rounded off to one digit after the period.

8 4. Scales of Discount A Scales of Discount for GERMANY-TOTAL Frequency Scale/ Euro Scale /Campaign Period: 12 Months Campaign Period: 12 Months Number of Ads Discount On Gross Sales according Discount ØDiscount 1 from/to to Valid Rate Card from/to 6-11 ads 14 % > , ,00 6 % 3,0 % ads 16 % > , ,00 10 % 5,3 % ads 18 % > , ,00 14 % 7,5 % 24+ ads 20 % > , ,00 18 % 9,6 % > ,00 22 % B Scales of Discount for BILD HAMBURG Frequency Scale/ Euro Scale /Campaign Period: 12 Months Campaign Period: 12 Months Number of Ads Discount On Gross Sales according Discount Ø Discount 1 from/to to Valid Rate Card from/to 4-6 ads 10 % > , ,00 8 % 4,8 % 7-11 ads 15 % > , ,00 13 % 8,9 % ads 20 % > , ,00 17 % 11,6 % ads 24 % > , ,00 20 % 13,7 % 52+ ads 25 % > , ,00 21 % 15,2 % > ,00 22 % Minimum size for discount eligibility: 20 mm. C Scales of Discount for BILD BERLIN-BRANDENBURG 2 D Scales of Discount for B.Z. 2 Frequency Scale/ Euro Scale /Campaign Period: 12 Months Campaign Period: 12 Months Number of Ads Discount On Gross Sales according Discount ØDiscount 1 from/to to Valid Rate Card from/to 3-5 ads 10 % > 5.000, ,00 17 % 11,3 % 6-11 ads 15 % > , ,00 19 % 14,4 % ads 19 % > , ,00 21 % 17,7 % ads 21 % > , ,00 22 % 19,1 % 52+ ads 22 % > ,00 23 % Minimum size for discount eligibility: 10 mm. Frequency Scale/ Euro Scale /Campaign Period: 12 Months Campaign Period: 12 Months Number of Ads Discount On Gross Sales according Discount Ø Discount 1 from/to to Valid Rate Card from/to 3-5 ads 10 % > , ,00 17 % 10,2 % 6-11 ads 15 % > , ,00 19 % 14,6 % ads 19 % > , ,00 21 % 16,7 % ads 21 % > , ,00 22 % 18,1 % 52+ ads 22 % > ,00 23 % Minimum size for discount eligibility for Mon.-Sat. = 10 mm, Sun. = 30 mm. ¹Average discount at the end of the respective interval. Values are rounded off to one digit after the period. ² For BERLIN-BRANDENBURG-TOTAL, the respective prorated scales of discount for BILD BERLIN-BRANDENBURG (C) and the B.Z. (D) apply. Titles can also be booked individually. All rates in Euro.

9 II. AVERAGE SCALES OF DISCOUNT FOR BILD NIELSEN/REGIONAL EDITIONS E Scales of Discount for BILD Nielsen/Regional Editions (without BILD HAMBURG and BILD BERLIN-BRANDENBURG), as well as BILD GERMANY-WEST-TOTAL and BILD GERMANY-EAST-TOTAL Frequency Scale/ Campaign Period: 12 Months Quantity Scale/Campaign Period: 12 Months For Millimetre Sales of at least 6 times 5 % mm 5 % 12 times 10 % mm 10 % 24 times 15 % mm 15 % 52 times 20 % mm 20 % Each edition is discounted separately. For contracts on sub-editions, ads millimetres of the next bigger edition(s) - in so far as the campaign periods correspond can be included. Minimum size for discount eligibility of the editions: 20 mm. F Mini-contracts for BILD-Nielsen/regional editions (without BILD HAMBURG, BILD BERLIN-BRANDENBURG) as well as GERMANY-WEST- TOTAL and GERMANY-EAST-TOTAL. See section 12 for more details. Frequency Scale/ Campaign Period: 3 Months Quantity Scale/Campaign Period: 3 Months For Millimetre Sales of at least 2 times 5 % mm 5 % 4 times 10 % mm 10 % 8 times 15 % mm 15 % 16 times 20 % mm 20 % Each edition is discounted separately. For contracts on sub-editions, ads/ millimetres of the next bigger edition(s) in so far as the campaign periods correspond can be included. Minimum size for discount eligibility of the editions: 20 mm. The mini-contracts are now also available for BILD-Nielsen editions. See section 12 for more details and additional offers. In case of ad orders, eligibility for discounts for all booking units (Scales of Discount A-F) requires that the discount is claimed in writing and submitted to the publisher by 31 March of the calendar year following the publication of the respective ad. In the case of contracts, the discount for ads placed during the insertion time period must be claimed in writing and submitted to the publisher within 3 months after the end of the insertion time period.

