Recruitment Pack Next Step!

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1 Recruitment Pack Next Step! Role: Digital Marketing Specialist Location: Birchwood, Warrington Salary: 33,600-42,000 per annum Contract term: Permanent Closing date for applications: Friday 3 July 2015 Vacancy reference no: 1165

2 Dear Candidate Thank you for your interest in working with Your Housing Group. We hope this Recruitment Pack will help you to understand why this is a challenging and rewarding place to work and how we can help you to develop your skills and your career with us. Our mission is transforming your lives and your communities and our people are at the heart of helping us to achieve this. When people join us we want to encourage them to develop and grow their skills and knowledge with us, ensuring they are inspired to be the best they can be from the moment they join us, to feel proud to be part of Your Housing Group and excited about their future working here as part of the Team. We ve included some information in this pack which will explain a little more about Your Housing Group, the role we are recruiting to, the support we will give to you in your role if you join us and how you will be rewarded. We hope this will encourage you to take Your Next Step and express an interest in joining us. If you would like more information about us, and the achievements and talents of those who already work with us, you can access this via our website /careers In the meantime, we look forward to hearing from you and may I wish you every success with your application. Kind regards Janice Hawkins Resourcing and Talent Manager

3 Role Profile JOB PURPOSE: You will be responsible for the creation and management of a robust and creative digital communications environment for the business which will include the development and management of the corporate website, the development and implementation of digital and mobile marketing strategies and corporate social media planning and outputs. You will also be responsible for the development of interactive regulatory and corporate publications, buzz monitoring and reporting and digital inclusion planning. KEY RESPONSIBILITIES COMPETENCIES 1. To be responsible for creating a robust digital communications environment for Your Housing Group relevant to all audiences and stakeholders and in line with the strategic priorities. 2. To manage and further develop all aspects of the corporate website including content creation, design and analytical based trend analysis. 3. To develop corporate digital / mobile marketing and engagement strategies to position the business strongly with its target audiences and stakeholders and to be responsible for their implementation and monitoring. Change Management Results Focused Relationship Management Customer Excellence Contribution Specialist Expertise Innovation 4. To develop a social media strategy and associated policies & procedures for Your Housing Group. 5. To provide daily management of the corporate social media sites, including content creation, responses and monitoring. 6. To develop and manage brands in the digital space, including the creation of appropriate tones of voice and styles applicable in both commercial and social environments. 7. To conduct regular buzz monitoring to ascertain perceptions of Your Housing Group across digital platforms and use to inform future work. 8. To work closely with the Graphic & Digital Designer to produce digitally-based marketing solutions including e-newsletters, web banners, mobile advertising and social media inputs demonstrating expertise in up to date software and technologies.

4 9. To provide creative input into campaign planning. 10. To work with appointed agencies to provide specialist expertise and support where appropriate. Follow guidelines or protocols set and manage within budget to ensure value for money can be measured and delivered. 11. To ensure specialist knowledge of the latest developments in print and digital design is kept up to date. 12. To have experience in evaluation and reporting ROI in relation to digital marketing activities. 13. To independently provide advice and deal with queries and/or interpret customer requirements to provide suitable work solutions and to recommend alternative courses of action if unable to assist. 14. To review customer satisfaction, and monitor service objectives and standards within own area of work. Build conclusions into future improvements, in discussion with senior managers, to maximise service quality and efficiency. * In addition to the duties listed here, the post holder is required to perform other duties which are assigned from time to time. However, such other duties will be reasonable in relation to the individual s skills, abilities and grade.

