CHIP Digital GmbH CHIP TV CHIP TV. m.chip.de + CHIP Online App. Tablet Edition. CHIP.de

Size: px

Start display at page:

Download "CHIP Digital GmbH CHIP TV CHIP TV. m.chip.de + CHIP Online App. Tablet Edition. CHIP.de"

Tiffany Daniel
8 years ago
Views:

1 MEDIA DATA THE GUIDE FOR THE DIGITAL GENERATION CHIP Online Mastertemplate deutsch

2 CHIP Digital GmbH 2 CHIP Digital GmbH - The Guide for the Digital Generation Special interest publisher of computer, communications and digital lifestyle media. CHIP TV m.chip.de + CHIP Online App CHIP TV Tablet Edition CHIP.de

computer, communications and digital lifestyle media.

Unique Users Extensive Know-How Editorial high quality content Independent product tests Number one for safe

3 CHIP THE German purchase advisor CHIP is THE German purchase advisor for consumer electronics, communication and home entertainment products. CHIP stands for: m. Unique Users Extensive Know-How Editorial high quality content Independent product tests Number one for safe and fast downloads The latest consumer electronics news Source: AGOF internet facts / [CHIP Digital GmbH / Tomorrow Focus Media / last 30 days, from age 14]

4 CHIP Digital offers as a certified website guaranteed quality 4 The quality seal awards premium websites and stands for: Valuable advertising environments Premium original content Loyal users with well-known and selectable profiles Professional marketing with state of the art advertising options High data security Your commercial message benefits from this level of quality!

Loyal users with well-known and selectable profiles Professional marketing with state of the

5 CHIP Test Centre 5 Consumers rely on CHIP test results 21 employees (engineers and computer specialists) More than 1,500 products tested per year lab equipment worth more than EUR 1 million One of the best known IT test centresin Germany

1,500 products tested per year lab equipment worth more

6 CHIP Digital Test & Purchase Advice Independent advice for prospective buyers m. Unique Users/ Monthin Test & Purchase Advice Source: AGOF internet facts / [CHIP Digital GmbH / Tomorrow Focus Media / last 30 days, from age 14]

7 Online Reach: CHIP on rank 7 of German Websites 7 With12.83 m. unique users, CHIP ison rank 7 amonggerman websites. Rank Website Net coverage in % Net coverage in million Type ofsite 1 T-Online 35,7 25,20 Portal 2 ebay.de 28,9 20,38 Market& Service 3 BILD.de 21,8 15,40 Verlags-Site 4 gutefrage.net 21,1 14,91 Market& Service 5 WEB.DE 18,5 13,06 Portal 6 FOCUS Online 18,5 13,02 Publisher-Site 7 CHIP Online 18,2 12,83 Publisher-Site 8 computerbild.de 17,7 12,45 Publisher-Site 9 CHEFKOCH.de 16,3 11,50 Market& Service 10 DasTelefonbuch.de 15,1 10,64 Market& Service 11 GMX 15,1 10,63 Portal 12 SPIEGEL ONLINE 14,9 10,49 Publisher-Site 13 MyVideo 13,7 9,66 Market& Service 14 DasOertliche.de 12,9 9,07 Market& Service 15 wetter.com 12,6 8,92 Market& Service 16 DIE WELT 12,2 8,59 Publisher-Site 17 Yahoo Deutschland 11,5 8,14 Portal 18 MGO's FABALISTA 10,3 7,26 Portal 19 mobile.de 10,2 7,17 Market& Service 20 RTL.de 10,0 7,05 TV-Site Source: AGOF internet facts / [CHIP Digital GmbH / Tomorrow Focus Media / last 30 days, from age 14]

net 21,1 14,91 Market& Service 5 WEB.DE 18,5 13,06 Portal 6 FOCUS Online 18,5 13,02 Publisher-Site 7 CHIP Online 18,2 12,83 Publisher-Site 8 computerbild.de 17,7 12,45 Publisher-Site 9 CHEFKOCH.

8 8 CHIP user demographic profile Index 100 = Total population: age 14 and above (12.83 m.) Affinity Index gender male female 67% % 66 Age yearsandolder 10% % % % % 85 10% 33 75% Household net income Upto1,000 EUR 1,000 2,000 EUR 2,000 3,000 EUR 3,000 EUR andmore 13% 91 24% 80 23% 94 40% 129 Source: AGOF internet facts / [CHIP Digital GmbH / Tomorrow Focus Media / last 30 days, from age 14]

164 19% 140 23% 127 15% 85 10% 33 75% Household net income Upto1,000 EUR 1,000 2,000 EUR 2,000 3,000 EUR 3,000 EUR

9 Visitors to Main German Tech Websites 9 Visits Computerbild.de Heise.de PC-Welt.de Golem.de Source: IVW 06 /2015 CHIP 60 m. Computerbild.de 41 m. Heise.de 31 m. PC-WELT 9 m. Golem.de 12 m.