10 5. Basic Rates for GERMANY-TOTAL 1 1/1 page ,00 1/2 page , Format ,00 mm rate 148,50 2/1 Panorama ad ,00 Strip ad (8 col., 175 mm high) ,00

11 Corner ad (5 col., 325 mm high) ,00 Strip of page height (2 col., 528 mm high) ,00 Strip of page height (3 col., 528 mm high) ,00 BILD Nordic Format GERMANY-TOTAL 1 Normal Rate Gross 1/1 page 8 col., 376 x 528 mm ,00 1/2 page landscape 8 col., 376 x 264 mm , format 4 col., 187 x 250 mm ,00 mm rate minimum size 20 mm 148,50 2/1 Panorama ad 17 col., 777 x 528 mm ,00 8 col./175 mm (page width) 8 col., 376 x 175 mm ,00 Corner 5 col./325 mm 5 col., 234 x 325 mm ,00 2 col./528 (page height) 2 col., 92 x 528 mm ,00 3 col./528 (page height) 3 col., 139 x 528 mm ,00 ¹The booking unit consists of the BILD and B.Z. titles. B.Z. can also be booked individually. Ads appearing in partial editions that are published in tabloid format are subject to scaling, if necessary. See technical specifications for details. All rates in Euro plus VAT.

12 6. Outside Formats and Special Placements Front page head Front page footer left/right Front page footer XXL Front page text-passage ad Strip under Guide Strip under TV Strip on first Sports page Back page head/footer Back page VIP strip Love Is...

13 GERMANY-TOTAL 1 BILD Nordic Format Normal Rate Gross Front page head right 2 col., 92 x 135 mm ,00 Front page text-passage ad 2 col., 92 x 50 mm ,00 Front page footer right large 115 x 164 mm ,00 Front page footer left/right 2 col., 92 x 135 mm ,00 Front page footer left/right small 2 col., 92 x 100 mm ,00 Front page footer XXL left 2 col., 92 x 250 mm ,00 Back page head 2 col., 92 x 135 mm ,00 Back page head small 2 col., 92 x 100 mm ,00 Back page footer left/right 2 col., 92 x 135 mm ,00 Back page footer left/right small 2 col., 92 x 100 mm ,00 VIP strip back page 8 col., 376 x 100 mm ,00 Love Is 1 col., 45 x 50 mm 9.200,00 Strip under TV, 50 mm high 8 col., 376 x 50 mm ,00 Strip under TV, 100 mm high 8 col., 376 x 100 mm ,00 Strip under Guide, 50 mm high 8 col., 376 x 50 mm ,00 Strip under Guide, 100 mm high 8 col., 376 x 100 mm ,00 Strip on first Sports page 8 col., 376 x 175 mm ,00 ¹The booking unit consists of the BILD and B.Z. titles. B.Z. can also be booked individually. Ads appearing in partial editions that are published in tabloid format are subject to scaling if necessary. See technical specifications for details. All rates in Euro plus VAT.

14 7. 1/1 Page¹ Circulation Map Booking Unit Colour Layouts Economy Rate 5 Black/White 1 Additional Colour 2 Additional Colours/4c (2 add. c/4c) I to VII-2-3 GERMANY-TOTAL² , , , ,00 I to V/VI GERMANY-WEST-TOTAL² , , ,00 I NIELSEN I , , ,00 I-1 NIELSEN I-North , , ,00 I-1-1 BILD HAMBURG , , , ,00 I-2 NIELSEN I-South , , ,00 I-2-1 BILD HANOVER , , , ,00 I-3 NIELSEN I-West , , ,00 I-3-1 BILD BREMEN (not eligible for contracts) 5.252, , , ,00 II NORTH RHINE-WESTPHALIA , , ,00 II-1 BILD RUHR AREA , , , ,00 II-1-1 BILD RUHR-EAST , , , ,00 II-1-2 BILD RUHR-WEST , , , ,00 II-2 BILD DUSSELDORF , , , ,00 II-3 BILD COLOGNE (not eligible for contracts) 3.750, , , ,00 II-4 BILD AACHEN , , , ,00 II-5 BILD MUNSTERLAND , , , ,00 II-6 BILD WESTPHALIA , , , ,00

15 Circulation Map Booking Unit Colour Layouts Economy Rate 5 Black/White 1 Additional Colour 2 Additional Colours/4c (2 add. c/4c) IIIa NIELSEN IIIa , , ,00 IIIa-1 BILD RHINE-MAIN , , , ,00 IIIa-1-1 BILD FRANKFURT , , , ,00 IIIa-1-2 BILD MAINZ-WIESBADEN , , , ,00 IIIa-1-3 BILD SAARLAND (not eligible for contracts) 3.192, , , ,00 IIIa-2 BILD RHINE-NECKAR , , , ,00 IIIb NIELSEN IIIb , , ,00 IIIb-1 BILD STUTTGART , , , ,00 IV NIELSEN IV , , ,00 IV-1 BILD MUNICH (not eligible for contracts) , , , ,00 IV-2 BILD NUREMBERG , , , ,00 V/VI to VII-2-3 GERMANY-EAST-TOTAL² , , ,00 V BERLIN-BRANDENBURG-TOTAL 2, , , , ,00 BILD BERLIN-BRANDENBURG , , , ,00 B.Z , , , ,00 VI-1 MECKLENBURG-WESTERN POMERANIA , , ,00 VI-2 SAXONY-ANHALT , , ,00 VI-2-1 BILD HALLE , , , ,00 VI-2-2 BILD MAGDEBURG , , , ,00 VII-1 THURINGIA , , , ,00 VII-2 SAXONY , , ,00 VII-2-1 BILD LEIPZIG , , , ,00 VII-2-2 BILD DRESDEN (not eligible for contracts) 4.033, , , ,00 VII-2-3 BILD CHEMNITZ , , , ,00 1 Fixed format: Nordic format: 376 x 528 mm (w x h), tabloid format: 257 x 369 mm (w x h) 2 The booking unit consists of the BILD and B.Z titles; B.Z. can also be booked individually. 3 See Rate Card for BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG and B.Z. 4 BILD MUNICH is BILD MUNICH and BILD MUNICH CITY. Ads in BILD MUNICH CITY will be scaled down proportionally. 5 Economy Rate for all colour layouts. For discounts, see section 4. Ads appearing in partial editions that are published in tabloid format are subject to scaling. See technical specifications for details. All rates in Euro plus VAT.

