PROSPECTUS EXHIBITOR & SPONSOR. EXPO: OCTOBER 4-6 CONFERENCE: OCTOBER 4-7 McCORMICK PLACE, CHICAGO

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1 EXHIBITOR & SPONSOR PROSPECTUS 2016 Your once-a-year chance to showcase your product or service to thousands of HR decision makers The World s Largest HR Technology Exposition EXPO: OCTOBER 4-6 CONFERENCE: OCTOBER 4-7 McCORMICK PLACE, CHICAGO #hrtechconf Produced and Presented by: Join our community: Follow us:

2 Exhibit at the world-famous buyers show for HR technology! It is a great show and I received positive responses from my team. EXPO: OCTOBER 4-6 McCORMICK PLACE, CHICAGO Michele Manry Oracle Year after year, HR practitioners, independent analysts, journalists and bloggers call the HR Tech Conference THE HR show to attend. That s why it is always THE LARGEST HR technology and services exposition in the world drawing a community of 8,500 from around the globe and growing each year. In fact, HR Tech is widely regarded as THE #1 place to meet with senior HR decision makers who have a strategic need for technology and are motivated to buy. That s why exhibitors gain more qualified leads at HR Tech than at any other expo they attend. Attendee Titles C-Suite Consultant 2% 17% 5% Analyst 20% Manager Attendee Job Responsibility 8% Benefits 2% Compensation 2% Employee Communications 23% Executive Management 1% Financial/Legal 11% General HR 5% HR Consulting 1% HR Outsourcing 24% HRMS/HRIS 1% Internet/Intranet 16% IT 3% Learning/Development 2% Payroll/Timekeeping 6% Recruiting/Staffing 10% Talent Management % Under % % Director 28% Attendee Company Size 1,000-1,999 6% 25, % 2,000-4,999 8% 28% VP 10,000-24,999 8% 5,000-9,999 8% 2 Contact your sales representative today! See page 8 for details.

3 Take a look at the companies that increased their market exposure as a 2015 sponsor: Diamond: Platinum: Gold: Badge Inserts Human Resource Executive Cover Photo, Technology Lounge & Mobile App Official Conference T-Shirts & Pre-Conference Session Attendee Bags & Registration Area Relax and Recharge Lounge & Tuesday Box Lunch Expo Map Fruit-Infuser Water Bottles Badge Lanyards Opening Night Reception Pre-Conference Session & Fitbit Challenge Pre-Conference Session Pre-Conference Session Awards Luncheon Expo Hall Aisle Signs Wi-Fi in Session Rooms Monday Dessert Break Audio Visual Breakouts and General Sessions Shoe Shine Station Session Notepads Monday Schedule of Events Tuesday Schedule of Events Analyst Room Online Program Materials Tuesday Continental Breakfast Monday Morning Monday Afternoon Tuesday Afternoon Registration Pens Audience Polling Wednesday Continental Breakfast HR Tech Insiders Blog Squad & Lounge Monday Continental Breakfast & Tuesday Morning Refreshment Break Exhibitor Lounge DEVON THE GROUP flight Path Press Room PROUnlimited Media Partner: Secure your spot in this prestigious list for 2016 and increase your exposure before, during and after the conference! To see the full list of 2015 exhibitors, visit READ ON for BOOTH INFORMATION SPONSORSHIP OPPORTUNITIES! & 3