5 KNOWLEDGE/ SKILLS/ EXPERIENCE A demonstrable track record of building a strong digital presence for a range of businesses, ideally in both the commercial and not for profit sectors. Extensive experience of website development and robust management of corporate websites. Extensive experience of developing engaging content and deploying it creatively in an online environment. A demonstrable track record in developing, implementing and evaluating successful digital / mobile marketing strategies and campaigns. Experience of using PPC, social media advertising and other related tactics to deliver ROI as part of wider marketing campaigns. Extensive experience of successfully building and maintaining social media platforms and personalities and of managing and monitoring outbound and incoming content. Knowledge & experience of using social media/buzz monitoring tools & of reporting analytical and trend analysis to inform future strategies & campaigns. Practical experience of developing interactive and digital-ready publications for use across online platforms. Practical experience of developing training sessions and guidance documents for colleagues with responsibilities in the digital space. Evidence of continued professional development to ensure up to date knowledge of emerging trends and technologies. Ability to work in a pressured environment producing high quality work to tight deadlines and in line with budgets. Knowledge of relevant IT packages, information systems and procedures, ability to adapt/transfer skills to use new technology, development and maintenance of websites, e.g. Microsoft Word, Excel, PowerPoint Professional approach to work and work colleagues and an ability to work independently and show initiative and a can-do attitude. Qualifications: Educated to degree level (or equivalent experience) in a web and / or digital marketing specialism. ADDITIONAL ROLE INFORMATION: Context/Environment: Flexible approach to work. Commitment to the vision of Your Housing Group. Demonstrable commitment to a value for money approach in solution design. Additional Information: Good organisational, oral communication, interpersonal, networking skills and time management skills Working Relationships:

6 Rewards Our people are integral to our success, so we offer a total reward package which recognises your contribution and which is competitive across the sector. Our standard benefits package and our flexible benefits allow you to shape benefits to suit your lifestyle. Learning passport for your role Annual leave of 22 days plus Bank Holidays with an additional 1 day for every completed 2 years service 3 days discretionary holiday at Christmas Contributory Pension Scheme Healthcare Cash Plan Family-friendly entitlements Maternity, paternity and adoption leave benefits Dependent on your role you may benefit from: Essential car user allowance We also offer a range of flexible benefits: The opportunity to buy and sell holidays Salary sacrifice car scheme Childcare voucher scheme Cycle to work scheme Savings club The opportunity to pay for additional healthcare cover Access to a range of discounts from well-known providers

7 Development As part of your journey with us an induction plan will support you, not only in your first few days but also in your on-going time with us. It will help you find some key information to navigate your way around and quickly learn about our promises to you and what we expect in return. We want to encourage our people to develop and grow their skills and knowledge, to ensure they are inspired and enjoy being part of a team and are proud to be working for Your Housing Group. Whatever your role we have specific learning and development to support you on an on-going basis and are proud to have achieved our award of Gold Status accreditation from the Investors in People (IiP) framework. We also offer corporate training for new starters to ensure we inspire you to be the best you can be from the moment you join us.

8 Our Values We have three core values which underpin our vision to transform lives and communities. These values are embedded in everything we do and show our employees and customers what we are all about and how we do things at Your Housing Group.

9 Housing Group Your Housing Group is one of the UK s largest social housing providers with over 33,000 homes across the North West, Yorkshire and the Midlands. As well as a wide range of homes for social and affordable rent, Your Housing Group also provides homes for sale and shared ownership as well as Extra Care housing, sheltered and supported accommodation for older people and young adults. What We Do We Manage Homes: The majority of our general needs housing is for affordable rent. We offer a range of homes from one to five bedroom houses and flats. This stock is managed by the regional communities team. We Sell Homes: We also have a mixture of different forms of home ownership or non-social housing ie market rent and keyworker/nhs stock. We also offer specialist housing for people over 55 to buy. We Support People: For those residents who require a little extra support, we provide sheltered, retirement living and supported accommodation for older people and younger adults. We Build Homes: Your Housing Group is leading the way in several areas of development. Private Finance Initiative (PFI) Joint Ventures Retirement Living Regeneration Affordable Housing With developments across the North West, Yorkshire and the Midlands Your Housing Group offers quality, affordable housing for a wide range of people. We Deliver Value for Money: Your Housing Group is wholly committed to optimising its assets, capabilities and resources in the pursuit of transforming communities and changing the lives of those we serve. We are a commercial business with a social heart. By focusing upon business effectiveness we drive value for money in everything that we do.

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