16 8. 1/2 Page ¹ Circulation Map Booking Unit Colour Layouts Economy Rate 5 Black/White 1 Additional Colour 2 Additional Colours/4c (2 add. c/4c) I to VII-2-3 GERMANY-TOTAL² , , , ,00 I to V/VI GERMANY-WEST-TOTAL² , , ,00 I NIELSEN I , , ,00 I-1 NIELSEN I-North , , ,00 I-1-1 BILD HAMBURG , , , ,00 I-2 NIELSEN I-South , , ,00 I-2-1 BILD HANOVER 9.398, , , ,00 I-3 NIELSEN I-West , , ,00 I-3-1 BILD BREMEN (not eligible for contracts) 2.986, , , ,00 II NORTH RHINE-WESTPHALIA , , ,00 II-1 BILD RUHR AREA , , , ,00 II-1-1 BILD RUHR-EAST 8.870, , , ,00 II-1-2 BILD RUHR-WEST , , , ,00 II-2 BILD DUSSELDORF 6.927, , , ,00 II-3 BILD COLOGNE (not eligible for contracts) 2.349, , , ,00 II-4 BILD AACHEN 5.386, , , ,00 II-5 BILD MUNSTERLAND 5.174, , , ,00 II-6 BILD WESTPHALIA , , , ,00

17 Circulation Map Booking Unit Colour Layouts Economy Rate 5 Black/White 1 Additional Colour 2 Additional Colours/4c (2 add. c/4c) IIIa NIELSEN IIIa , , ,00 IIIa-1 BILD RHINE-MAIN , , , ,00 IIIa-1-1 BILD FRANKFURT , , , ,00 IIIa-1-2 BILD MAINZ-WIESBADEN 5.871, , , ,00 IIIa-1-3 BILD SAARLAND (not eligible for contracts) 2.059, , , ,00 IIIa-2 BILD RHINE-NECKAR 7.223, , , ,00 IIIb NIELSEN IIIb , , ,00 IIIb-1 BILD STUTTGART , , , ,00 IV NIELSEN IV , , ,00 IV-1 BILD MUNICH (not eligible for contracts) , , , ,00 IV-2 BILD NUREMBERG 7.793, , , ,00 V/VI to VII-2-3 GERMANY-EAST-TOTAL² , , ,00 V BERLIN-BRANDENBURG-TOTAL 2, , , , ,00 BILD BERLIN-BRANDENBURG , , , ,00 B.Z , , , ,00 VI-1 MECKLENBURG-WESTERN POMERANIA , , ,00 VI-2 SAXONY-ANHALT , , ,00 VI-2-1 BILD HALLE 6.991, , , ,00 VI-2-2 BILD MAGDEBURG 5.892, , , ,00 VII-1 THURINGIA 6.758, , , ,00 VII-2 SAXONY , , ,00 VII-2-1 BILD LEIPZIG 6.780, , , ,00 VII-2-2 BILD DRESDEN (not eligible for contracts) 2.935, , , ,00 VII-2-3 BILD CHEMNITZ 6.019, , , ,00 ¹Fixed format: Nordic format: 376 x 264 mm (w x h), tabloid format: 257 x 184 mm (w x h) ²Booking unit consists of the BILD and B.Z titles. B.Z. can also be booked individually. ³See Rate Card BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG and B.Z. 4 BILD MUNICH is BILD MUNICH and BILD MUNICH CITY. Ads in BILD MUNICH CITY will be scaled down proportionally. 5 Economy Rate identical for all colour layouts. For discounts, see section 4. Ads appearing in partial editions that are published in tabloid format are subject to scaling. See technical specifications for details. All rates in Euro plus VAT.