4 Reserve early space sells out quickly! Booth Size Investment 10' x 10' $5,200 10' x 10' corner $5,350 10' x 20' $10,400 10' x 20' corner $10,700 10' x 30' $15,600 20' x 20' $20,800 20' x 30' $31,200 20' x 40' $41,600 30' x 30' $46,800 20' x 50' $52,000 30' x 40' $62,400 40' x 40' $83,200 20' x 80' $83,200 40' x 50' $104,000 50' x 50' $130,000 Reserve your space today and you receive: One all-access Full Conference Pass (maximum 10) per 10' x 10' booth space for one of your company s employees each valued at $2,095.00! Company visibility with a listing on the conference website and a link to your homepage Complimentary post-show mailing list of attendees for one-time postal use 300-character profile of your company in the HR Tech Mobile App and printed Show Guide Up to 5 passes (maximum 40) per 10' x 10' booth for your employees to staff your company s space Access to on-site exhibitor lounge with complimentary coffee, soda and water during set-up and the show Access to the registered press and analysts list Expo Hours MONDAY, OCT. 3 Move-In TUESDAY, OCT. 4 Move-In unopposed show time Opening Night Reception WEDNESDAY, OCT. 5 Expo Open unopposed show time Dessert Break THURSDAY, OCT. 6 Expo Open unopposed show time Move-Out Box Lunch FRIDAY, OCT. 7 Move-Out 8 a.m. - 6 p.m. 8 a.m. - 3 p.m. 5-7 p.m. 10 a.m. - 5:30 p.m a.m. 2:30-3:30 p.m. 4:30-5:30 p.m. 10 a.m. - 4 p.m a.m. 12:15-1:45 p.m. 3-4 p.m. 4-8 p.m. 8 a.m p.m. (times subject to change) Are you a new company looking for some critical exposure, but not ready for a booth investment? The HR Tech Startup Pavilion showcases entrepreneurs who have developed innovative technologies that are new to the market (must be a new startup within two years). Secure your space in the pavilion for $1,800 and you ll receive: Kiosk with your logo to display your product One pass for one of your employees to staff your space in the pavilion Company visibility on the conference website under the Startup Pavilion description with a link to your homepage Company name listed as a participant under the Startup Pavilion description in the HR Tech Mobile App and Show Guide 4 Contact your sales representative today! See page 8 for details.

5 Maximize your brand exposure with our Diamond, Platinum & Gold Sponsorships! In addition to our standard sponsorship offerings you also get: Diamond $40,000 Platinum $30,000 Gold $20,000 Your company s full-color logo on the conference homepage Your company s full-color logo on the cover of the 2016 Show Guide Premium event-wide recognition with your company s full-color logo at the entrance to the Expo Hall and on three professionally produced three-sided meter panel signs in strategic conference locations Premium recognition on large video screens in advance of every General Session Premium logo position on all direct mail pieces and print ads Extra priority points for on-site booth pick for the 2017 show Premium company profile and full-color logo on the HR Tech Mobile App and in the 2016 Show Guide up to 1200 characters up to 900 characters up to 450 characters Full conference passes for your organization s employees each valued at $2, passes 3 passes 2 passes Full buyer passes for you to invite your best qualified customers to attend as full conference attendees each valued at $2, FREE Tickets to the Human Resource Executive HR Executive of the Year Black Tie Award Dinner 6 passes 5 passes 3 passes 4 tickets 4 tickets 2 tickets 1 pre-show blast to registered attendees 3 2-page full-color ad in the 2016 Show Guide a $6, value! 3 1-page full-color ad in the 2016 Show Guide a $4, value! 3 Rotating 300 (w) x 250 (h) banner ad on the HR Technology Conference homepage 3 3 Banner ad in one of Human Resource Executive s e-newsletters 3 3 Unlimited staff passes for your booth

6 Enhance your visibility with a conference or branding sponsorship! 2016 Conference Sponsorships Opening Night Reception... $46,000 Official Conference T-Shirts... $40,000 Technology Lounge... $38,000 Human Resource Executive Cover Photo Promotion... $36,000 Relax & Recharge Lounge... $30,000 Awards Luncheon... $29,500 Attendee Bags... $28,000 Mobile App... $26,000 Box Lunch in Expo (Thurs.)... $24,500 Fruit Infuser Water Bottles... $21,000 HR Tech Insiders Blog Squad & Lounge... $20,000 Badge Lanyards... $18,500 Twitter Feed Outside General Session Room... $18,000 Registration Area... $17,500 Press and Analyst Room... $17,500 Badge Inserts... $17,000 Expo Hall Aisle Signs... $16,000 Expo Map... $13,000 Wi-Fi Speed Boost... $12,000 Schedule of Events... $9,500/day Session Notepads... $9,000 Online Program Materials... $7,500 Audio Visual (General & Breakout Sessions)... $7,000 Continental Breakfasts (Wed. & Thurs.)... $6,900 each s (Wed. and Thurs. AM and PM)... $6,900 each Exhibitor Lounge... $6,500 Dessert Break in Expo (Wed.)... $6,500 Continental Breakfast (Fri.)... $5,900 Audience Polling... $5,500 Registration Pens... $5,500 Shuttle... Call for pricing Shoe Shine Station... Call for pricing Along with increased exposure and the benefits specific to the sponsorship you choose, a conference sponsorship also gives you: Recognition on the cover of more than 440,000 conference brochures if reserved by June 1 and on the conference website before, during and after the show totaling more than 1.5 million impressions if you act quickly! Event-wide recognition with your company s full-color logo at the entrance to the Expo Hall and on three professionally produced three-sided meter panel signs in strategic conference locations Recognition on large video screens in advance of every General Session Your company s full-color logo on the HR Tech Mobile App and in the event Show Guide A FREE mailing list of pre-registered attendees for one-time postal use enabling you to drive traffic to your booth before the show even begins a $ value! Extra priority points for on-site booth selection for the 2017 event 2016 Enhanced On-site Branding Sponsorships General Session Video Advertising... $45,000 (Exclusive) $12,000 (Non-Exclusive) Hotel Key Cards... $35,000 Hotel Guest Room Drop... $12,500 (Flyer & Gift) $11,500 (Flyer Only) General Session Flyer Drop... $9,500 (Tues. - Thurs.) $6,500 (Fri.) Expo Hall Carpet Decals... $8,000 Double-sided Meter Board... $3,750 Call for pricing & availability on other opportunities including: Banner Signage Escalator Runners Escalator Clings Hanging Column Banner Branding sponsors receive the same deliverables as conference sponsors except for Pre-Show Mailing List. Visit for a detailed description of each sponsorship. 6 Contact your sales representative today! See page 8 for details.

