Department: Communications, Marketing and Student Recruitment. Web Development Officer, Digital Media Officer

Transcription

1 JOB DESCRIPTION Job Title: Post No: Website Development Manager SR024 Department: Communications, Marketing and Student Recruitment Grade: Salary: Tenure: Hours: Accountable to: Accountable for: 6AB 32,958-37,075 per annum Permanent 37 hours per week Corporate Design Manger Web Development Officer, Digital Media Officer Summary of Duties and Responsibilities: Primary objective To manage and be responsible for all Cardiff Met s current and future website activity, expanding the content, reach and impact of digital media in line with the Communications, Marketing & Student Recruitment (CMSR) unit s aims and objectives. Main Duties To manage the website development team. To be responsible for the website budget. To work closely with in-house teams within CMSR. To lead the creation of dynamic, engaging web content, managing the ongoing maintenance of the website to ensure consistency of design, layout and usability.

2 Lead and manage small and large scale projects to enable new functionality, design or content to enhance user experience (U). Manage good relationships with the Information Services Division (ISD) and external suppliers. Negotiate support contracts for external suppliers in accordance with Cardiff Met s Financial Regulations. Regularly review the information architecture and functional design of the site, incorporating new technologies to improve workflows and information accessibility. Design and implement an appropriate training plan to ensure all users are proficient in the website protocols. Use online tools to analyse and improve search engine optimisation (SEO) and monitor social media activity. To provide insight and expertise as part of the wider team to maximise the University s social media engagement for student recruitment and communications. To draw up plans for long-term website development, effectively collaborating with internal / external stakeholders, meeting Cardiff Met s institutional requirements. To research other universities and organisations websites to ensure that Cardiff Met s web presence attains a best in class status. To monitor web performance indicators, providing feedback and recommendations where required. To oversee the development of other internally developed websites, enforcing the use of the Cardiff Met s house style, templates and corporate brand guidelines. To manage communications links with departmental web authors and ensure compliance with website design and content generation. Represent the department on key committees, assisting in the management and development of new projects and initiatives, including design and implementation.

3 Other Duties Other duties as deemed appropriate by Head of Unit. Standard Notification These guidelines are provided to assist you in the performance of your contract. The university is a dynamic organisation; therefore changes may be required from time to time. Any changes will be made in consultation with the post-holder. The Summary of Duties and Responsibilities is not intended to be an exhaustive list of tasks performed. Other associated technical tasks are likely to be performed as directed by the line manager. It is accepted that individual staff will have a specialist skills and knowledge base in relation to the role they have been appointed to. In addition to this, Cardiff Metropolitan University expects that all staff will contribute to the vision and ethos of the university and conduct themselves in a professional, courteous and student/customer focused manner at all times. All staff should have particular regard for their responsibilities under Cardiff Metropolitan University s Equalities, Financial, Environmental and Sustainability, Human Resources and Health and Safety policies and procedures.

4 PERSON SPECIFICATION Post: Web Development Manager Unit/School: Communication, Marketing and Student Recruitment *Key A - Application form I - Interview T/P - Test/Presentation FACTORS ESSENTIAL AND DESIRABLE CRITERIA ASSESSED BY A* I* T/P* Education & Qualifications Educated to degree level in a digital/ multimedia / IT related subject, or equivalent with appropriate work experience. 5 GCSEs (or equivalent) at Grade C or above Education & Qualifications Knowledge Certificate in e-marketing Certificate in Digital Marketing Project Management qualification (i.e. PRINCE2 or Agile) Comprehensive understanding of website user experience (U), SEO and best practices. Appreciation of accessibility issues in relation to website design. Knowledge and understanding of SENDA. Knowledge of W3C compliance and guidelines. In-depth knowledge of Content Management Systems implementation considerations for website design, hosting and delivery

5 FACTORS ESSENTIAL AND DESIRABLE CRITERIA ASSESSED BY A* I* T/P* Skills & Abilities Excellent organisational skills with ability to use initiative. Proven ability to work accurately and prioritise within tight deadlines. Good communication and presentation skills - verbal and written. Ability to convey technical issues in a userfriendly manner. To be a team player with positive attitude. Skills & Abilities Ability to communicate through the medium of Welsh. Experience Paid/Unpaid Experience in a similar role Excellent IT and web programming skills, including coding experience in HTML, JavaScript and jquery. Demonstrable experience of using Adobe Creative Suite / Creative Cloud (including Dreamweaver, Photoshop). Demonstrable experience of implementing and maintaining a large website / CMS. Experience of PPC (Google AdWords, Bing Ads) for paid digital marketing campaigns. Proven experience of using Google Analytics or similar reporting tools. Managing a small team.

6 FACTORS ESSENTIAL AND DESIRABLE CRITERIA ASSESSED BY A* I* T/P* Experience Paid/Unpaid Experience of working with Microsoft SharePoint / SharePoint Designer. Experience of Social Media Management Software. Understanding / experience of digital marketing. Experience of managing website delivery in HE. Google Adwords Certification. Other Requirements Ability to represent and contribute on key committees, where web is integral. To advise on website development and inform on website marketing strategy. To monitor web usage with tracking tools and input into annual development plans. Other Requirements Drivers licence and access to a vehicle