18 Format¹ Circulation Map Booking Unit Colour Layouts Economy Rate 5 Black/White 1 Additional Colour 2 Additional Colours/4c (2 add. c/4c) I to VII-2-3 GERMANY-TOTAL² , , , ,00 I to V/VI GERMANY-WEST-TOTAL² , , ,00 I NIELSEN I , , ,00 I-1 NIELSEN I-North , , ,00 I-1-1 BILD HAMBURG 8.830, , , ,00 I-2 NIELSEN I-South , , ,00 I-2-1 BILD HANOVER 4.430, , , ,00 I-3 NIELSEN I-West , , ,00 I-3-1 BILD BREMEN (not eligible for contracts) 1.767, , , ,00 II NORTH RHINE-WESTPHALIA , , ,00 II-1 BILD RUHR AREA 7.850, , , ,00 II-1-1 BILD RUHR-EAST 4.200, , , ,00 II-1-2 BILD RUHR-WEST 4.850, , , ,00 II-2 BILD DUSSELDORF 3.280, , , ,00 II-3 BILD COLOGNE (not eligible for contracts) 1.220, , , ,00 II-4 BILD AACHEN 2.550, , , ,00 II-5 BILD MUNSTERLAND 2.450, , , ,00 II-6 BILD WESTPHALIA 7.200, , , ,00

19 Circulation Map Booking Unit Colour Layouts Economy Rate 5 Black/White 1 Additional Colour 2 Additional Colours/4c (2 add. c/4c) IIIa NIELSEN IIIa , , ,00 IIIa-1 BILD RHINE-MAIN 8.220, , , ,00 IIIa-1-1 BILD FRANKFURT 6.030, , , ,00 IIIa-1-2 BILD MAINZ-WIESBADEN 2.780, , , ,00 IIIa-1-3 BILD SAARLAND (not eligible for contracts) 1.276, , , ,00 IIIa-2 BILD RHINE-NECKAR 3.420, , , ,00 IIIb NIELSEN IIIb , , ,00 IIIb-1 BILD STUTTGART 5.000, , , ,00 IV NIELSEN IV , , ,00 IV-1 BILD MUNICH (not eligible for contracts) , , , ,00 IV-2 BILD NUREMBERG 3.690, , , ,00 V/VI to VII-2-3 GERMANY-EAST-TOTAL² , , ,00 V BERLIN-BRANDENBURG-TOTAL 2, , , , ,00 BILD BERLIN-BRANDENBURG , , , ,00 B.Z , , , ,00 VI-1 MECKLENBURG-WESTERN POMERANIA 5.117, , ,00 VI-2 SAXONY-ANHALT 5.885, , ,00 VI-2-1 BILD HALLE 3.095, , , ,00 VI-2-2 BILD MAGDEBURG 2.790, , , ,00 VII-1 THURINGIA 3.200, , , ,00 VII-2 SAXONY 7.599, , ,00 VII-2-1 BILD LEIPZIG 3.210, , , ,00 VII-2-2 BILD DRESDEN (not eligible for contracts) 1.539, , , ,00 VII-2-3 BILD CHEMNITZ 2.850, , , ,00 ¹Fixed format: 187 x 250 mm (w x h) ²Booking unit consists of the BILD and B.Z titles. B.Z. can also be booked individually. ³See Rate Card BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG and B.Z. 4 BILD MUNICH is BILD MUNICH and BILD MUNICH CITY. Ads in BILD MUNICH CITY will be scaled down proportionally. 5 Economy for all colour layouts. For discounts, see section 4. All rates in Euro plus VAT.

20 10. Millimetre Rates Circulation Map Booking Unit Colour Layouts Black/White 1 Additional Colour 2 Additional Colours/4c I to VII-2-3 GERMANY-TOTAL¹, ² 148,50 148,50 148,50 I to V/VI GERMANY-WEST-TOTAL¹, ² 133,43 133,43 133,43 I NIELSEN I² 49,06 49,06 49,06 I-1 NIELSEN I-North² 28,58 28,58 28,58 I-1-1 BILD HAMBURG 8,83 13,75 13,75 I-2 NIELSEN I-South² 16,16 16,16 16,16 I-2-1 BILD HANOVER 4,45 6,40 6,40 I-3 NIELSEN I-West² 14,56 14,56 14,56 I-3-1 BILD BREMEN 2,93 2,93 2,93 II NORTH RHINE-WESTPHALIA 27,55 30,90 30,90 II-1 BILD RUHR AREA 7,85 11,75 11,75 II-1-1 BILD RUHR-EAST 4,20 6,25 6,25 II-1-2 BILD RUHR-WEST 4,85 7,25 7,25 II-2 BILD DUSSELDORF 3,28 4,15 4,50 II-3 BILD COLOGNE 3,02 3,02 3,02 II-4 BILD AACHEN 2,55 3,08 3,08 II-5 BILD MUNSTERLAND 2,45 3,15 3,15 II-6 BILD WESTPHALIA 7,20 7,20 7,20