10 CHIP Digital users and online shopping 10 Purchase Behavior Online shoppers within the last 12 month Source: ACTA 2013 Target group: CHIP Online users per month (7.15 million)

11 11 CHIP Digital users are trendsetters and multipliers Affinity-Index (100 = Universe) Technical Avantgarde* 40% 392 Experts or ambitious and adept advanced learners 40% 337 Source: ACTA 2013 *in terms of competence and affinity

Avantgarde* 40% 392 Experts or ambitious and adept advanced

12 CHIP Digital users are the first to buy new products 12 Adopting-Model forconsumer Electronics (TV/Video/Audio/Photo) 12% Innovators (Index: 263) 29% 35% Early Adopter (Index: 189) Total: 84 % 43% 40% Early Majority (Index: 136) 11% 6% Index 100 = Universe Late Majority Stragglers (Index: 42) (Index: 26) Source: TdW 2011 III Target Group: Used Site: CHIP.de (4.44 m)

(Index: 189) Total: 84 % 43% 40% Early Majority (Index: 136) 11% 6% Index 100 = Universe

13 CHIP Digital users buy, create markets and make recommendations 13 Prospective Buyers Search for information to buy computer hardware and software, telecommunication or home entertainment products Innovators & Early Adopters Open markets for new products and own many technical products Multipliers Advanced and experienced IT users who recommend products and services to friends and family

products Innovators & Early Adopters Open markets for new products and own many technical

14 14 CHIP Digital users are open to advertising CHIP Online user s and attitudes on advertising I agree with the following statement: Affinity-Index 100 = all adults % 186 Sometimes advertising is very good 14% 147 I sometimes consciously look at advertising 18% 173 Advertisements have made me aware of new products or attractive offers Target group: used site in the last 14 days: CHIP Online (1.60 million) Source: CN 12.0

good 14% 147 I sometimes consciously look at advertising 18% 173 Advertisements have made me aware of new

15 Advertising opportunities 15 Classic UAB display formats Daily exclusives on CHIP Online Homepage Promotions Editorial features Ad Specials (microsite or advertorials) Trade fair features (CeBIT, Games Convention, IFA, Photokina) CHIP Online Christmas wish list Retailers on CHIP Online price comparison Competitions and sweepstakes Plus much more

Trade fair features (CeBIT, Games Convention, IFA, Photokina) CHIP Online Christmas

16 Basic 2015 Media Rates 16 Ad Format Size CPM (in Euro ) Environment Super Banner 728 x Skyscraper 160 x Medium Rectangle 300 x Flash Layer 400 x Flash Layer und UAP- Format Wallpaper ROS On request x x background color Billboard 800 x PushDown Ad 728 x 90/ Interstitial 800 x Video Ad (bis 20 Sek) Pre Roll Banderole Ad 770 x Halfpage Ad 300 x Videointerstitial Bis 30sec x Mobile (m.chip.de) Mobile Content Ad diverse Mobile Interstitial 300 x Streaming (TFM) Mouseover expandable CPM 10 EUR 20 EUR Pre-expandable 20 EUR Visibility/ view Time guarantee 10EUR CHIP XonioOnline GmbH discounts are based on ad volume within a calendar year1 Gross sales (Euro) Discount ab EUR 2.5% ab EUR 5% Ab EUR 7,5 % Ab EUR 10 % Ab EUR 15 % Ab EUR 20 % Ab EUR 25 % Minimum booking volume: 4,000 net payable 1Discount structure valid as of 01. Jan 2013

Pre Roll 90 85 Banderole Ad 770 x 250 90 85 Halfpage Ad 300 x 600 90 85 Videointerstitial Bis 30sec + 800 x 600 90 85 Mobile (m.chip.

17 17 Contact Kathrin Zellner Teamlead Premium Sales Nielsen I & V-VII / IIIB & IV Tel.: 089/ FAX 089/ Mobil: 0172/ kzellner@chip.de Yannic Lipp Key Account Manager Nielsen II / IIIA Tel: 089/ FAX 089/ Mobil: 0151 / ylipp@chip.de CHIP Digital GmbH St.-Martin-Straße München

de Yannic Lipp Key Account Manager Nielsen II / IIIA Tel: 089/74642-172 FAX

Advertising on BUNTE Display

Advertising on BUNTE Display BUNTE Europe s largest people magazine on mobile phones BUNTE mobile website for women, reaching a large audience users are provided with news and stories from the world of