Working closely with the broader Marketing Team, the Website Coordinator also supports continuous integration across online and offline activities.

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1 POSTION DESCRIPTION Title: Website Coordinator Reporting To: Digital Marketing Specialist Direct Reports: None Location: East Melbourne - Melbourne Office SAVE THE CHILDREN AUSTRALIA Save the Children is the world s leading independent organisation for children, making a difference to children s lives in over 100 countries. From emergency relief to long-term development, Save the Children secures a child s right to health, education and protection. Save the Children Australia manages and implements programs in Australia, Bangladesh, Cambodia, Laos, Papua New Guinea, Solomon Islands, Timor Leste and Vanuatu. We also support development programs through our global network in selected countries in Asia, Africa and Latin America. Our Vision is a world in which every child attains the right to survival, protection, development and participation. Our Purpose is to inspire breakthroughs in the way the world treats children, and to achieve immediate and lasting change in their lives. KEY PURPOSE OF POSITION The Website Coordinator is responsible for assisting the Digital Marketing Specialist in managing Save the Children Australia s website and marketing execution online utilising social media, mobile and other emerging digital mediums, in line with organisational strategy. The position is accountable for consistently updating internal website content, online content quality control and building, internal training on use of online tools, website and visitor analysis and maintaining all external online listings and directories. These activities may include the direct involvement/production or coordination of online media, search engine marketing, web design and optimisation, web marketing and other activities that will promote the organisation s website and campaigns across Australia. Working closely with the broader Marketing Team, the Website Coordinator also supports continuous integration across online and offline activities.

2 COMPETENCY KEY RESULT AREAS/RESPONSIBILITES KEY PERFORMANCE INDICATORS PLANNING & ORGANISATION Manage homepage calendar including: managing booking and rotation of promotion of events, appeals, and campaigns in line with national marketing calendar Timely delivery of online information. Web conversion targets. Broader awareness targets. Maintain relevant and timely written, visual and multimedia content on the Save the Children website, including but not limited to program information, country information, emergency updates, appeal and fundraising product information. Quality control of content (grammar and up to date). Integrate content and online elements produced by other Save the Children members into the Australian website. Search for new and update existing online directories, listings and profiles of Save the Children. WEB MAINTENANCE Maintain URL registrations. Ensure ongoing updates to existing website content via Joomla CMS (programs, campaigns, donation products, contact details etc.) Edit written content, images and videos for online use. Upload videos onto youtube channel. Ensure core brand messages are communicated appropriately via the website content. Ensure content maximises potential SEO areas of opportunity to improve Save the Children s awareness online. Ensure all links within the website are maintained. Ensure tone and language used in website content is consistent with Save the Children s personality and voice. Maintain close working relationships with numerous stakeholders including PRAD, Emergency Programs, Fundraising, Partnerships and Marketing (head office and States) to ensure a consistent and collaborative approach to the organisation s website. Web traffic targets. Web conversion targets. Website content is professional, accurate and updated in a timely manner. High levels of customer service to both internal parties is maintained, including prompt follow up of reported complaints/queries and/or issues.

3 INTERNAL COMMUNICATIONS MANAGEMENT Collect and search for online content from other Save the Children member websites. Assist the marketing team with an immediate online response when an emergency strikes. Communicate regularly with states, programs, country offices, PRAD, fundraising, to ensure website content is up to date, relevant and leveraging the online space. Plan and conduct training sessions to build online skills and understanding within the organisation Work with members of Save the Children International to ensure key information is integrated into our website. Timely delivery of information online. Feedback from internal stakeholders. Communication with internal and external stakeholders is conducted in a highly professional and timely manner at all times. SAVE THE CHILDREN INTERNATIONAL VALUES ACCOUNTABILITY AMBITION SAVE THE CHILDREN INTERNATIONAL DEFINITIONS We take personal responsibility for using our resources efficiently, achieving measurable results, and being accountable to supporters, partners and, most of all, children. We are demanding of ourselves and our colleagues, set high goals and are committed to improving the quality of everything we do for children. DEMONSTRATED BEHAVIOURS Is happy to take responsibility where the necessary skills exist or can be developed. Is able to learn from mistakes and successes. Enjoys the idea of a challenge and associated learning. Actively seeks out development opportunties. Is able to seek out assistance/resources where required. Is able to set own goals and objectives. Supports others in accepting responsibility. Demonstrates personal drive and commitment. Works towards and achieves set goals & objectives. Committed to quality & continuous improvement in work efforts & activities. Knows what he/she wants from a career and actively works on/towards it. Makes things happen for self.