21 Circulation Map Booking Unit Colour Layouts Black/White 1 Additional Colour 2 Additional Colours/4c IIIa NIELSEN IIIa 2 43,53 43,53 43,53 IIIa-1 BILD RHINE-MAIN 8,22 11,40 11,40 IIIa-1-1 BILD FRANKFURT 6,03 8,50 8,50 IIIa-1-2 BILD MAINZ-WIESBADEN 2,78 3,54 3,99 IIIa-1-3 BILD SAARLAND 3,40 3,40 3,40 IIIa-2 BILD RHINE-NECKAR 3,42 4,14 4,86 IIIb NIELSEN IIIb 2 23,79 23,79 23,79 IIIb-1 BILD STUTTGART 5,00 7,30 7,30 IV NIELSEN IV 2 26,28 26,28 26,28 IV-1 BILD MUNICH 4 5,36 5,36 5,36 IV-2 BILD NUREMBERG 3,69 4,99 4,99 V/VI to VII-2-3 GERMANY-EAST-TOTAL 1,2,3 40,20 40,20 40,20 V BERLIN-BRANDENBURG-TOTAL 1,3 11,01 15,82 15,82 BILD BERLIN-BRANDENBURG 3 3,71 5,42 5,42 B.Z. 3 7,30 10,40 10,40 VI-1 MECKLENBURG-WESTERN POMERANIA 2 5,63 5,63 5,63 VI-2 SAXONY-ANHALT 2 6,86 6,86 6,86 VI-2-1 BILD HALLE 3,31 3,31 4,07 VI-2-2 BILD MAGDEBURG 2,79 2,79 2,79 VII-1 THURINGIA 3,20 3,20 3,20 VII-2 SAXONY 2 10,41 10,41 10,41 VII-2-1 BILD LEIPZIG 3,21 3,59 4,59 VII-2-2 BILD DRESDEN (not eligible for contracts) 2,97 2,97 2,97 VII-2-3 BILD CHEMNITZ 2,85 2,85 2,85 1 Booking unit consists of the BILD and B.Z titles; B.Z. can also be booked individually. 2 Ads of 5+ columns require a minimum format of total mm 3 See Rate Card BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG and B.Z. 4 BILD MUNICH is BILD MUNICH and BILD MUNICH CITY. Ads in BILD MUNICH CITY will be scaled down proportionally. Minimum size for all bold printed editions: 20 mm. For regional editions, see regional supplementary sheets. For discounts, see section 4. All rates in Euro plus VAT.

22 11. Economy Rate Simply affordable: We will also reward your flexibility in 2015 with the popular Economy Rate. No matter whether you choose the format, 1/2 page or 1/1 page: In the Economy Rate, you book one calendar week and we decide on the exact publication date. Savings: Profit from an enormous price advantage of up to 43 %! Right to Move You book the calendar week, and we decide the exact publication day between Monday and Saturday. You can exclude any day within the booked calendar week when booking, which increases your planning security. Uniform handling of the Economy Rate for GERMANY-TOTAL and the BILD Regional Editions. Booking Units and Rates 1/1 page, 1/2 page and format: See sections 7-9. Outside page formats: only GERMANY-TOTAL. See below for rates Deadline for Ads and Print Material, Cancellation Deadline GERMANY-TOTAL: Monday before the respective calendar week BILD Regional Editions: Friday, 11 a.m. before the respective calendar week Mon. Tues. Wed. Thurs. Fri. Sat. Sun.

23 GERMANY-TOTAL 1 BILD Nordic format Normal Rate Gross Economy Rate Savings Economy Rate 1/1 page 8 col., 376 x 528 mm , ,00 43,6 % 1/2 page 8 col., 376 x 264 mm , ,00 33,2 % format 4 col., 187 x 250 mm , ,00 40,0 % Front page head right 2 col., 92 x 135 mm , ,00 34,5 % Front page text-passage ad 2 col., 92 x 50 mm , ,00 33,6 % Front page footer right large 115 x 164 mm , ,00 30,4 % Front page footer left/right 2 col., 92 x 135 mm , ,00 29,0 % Front page footer left/right small 2 col., 92 x 100 mm , ,00 27,4 % Front page footer XXL left 2 col., 92 x 250 mm , ,00 30,1 % Back page head 2 col., 92 x 135 mm , ,00 30,2 % Back page head small 2 col., 92 x 100 mm , ,00 28,6 % Back page footer left/right 2 col., 92 x 135 mm , ,00 30,7 % Back page footer left/right small 2 col., 92 x 100 mm , ,00 29,0 % VIP strip back page 8 col., 376 x 100 mm , ,00 39,8 % Conditions: No reservations, no waiting list No changing motifs, no split More than 2 ads per week upon request Ads in the Economy Rate are subject to agency commissions, but cannot be applied to other discounts and are not eligible for contracts and further discounts Handling for the Economy Rate Right to move: within one calendar week (Mon.- Sat.), one weekday can be excluded when booking. 1 The booking unit consists of the BILD and B.Z. titles. B.Z. can also be booked individually. Ads appearing in partial editions that are published in tabloid format are subject to scaling. See technical specifications for details. All rates in Euro plus VAT.

24 12. Nielsen Offers MINI-CONTRACT BILD NIELSEN AND REGIONAL EDITIONS The mini-contracts are now also available for the BILD Nielsen editions and therefore for almost every partial booking in BILD. 1 You will especially benefit from this offer if you have low purchase quantities within a short period of time. This gives you both planning security and attractive conditions for your campaign flight! The customary annual contracts with a 12-month term are still available. We will grant the discount according to the discount scale that is most advantageous to you! Frequency Scale Quantity Scale For Millimetre Sales of at least Classic Contract, 12 Months 6 times 5 % mm 5 % 12 times 10 % mm 10 % 24 times 15 % mm 15 % 52 times 20 % mm 20 % Mini-Contract, 3 Months 2 times 5 % mm 5 % 4 times 10 % mm 10 % 8 times 15 % mm 15 % 16 times 20 % mm 20 % MODULE OFFER New: Our Crossmedia Nielsen Module Offers! Combine and save! Select two or more components and you will automatically receive a combination discount of 10 %, 15 % or even 20 %, no matter which placements you combine from our range of Nielsen offers! The combination discount applies in addition to the volume discounts listed on the Rate Card. Examples of Module Combinations You receive a combination discount on the basis of the selected modules. The number of placements in the various media is irrelevant. The discount is also granted when you just book one medium (with multiple modules). 20 % 10 % 15 % BILD.de N4 20 % BILD.de N4 BILD N3b BILD.de MOBIL N4 BILD.de N4 BamS N3a BamS N1 BamS N4 BILD N3a BILD N4 BILD N1 BILD N4 BILD N4 BILD N3a 2 modules 3 modules 4 and more modules 1 Mini-contracts do not apply to GERMANY-TOTAL, BILD HAMBURG, BERLIN-BRANDENBURG-TOTAL and BILD BERLIN-BRANDENBURG. Also see section 4 F.

