DIRECT & DIGITAL CAMPAIGN MANAGER CANDIDATE INFORMATION

Transcription

1 DIRECT & DIGITAL CAMPAIGN MANAGER CANDIDATE INFORMATION Contents: Advert Job Description Person Specification Employee Benefits How to apply

2 ADVERT TEXT Direct and Digital Campaign Manager Fixed Term 6 months Working as part of the Campaigns Team within Marketing, you will play a key role defining, managing, developing, executing and evaluating our digital and print marketing activity and projects. You will also be responsible for defining online and offline creative output and ensuring our brand guidelines are sustained across all channels within the relevant campaigns. Experience of digital marketing and print campaigns are essential. Preferably with a marketing related qualification or degree, you must have significant marketing experience which includes managing digital and print campaigns and projects. You will have the ability to liaise with people at all levels and will be comfortable in generating ideas and putting them into practice. As well as the above requirements, you should be a highly organised team player with a keen eye for detail and a genuine desire to deliver commercially effective results. Wine trade experience would be an advantage but is not essential.

3 THE WINE SOCIETY JOB DESCRIPTION Job title: Direct and Digital Campaign Manager Department: Marketing Reports to: Campaigns Team Manager Responsible for: N/A Job purpose: Manage multi-channel direct marketing offers and campaigns, taking responsibility for their results and working for their improvement and development to ensure they meet and exceed business targets. Develop The Society through ideas, experience and views when leading a number of multi-channel direct marketing projects. Guide the continued digitalisation of our campaigns in a way which advances the digital skills of the team. Responsible for defining creative output and ensuring our brand guidelines are sustained across all channels within the relevant campaigns. Work closely with the Buying, Supply and Merchandising teams, colleagues within the marketing teams and external agencies and suppliers along with other operational departments within The Wine Society. Main duties: Manage and lead multi-channel marketing offers and campaigns in order to achieve the communications programme targets on time and within budget. This will include working with the buying and merchandising teams; producing the campaign brief; digital and design briefs; liaise with design agencies and inhouse digital designer; work with the digital insight manager and marketing analysts; produce campaign reviews. Develop, improve and test the ways The Society executes the digital campaigns which complement the existing (print) campaigns or are standalone digital only campaigns. Develop and implement campaign strategies across online and offline marketing channels. Generate new ideas for promoting products and services to customers. Work with the PR Manager and Copy Team as necessary to integrate press reviews, social media and enhanced online content into campaigns.

4 Build and maintain relationships with colleagues and agencies, including liaison with external designers to ensure that offers are implemented accurately, according to brief, and within our brand guidelines. Analysis and evaluation of campaign results and implementation of plans to maximise success in each campaign Undertake and manage various one-off and ongoing marketing-led projects for the business Develop and refine campaigns and activities across digital media and print, applying best-practice methods wherever possible Ensure that The Wine Society s brand and tone is reflected in all customer communications. Commitment to develop and work within the objectives of the Campaigns team to achieve individual and team objectives. Administrative tasks including collating design amends and updating campaign reporting tool. Accountability: Health and Safety: All employees have a responsibility to carry out their work in a safe manner, reporting any incidents or problems to their Team Leader or Manager and taking all reasonable steps to minimise risk to both self and others. Variation: The Society reserves the right to make reasonable variations or amendments to the duties and responsibilities of the post holder at any time according to the needs of the business. Prepared by: LK/MK Date: May 2015

5 PERSON SPECIFICATION Job Title Department Direct and Digital Campaign Manager Marketing Attribute Assessment Method: Essential or Desirable CV = Curriculum vitae T = Test I = Interview PP = Personality profile O = Other Experience E/D CV T I PP O 1. Considerable marketing experience with a E x x x strong working knowledge of digital campaigns 2. Can demonstrate a good awareness of print E x x campaigns 3. Good experience of social networks / content E x x x based-marketing 4. Proficient project management experience E x x Knowledge & Skills 5. Numerical / analytical E x 6. Effective prioritisation / organizational skills E x x 7. Highly developed written and verbal E x x communication skills 8. Ability to manage multiple concurrent E X X projects and work to tight deadlines 9. Ability to work as a project leader with a clarity of objective and defined methods E X x Qualifications 10. Graduate calibre E x 11. Direct and Digital Marketing qualifications E x 12. Wine trade experience D x Personal Attributes (attitude) 13. Strong team player E x x 14. Keen eye for detail E x x 15. Creative / innovative thinker E x x 16. Self-starter E x x

6 EMPLOYEE BENEFITS At The Wine Society we are proud of our benefits package; here are some of the benefits you could enjoy as an employee: Holiday Holiday entitlement varies according to length of continuous service starting at 23 days and rising to 30 days per annum. You are also entitled to paid leave for Bank and Public Holidays. Holiday Purchase Scheme Employees may purchase up to one additional week of annual leave each year. Pension Plan We operate a Pension Plan to which both the employee and The Society contribute. These contributions are invested by external investment managers to create a fund for retirement. Life Assurance Life assurance is effective from the start of employment at the rate of four times salary. Private Medical Insurance Scheme All our employees are offered the protection of a private health insurance scheme currently operated by BUPA. It is free to employees (although it is a taxable benefit) and you are able to include your partner and/or children at a discounted rate. Permanent Health Insurance This scheme is designed to provide the security of a continuing income if sickness or injury results in long-term absence. Staff Discount Employees are eligible to enjoy staff discount immediately upon joining. Simply Health (formerly HSA) Employees may contribute weekly or monthly to buy health benefits (e.g. optical, dental and maternity treatment). Company Sick Pay A comprehensive scheme; entitlements are linked to length of service. Staff Interest Free Loan Scheme The loan scheme is intended to allow staff to borrow money for expenditure that would not be classified as part of a regular household budget. Sports & Social Club The Social Club is run on a voluntary basis by employees for employees. Childcare Scheme

7 Childcare vouchers are available from a scheme operated in conjunction with Computershare Voucher Services. Car Parking Free on-site parking in Stevenage. Staff Restaurant Complete with TV and games area. Health Regular health checks and annual flu vaccinations are available to all employees. Further details on all of the above benefits can be obtained from Human Resources upon joining The Society. Prepared by AH and updated by CM

8 How to Apply Please submit a comprehensive CV, detailing your most significant achievements, together with a covering letter that addresses the criteria in the person specification. It would be appreciated if you would also include details of your current salary package (or expectation) and details of any notice period required. Applications may either be ed to harknessa@thewinesociety.com or posted to the address below: Andrea Harkness Human Resources Adviser The Wine Society Gunnels Wood Road Stevenage Hertfordshire SG1 2BT Please do let us know in your application of any specific dates that you will be unavailable to attend an interview. Closing Date for receipt of applications: 3 rd June 2015