4 COLLABORATION CREATIVITY INTEGRITY We respect and value each other, thrive on our diversity, and work with partners to leverage our global strength in making a difference for children. We are open to new ideas, embrace change, and take disciplined risks to develop sustainable solutions for and with children. We aspire to live the highest standards of personal honesty and behaviour; we never compromise our reputation and always act in the best interests of children. Markets self for opportunities. Doesn t wait for others to open doors & provide all opportunities. Can quickly find common ground and solve problems for the good of all. Can represent his/her own interests and yet be fair to other groups. Can solve problems with peers with a minimum of disruption. Is seen as a team player and is cooperative. Easily gains trust and support of peers. Encourages collaboration. Can be candid with peers. Embraces and supports organisational change. Acts as change agent and encourages others to embrace change. Comes up with a range of new & unique ideas. Easily makes connections amongst previously unrelated concepts. Tends to be seen as original and value-added within the workplace and brainstorming settings. Acts with authenticity and is accountable for own words & actions. Acts with honesty and transparency in all dealings. Ensures high levels of confidentiality relating to both data and verbal communication. Behaviour is in accordance with Save the Children Australia s policies and Code of Conduct Is aware of the impact of own behaviour on others and manages behaviour accordingly. Can present the accurate truth in an appropriate and helpful manner. Admits mistakes. Doesn t misrepresent him/herself for personal gain.

5 PERSON SPECIFICATION Key Selection Criteria Skills/Abilities: Online content management skills. Skills in editing of content for use online (copy, photos, video). Website analysis (Google analytics) skills. Highly developed verbal and written communication skills. Proven project management skills. Ability to liaise with a diverse range of people, stakeholders and customers. Strong time management and organisational skills. Ability to work under pressure and to tight deadlines. High levels of attention to detail and quality. Knowledge/Experience: Previous experience in a professional marketing capacity. Demonstrated knowledge of and proven experience in internal communications management & continuous improvement. Demonstrated understanding of social media & the online space and how this integrates with traditional marketing. Demonstrated understanding of and proven experience in website design, development & editing. Demonstrated understanding of SEO and SEM. Working knowledge of HTML, CSS and/or Dreamweaver, Joomla (or similar). Working knowledge of Adobe creative suite. Working knowledge of Google Analytics and Adwords. Qualifications/Accreditations: Tertiary qualifications in Marketing, essential. Web or design qualifications/accreditations, highly desirable. Personal Behaviours & Attributes: Commitment to Save the Children Australia s mission, purpose and values. Strong commitment to providing high levels of customer service (both internal and external stakeholders).

6 Initiative, flexibility and ability to work independently as well as in a team, within a changing environment. High levels of self-motivation and initiative. Ownership and accountability of one s work. High levels of confidentiality and integrity (relating to both data and verbal communication). Additional Information: Any offer of employment at Save the Children Australia will be subject to a satisfactory National Police Record Check and Working with Children Check, where applicable. Employees must sign onto Save the Children Australia s Child Protection Policy and Code of Conduct. Some intrastate, interstate and international travel may be required in this position. Some out of hours work will be required in this position. Ongoing performance & employment will be measured against KPI s, values and demonstrated behaviours outlined above.

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