25 MODULE OFFER BILD Partial Booking mm 300 mm /1 Page NIELSEN I 49, , , ,00 NIELSEN I-North 28, , , ,00 NIELSEN I-South 16, , , ,00 NIELSEN I-West 14, , , ,00 NIELSEN II/BILD NRW 30, , , ,00 NIELSEN IIIa 43, , , ,00 NIELSEN IIIb 23, , , ,00 NIELSEN IV 26, , , ,00 BILD MECKLENBURG- 5, , , ,00 WESTERN POMERANIA BILD SAXONY-ANHALT 6, , , ,00 BILD THURINGIA 3,20 960, , ,00 BILD SAXONY-ANHALT 10, , , ,00 Minimum format for combination discount 300 mm BILD am SONNTAG Partial Booking 1/4 Page 1/2 Page 9/16 Page 1/1 Page NIELSEN I , , , ,00 NIELSEN II , , , ,00 NIELSEN IIIa , , , ,00 NIELSEN IIIb 9.430, , , ,00 NIELSEN IV , , , ,00 NIELSEN V, VI, VII 8.150, , , ,00 Minimum format for combination discount 1/4 Page BILD.de Regional Targeting² Format Reach 1 CPM Costs (Basis GPS and IP Data) NIELSEN I Ad Bundle ROS , ,00 NIELSEN II Ad Bundle ROS , ,00 NIELSEN IIIa Ad Bundle ROS , ,00 NIELSEN IIIb Ad Bundle ROS , ,00 NIELSEN IV Ad Bundle ROS , ,00 NIELSEN V Ad Bundle ROS , ,00 NIELSEN VI Ad Bundle ROS , ,00 NIELSEN VII Ad Bundle ROS , ,00 Minimum format for combination discount See reach information listed above. Higher volumes upon request. BILD.de MOBIL Regional Targeting² Format Reach 1 CPM Costs (Basis GPS and IP Data) NIELSEN I Content Ad , ,00 NIELSEN II Content Ad , ,00 NIELSEN IIIa Content Ad , ,00 NIELSEN IIIb Content Ad , ,00 NIELSEN IV Content Ad , ,00 NIELSEN V Content Ad , ,00 NIELSEN VI Content Ad , ,00 NIELSEN VII Content Ad , ,00 Minimum format for combination discount See reach information listed above. Higher volumes upon request. 1 Online and mobile: minimum availability; in the case of underdelivery, the AIs are delivered in the following week. The quantity of AIs can be increased after checking the current availabilities (offer price will change accordingly). 2 Regiotargeting BILD.de MOBIL: A variance of up to 10% is possible due to technical specifications. 3 Banner 4:1 or 6:1 Further conditions: Modules that belong together must be placed within two weeks. Multiple placements of the same booking unit are not counted as multiple modules. Volume discounts in accordance with the Rate Card. Volume and combination discounts are granted consecutively. All rates in Euro plus VAT..

26 13. Special Advertising Forms Special advertising forms in BILD are exciting, attention-grabbing and surprising time and again. They stimulate the senses and motivate readers to become intensely involved with your advertising message. Here is a small selection. Super-Panorama A unique presentation platform emerges with the special advertising form of the Super-Panorama. You will immediately stand out with your advertising and attain new design opportunities for a very special customer appeal. Present yourself on a total of 8 pages in the Nordic format (4 front and 4 back pages). The Super-Panorama is available in both the national and regional editions. Interaction Ad With the help of a very innovative hybrid printing process, your ad can be individually printed in every single copy. Enrich your basic motif with individual Number or letter codes Texts Graphics, symbols or logos Numerical keypads Barcodes QR codes You can find all of the rates and further information on the Interaction Ad at Examples for the printing in your ad: 24738`6 Non-binding application example

27 Many different print-related special forms of advertising can be realised in our regional editions, depending on the location Flying Page, Half Cover, Half Page, scented coating, luminous colours, transparent ads or coloured paper. Please contact us for customised offers and implementation possibilities. Flying Page Your advertising stands out and doesn't get lost with the flying page! Attention guaranteed! With the flying page, you can take advantage of an attractive advertising surface around the front and back page (the 1st book) of BILD! Front Page 135 mm/2 col. Inside Page 2x 1/2 page (page height) Back Page 1/2 page (page height) Half Cover With the half cover, your ad jumps out without falling out of the newspaper! The half cover offers you an attractive advertising surface that is placed prominently around the front page! Half Cover Half Page Front Page 135 mm/2 col. Inside Page 1/2 page (page height) You will be discovered with the half page - and not skipped over! Use the prominent advertising surface within BILD and attract plenty of attention with your ad! Half Page Inside Section 1/2 page (page height) Inside Section 1/2 page (page height)