7 More opportunities to get your company in front of attendees Pre-Conference Session... $39,000 Make sure you have an opportunity to deliver the content you want attendees to hear. Get the attendees focus for an entire hour at these well-attended sessions. You choose the topic as well as the speaker, and we ll take care of promoting your session to registered and potential attendees. It all amounts to targeted exposure for your company before and during the show. Video Package... $8,500 Film an interview of your executive team or key customers in a dedicated mock studio at the conference by HRE s video production team. Package includes: 45 minutes of shoot time with one round of edits Up to 7 minutes of final completed video Inclusion in blast to HR Tech attendees & HRE opt-in subscribers, and in one of the digital and app versions of Human Resource Executive Magazine Marketing of After-Hours Party... $7,500 Are you planning an event after-hours? Let us promote it for you! We ll include the details in two s to registered attendees, on the conference website, in the Show Guide and Mobile App, on General Session PowerPoint slides, and on 1 meter board advertising the event. Attendee Packet Promotional Material... $4,250 Maximize your on-site exposure and get your message into the hands of attendees by providing your company s promotional material at registration. Pre-printed materials (8-page maximum, 8.5" x 11" maximum size, must lay flat) are due September 19, Show Guide Advertising LIMITED AVAILABILITY! ONLY 10 AVAILABLE! Your company will continually be in front of all full conference attendees with an ad in the 2016 Show Guide that serves as attendees directory for every minute of the event. Attendees continually open the four-color glossy Show Guide to check session information and plan their booth visits and every time they do, they re sure to see your message. Advertising Rates Full Page... $4,200 Two-Page Spread... $6,200 Half Page... $2,500 Back Cover... $4,700 Inside Front Cover... $4,500 Inside Back Cover... $4,500 Fold-Out Center Section... $4,600 Space Deadline: August 1, 2016 Materials Deadline: August 25, 2016 Visit for ad specifications and submission instructions. 7

8 Additional Opportunities Dedicated Demo Rooms... $12,500/hour Get your prospects full attention during your demo with a private Demo Room. Conveniently located in the Expo Hall, it s the best way to showcase your product with: A private room for an hour to demo your products Recognition in the Show Hours and Events on the conference website and on-site in the official conference Show Guide, Mobile App and signage Theater-style seating for 150 along with everything you ll need to put on the demo: AV and AV technician, electricity, Internet, Wi-Fi, microphone, LCD projector and screen Demo Room Times WEDNESDAY, OCT. 5 THURSDAY, OCT a.m. 10 a.m. 11:15 a.m. 2 rooms available 11:15 a.m. 1:45 p.m. in each timeslot! 12:30 p.m. 3 p.m. 1:45 p.m. 4:30 p.m. 3 p.m. Meeting Rooms... $5,800 on Wed./Thurs.; $1,700 on Tues (10' x 20') $2,900 on Wed./Thurs.; $850 on Tues (10' x 10') As an exhibiting company, you can reserve one of the private rooms located on the Expo floor to hold individual meetings with clients. Each room contains a table, chairs and electric. Exhibitors with the highest number of priority points will receive first right of refusal. Contact your sales representative today to be a part of this prestigious event: n Fred Kurst Southeast, Southwest, West, Europe, Asia Phone: fkurst@lrp.com n Nancy Sommar Northeast, Midwest, Canada Phone: , ext nsommar@lrp.com 2016 LRP Publications CD Produced and Presented by: 8