28 14. Placement Charges and Geographic Split Placement Charges Binding commitments regarding placement are possible for the format upwards. Extra charges are applied to the gross rate once the purchase order has been submitted and contain no commitment to appearing as the only advertiser on that particular page. Only a limited number of placement commitments can be granted. Extra placement charge: 10 % of gross rate (eligible for discount and agency commissions). Geographic Split We Do It Best Book nationally and advertise with regional reference: Use the options of a motif split in our total of 39 regional and Nielsen booking units. Technical costs: 2 3 motifs: 3.000, motifs: 5.000,00 > 7 motifs: 7.000,00 Technical costs are eligible for agency commissions, but not discounts. Status: 01/10/2014

29 15. Inserts Insert weight per Started copies All other editions BILD HAMBURG B.Z. To 10 g 82,00 82,00 85,50 To 15 g 86,00 86,00 88,00 To 20 g 90,00 92,00 90,50 To 25 g 94,00 98,00 93,00 To 30 g 98,00 104,00 95,50 To 35 g 102,00 110,00 98,00 To 40 g 104,00 116,00 100,50 To 45 g 106,00 122,00 103,00 To 50 g 108,00 128,00 105,50 Heavier weights upon request. All rates in Euro plus VAT. Format Smallest format: 10,5 x 14,8 cm (postcard) Largest format: 26,0 x 36,0 cm 1 Larger formats can be inserted if they are folded down to the highest format. All multiple page inserts should be folded along on the longest side. Different types of folding such as double-gate and zigzag folding cannot be processed. If the brochure inserts contain postcards, these should be glued to the inside. No commitments can be given on the exclusion of competitive advertising and on appearing as the only advertiser. If you have questions: BILD Beilagen (Inserts) Tel.: +49 (0) Fax: +49 (0) beiprodukte@axelspringer.de Booking and cancellation deadline for inserts: 6 business days before date of publication. 16. Ad and Printing Material Deadlines and Cancellation Deadlines Ads GERMANY-TOTAL, GERMANY-WEST TOTAL, GERMANY-EAST-TOTAL and Nielsen Editions Ad/ Right of Cancellation Printing Material Deadline Before Publication All colour layouts 3 business days, 12 p.m. 5 business days 1 business day, 11 a.m. Regional Editions 2 Ad/ Right of Cancellation Printing Material Deadline Before Publication 4 business days Monday edition: Friday, 2 p.m. Split ads 5 business days, 12 p.m. 5 business days 2 business days 4 business days 1 BILD CITY largest deviating format: 22,5 x 30,5 cm. 2 Different advertising and printing material deadlines for BERLIN-BRANDENBURG-TOTAL: See Rate Card BERLIN-BRANDENBURG-TOTAL.

30 17. BILD.de BILD.de is the leading print-based general-interest portal 1 and stands for passionate BILD journalism on the web. The most important, modern news and entertainment portal offers exciting content around the clock: up-to-the-minute information, sports reports, lifestyle reports and news from the world of celebrities. Innovative design and high level of usability Modern video portal with daily videos and video archive Target Group¹ 57 % are men 66 % of the users are 20 to 49 years old 41 % have a high level of education (at least university entrance qualifications) 61 % have a HNI of 2.000,00 and more 65 % are employed Specials Use our diverse editorial environments and specials for your advertising campaign: Branding & Performance Advertorials and stages Homepage combo of BILD.de & BILD.de MOBIL Bundesliga in BILD: Attractive concepts around the highlights of the football Bundesliga Moving image on BILD: Numerous own production formats with high reach including innovative placements Crossmedia on BILD: Reach our users in every usage situation, whether mobile or at the desktop, via tablet or on the smart TV; with crossmedia campaign management and comprehensive packages You can find our current rates at Key Figures Unique users 1 : 17,85 Mio. Visits 2 : Page impressions 2 : Source: AGOF internet facts ; time period of individual month. 2 Source: IVW September 2014.

31 18. BILD.de Regional and BZ.de BILD.de Regional: Advertise digitally in your chosen region! Use your opportunity to contact new target groups and expand your reach in innovative channels. Chose from different topical and regional channels on BILD.de and BILD.de MOBIL or let your advertising rotate. In addition, you can opt for the delivery of your advertising in a region of your choice select according to German state, city or postal code! Regional Display Advertising Multichannel Package Online and Mobile Advertorials Crossmedia Package Social Advertorial Special Publication Plus Car Combo Predictive Behavioural Targeting Run of Portfolio & Topic Combinations You will benefit from the low level of overlapping between BILD and BILD.de (just approx. 11 %¹), as well as the attractiveness of two target groups. ~ 11 % BILD BILD.de Individual BILD.de specials for our regional clients Our bestseller, the Regio Online Advertorial, offers you the possibility of also giving your products a stage in the digital world. Furthermore, you benefit from the many other regional specials and our discount promotions to achieve optimal success for your advertising message. We would be glad to assist you with your individual digital campaign. 1 Source: best for planning 2014 I, Print LpA (BILD GERMANY-TOTAL), Online NpM (full booking). ²Source: best for planning 2014 I, Print LpA (Region of Berlin/Brandenburg), Online NpM (Region of Berlin/ Brandenburg). BZ.de: Berlin s newspaper on the Internet When something happens in Berlin, this is the first place that you will hear about it. With the new 24-Hour Live Ticker, you always have an eye on all of the city s current events. Use this platform for your advertising message and develop new target groups for your business. With BZ.de, you will reach more than residents of Berlin and Brandenburg in addition to your print ad in the B.Z. for a total of more than readers.² You can also find our respective current rates at

32 19. BILD.de MOBIL BILD.de MOBIL is Germany s biggest mobile newsportal with the highest headline density¹. Get informed and simultaneously save time: BILD.de MOBIL is more up-to-date than print, faster than online and always just an arm's length away from the user. A dedicated editorial office for mobile ensures being up-to-date around the clock and comprehensive location-based services and sports news. Furthermore, the popular mobile portal guarantees an unparalleled comfortable usability and fast loading times for the best possible user experience when surfing the web on the go. Take advantage of the exclusive appeal for your new customer acquisition through one of Germany's most popular and largest digital portals: BILD.de MOBIL. Target Group 1 61 % are men 55 % of users are 20 to 39 years old 39 % have a high level of education (at least university entrance qualifications) 41 % have a net household income of more than 3.000,00 75 % are employed Key Data Unique User BILD.de mobil¹: 6,37 Mio. Visits²: Page impressions²: ¹Source by reach: AGOF internet facts 2014-II ²Source: IWV September Rates You can find all standard and special forms of advertising at

33 20. BILD Smartphone and Tablet Apps You are always one step ahead with the BILD apps: BILD FOR THE TABLET The BILD for the Tablet App (ipad and Android tablets) offer you the latest news in text, pictures and video around the clock. The up-to-the-minute information, sports coverage, lifestyle reports and news from the celebrity world has been joined by a newsticker that displays the most important news. You can find all of the information at BILD SMARTPHONE APPS BILD goes app! The most exclusive news directly on the smartphone for Android and iphone. Target Group 2 59 % are men 37 % of the users are 20 to 39 years old 19 % have a high level of education (at least university entrance qualifications) 45 % have a HNI of 3.000,00 and more 72 % are employed You can find all of the information at BILD BUNDESLIGA SMARTPHONE APP Exclusive highlight videos on the smartphone. BILD SMART TV APP The maximum in video. The accustomed BILD news coverage including powerful video contents for web-enable TVs. You can book the video advertising formats individually or within our cross-device offer. You can find all of the information at ¹Source: best for planning 2014-I. ²Source: AGOF mobile facts 2014-II.

34 21. Crossmedia Concepts of the BILD Group Use the unique reach and high advertising pressure through a combination of various media genres and media brands. The crossmedia concepts of the BILD Group offer the right solution for every campaign goal. Strengthen the trust of our readers in your product through the joint presentation with our strong media brands. Volks-Produkt (People's Product): Exclusive new advertising formats and advertising media! Exclusive price advantage! Exclusivity for your product! Profit from a high degree of attention and reach, as well as from the positive image values with our cooperation, in which a mutually selected product is advertised exclusively as a Volks-Produkt. The use of prominent testimonials, large-format ads with designed contents, attractive add-ons and innovative online and mobile formats will ensure your success. AKTION Put the qualities and functions of your products or topics into the spotlight and communicate them in the typical simplified and compact BILD style. The attention-grabbing and high-reach advertising of the promotion products with testimonials and opinions by consumers, glossaries and background information turns the promotion into a crossmedia communications concept for your sales. The Product Tip is a sales-oriented promotion product that puts the products from a large variety of fields in the focus of the communication. No matter whether this is a Digital Tip, a Car Tip or a Health Tip there is a large diversity of possibilities. Due to the joint presentation with BILD.de and the established Tip logo, the concept is distinguished by a strong recommendation character and high level of credibility. The Nielsen Tip is the first sales-oriented cooperation option in which the partial Nielsen placements of BILD, BamS, BILD.de and BILD.de MOBIL are combined in order to reach your regional target group without wastage. Due to the crossmedia linkage of print and online media, the Nielsen Tip achieves an exceptional reach with high advertising impact in selected regions of Germany. GROSSER DEUTSCHLANDS LESERTEST präsentiert von LOGO Produkt We jointly distinguish especially family-friendly products and services as Family Products. Through eye-catching advertorials, ads and advertising media, we stage your products crossmedially. The client and product benefit from the credibility and journalistic competence of the joint presentation with BILD am SONNTAG. In Germany s big reader review, the BamS readers test your product or your service. In the form of a product sample, a voucher or a test promotion, readers can try out a new or existing product directly at the PoS and become your large test community as a result. They evaluate your product or service in the form of a questionnaire and make it possible for you to get firsthand market research results in this way. The brand concepts are designed in-house by the Creative Services Department.